B2B Growth Marketer @ Coalition, ex-Meta. Building demand gen & revenue engine

Jonny Chan is a B2B growth marketing leader with 15+ years of experience building and scaling go-to-market systems across cybersecurity SaaS, insurance, and e-commerce subscription businesses. At Coalition (backed by Ribbit Capital, Index Ventures, T. Rowe Price, and General Atlantic), a $5B cybersecurity insurance startup, he leads customer acquisition by building AI-powered outbound workflows and full-funnel demand programs that drive pipelines across the U.S., Canada, the U.K., Australia, and Germany.

At Meta, Jonny worked as an adversarial researcher (white-hat growth marketer) on the Investigative Operations Team, where he reverse-engineered how bad actors exploited growth systems before products launched. He now applies those insights to design unconventional growth loops and uncover acquisition strategies that traditional marketing teams often overlook. This gives his go-to-market execution a creative edge that drives results where standard playbooks fall short.

At ipsy (backed by TPG Growth), he led the paid acquisition team and helped scale subscribers from 700,000 to 2.5 million, contributing to over $400 million in ARR. Jonny excels at building outbound engines and GTM systems from scratch, making him a strong operator for early-stage companies going from 0 to 1.

Work Experience: 
15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

Jonny Chan

UNWIRE.HK

Marketing & Content Optimization:
Collaborated with the marketing team to align content delivery with digital marketing strategies. 

Improved website performance and user experience through SEO optimization and content distribution via WordPress, driving higher engagement and traffic growth.

Project Coordination and Execution:
Coordinated cross-functional teams for various IT projects, ensuring alignment with business goals and timelines.

Oversaw the successful execution of projects such as website redesigns and infrastructure upgrades.

Cloud Infrastructure Management: 
Managed Cloud infrastructure, optimizing, instances, storage, and scalable solutions to ensure website performance and reliability. 

Leveraged auto-scaling to efficiently handle fluctuating traffic demands, improving cost-effectiveness and system availability.

Growth & Operations Manager

EventX

Product Strategy Development:
Developed and executed comprehensive growth strategies, resulting in a 20% year-over-year increase in customer acquisition and revenue.

Spearheaded initiatives to diversify product offerings, expanding market reach and capturing new business opportunities across Hong Kong, Singapore, Taiwan, and South Korea via inbound marketing and outbound marketing.

Team Collaboration:
Led a dynamic team of marketing, sales, and product professionals, fostering a collaborative environment that accelerated growth and service delivery.

Implemented performance metrics and KPIs, resulting in a 30% improvement in team efficiency.

Marketing Strategy:
Developed GenAI outbound marketing initiatives, developing targeted campaigns that leveraged AI to personalize cold outreach.

Improved lead generation and customer engagement by aligning AI-driven value propositions with the unique needs of regional markets, particularly in Hong Kong, Singapore, Taiwan, and South Korea.

Director of Growth

Filmate

Filmate is a movie dating app that enables you to find your perfect movie date. We connect you with people who share similar movie taste. We want you to savor every movie moment with your perfect Filmate. Simply choose a movie and pick your filmate, and enjoy an interesting and memorable movie date with the chosen one.

Business Development: Design product's UI/UX; Product planning & execution; Investors pitching. 

Marketing Strategy:  Plan, implement and track acquisition, retention and marketing campaigns to acquire new users.

Success:  Successfully launched a viable mobile app product into Hong Kong, New York & Singapore and get funded.

Co-Founder & CEO

LinkedIn

•	Product Consultation: Educated and advised the trend of social recruitment and employer branding to Marketing and HR Directors.

•	Sales Development: Provided guidance and product knowledge to potential prospects.

•	Lead Generation: Leveraged LinkedIn social network to generate potential sales leads.

Successes: Delivered presentations and public talks on key topics related to the company’s vision, mission and values to enhance public perception.

Senior Talent Solutions Specialist

Rackspace

•	Campaign Development: Researched, coordinated, executed online and offline based marketing campaigns. Consistently tracked, analyzed, and measure campaigns performance to gain insights through CMS tools (Salesforce & Marketo).

•	Product Marketing: Developed and launched innovative marketing strategies for cloud products into APAC market.

•	Strategic Marketing Planning: Planned successful marketing strategies to promote cloud products into install base, Hong Kong startup, and developer community.

•	PR Relations: Coordinated and organized public relations activities; such as press releases, case studies, and print media to generate consumer interest.

•	Event Management: Conceived, planned, organized, publicized and executed over 30 marketing events in Hong Kong, China, Singapore, Australia, and India.

•	Online Marketing Management: Managed keyword placements by analyzing SEM and SEO's keywords performance.

•	Team Leadership: Led and managed the culture committee team to promote “Friends and Family” culture.

•	Awards: Fanatical Straight Jacket (Q4 2013) - Rackspace's highest award.

Successes:  Key member of the Public Cloud launch team. Successfully launched two Public Clouds in APAC. Generated over 800+ pre-registrants and 100+ press coverage by developing and executing the integrated marketing plans, in which consist of; online campaigns, email campaigns, events, workshop, webinar, and PR. Also, introduced marketing lead scoring system by implementing marketing automation program; a more effective way to target all the inbound and outbound prospects and deliver more high-quality leads to sales automatically, which has increased the sales close rate by 10%.

Field Marketing Manager, APAC

•	Lead Generation: Used consultative selling techniques to determine customers’ needs and align them with the appropriate internal segments.

•	Customer Support: Helped and provided excellent support to troubleshoot clients’ issues and consulted with clients to make recommendations on configuration and setup.

Successes: Strong knowledge in product portfolios and customer support in result to over 20% conversion rate and exceeded target by 20% every month.

Lead Generation Executive

Joy Systems

•	Strategic Management: Responsible for formulating and selecting key online strategies.

•	Online Development: Handled e-commerce development, introduced products to online market via SEM & SEO.

•	Channel Management: Managed online retail distribution networks (Walmart.com, Staples.com, Buy.com, Overstock.com, Amazon.com and more) to introduce latest products. Interacted with the category managers and buyers to collect their views to improve product sales.

•	Content Management: Provided direction and messaging and worked closely with creative team to develop effective promotions and user friendly website.

•	Process Improvement: Developed and implemented an efficient way to handle daily drop ship orders.

Successes: Built and implemented a very successful online strategy by using Search Engine Marketing and Search Engine Optimization, in which contributed to over $30 Million US dollars sales revenue in 4 years as well as 20% sales increases in 2010.

Ecommerce Sales & Marketing Manager

With over 10 years of experience in the internet industry, I am a passionate and versatile growth leader who helps B2B businesses achieve their business goals.

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The Battle

Jonny Chan

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