B2B Growth Marketer @ Coalition, ex-Meta. Building demand gen & revenue engine

Jonny Chan is a B2B growth marketing leader with 15+ years of experience building and scaling go-to-market systems across cybersecurity SaaS, insurance, and e-commerce subscription businesses. At Coalition (backed by Ribbit Capital, Index Ventures, T. Rowe Price, and General Atlantic), a $5B cybersecurity insurance startup, he leads customer acquisition by building AI-powered outbound workflows and full-funnel demand programs that drive pipelines across the U.S., Canada, the U.K., Australia, and Germany.

At Meta, Jonny worked as an adversarial researcher (white-hat growth marketer) on the Investigative Operations Team, where he reverse-engineered how bad actors exploited growth systems before products launched. He now applies those insights to design unconventional growth loops and uncover acquisition strategies that traditional marketing teams often overlook. This gives his go-to-market execution a creative edge that drives results where standard playbooks fall short.

At ipsy (backed by TPG Growth), he led the paid acquisition team and helped scale subscribers from 700,000 to 2.5 million, contributing to over $400 million in ARR. Jonny excels at building outbound engines and GTM systems from scratch, making him a strong operator for early-stage companies going from 0 to 1.

Work Experience: 
15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

Jonny Chan

I’ve taken a 4-month break from posting on LinkedIn. Life got busy, but I'm glad to be back here again

Sometimes it’s good to step back and watch from the sidelines. It gives you a fresh perspective

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taplio

The Battle

Jonny Chan

Allen M. C.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonny Chan's LinkedIn Performance

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