Coalition, Inc.

1st hire on the Growth Team responsible for demand/lead generation and b2b marketing 

Building a B2B demand generation engine by leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline

Coalition is a cybersecurity insurance company (Forbes' 2024 FinTech Top 50). Our mission is to solve cyber risk. We do this by combining free cybersecurity tools and services to help businesses prevent and mitigate risk.

B2B Demand Generation / Growth Manager

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

FoundersHK

FoundersHK 港創人 is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world.

Mentor (Growth Marketing)

Race Capital (We are Hiring Engineers)

One of the mentors for their Enterprise Accelerator Program (Summer 2024 batch)

Topline is an intensive 8-week accelerator program designed to elevate your revenue growth.  Get unparalleled access to Race Capital’s network of accomplished sales leaders, revenue operators, marketing and growth experts, enterprise founders and more important software buyers.

Mentor (Demand Gen & RevOps)

Business Integrity Research Operations Lead

ipsy

Largest beauty subscription in the world with 3m+ paying subscribers 

Co-founded by Michelle Phan, one of the biggest YouTube beauty influencers as of to date
Ranked #6 beauty website in the world in terms of traffic (Source: SimilarWeb)
Top #20 app in the Lifestyle category (free app) in App Store 

First hire growth marketer to head up the paid acquisition team (both in-house and agency, 100% last-click direct-response campaign)
Managed a team of 4 media buyers (2 FTEs, 1 intern and 1 contractor) and multiple media vendors 
Specialized in large-scale media buying across paid social (Snapchat, Facebook, Instagram, and Pinterest), SEM, Display, Mobile DSPs and App Install 
Adopted latest ad formats (e.g, Snap Stories, IG Stories and Canvas, FB Collection, etc...) 

Worked with data infra engineers, product engineers, and solutions engineers (partner) on real-time reporting and optimization automation via Adwords API, Facebook Marketing/Ads/Insights API. Collaborated with LA video production team and beauty creators/ influencers to produce direct-response videos

Implemented custom built, back-end tracking with API integrations (e.g Facebook, Appsflyer/adjust/Kochava, Tableau) 

Active participation in Grow.Co and speaker at Mobile Growth Bay Area Meet up Event

Growth Marketing Manager

Reforge

8 week education program for growth professionals (PM, marketing, UX, engineering)

The Reforge Growth Series is a selective 8-week part time program to help you accelerate your career and company by developing a systematic approach to thinking about, acting on, and solving growth problems. 

The series is led by actual practitioners Brian Balfour (formerly VP Growth @ HubSpot) and co-hosted by Andrew Chen (Growth @ Uber). The program features top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others.

The Growth Series is our flagship program designed for experienced product and marketing professionals who want to a comprehensive and foundational course on growth. The program includes topics such as Growth Models, User Psychology, Growth Process + Roadmaps, Retention, Acquisition Strategy, Virality, and more.

Alumni (Fall 2017, Spring and Fall 2020 Cohort)

Optimal, Inc (Acquired by Brand Networks)

Growth optimizer on Facebook open graph 
Specializes in paid customer acquisition 

My Profile - http://www.facebook-studio.com/directory/person/77001645

Managed Fortune 1000 clients (e.g., AllState, Liberty Mutual) and startups (Nest, Zynga) marketing campaigns across Facebook/Twitter/LinkedIn
Single-handedly executed a real-time campaign for Bud Light during 2014 SuperBowl (Promoted Tweets, Promoted Trends, TV Targeting) 
Provided strategic advices to self-serve clients (e.g., JustFab, Xoom) who used the Optimal media buying platform

Senior Analyst

TBG Digital (Acquired by Sprinklr)

Building social graph!

- Acquired by Sprinklr before I left the company
- Promoted to Senior Social Media Analyst

Social Media Analyst

B2B Marketer, Demand Gen, Ex-Meta

Jonny Chan is a B2B growth marketing leader with 15+ years of experience building and scaling go-to-market systems across cybersecurity SaaS, insurance, and e-commerce subscription businesses. At Coalition (backed by Ribbit Capital, Index Ventures, T. Rowe Price, and General Atlantic), a $5B cybersecurity insurance startup, he leads customer acquisition by building AI-powered outbound workflows and full-funnel demand programs that drive pipelines across the U.S., Canada, the U.K., Australia, and Germany.

At Meta, Jonny worked as an adversarial researcher (white-hat growth marketer) on the Investigative Operations Team, where he reverse-engineered how bad actors exploited growth systems before products launched. He now applies those insights to design unconventional growth loops and uncover acquisition strategies that traditional marketing teams often overlook. This gives his go-to-market execution a creative edge that drives results where standard playbooks fall short.

At ipsy (backed by TPG Growth), he led the paid acquisition team and helped scale subscribers from 700,000 to 2.5 million, contributing to over $400 million in ARR. Jonny excels at building outbound engines and GTM systems from scratch, making him a strong operator for early-stage companies going from 0 to 1.

Work Experience: 
15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

Jonny Chan

Sr. Director, Head of Brand & Events

Head of Brand & Events

Leading the evolution and repositioning of the Coalition brand to accelerate our growth and help protect the unprotected.

Head Of Brand

Splunk

I led a mighty team of messengers and strategists focused on helping Splunk tell a cohesive and compelling story in the crowded data marketplace. We partnered with teams from across the company to deliver world class events, advertising, content and beyond.

Areas of impact:
- Corporate positioning and brand strategy
- Executive keynotes
- Product naming
- Brand media strategy
- Persona research

Director of Messaging Strategy

Splunk is the world's first Data-to-Everything Platform. We help organizations big and small bring data to every question, decision and action.

Senior Manager, Corporate Messaging

Godfrey Dadich Partners

Godfrey Dadich is a design firm established to set a new standard for how inventive organizations inform, interact, and inspire. We design strategy, experiences, and stories.

Clients: Google, IBM, National Geographic, 9/11 Memorial & Museum, Sightglass Coffee, Majordomo Media, Lyft, HeadSpin, New Business

Senior Account Planner

Godfrey Q is a full-service agency with a passion for creativity, technology and developing emotional experiences for brands and consumers alike. 

Clients: Splunk, NetApp, Veritas, Symantec, Spredfast, NRG, New Business

Account Planner

EVB is an award winning digital agency creating innovative work for clients ranging from CPG to retail to technology.

Clients: MiO, JCPenney, Silk Soy Milk, International Delight, Milk-Bone, Anolon Cookware

Strategist

JESS3

JESS3 is a leading creative agency specializing in data visualization.

Clients: Google, NIKEiD, Mindjet, Eloqua, The Quad, American Express, Walmart, HBO/Vice

Projects: Chobani, Harvard, Intel, ESPN, Salesforce, Samsung

Persuasion Strategies

I created marketing strategies and materials for Persuasion Strategies, which is a nationally recognized litigation consulting group. Additionally, I analyzed data from national and local research for Fortune 100 clients looking for insight into their complex litigation.

- Administered Persuasive Litigator, a 2011 ABA Journal Blawg 100 honoree. 
- Contributed on rebranding efforts, including a new logo and marketing materials.
- Managed focus group and mock trial research projects, including creating budgets and schedules.
- Created marketing and proposal materials for presentation to Fortune 500 clients.
- Researched and analyzed national public perception trends in relation to corporate litigation.

Marketing and Research Assistant

City of Boulder

The City of Boulder established its Economic Vitality Program to reinforce the importance of economic health to our overall quality of life and to demonstrate the City's support of business and economic sustainability. I assisted the Economic Vitality Coordinator to further this mission.

- Conducted research into development projects including the Diagonal Plaza redevelopment and farmer's market renewal. 
 - Led efforts to create a new Business Portal on the City of Boulder website to create a better user experience.
 - Administered the City’s business incentive program from first contact with businesses to rebate reimbursement.
 - Assisted on large-scale redevelopment efforts within in the City, including area research, requests for proposal, and consultant analysis.

Economic Vitality Analyst

Deutsche Bank

I moved to London to pursue a unique opportunity with Deutsche Bank. I learned the ins and outs of institutional commodities investing while working with teams in India, Japan, Singapore, and the U.S.

- Drafted structured and vanilla trade confirmations for the metals, energy, and commodity index trading desks under a wide variety of legal agreements.
 - Teamed with legal and credit departments to mitigate risk exposure to the Bank.
 - Implemented planning, training, and support of the successful “nearshoring” of tasks and responsibilities to reduce costs and increase efficiency.
 - Coordinated the successful transition of Asian trade support to the Singapore office for precious metal products.
 - Trained team members on processes and products to ensure adequate support across all products
 - Assisted management with trade data collection and ad hoc information gathering.

Commodities Documentation Analyst

- Coordinated with several city departments to aid business growth and development in the City.
 - Completed the City’s return on investment analysis based on applicant investment plans as a part of the City’s award winning business incentive program.
 - Managed the City’s business outreach program with the goal of educating local business owners and executives about services the city offers.
 - Directed efforts to organize industry clusters in the green technology and active living sectors.
 - Organized outreach efforts to the local chamber of commerce and other business organizations.

Economic Vitality Intern

Entercom

- Managed the production of digital and creative content worth over $3.5 million.
 - Created sales materials for presentation to clients.
 - Led initiatives to create common branding across the radio stations’ web sites, sales materials, and live events.

Marketing Services Intern

Erik is a strategic marketing leader dedicated to transforming an organization's quirks into its competitive advantage. Erik distills audience and marketplace insights into powerful storytelling and actionable strategy for organizations big and small—including National Geographic, Splunk, Symantec, Adyen and Sightglass Coffee. He has lead corporate positioning, product naming and content strategy efforts with impact across digital and traditional channels. 

taplio

The Battle

Jonny Chan

Erik Brown

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