Coalition, Inc.

1st hire on the Growth Team responsible for demand/lead generation and b2b marketing 

Building a B2B demand generation engine by leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline

Coalition is a cybersecurity insurance company (Forbes' 2024 FinTech Top 50). Our mission is to solve cyber risk. We do this by combining free cybersecurity tools and services to help businesses prevent and mitigate risk.

B2B Demand Generation / Growth Manager

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

FoundersHK

FoundersHK 港創人 is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world.

Mentor (Growth Marketing)

Race Capital (We are Hiring Engineers)

One of the mentors for their Enterprise Accelerator Program (Summer 2024 batch)

Topline is an intensive 8-week accelerator program designed to elevate your revenue growth.  Get unparalleled access to Race Capital’s network of accomplished sales leaders, revenue operators, marketing and growth experts, enterprise founders and more important software buyers.

Mentor (Demand Gen & RevOps)

Business Integrity Research Operations Lead

ipsy

Largest beauty subscription in the world with 3m+ paying subscribers 

Co-founded by Michelle Phan, one of the biggest YouTube beauty influencers as of to date
Ranked #6 beauty website in the world in terms of traffic (Source: SimilarWeb)
Top #20 app in the Lifestyle category (free app) in App Store 

First hire growth marketer to head up the paid acquisition team (both in-house and agency, 100% last-click direct-response campaign)
Managed a team of 4 media buyers (2 FTEs, 1 intern and 1 contractor) and multiple media vendors 
Specialized in large-scale media buying across paid social (Snapchat, Facebook, Instagram, and Pinterest), SEM, Display, Mobile DSPs and App Install 
Adopted latest ad formats (e.g, Snap Stories, IG Stories and Canvas, FB Collection, etc...) 

Worked with data infra engineers, product engineers, and solutions engineers (partner) on real-time reporting and optimization automation via Adwords API, Facebook Marketing/Ads/Insights API. Collaborated with LA video production team and beauty creators/ influencers to produce direct-response videos

Implemented custom built, back-end tracking with API integrations (e.g Facebook, Appsflyer/adjust/Kochava, Tableau) 

Active participation in Grow.Co and speaker at Mobile Growth Bay Area Meet up Event

Growth Marketing Manager

Reforge

8 week education program for growth professionals (PM, marketing, UX, engineering)

The Reforge Growth Series is a selective 8-week part time program to help you accelerate your career and company by developing a systematic approach to thinking about, acting on, and solving growth problems. 

The series is led by actual practitioners Brian Balfour (formerly VP Growth @ HubSpot) and co-hosted by Andrew Chen (Growth @ Uber). The program features top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others.

The Growth Series is our flagship program designed for experienced product and marketing professionals who want to a comprehensive and foundational course on growth. The program includes topics such as Growth Models, User Psychology, Growth Process + Roadmaps, Retention, Acquisition Strategy, Virality, and more.

Alumni (Fall 2017, Spring and Fall 2020 Cohort)

Optimal, Inc (Acquired by Brand Networks)

Growth optimizer on Facebook open graph 
Specializes in paid customer acquisition 

My Profile - http://www.facebook-studio.com/directory/person/77001645

Managed Fortune 1000 clients (e.g., AllState, Liberty Mutual) and startups (Nest, Zynga) marketing campaigns across Facebook/Twitter/LinkedIn
Single-handedly executed a real-time campaign for Bud Light during 2014 SuperBowl (Promoted Tweets, Promoted Trends, TV Targeting) 
Provided strategic advices to self-serve clients (e.g., JustFab, Xoom) who used the Optimal media buying platform

Senior Analyst

TBG Digital (Acquired by Sprinklr)

Building social graph!

- Acquired by Sprinklr before I left the company
- Promoted to Senior Social Media Analyst

Social Media Analyst

B2B Marketer, Demand Gen, Ex-Meta

Jonny Chan is a B2B growth marketing leader with 15+ years of experience building and scaling go-to-market systems across cybersecurity SaaS, insurance, and e-commerce subscription businesses. At Coalition (backed by Ribbit Capital, Index Ventures, T. Rowe Price, and General Atlantic), a $5B cybersecurity insurance startup, he leads customer acquisition by building AI-powered outbound workflows and full-funnel demand programs that drive pipelines across the U.S., Canada, the U.K., Australia, and Germany.

At Meta, Jonny worked as an adversarial researcher (white-hat growth marketer) on the Investigative Operations Team, where he reverse-engineered how bad actors exploited growth systems before products launched. He now applies those insights to design unconventional growth loops and uncover acquisition strategies that traditional marketing teams often overlook. This gives his go-to-market execution a creative edge that drives results where standard playbooks fall short.

At ipsy (backed by TPG Growth), he led the paid acquisition team and helped scale subscribers from 700,000 to 2.5 million, contributing to over $400 million in ARR. Jonny excels at building outbound engines and GTM systems from scratch, making him a strong operator for early-stage companies going from 0 to 1.

Work Experience: 
15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

Jonny Chan

Optum

Driving cost reductions and payment integrity solutions within the American Healthcare industry. Key contributor to the ideation process.

Liaising between Operations and technical teams (Data Science, Machine Learning, Analytics). Portfolio management of various projects, enabling others to prioritise their work and improve processes.

Director, Data Analytics Solutions

Managed a global team of data developers, serving multiple internal teams by performing a broad range of data engineering activities: architecture design, launching new assets, and enforcing data governance (e.g., GDPR, PII).  

* Set, defined, and executed global strategies aimed to optimise resource allocation (16% improvement for team staffing), by relying on project management methodologies (Agile, Scrum). 
* Delivered internal clients’ projects by applying SQL, Python and Excel skills.
* Successfully mentored junior managers: helping them shape their teams and develop their own careers. 
* Key contributor in a global program for Resilience, also touching Diversity, Equity & Inclusion themes.

Global Operations - Analytics & Data Development Manager

Led a global team of technical data analysts: supporting them in technical, investigative work. Delivered insights that mitigate risk for monetized products. Enabled Trust & Safety stakeholders to enforce their policies.

* Built and led the team strategy & roadmap, including re-organizing reporting lines when needed. 
* Launched program management solutions, improving turnaround for stakeholder work intake by ~30%.
* Global PM for Diversity, Equity & Inclusion taskforce: created strategy and comms plan; liaised with cross functional stakeholders; influencing recruitment KPIs: +20% more diverse hires.

Business Integrity - Technical Team Lead

Responsibilities included providing data support, mentoring new analysts, and maintaining work-life balance within the organization. Onboarded new hires and built organizational culture for the department.

* Provided data support for a newly formed global team, resulting in risk mitigation in Facebook’s Marketplace platform as e-Commerce Expert.
* Onboarded a newly hired Director, with focus on culture setting within the organization.
* Mentored 6 new analysts, ensuring smooth ramp-up.
* Work-life Balance Lead for a ~400 people organization, drove +10% in employee satisfaction scores.

Business Integrity - Data Analyst | Acting Team Lead

Built and owned infrastructure solutions, serving multiple product teams and influencing their roadmaps. Automated risk discovery using Python. Facilitated onboarding for new team members. Generated insights that resulted in a safer ecosystem. Was responsible for writing career-related inspirational articles.

* Designed and implemented infrastructure: creating backend datasets, reports, and dashboards to serve multiple cross-functional partners, enhancing operational workflows and ML models.
* Applied advanced Python skills (e.g., NLP) to automate risk discovery, enabling quicker reaction to escalations within the organisation (25% faster turnaround time).
* Designed playbooks that enable scaled investigations, resulted in 30% faster onboarding of newcomers.
* Career guru. Regularly conducted 1:1s with junior peers, and published career articles internally.

Business Integrity, Data Analyst

Google

Providing business critical insights using analytics. Ensuring cross functional alignment of goals and execution across the global SMB teams, and helping those teams drive strategic partnerships and new initiatives forward. Major focus is on ensuring the customer support teams have high quality data and insights upon which their long term strategy can be devised.

Developing executive level insights, strategies, reports and dashboards. Designing experiments, pilot programs and assisting in launching new services to Google's end clients.

Global Customer Support, Business Analyst

Working with account managers, customer service teams, engineers, product managers and product specialists to maintain and improve the Google AdWords platform.

Providing scalable product solutions, reliable information based on efficient, consultative analysis. Troubleshooting PPC performance and technical issues with implementation of features. Collaborating with sales teams and other operational stakeholders to focus on growing Google's revenue.

Sales Technical Operations (gTech), Specialist

Supporting the Israeli Google AdWords SMB advertisers.

Analyzing demand for various support channels: email, phone and chat. In charge of three various localized revenue programs, including scalable educational online seminars.

Driving Google's Innovation in EMEA by providing infrastructure and platform for brainstorming and web-based collaboration on projects.

Advertising Operations & Customer Support, Strategist

RE/MAX

I have administrated the RE/MAX Vision branch. My position included management of marketing campaigns and designing realty advertisements. In addition, I have performed comparative market analysis and innovated the existing methods we used to evaluate market realty.
Another aspect was training new agents, in order to provide them better understanding of existing databases.

Marketing & Research Consultant

The Future of Things

In general, the topics of my stories varied, and included medical breakthroughs, astronomical- and space-related events, new consumer electronics (including gadgets), computer technology, environmental developments, nanotechnological engineering and more.

In addition, I was in charge of updating our RSS feed on a daily basis, with various technological and scientific stories, regarding some of the most fascinating researches made.

Freelance Writer

John Bryce

I have instructed various courses, including Word, PowerPoint, Excel and Outlook. The purpose of these courses was to provide professional knowledge to various institutions, including Egged (Israel's major public transportation company), and Israel's Ministry of Health.

Software Teacher

Part of my BA Internship, I have assisted a Senior Product Manager at IBM to define overall Information Governance Strategy, including the implementation and positioning of the IBM InfoSphere Business Glossary and Metadata Workbench products.

This role included market research, collecting use cases and brainstorming over UI design.

Assistant Product Manager

Ankori Psychometri

As a student, I worked part-time as an assistant producer (freelancing.

I helped edit and review study materials, aids and accessories prior to publishing. Articles involves both online presentation and print.

This position requires delivery of high-quality products in short deadlines, sometimes on a very short-notice basis.

R&D Assistant

Hebrew University

Provided support for Microsoft Office, Windows and VPN to approx. 5,000 employees and students, by phone and e-mail.

IT \ Helpdesk

Partner Communications Company Ltd.

Selling mobile phones and advanced services; Providing full service to enhance customers' satisfaction; In charge of managing the schedule according to team members' limitations (16 people).

Service & Sales Representative

I have over 10 years of experience in data-driven problem solving, team leadership, and project management. I lead various global teams (data analysts, data developers, program managers). I've had hands-on experience in designing, launching, and maintaining data assets, serving multiple internal teams and supporting ambitious projects for products used by billions of people.

My teams have specialized in operational- and product-related data engineering & analysis, with a focus on trust and safety, monetized products, and user experience. I have always delivered my objectives through a broad range of technologies: SQL, Python, Java, and Excel to name a few.

I also mentor and coach: building talent is one of my key strengths. I'm also a champion for diversity, equity, and inclusion

taplio

The Battle

Jonny Chan

Ehud Rattner

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