I help B2B content teams with blog & email copywriting that educates, nurtures & converts

Is LinkedIn swallowing far too much of your time?Quitting isn't an option.Nor is taking your foot off the gas.After all, when done right it can be a key revenue-driver for your business.But you also know that:- Creating content every week- Analysing what is &amp; isn't resonating- And staying up to date with current LinkedIn best practices...is not the best use of your time.Not to mention the amount of mental bandwidth it takes up.  The truth is, whenever you see other founders on LinkedIn who are killing it – 9x outta 10 they’re not doing it alone.They have others to help:  - Extract their insights- Write &amp; design content- Foster meaningful DM convos w/ prospects - And plan aheadThis is what I can help you with.Over the last 18 months, I’ve helped founders drive over 4,000,000 views, over 35,000 new followers, and over 40,000 product users &amp; clients.And none of that has come from:  - Generic AI guff - Cringeworthy stories - Or banal ‘leadership’ quotesIt comes from tackling real customer pain points &amp; objections. It comes from sharing unique, practical frameworks that are proven to help people. And from behind-the-scenes content that educates, inspires &amp; drives trust for you &amp; your business.So if you’re interested in driving more revenue from LinkedIn (while also claiming back your time &amp; head space) – either:  (a) Shoot me a DM, or... (b) Email me at: jonny@triverb.comSpeak soon.JP

Jonny Price

There are 3 types of people on LinkedIn:

(from hardest to easiest)

1. Those who create
2. Those who passively consume
3. Those who criticise

You're likely familiar with Roosevelt's 'Man in the Arena.'
 
So I won't recite it here.

Lawd knows, there's enough moral grandstanding on LI.

However, it takes guts to ship your ideas online. Even if they are a bit sh*t.

I often avoid doing so in fear of:

- Sounding unoriginal
- Having a post flop
- Or topping the 'LinkedInLunatics' subreddit

I passively consume mostly.

Which I think is easier than being a critic.

Biting your tongue takes restraint.

The ability to think before you speak is a skill that requires practice.

Not to say all criticism is bad. Of course, depending on the source, there's far more to be gained from criticism than praise.

But that's the point... 

It's all about the source.

Generally the person criticising is wholly unqualified to do so. 

They see others post and think, "I could do better than that. What utter guff!"

Yet 99x out of a hundred - they don't do better than that...

They do nothing. 

Other than winge from the sidelines, they never actually ship anything.

This is a protective mechanism.

"Rather than risk failing in public, I'll just pile it on when I see others... 'trying.'"

How brave.

I don't say this to call you (or anyone else) out.

I've been 'That guy' who's criticised, corrected, and clucked in the comments.

I get it. It's intoxicating.

However like most of my posts, this serves as a reminder to myself as much as anyone else.

I'll leave you with this...

“Any fool can criticize, complain, and condemn—and most fools do. But it takes character and self-control to be understanding and forgiving.”

– Dale Carnegie (bloke who wrote How to Win Friends & Influence ppl)

Chat soon,

Jonny

Jonny Price 🦉

I ghostwrite LinkedIn posts for creator-led businesses | Helped drive 4M+ views & 40K+ product users for my SaaS clients

“There is only one way to avoid criticism: do nothing, say nothing, and be nothing.” - Aristotle

Newsflash: I’m changing my stance on LinkedIn.

(brought to you by WCNC - Who Cares News Corp)

A year ago, I went for dinner with some old friends.

Soho, London.
A beehive of people.
Beers and banter a’flowin.

It was like a time machine had plonked us back 14 years.

All was well with the world. 

Until I overheard 2 of my ex-housemates hating on LinkedIn while I stood at the bar.

“Ugh... it’s so cringe. Full of blowhards. I hate it.”

Both of ‘em knew I was posting. 
They’d mentioned it earlier on.

But now I knew how they really felt.  

It was like an *indirect* intervention 🤣

Thing is, I don’t blame them for thinking that way.

I think the same thing from time to time.

But what they don’t see is...

- The clarity of thought that comes from writing online.

- The network of peers and prospects being built in the background. 

- And the flywheel of biz opps that come off the back of that network.

It doesn’t matter whether you work for an employer or you run your own shop.

Showing up on LinkedIn, and figuring it out over time only helps you in the long run.

It’s helped me ton since I started posting in 2022.

So who cares what the critics think?
And who cares what that negative inner voice thinks?

Because recoiling from sales & marketing in business is like fighting a polar bear with both arms tied behind ur back.

(Ur gun get f*cked up!)  

Like it or not, you have to let people know that you exist.
And you have to remind them constantly.

Because they ain’t gunna come lookin’.

And no one is gunna do it for you!

So... here’s the new story I’m telling myself about LinkedIn (to rewire this negative brain circuitry):

See it as a low-stakes game. 
Not as some be-all-end-all. 

Be intentional about the content you make. 

If you see content that makes you wince, take a moment to understand why. Then avoid doing that.

Plenty of people create great content on here. 
Use that to motivate you and learn from.

And ultimately... just show up and be useful.

Do that enough and people will start to know, like and trust you enough to PAY you for help.  

Chat soon,

JP

Instead of calling in sick, we should be able to call in healthy.

"I'm not coming in today. I feel really good and I don't want to waste it at work."

I'm a LinkedIn connections curmudgeon.

Every week, a bunch of randos send me connection requests.

No hey, hello, f*ck you... nuthin.

Just random strangers expecting a free VIP pass into the treehouse of trust. 

Problem is... 

If I accept them, the ratio of random people to people I actually know in my feed blows up even higher.

Imagine someone knocked on your front door right now. 

And just stood there.
Sh*t-eating grin on their face.
Saying nothing.

They're wearing a name tag for some reason.

Under which it says:

"Partnerships manager at Some Company LLC"

Would you let them in?

I get that people want to expand their network.

But spraying out blind connection requests like confetti - all to meet some arbitrary quota is NOT networking.

It's annoying.

Striking up meaningful relationships requires more than just clicking "+ Connect" 100x a week.

It takes having the spuds to talk to people.

You know, taking an interest in them. Introducing yourself. Giving a reason why you're connecting with them.

Maybe a post of their's resonated with you?
Mention it.

Maybe you noticed they're hiring for a role? 
Make an introduction.

Maybe they can help with a challenge you're facing?
Ask for their opinion.

Maybe a mutual connection speaks highly of them?
Lead with that.

The bar is so embarrassingly low.

All you have to do is just try a little bit, and you'll stand out.

Chat soon,
JP

Drexlerize

Marketing Content Manager & Copywriter

Mayple

Content Marketing Manager 

ClickGUARD

- Coordinating a team of 6 freelance and 2 internal writers to create content 
- Editing articles, long-form content, and scripts
- Researching content gaps and opportunities
- Coordinating with 2 designers to create graphics for every piece of content 
- On-page SEO for all the created content 
- Creating email marketing copy and campaigns 
- Creating and delegating copywriting for web pages and ads 
- Coordinating the creation of outbound marketing assets 
- Researching and bringing forward lead generation opportunities

Content Marketing Lead & Editor 

123FormBuilder

* Creating articles for the blog, as well as other types of content (customer stories, whitepapers, eBooks, etc.) 
* Creating and owning the content marketing plan 
* Coordinating with teammates and agencies 
* Collaborating with Product and Human Resources on specific projects 
* Generating new content ideas 
* Reporting on key content performance metrics 
* Writing the copy for the website 
* Writing email copy (onboarding emails, win-back emails, regular newsletters, etc.)

Content Marketing Manager

Simplr.io | Life as a Service

Content Marketing Specialist

Lingo24

Jr. Project Manager 

Omniconvert

Senior wordsmith and marketing thinker for one of the most awesome SaaS & eCommerce products on the market. 

- Drawing the content strategy; 
- Crafting content for the company blog and guest posts; 
- Creating Case Studies; 
- Outsourcing guest post opportunities; 
- Writing copy; 
- Promoting the content on Social Media (Facebook, LinkedIn, Quora);

Senior Content Strategist

ClickMinded

Crafting content for the best collection of digital marketing courses. 

- Writing blog articles; 
- Writing SOPs

Senior Content Writer

MEWI Import - Export Agrar Industrietechnik S.R.L.

Digital marketing specialist for the largest agricultural equipment dealer in Romania. 

- Managing the company Social Media, SEO, and Email Marketing; 
- Developing a web re-design strategy coordinated with the best SEO and UX practices, as well as the company brand; 
- Participating in international conferences; 
- Helping with traditional marketing tasks; 
- Writing articles for specialty publications; 
- Writing articles for the company blog;  
- Writing copy for specialty publications; 
- Translating specialty brochures and marketing materials.

Digital Marketing Specialist

inTech Dynamics

Content writer for inTech Dynamics.

- Creating content for guest posts; 
- Outsourcing guest post opportunities and negotiating them; 
- Creating content strategies for guest posting campaigns; 
- Writing Social Media copy; 
- Developing employer branding/ employment campaigns for Social Media; 
- Crafting email copy for clients that include Oracle, IBM, and Microsoft.

Content Writer

{I see... you need ideas} The end-to-end SaaS content marketer & copywriter | Sign up to Procrastinatr, the creative thinking newsletter | Follow for more about content, copy, and creativity

I'll skip the blah and get straight to the point: you're probably here because you saw me somewhere on LinkedIn. Maybe I made you smile. Or think. Or (very likely) annoyed you.

I'm Octavia. Nice to meet you. 

I do content marketing and copywriting for SaaS. Yes, both. Yes, I do both very well. No, I'm not a Jack of All Trades -- but feel free to DM me and we can debate the semantics. 

On LinkedIn and in Procrastinatr (my main newsletter), I talk about creative thinking. Because I believe more people need to use it. Now, more than ever. For a billion reasons -- financial, social, psychological, you name it. You can DM me and debate that too. 

On Substack, I run two creative exercises: The Blue Vase (on growing up in the 90s in the post Soviet non-bloc bloc) and We're All Family Here (a TV script-like series that gets emailed episode by episode, fortnightly.)

So, to recap: 

👉 Follow here for creative thinking nuggets
👉 Subscribe to Procrastinatr for creative thinking deep dives: https://procrastinatr.ck.page/2d377ecc9a 
👉 Subscribe to The Blue Vase for sappy memories: https://thebluevase.substack.com/
👉 Subscribe to We're All Family Here for pseudo-funny fiction in your inbox:https://wereallfamilyhere.substack.com/ 
👉 DM me to debate stuff or to talk about your content and copy.

Cheers -- looking forward to your messages and feedback!

taplio

The Battle

Jonny Price

Octavia Drexler 🔮

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taplio

The Battle

Jonny Price

Octavia Drexler 🔮

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonny Price's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonny Price's LinkedIn Performance