Freelance (Self employed)

Content Creator

B2B Content & Copywriter

Gripped | B2B Digital Marketing Agency for SaaS & Tech

- Produced web, email, ad and social copy for over 30 clients (SaaS & Tech)
- Helped scale copy tasks by overseeing copy written by others 
- Taught content & client-facing teams copy fundamentals
- Fleshed out Gripped's web, email & ad copy processes

Lead Copywriter/Copy Editor

B2B Copywriter

Croud - Performance Marketing Agency of the Year

- Wrote & tested ad copy for a range of multi-million pound international PPC accounts
- Managed paid search and shopping campaigns for Compare the Market & Pretty Little Thing

PPC Account Manager

Curated Digital

Managed PPC campaigns for 12 clients across the SaaS, health & wellness, legal, energy, property, and eCommerce industries.

- Helped increase search-derived appointment vol by 68% over 12 months for Specsavers Spain as their sole PPC manager
- Up-sold (and cross-sold) digital marketing services to 2 clients
- Created a CRO audit of a client's website

Paid Media Strategist (PPC)

Vibrandy

Ecommerce Store Owner

Eichinger Equipment Limited

Driver

ALL EVENTS VIP LTD

The go-to guy for stars like Kate Moss, U2, Massive Attack, Alexa Chung, Lilly Allen... the list goes on and on... I really don't wanna bore you. It's no big deal. Honestly.

Hospitality Crew Leader

I help B2B content teams with blog & email copywriting that educates, nurtures & converts

Have you got a B2B content delivery problem?

Whether…

→ You have lot’s of good content ideas but no hands to fulfil

Or...

→ You’ve lost faith in your marketing and your content engine needs a kick-start

… I can help you.

And rest assured, my approach does NOT involve:

✗ Copycat-ing competitors
✗ Copy-pasting generic ChatGPT waffle
✗ Boring your prospects to tears with dry corporatespeak

Nope. The list above is the fast track to bland, commoditised content. And I’m sure we can agree, the world doesn’t need any more of that.

Instead, I’ll write you “stand-out” content that: 

✓ Educates, solves problems and builds trust with your prospects
✓ Positions your B2B brand as THE leading authority in your space
✓ Fills your sales pipeline with “quality” leads (not timewasters)

To date, I’ve helped over 45 organisations drive visibility, credibility, and growth with the written word and strategic marketing advice.

My clients' industries include Marketing, SaaS, Tech, Health & Wellness, Legal, Energy, Property, Ecommerce, Construction and more. 

Here are some kind words from lovely folk I've worked with:

“Jonny has given us actionable and thorough insight which led to clear positive results at every stage of the marketing funnel” – Luke Stringer, Demand Generation Manager (VU.CITY)

“Those emails are brilliant. I’m really impressed with this copywriting” – Laila Lotfi, VP of Marketing (Undo)

“Jonny was truly one of the most innovative and out of the box marketers I had the pleasure to work with.” – David Angus, Chief Strategy Officer (Curated Digital) 

Here are 2 ways I can help you:

1) SEO-optimised blog articles - well-researched, differentiated articles that provide your prospects with a tonne of upfront value.

2) Nurture & sales email flows - that advance prospects to the next stage of your sales funnel.

So if you need a hand, shoot me a DM ☕️

Jonny Price

LinkedIn loves to hate on “awful” outreach.

I’ve sent 1,000s of outreach messages since going into biz for myself last year.

And I’ve since picked up a few things about how to get positive replies & win clients.

However...

Below is a “naff” cold email follow up.

It was sent to well-known LI creator.

They then wrote a rather scathing post about it.

No suggested improvements.
Just nailed the poor guy to the cross.

And of course people were out in the comments with their pitch forks & torches:

“This is too much and borderline stalking”
"lol imagine thinking 'ignore me harder' is a strategy"
"The 'I’ll keep following up' guy is peak cluelessness"

Look, I get it.

This follow up is poor.
It’s pushy and kinda rude.
It also fails to mention any business benefit.

But all that aside...

I believe the sender (almost) gets one thing right.

High praise, I know.

He offers to write a “free sample email,” which isn’t a bad offer.

It’s a lead magnet.

One that de-risks his core offer by showing his recipient what he can do.

Problem is, this adds an unnecessary extra step.

Here’s what he should’ve done instead:

Just send them the free email sample.

Don’t ask for permission. 

Start doing the job before they’ve even paid you.

Because here’s the thing.

You can either:

a) Spend hours writing, sending, and managing thousands of cold emails (and follow ups).

Or...

b) You can send a handful of free custom work samples to 5-10 people you’d love to work with.

Think about it...

You have to spend time marketing anyway. 
So why not hone your craft at the same time?

Plus, you’ll stand out!

Most people do the bare minimum. They send templated outreach that offers nothing (or something shit). 

Do the opposite.

Even if your work isn’t amazing, any fair-minded person will be flattered that you went the extra mile.

They may even:

- shout you out online
- refer you to a friend
- or give you a shot

Worst case - nothing comes of it.

All is not lost...

Share your free work samples on LinkedIn.
And break down the thinking behind it.

Other prospects may see this and get in touch.

And at the very least, this will hone your sales skills.

My key point here is this:

Don’t sleep on free work.

Most people scoff at the thought of doing “free work.”
Which is exactly why it’s a competitive advantage.

It’s rare. 

It’s shows uncommon effort on the prospect’s behalf.

Done right, it can act as an immediate ice-breaker/trust-builder.

It can open doors you never knew existed.

Chat soon,

JP

Jonny Price 🦉

I ghostwrite LinkedIn posts for creator-led businesses | Helped drive 4M+ views & 40K+ product users for my SaaS clients

Future Famous Media

💼Additional responsibilities include:
|
📂Leads a team of copywriters tasked with producing copy and automation for clients that are to Future Famous standards.
|
📂 Advises on the strategic & tactical direction of all projects.
|
📂 Trains copy team and members of other departments on matters relating to copywriting and automation.
|
📂 Reports to the management and executive team on progress.

Chief Copywriter

Direct Response Copywriter

Point.B Digital Marketing Agency

I helped dozens of businesses in several industries to grow their online presence with  digital copywriting.

Here are a few things I did at Point.b:

📂SEO writing
📂Blog writing & strategy
📂Webpage content writing
📂Social media content writing

Web Copywriter

The 1873 FM

After winning The 1873 FM Battle of the Colleges, I was given the opportunity to host my own daily show at the online station. The show I hosted, Woke Nation, aimed to inform and educate the listeners about a few topics including health, fitness, and technology. The show also aimed to uplift artists and content creators by giving them a platform to showcase their talent on.

Presenter 

You're learning copywriting to:

1. Become a career copywriter.
2. Use the craft to sell your offering.

Whatever your reason, I'll be brutally honest with you:

There's a massive gap between where you are right now,

& the copywriter who gets paid $100k for a sales letter.



Copywriting isn't easy.

It's a combination of marketing strategy, direct response, and creative writing.

It's one of the most profitable crafts on the internet for good reason.

However, there's a huge problem in the world right now...

...one that can throw you off the path of learning the craft.



In the last 2 decades, copywriting went from:

🔥"I'll convince you to give me your money in as few words as possible"

To:

😐"Read my blogs about dog grooming then buy my shampoo"

The craft has been disgustingly distilled into a shadow of what it once was.

People make the mistake of classifying "content writing" as copywriting.

They assume that knowing how to write social media posts and blogs makes them copywriters.

Yuk. Ogilvy would turn in his grave.



Nothing against you though, you're awesome.

But ignorance isn't bliss.

Copywriting shouldn't be learned from a content marketing perspective.

That's like trying to learn math in English class.


👆Disaster.
👇Here's the answer:


Copywriting should be learned from a direct response standpoint.

After all, the craft was the birthchild of direct response.

So why the hell wouldn't you learn it the right way?



Unless you're cool with stagnating the growth of your copywriting,

You should be:

⇾ Getting cosy with direct response marketing.

⇾ Internalising the Trivium of Copywriting.

⇾ Becoming a mental case.

And, of course. wax on wax off-ing the shit out of it.



That's what I'm here to help you with.

So yeah... if you're looking to forge a career in copywriting,

Or learn the damn craft so you can make some money, 

Then let's get it done.

DM me for your next move.

Welcome to Miyagi-Do Kopywriting 🥋

taplio

The Battle

Jonny Price

Lebo Mashego

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taplio

The Battle

Jonny Price

Lebo Mashego

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonny Price's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonny Price's LinkedIn Performance