Freelance (Self employed)

Content Creator

B2B Content & Copywriter

Gripped | B2B Digital Marketing Agency for SaaS & Tech

- Produced web, email, ad and social copy for over 30 clients (SaaS & Tech)
- Helped scale copy tasks by overseeing copy written by others 
- Taught content & client-facing teams copy fundamentals
- Fleshed out Gripped's web, email & ad copy processes

Lead Copywriter/Copy Editor

B2B Copywriter

Croud - Performance Marketing Agency of the Year

- Wrote & tested ad copy for a range of multi-million pound international PPC accounts
- Managed paid search and shopping campaigns for Compare the Market & Pretty Little Thing

PPC Account Manager

Curated Digital

Managed PPC campaigns for 12 clients across the SaaS, health & wellness, legal, energy, property, and eCommerce industries.

- Helped increase search-derived appointment vol by 68% over 12 months for Specsavers Spain as their sole PPC manager
- Up-sold (and cross-sold) digital marketing services to 2 clients
- Created a CRO audit of a client's website

Paid Media Strategist (PPC)

Vibrandy

Ecommerce Store Owner

Eichinger Equipment Limited

Driver

ALL EVENTS VIP LTD

The go-to guy for stars like Kate Moss, U2, Massive Attack, Alexa Chung, Lilly Allen... the list goes on and on... I really don't wanna bore you. It's no big deal. Honestly.

Hospitality Crew Leader

I help B2B content teams with blog & email copywriting that educates, nurtures & converts

Have you got a B2B content delivery problem?

Whether…

→ You have lot’s of good content ideas but no hands to fulfil

Or...

→ You’ve lost faith in your marketing and your content engine needs a kick-start

… I can help you.

And rest assured, my approach does NOT involve:

✗ Copycat-ing competitors
✗ Copy-pasting generic ChatGPT waffle
✗ Boring your prospects to tears with dry corporatespeak

Nope. The list above is the fast track to bland, commoditised content. And I’m sure we can agree, the world doesn’t need any more of that.

Instead, I’ll write you “stand-out” content that: 

✓ Educates, solves problems and builds trust with your prospects
✓ Positions your B2B brand as THE leading authority in your space
✓ Fills your sales pipeline with “quality” leads (not timewasters)

To date, I’ve helped over 45 organisations drive visibility, credibility, and growth with the written word and strategic marketing advice.

My clients' industries include Marketing, SaaS, Tech, Health & Wellness, Legal, Energy, Property, Ecommerce, Construction and more. 

Here are some kind words from lovely folk I've worked with:

“Jonny has given us actionable and thorough insight which led to clear positive results at every stage of the marketing funnel” – Luke Stringer, Demand Generation Manager (VU.CITY)

“Those emails are brilliant. I’m really impressed with this copywriting” – Laila Lotfi, VP of Marketing (Undo)

“Jonny was truly one of the most innovative and out of the box marketers I had the pleasure to work with.” – David Angus, Chief Strategy Officer (Curated Digital) 

Here are 2 ways I can help you:

1) SEO-optimised blog articles - well-researched, differentiated articles that provide your prospects with a tonne of upfront value.

2) Nurture & sales email flows - that advance prospects to the next stage of your sales funnel.

So if you need a hand, shoot me a DM ☕️

Jonny Price

LinkedIn loves to hate on “awful” outreach.

I’ve sent 1,000s of outreach messages since going into biz for myself last year.

And I’ve since picked up a few things about how to get positive replies & win clients.

However...

Below is a “naff” cold email follow up.

It was sent to well-known LI creator.

They then wrote a rather scathing post about it.

No suggested improvements.
Just nailed the poor guy to the cross.

And of course people were out in the comments with their pitch forks & torches:

“This is too much and borderline stalking”
"lol imagine thinking 'ignore me harder' is a strategy"
"The 'I’ll keep following up' guy is peak cluelessness"

Look, I get it.

This follow up is poor.
It’s pushy and kinda rude.
It also fails to mention any business benefit.

But all that aside...

I believe the sender (almost) gets one thing right.

High praise, I know.

He offers to write a “free sample email,” which isn’t a bad offer.

It’s a lead magnet.

One that de-risks his core offer by showing his recipient what he can do.

Problem is, this adds an unnecessary extra step.

Here’s what he should’ve done instead:

Just send them the free email sample.

Don’t ask for permission. 

Start doing the job before they’ve even paid you.

Because here’s the thing.

You can either:

a) Spend hours writing, sending, and managing thousands of cold emails (and follow ups).

Or...

b) You can send a handful of free custom work samples to 5-10 people you’d love to work with.

Think about it...

You have to spend time marketing anyway. 
So why not hone your craft at the same time?

Plus, you’ll stand out!

Most people do the bare minimum. They send templated outreach that offers nothing (or something shit). 

Do the opposite.

Even if your work isn’t amazing, any fair-minded person will be flattered that you went the extra mile.

They may even:

- shout you out online
- refer you to a friend
- or give you a shot

Worst case - nothing comes of it.

All is not lost...

Share your free work samples on LinkedIn.
And break down the thinking behind it.

Other prospects may see this and get in touch.

And at the very least, this will hone your sales skills.

My key point here is this:

Don’t sleep on free work.

Most people scoff at the thought of doing “free work.”
Which is exactly why it’s a competitive advantage.

It’s rare. 

It’s shows uncommon effort on the prospect’s behalf.

Done right, it can act as an immediate ice-breaker/trust-builder.

It can open doors you never knew existed.

Chat soon,

JP

Jonny Price 🦉

I ghostwrite LinkedIn posts for creator-led businesses | Helped drive 4M+ views & 40K+ product users for my SaaS clients

Gabriella Sterio – Editor | Copywriter

Writing conversion-focused product descriptions, blog posts and web copy for both private clients and small businesses. Ability to nail (or devise!) a creative brief to capture your company's voice – not to mention attract, engage and convert customers!

Copyediting and proofreading non-fiction titles for book publishers and self-publishing authors. Collaborating with publishing staff and/or authors to negotiate corrections, applying relevant house styles and meeting tight deadlines.

Freelance Editor & Copywriter

Abbey's Bookshop abbeys.com.au

Developing and implementing business and marketing strategies; managing staff workflows; writing/editing editorial content for newsletters and website; providing high-level customer service to key individual and institutional customers; resolving customer complaints; buying and managing inventory; liaising with suppliers to manage backorders and returns; attending local and international conferences/fairs to build customer and trade relationships.

Department Manager

Harry Hartog Bookseller, Miranda

Providing expert knowledge and attentive service to customers; motivating staff to improve service and maximise store revenue; coordinating, writing and proofreading customer newsletters (using Campaign Monitor) and staff book reviews; receiving stock and managing inventory; liaising with small and large-scale suppliers to manage backorders and returns; organising book signings and events (including school holiday workshops); collaborating with the store manager to implement new processes; and general administrative duties.

Assistant Manager

Building customer relationships and delivering a high level of customer service to individual and institutional clients; buying and managing inventory; compiling and editing catalogue content; writing and/or proofreading website copy; writing copy for email newsletters (using Campaign Monitor); processing customer orders; generating quotes and invoices for schools and libraries; undertaking sales representative duties at local and national teachers' conferences; database management; and general administrative duties.

Senior Bookseller | Buyer | Editorial Coordinator

Undertaking structural editing, copyediting and proofreading of non-fiction manuscripts, including the application of house styles and supply of detailed design notes. Liaising effectively with authors and publishers to ensure the timely delivery of edited manuscripts. Writing copy as necessary (such as runner lines and back cover blurbs) and taking in proofreader corrections into InDesign files.

Freelance Editor

Murdoch Books

Managing more than 20 titles at different stages of development, from manuscript submission through to prepress. Responsibilities included updating databases, creating schedules, managing budgets, briefing freelancers (i.e. recipe testers, copyeditors, designers, photographers, proofreaders and indexers), creating paginations and flat plans, managing relationships with high-profile authors and agents, manuscript development, checking and marking up pages, copyfitting, taking in corrections into InDesign files, writing sales copy and blurbs, and ensuring the quality and accuracy of prepress files.

Project Editor

NewSouth Publishing

Commissioning new non-fiction titles, manuscript development, negotiating rights, facilitating co-publication sales and managing multiple titles at different stages of development. Other key responsibilities included formatting manuscripts, applying for image permissions, managing budgets and schedules, compiling editorial and design briefs, securing endorsements, raising invoices for subsidies and writing sales and catalogue copy.

Devising media plans for UNSW Press and its agency titles, compiling email newsletters, designing advertising materials, writing promotional copy and media releases, managing events, maintaining a media contact database, and liaising effectively with media outlets, booksellers and festival directors to promote the publisher's titles.

Publicist

If you're an author or business owner, you're probably using tools like Grammarly or ChatGPT to polish your writing. After all, they're free, mostly accurate and do the work in a fraction of the time. But these tools aren't all they're cracked up to be. Here's why:

❌ They overlook errors.
❌ They flatten your voice.
❌ They make unnecessary suggestions.
❌ They allow factual errors to slip through.
❌ They fix the mechanics, not the content of your writing.

This can be a problem if you want your words to build trust, educate or prompt readers to take action. What's more, it can take hours to review flagged errors and figure out if they're right or wrong. (Hot tip: You need a firm grasp of grammar to know the difference.)

That's why you need a freelance editor to step in (hello, that's me!). In addition to catching grammar goofs and misspellings, I can do things that bots can't:

✔  flag clichés or bias
✔  highlight factual errors
✔  identify information gaps
✔  remove repeated words or ideas
✔  maintain your style or brand voice
✔  know when rules can and can't be broken 
✔  improve the flow and logic of your writing.

Not only does this save you time and guesswork, but it also sharpens your message, making it clear, memorable and tailored to your ideal audience. 

Here's who I work with:

👉 marketers
👉 book publishers
👉 online businesses
👉 self-publishing authors.

Here's what I edit:

👉 non-fiction books (e.g. food, garden, biography, business, history, narrative non-fiction)
👉 business and marketing copy (e.g. websites, blogs, case studies, emails).

So if you want your words to make an impact or you need a freelance editor on your team, shoot me a DM!

taplio

The Battle

Jonny Price

Gabriella Sterio

Followers

Posts

Engagements

Likes

Performance ScoreJonny Price's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jonny Price

Gabriella Sterio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonny Price's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonny Price's LinkedIn Performance