I help B2B content teams with blog & email copywriting that educates, nurtures & converts

Is LinkedIn swallowing far too much of your time?Quitting isn't an option.Nor is taking your foot off the gas.After all, when done right it can be a key revenue-driver for your business.But you also know that:- Creating content every week- Analysing what is &amp; isn't resonating- And staying up to date with current LinkedIn best practices...is not the best use of your time.Not to mention the amount of mental bandwidth it takes up.  The truth is, whenever you see other founders on LinkedIn who are killing it – 9x outta 10 they’re not doing it alone.They have others to help:  - Extract their insights- Write &amp; design content- Foster meaningful DM convos w/ prospects - And plan aheadThis is what I can help you with.Over the last 18 months, I’ve helped founders drive over 4,000,000 views, over 35,000 new followers, and over 40,000 product users &amp; clients.And none of that has come from:  - Generic AI guff - Cringeworthy stories - Or banal ‘leadership’ quotesIt comes from tackling real customer pain points &amp; objections. It comes from sharing unique, practical frameworks that are proven to help people. And from behind-the-scenes content that educates, inspires &amp; drives trust for you &amp; your business.So if you’re interested in driving more revenue from LinkedIn (while also claiming back your time &amp; head space) – either:  (a) Shoot me a DM, or... (b) Email me at: jonny@triverb.comSpeak soon.JP

Jonny Price

There are 3 types of people on LinkedIn:

(from hardest to easiest)

1. Those who create
2. Those who passively consume
3. Those who criticise

You're likely familiar with Roosevelt's 'Man in the Arena.'
 
So I won't recite it here.

Lawd knows, there's enough moral grandstanding on LI.

However, it takes guts to ship your ideas online. Even if they are a bit sh*t.

I often avoid doing so in fear of:

- Sounding unoriginal
- Having a post flop
- Or topping the 'LinkedInLunatics' subreddit

I passively consume mostly.

Which I think is easier than being a critic.

Biting your tongue takes restraint.

The ability to think before you speak is a skill that requires practice.

Not to say all criticism is bad. Of course, depending on the source, there's far more to be gained from criticism than praise.

But that's the point... 

It's all about the source.

Generally the person criticising is wholly unqualified to do so. 

They see others post and think, "I could do better than that. What utter guff!"

Yet 99x out of a hundred - they don't do better than that...

They do nothing. 

Other than winge from the sidelines, they never actually ship anything.

This is a protective mechanism.

"Rather than risk failing in public, I'll just pile it on when I see others... 'trying.'"

How brave.

I don't say this to call you (or anyone else) out.

I've been 'That guy' who's criticised, corrected, and clucked in the comments.

I get it. It's intoxicating.

However like most of my posts, this serves as a reminder to myself as much as anyone else.

I'll leave you with this...

“Any fool can criticize, complain, and condemn—and most fools do. But it takes character and self-control to be understanding and forgiving.”

– Dale Carnegie (bloke who wrote How to Win Friends & Influence ppl)

Chat soon,

Jonny

Jonny Price 🦉

I ghostwrite LinkedIn posts for creator-led businesses | Helped drive 4M+ views & 40K+ product users for my SaaS clients

“There is only one way to avoid criticism: do nothing, say nothing, and be nothing.” - Aristotle

Newsflash: I’m changing my stance on LinkedIn.

(brought to you by WCNC - Who Cares News Corp)

A year ago, I went for dinner with some old friends.

Soho, London.
A beehive of people.
Beers and banter a’flowin.

It was like a time machine had plonked us back 14 years.

All was well with the world. 

Until I overheard 2 of my ex-housemates hating on LinkedIn while I stood at the bar.

“Ugh... it’s so cringe. Full of blowhards. I hate it.”

Both of ‘em knew I was posting. 
They’d mentioned it earlier on.

But now I knew how they really felt.  

It was like an *indirect* intervention 🤣

Thing is, I don’t blame them for thinking that way.

I think the same thing from time to time.

But what they don’t see is...

- The clarity of thought that comes from writing online.

- The network of peers and prospects being built in the background. 

- And the flywheel of biz opps that come off the back of that network.

It doesn’t matter whether you work for an employer or you run your own shop.

Showing up on LinkedIn, and figuring it out over time only helps you in the long run.

It’s helped me ton since I started posting in 2022.

So who cares what the critics think?
And who cares what that negative inner voice thinks?

Because recoiling from sales & marketing in business is like fighting a polar bear with both arms tied behind ur back.

(Ur gun get f*cked up!)  

Like it or not, you have to let people know that you exist.
And you have to remind them constantly.

Because they ain’t gunna come lookin’.

And no one is gunna do it for you!

So... here’s the new story I’m telling myself about LinkedIn (to rewire this negative brain circuitry):

See it as a low-stakes game. 
Not as some be-all-end-all. 

Be intentional about the content you make. 

If you see content that makes you wince, take a moment to understand why. Then avoid doing that.

Plenty of people create great content on here. 
Use that to motivate you and learn from.

And ultimately... just show up and be useful.

Do that enough and people will start to know, like and trust you enough to PAY you for help.  

Chat soon,

JP

Instead of calling in sick, we should be able to call in healthy.

"I'm not coming in today. I feel really good and I don't want to waste it at work."

I'm a LinkedIn connections curmudgeon.

Every week, a bunch of randos send me connection requests.

No hey, hello, f*ck you... nuthin.

Just random strangers expecting a free VIP pass into the treehouse of trust. 

Problem is... 

If I accept them, the ratio of random people to people I actually know in my feed blows up even higher.

Imagine someone knocked on your front door right now. 

And just stood there.
Sh*t-eating grin on their face.
Saying nothing.

They're wearing a name tag for some reason.

Under which it says:

"Partnerships manager at Some Company LLC"

Would you let them in?

I get that people want to expand their network.

But spraying out blind connection requests like confetti - all to meet some arbitrary quota is NOT networking.

It's annoying.

Striking up meaningful relationships requires more than just clicking "+ Connect" 100x a week.

It takes having the spuds to talk to people.

You know, taking an interest in them. Introducing yourself. Giving a reason why you're connecting with them.

Maybe a post of their's resonated with you?
Mention it.

Maybe you noticed they're hiring for a role? 
Make an introduction.

Maybe they can help with a challenge you're facing?
Ask for their opinion.

Maybe a mutual connection speaks highly of them?
Lead with that.

The bar is so embarrassingly low.

All you have to do is just try a little bit, and you'll stand out.

Chat soon,
JP

Curated

Chief Strategy Officer (CSO)

Responsible for both client and business strategy, leading the business pivot from digital marketing agency to a digital strategy consultancy. 
Core to this has been the development of customer lead strategic frameworks, chiefly our 7Cs approach consisting of forensic analysis of Customer, Content, Channel, Commercial, Competitor, Contextual and Configuration understanding across a business.
Further responsibilities are to lead on the blueprint for customer and commercial success based on our analysis and recommendation.

Strategy Director

Head of Paid Media

Curated Digital

Director & Head of Paid Media

Palladium Digital Group

Consultant

Pancentric Digital

After company and department re-brand, and departure of the Head of Search, I took key management responsibility of the 'Performance Marketing' team.
Responsibility included the conception of campaign and mid-term strategies for a number of clients within PPC, SEO, Social, Affiliates & Partnerships and Display. A large focus was placed upon new business development, via pro-active proposals and networking events, as well as providing key support on design and build projects occurring within the agency.
Other responsibilities included team resource planning, ongoing appraisal process and management of the team profitability pipeline.

Performance Marketing Strategist

The move to Pancentric focused on the development of the softer skills required in the management of a team, as well as exposure to an even broader digital skillset.
Initial focus was upon the retention of clients across verticals, including insurance, healthcare, tourism and sport.
A large proportion of the role included the development and implementation of strategies across e-commerce, lead generation and branding clients. Key clients were Cigna Global, Healthspan and Visit London.
Responsible for the day-to-day management of the team, with a growing focus on developing new business.

Deputy Head of Search

Havas People

Alongside the day to day delivery of SEM campaigns and insight, the role as Senior Search Marketing Consultant has involved an increasing amount of work in winning and developing new business, including pitching and pro-active proposals for clients who have yet to embrace SEM fully.

As well as an increasing impact on new business, the role also includes attendance at networking and conference events, presenting organisation expertise within the SEM and digital sphere.

Also a growing influence on International digital strategy for educational institutions such as 'The University of the West of England' and 'Durham University Business School'.

Pioneered the international integration of search, social, content and creative for the University West of England for the growth of awareness, engagement and application.

Senior Search Marketing Consultant

Proficient use of paid for search platforms within the recruitment advertising industry, including Google AdWords, Linked In and Facebook to drive ever increasing efficiencies with focus upon hire hire and attraction objectives.

Expertise in creating bespoke annual search marketing campaigns for clients such as Deloitte and Durham University Business School, also with the ability to conceptualise shorter impact international campaigns for Credit Suisse and Specsavers.

Within the development of the role there has been a growing focus in the importance of SEO and the role that PPC has in supporting the growth of organic recruitment and attraction. Growing expertise in tracking platforms, greater understanding of integrated media planning whilst working closely with the Analysis team in creating more concise and focused strategy for clients.

Search Marketing Consultant

App4

Responsible for the development, enhancement and maintenance of several SME brands Google AdWords accounts utilising varying degrees of budgets for a ROI.
Reporting and analysing on a weekly, monthly and quarterly basis to identify opportunities to increase ROI and trends in the industry using analytics and KPI’s.

Strategising for future SEO and social network projects to increase digital online brand awareness.

Monitoring online reputation and reporting on a weekly basis on PR activities required to be proactive in counteracting negativity.

The role has recently lead me to managing several projects together, whilst maintaining my current search marketing responsibilities.

Knowledge of basic HTML and CSS with ability to edit and amend Wordpress CMS's and emailers.

Experience with custom, Wordpress and ModX CMS systems.

Digital Marketing Executive

Dagenham & Redbridge FC

A multi-faceted role that involved the management of administration, ticketing, website development and production of communications material.

With limited human and monetary resources, employment at D&RFC provided a great opportunity to work for an organisation which required creativity and innovation to achieve their objectives.

Commercial Office Manager

A strategic marketing professional with 14+ years experience, with particular expertise in the conception, planning and delivery of multi-channel marketing campaigns across verticals.

Key skillsets include marketing strategy and market analysis through to persona development, communication architecture and channel delivery.

Also, adept in leading teams and in the conception, development and implementation of innovative marketing strategy.

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The Battle

Jonny Price

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taplio

The Battle

Jonny Price

David Angus

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonny Price's LinkedIn Performance

Ready to grow your LinkedIn presence?

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