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Founder

Vanir Construction Management, Inc.

-- Acted as a Project Manager overseeing the design phase for two large elementary school projects in Dallas, TX.
-- Responsible for coordinating Architect and Dallas ISD stakeholders to meet design deliverable milestones. 
-- Received final scope to budget sign-offs (both within assigned Bond Program budget) from Dallas ISD Construction Services. 
-- Key player in achieving agreement on scope between the design teams, school principals, HOA organizations, and SBDM committees.  
-- Adapted to the Dallas ISD Construction Services design guidelines/procedures rapidly to effectively manage and lead my assigned teams.  
-- Taking an active lead in applying my past experience with LEAN best practices (i.e. pull planning) to improve design deliverable schedule dates and to make critical processes much more efficient.  

Project:
-- Dallas Independent School District Bond Construction Program ($1.6 Billion)

Project Manager

-- Lead a team of five County maintenance personnel to perform quality assurance level commissioning to ensure that systems ran efficiently and within design parameters.  
-- Oversaw the transfer of all MEP related equipment data into the County facility management system.
-- Coordinated submittal comments from the various groups within the County to ensure that the Basis of Design was being complied with.
-- Carried out all final punch list walks with the Contractor across 25 buildings and back-checked items to ensure 100% completion prior to turnover.  
-- Worked closely with multiple Project Managers to verify accurate percent complete for all phases of work on monthly billings.
-- Attended regular coordination meetings for technology installations, MEP commissioning, and detention equipment and software roll-out.

Project:
-- County of San Diego Las Colinas Detention and Re-entry Facility ($222 Million)
-- This 460,000-square-foot design-build  jail project comprised of 25 buildings across 45 acres, and featuring 1,216 beds.  The facility was designed to be the first of its kind in the United States to create a calming built environment to encourage positive interactions between inmates and deputies, thus helping reduce recidivism over time. 
-- The project finished ahead of schedule, on budget, and with a zero punch-list at turnover.
-- Achieved LEED Gold.
-- Recipient of 16 awards.  Of them, the most notable were the Marvin M. Black Partnering Excellence Award, the Project Achievement Award from the CMAA, and the Design Excellence Award from DBIA.

Assistant Construction Manager

Kiewit

-- Lead the implementation of linked digital PDF drawings and the roll-out of tablet devices in the field.
-- Took an active role within the BIM team to work closely with subcontractors to resolve all clash detection prior to construction.
-- Coordinated a survey team and utilized both AutoDesk Civil3D/Trimble technology to provide coordinate locations for roadways/bridges, soil excavation quantities, and as-built data.
-- Ensured that all project plans were updated with the most recent RFI and ASI documents.
-- Tracked daily reports and verified that monthly pay applications to the client remained accurate.

Project:
--Green Build Terminal 2 Landside Expansion Project at San Diego International Airport ($230 Million)  
--This design build project consisted of additions and modifications of all roadways, bridges, and parking facilities.  The most notable achievement was a 1,200 foot long, dual-level roadway that separates arrival and departure traffic, improving the airport efficiency and safety.  
--Was the recipient of the Project of the Year Award from the San Diego Chapter of the CMAA.

Project Engineer

Absher Construction

-- Worked closely with school staff to deliver final closeout documentation and extra stock.
-- Participated on weekly safety walks and documented findings with Safety Manager.
-- Verified that on-site material deliveries matched up with submittal documentation.
-- Managed a campus wide temporary signage program to ensure student travel paths kept away from construction activities.

Projects:
-- Nathan Hale High School Addition and Modernization Project ($60 Million)
-- This modernization project consisted of a 14,500 square-foot library and renovation to the existing building.  Unique elements of this project included open concept learning space, art gallery, a revitalized dining hall, and an overhauled courtyard.
-- Achieved LEED Silver.

Intern

Charter Construction

-- Assisted the Project Manager with ensuring that all projects stayed well within client budgets.
-- Responsible for all facets of construction documentation and making daily updates.
-- Worked closely with site superintendents to resolve critical field issues to mitigate schedule impacts.
-- Performed weekly site visits to log construction progress and inspect workmanship quality.

Projects:
-- High end custom residential properties (Up to $15 million)

DLH Inc. General Contracting

-- Gained experience with wood framing, roofing, drywall, painting, and demolition.
-- Worked closely with excavation crews to ensure proper grades were being met prior to foundation pours.
-- During heavy rains, managed multiple sump pumps to keep work moving.
-- Managed daily site cleanup prior to departure.

Projects:
-- High end custom residential properties (Up to $5 Million)

Laborer

I founded Black Label Advisor in 2020 after I sold my e-commerce business for $5 million. After I exited, I immediately felt the calling to start providing strategic consulting to brand owners looking to scale but not have to hire a full management agency. 

The response has been phenomenal.  I have consulted 100+ brands ranging from total beginners to 7+ figure legends like Caden Lane, Skin Grip, and Dr. Sebagh. My clients make up more than $100 million in Amazon revenue. 

I enjoy working with brand owners who have aggressive growth strategies and are willing to expand off of Amazon to diversify their revenue. Amazon is just the beginning!

My specialty is helping brand owners grow their online presence rapidly, increase profits, expand the revenue channels, and optimize for a lucrative 7+ figure exit.

My mission has remained the same: provide a high level of service for my clients from a place of experience and authenticity. Most gurus you'll run into have never sold on Amazon. Be careful out there!

If consulting isn't a need, I hope you find immense value from my daily social media posts and weekly newsletter!  

CONNECT with me here:

→ Book a free discovery call: https://calendly.com/blacklabeladvisor/discovery-call
→ Sign up for my free weekly Amazon seller newsletter: https://blacklabeladvisor.ck.page/amazon-insiders
→ Follow me on X: @BlackLabelAdvsr
→ My website: www.blacklabeladvisor.com
→ Shoot me an email: jonelder@blacklabeladvisor.com

I'm looking forward to hearing from you!

Jon Elder

Dometic

Head of E-tail MCS

Dash Retail Consulting

Building Dash Retails presence in the Nordic Markets by helping brands to launch, grow and optimise their business on Amazon globally. Me and my team at Dash are 100% focused on Amazon, and we help brands with strategy as well as operational work managing account setup, brand registration, logistic setup, content creation and optimisation, building campaign structures as well as managing advertising and promotions on the platform. Certified partner of Amazon. 

Via Dash I have helped companies like: MARS, STIGA Sports, Ellos Group, Aarke, NetOnNet, Steamery, Ideal of Sweden, Mille Notti, Pändy, Elodie Details, Sagaform, Airinum, SmellWell, Sound by Sweden, Les Enfants, Virbac.

Senior Consultant and Commercial Director 

Elodie Details AB

- Responsible for online sales in owned channels as well as marketplaces
- Leading the E-commece team and recruiting and onboarding a new E-commerce Manager
- Responsible for Digital Marketing (META, Google Ads, TikTok) 
- Implementation of Ingrid - the leading delivery experience platform designed to effortlessly manage a multi-carrier delivery strategy
- Close collaboration with Marketing team to ensure content production for E-com and digital marketing

Interim E-commerce & Digital Marketing Manager

Responsible for owned E-commerce Channels, Marketplaces and Digital Marketing. 
• Lead and develop Digital Business team, responsible for global e-commerce as well as our Amazon Sales and Marketing strategy and execution (Pan-EU)
• Responsible for managing and developing Digital Marketing Advertising (Google, Facebook, Instagram, Amazon, etc.), Affiliate Programs, and Email Marketing campaign strategy. 
• Set digital business strategy for expansion and growth in new relevant digital business channels globally.
• Responsibility to drive internal innovation with regards to ensure a safe online environment for our end consumers, managing work towards brand infringements, trademark intrusions and counterfeits.

Part of the Elodie Details management team.

Achievements:
- Launch Elodie on Amazon (DE, FR, UK, ES, IT, ES, NL, SE & PL) 
- Rebranding journey in digital channels
- Grow ecommerce direct to consumer by +30% during 2020, as well as building a completely new website 
- Setting up routines and practice for Google Ads and Facebook/Instagram Advertising
- Changing warehouses from Sweden location to the Netherlands
- Brand protection work including winning a trial in China. 
- Prepared Elodie for launch on Tmall

D2C Manager

• Overall responsibility for building and creating successful and scalable business in international digital marketplaces 
• Responsibility for creating, analyzing and optimizing assortments, sales, marketing activities, search results and conversion on the respective marketplace
• Responsibility for product information, data flow, inventory, shipping options, customer service routines, etc., as well as maintaining a clear brand identity in all marketplaces
• Responsibility for analysis, forecasting, budgeting, and monitoring and reporting of relevant key figures and sales trends for each marketplace
• Responsibility to stay up to date in digital trends, new marketplaces and similar business opportunities globally
• Responsibility to drive internal innovation with regards to ensure a safe online environment for our end consumers managing work towards brand infringements, trademark intrusions and counterfeits

Marketplace Manager

BabyBjörn AB

As Sales & Marketing Coordinator of Digital Retail my responsibilities include, but are not limited to:
- Account Manager Amazon EU (UK, FR, DE, ES, IT)
- Account Manager Jollyroom.com, Babyshop.com in the Nordics. 
- Responsible for Amazon Marketing Services (AMS) strategy and execution
- Responsible for marketing activities at BabyBjörn's external e-commerce channels
- Global E-Commerce & Marketing Strategy
- Managing brand events, B2C and B2B fairs etc.

About BabyBjörn:
BabyBjörn is a Swedish family-owned business started in 1961 by Björn Jakobson. Our business concept was at the time, and still is: To make day-to-day life easier for parents of small children by developing safe and innovative products of the highest quality for children up to three years old.
Our products are now found around the world, in over 50 countries, and our assortment consists of baby carriers, bouncers, travel cribs, cradles, potty chairs, high chairs and kitchen products.

Sales & Marketing Executive, E-commerce, EMEA

As Sales & Marketing Executive Asia & Pacific my responsibilities include, but are not limited to:
- Sales and Marketing Strategy in the Asia-Pacific region
- Forecasting, coaching and supporting BabyBjörn's subsidiaries and distributors in Japan, South Korea, China, Hong Kong, Vietnam, Taiwan, Indonesia, Malaysia, Australia and New Zeeland. 
- Branding strategy through SEM, content marketing, Social Media (Facebook, Instagram, WeChat, Weibo, WeTao, Naver Blog etc.)
- Supervising and ensuring a smooth purchase planning and logistics
- Researching and executing E-Commerce strategy including e-commerce platforms like Amazon, Tmall (Alibaba), JD, Lazada. 
- Project leader for Web shop SEA launched 2017
- Planning and executing B2C and B2B events such as launch events or trade shows

Sales & Marketing Executive Asia & Pacific

Wernberg & Partners

W&P is a startup consultancy firm within management and finance. W&P's vision is to bring new energy to the business market by providing co-created services with passion, innovation and authenticity. We care about business and our mission is to make you care about yours the same way. Our main clients are startups and our specialty is to create perfect fit contracts for every client in order to leverage their business. Our philosophy is that every entrepreneur should focus on what they do best, the core of their business. 

My work concerns business innovation, sales and marketing. Through the experience of setting up a company and running it I learned so many things about entrepreneurship, teamwork, leadership, goal setting, and so much more. It will most likely not be the last company I start in my life.

Co-Founder

Bright 123

Bright is a design light store, located in Sickla, Stockholm. Reseller of luxury brand FLOS, Ateljé Lyktan, Louis Poulsen, Tom Dixon and Le Klint. I work with sales, buying, visual merchandise and I am responsible for social media marketing. I have been part of the lighting industry for many years and have a wast knowledge of the industry.

Lighting Consultant and Marketing Coordinator

Gatt AB

Gatt sells men's clothing from premium brands like Gant, Ralph Laurent, Boss, Tiger, Sir, Lindeberg, Peak Performance, Docker, Bomerang and NN07. As part of being a sales assistant I also managed visual merchandising.

Sales Assistant

Ljusinspiration AB

Started as a salesman and shortly I was responsible for assigned suppliers, purchasing, and visual merchandise. Ljusinspiration was a reseller of brands like Belid, AH Belysning, Aneta, PR Home, Secto Design, Hallbergs Lampskärmar, EGLO, Herstal, Globen Lighting, Karlskrona Lampfabrik, By Rydens etc. I started my job through a temporary job and then got the possibility to worked part-time until the fall of 2010, when I got a full-time position until I began studying at university. During the summer of 2011 I also had the store manager responsibilities including scheduling, staffing, finance, and buying. During my studies I worked part time until the stores unfortunate closure in februari 2013. Through the time I spent at Ljusinspiration I learned a lot about sales, e-commerce, buying, b2c, b2b and leadership.

Buyer & Sales Assistant

Placera Personal AB

Worked part-time as a receptionist, hostess and warehouse workers at the following companies: Akademiska Hus, Gröna Lund, Bevator, OnOff, Tyco Electronics, (Bevator) Siemens, Johnson & Johnson and Ticket. The experience of working in different large organisations made me interested in management and inspired me to start studying business administrations.

Consultant

Amazon Marketplace & e-Commerce

Digital Sales and Marketing Expert | Top talent under 30 by Resume Sweden | Experience from business in Europe, Asia & US/Canada | Public Speaker 

===== 🤓 LET'S TALK ABOUT 🤓 =====
🚀  Amazon 
🚨  E-commerce 
🛍  Marketplaces
🇨🇳  Tmall
🤩  Marketing 
🤳  Social media 
💥  Digital transformation
💜  Women in business 

🇺🇸  American by birth 
🇸🇪  Family is Swedish

Based in Stockholm, Sweden 🇸🇪 | Have lived in Guangzhou, China 🇨🇳  

💜  Proud member of Female network Women for Leaders and HON 💜

💬  LET'S CONNECT: 
Instagram @jwinbom
WeChat @JennyWinbom

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Jon Elder

Jenny Winbom

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