I founded Black Label Advisor in 2020 after I sold my e-commerce business for $5 million. After I exited, I immediately felt the calling to start providing strategic consulting to brand owners looking to scale but not have to hire a full management agency. 

The response has been phenomenal.  I have consulted 100+ brands ranging from total beginners to 7+ figure legends like Caden Lane, Skin Grip, and Dr. Sebagh. My clients make up more than $100 million in Amazon revenue. 

I enjoy working with brand owners who have aggressive growth strategies and are willing to expand off of Amazon to diversify their revenue. Amazon is just the beginning!

My specialty is helping brand owners grow their online presence rapidly, increase profits, expand the revenue channels, and optimize for a lucrative 7+ figure exit.

My mission has remained the same: provide a high level of service for my clients from a place of experience and authenticity. Most gurus you'll run into have never sold on Amazon. Be careful out there!

If consulting isn't a need, I hope you find immense value from my daily social media posts and weekly newsletter!  

CONNECT with me here:

→ Book a free discovery call: https://calendly.com/blacklabeladvisor/discovery-call
→ Sign up for my free weekly Amazon seller newsletter: https://blacklabeladvisor.ck.page/amazon-insiders
→ Follow me on X: @BlackLabelAdvsr
→ My website: www.blacklabeladvisor.com
→ Shoot me an email: jonelder@blacklabeladvisor.com

I'm looking forward to hearing from you!

Jon Elder

As an Associate Media Director, my focus is on developing and implementing impactful advertising campaigns across major retail platforms, including Amazon, Walmart, Instacart, and Sam's Club.  I manage over $1 million in monthly ad spend, ensuring every dollar is strategically allocated to maximize ROI for our clients.

My responsibilities include:

Strategic Leadership: Collaborating with clients to understand their business objectives and translating those goals into comprehensive retail media strategies. This involves developing innovative approaches and staying ahead of industry trends to ensure we deliver cutting-edge solutions.

Campaign Management & Optimization: Overseeing the execution and ongoing optimization of campaigns across various retail media platforms. I leverage tools like Skai, Pacvue, and Jungle Scout to monitor performance, identify opportunities for improvement, and make data-driven decisions that drive results.

Data Analysis & Reporting: I am a big believer in the power of data. I use PowerBI and other analytics platforms to create insightful reports that provide clients with a clear understanding of campaign performance and demonstrate the value we deliver. I am skilled at translating complex data into actionable insights that inform strategic recommendations.

Client Partnership: Building strong relationships with clients is paramount. I act as a trusted advisor, providing strategic guidance and addressing their unique e-commerce challenges. I believe in open communication and collaboration to ensure we are aligned with client goals.

Team Mentorship: I enjoy sharing my knowledge and experience with team members, helping to develop their skills, and contributing to their professional growth.

Associate Media Director

As a Senior Media Manager, I spearheaded digital advertising campaigns and led strategy for a diverse portfolio of clients including Xbox, Coca-Cola, Samsung, Johnson Outdoors, Dupray, and Abbott. 

My role involved:

Campaign Management: Managed Amazon Paid Search and DSP campaigns for leading brands such as ScubaPro, JetBoil, and Xbox, ensuring strategic planning and execution aligned with client objectives.

Client Success: Implemented tailored advertising strategies that drove significant year-over-year increases in Amazon sales for leading brands, contributing to their overall success.

Data Analysis: Conducted comprehensive data analysis to measure campaign effectiveness, identify optimization opportunities, and deliver maximum return on investment for clients.

Client Engagement: Acted as a trusted consultant, providing strategic guidance and addressing eCommerce challenges to foster long-lasting client partnerships.

Team Lead: Acted as the lead on several accounts in charge of overall strategy and direction for Media Associates and Search Strategists.

Reporting: Utilized software such as Pacvue and Skai to develop in-depth reporting for our partners and help visualize performance.

Senior Media Manager

Wunderman Thompson Commerce & Technology

PPCStrike

PPCStrike is complete Amazon PPC Management Company. Our experts create, optimize, manage, and monitor your campaigns so that you can focus on growing your business.

We utilize the latest innovative tools and software, providing us with extensive data which we put to work in optimizing your PPC campaigns. Our tools allow us to maximize profits, maintain low ACoS, and reduce ad spend whilst improving conversion rates.

Founder

FreeeUp

Working through the FreeeUp platform helping clients with Amazon. 

A few areas that I have helped clients with:

- Consulting
- Set up, Manage, and Optimize sponsored product campaigns/PPC
- Account Management
- Optimize Product listings (Writing descriptions, bullets, keywords, search terms, and improving pictures)

Amazon Expert/Consultant

FreeeUp is the hands-on solution to hiring remote workers online. The company specializes within the eCommerce industry and interviews hundreds of workers each week so that they can place the top 1% into their client's businesses. As the Client Relationship Manager, I am responsible for speaking with potential clients, spreading word about the FreeeUp service to new markets, and walking clients through the set up process.

Client Relationship Manager

Egility Advisors

- Effectively managed Amazon accounts for six brands.

- Managed sponsored product campaigns to reduce wasted ad spend, decrease ACoS, and increase brand awareness.

- Performed keyword research, competitor research, and developed strategies to drive sales.

- Used software such as PPCScope and Sellics to further optimize sponsored product campaigns and increase results.

- Provided in-depth weekly reports to all clients that showed PPC performance, inventory levels, account health, and suggestions for improvement.

Amazon Account/PPC Manager

E-Blitz

E-Blitz was founded with a singular goal in mind. Spurred on by the crazy idea that we could help the eCommerce ecosystem evolve for the better, we work hard to teach companies to distil their brands into their essences and promote their ideals online.

CEO/Founder

Publix Super Markets

●  Administered outstanding customer service by greeting customers, suggesting menu items, efficiently making sandwiches, slicing meats and cheeses and completing sales

●  Coordinated all specialty food sections, including the olive bar, salad bar and soup bar, to increase deli profits by 10%

●  Proactively prepared specialty salads, side dishes and other food products to enhance sales opportunities

●  Productively filled and maintained store displays and cases to ensure prompt service for walk-up customers

●  Prepared more than 30 deli trays for standing orders and special event

●  Maintained exceptional cleanliness and organization of the deli counter in accordance with food handling standards and store requirements

●  Increased deli sales by 25% by using suggestive selling techniques

●  Responsible for making daily deli sales announcements over the store PA system to increase sales

Deli Associate

Walmart

★  Gained an extensive knowledge and understanding of counting, inspecting and checking in merchandise and transporting orders between retail stores and storage cages

★  Successfully kept stock rooms clean, organized and stocked full to enhance store efficiency 

★  Demonstrated a high degree of professionalism in communication, attitude and teamwork with clients, peers and the management team

★  Significantly improved methods for processing mark-downs, promotion marketing and damaged merchandise 

★  Provided exceptional customer service when interacting with all customers

★  Ensured proper merchandise presentation was maintained in accordance with company standards

★  Controlled shortage through personal awareness and compliance with company standards and theft deterrents

★  Interacted with customers and co-workers in a friendly, cooperative and pleasant manner

Frozen Food/Dairy Stocker

As a seasoned eCommerce Business Development Professional, I have honed my client relationship management and Amazon marketing skills over the past 8+ years. My expertise lies in managing significant budgets for Amazon PPC and DSP campaigns, developing and executing data-driven advertising strategies, and optimizing product listings to drive client growth and revenue.

I am an Amazon marketing veteran that created one of the first Amazon advertising agencies. Additionally, I have experience working with many different software providers, such as Pacvue, Teikametrics, Perpetua, Helium10, and many more.

With a track record of working with many top 1000 Amazon sellers, including Jacked Factory, Marlowe, Ancient Nutrition, Prextex, Wizgear, and Primary Arms, I am skilled in Amazon start-ups, brand management, PPC bid management, team leadership, and DSP advertising.

As the Founder of PPCSTRIKE, a leading Amazon PPC management company, I have overseen $10M+ in ad spend and optimized campaigns to meet and exceed performance goals, resulting in increased brand awareness, customer engagement, and revenue growth for clients.

In my previous roles at FreeeUp, Egility Advisors, and E-Blitz, I have collaborated with clients to align their Amazon sales objectives with internal offerings and capabilities, managed relationships with major corporate accounts, and developed and communicated best practices for PPC marketing, listing creation, inventory planning, and SEO.

I have completed certifications for Amazon DSP Campaigns, Amazon Sponsored Ads, AdWords Search, and Amazon Advertising Foundations.

If you are looking for a results-driven eCommerce professional passionate about driving growth and revenue through Amazon, please don't hesitate to reach out. I welcome the opportunity to discuss how my skills and experience can contribute to your organization's success.


✯ As an entrepreneur and eCommerce consultant, I am passionate about online marketplaces and launching eCommerce companies that go-to-market quickly and at scale. I have gathered years of experience as a well-rounded PPC expert, including keyword research, ad copy, and analytics.

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CORE COMPETENCIES: 


B2C | AMS | Amazon Marketing | Consulting | SEO | PPC | eCommerce Marketing | Digital Marketing | Market Research | Leadership | Management | Market Discovery | Start-Ups | Data Analysis | Amazon | Retail Marketing | ACoS |


Personality Traits: Adaptable, emotionally intelligent, flexible, detail-oriented, driven

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Jon Elder

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