Your skills + The One Page Offer™ + 16 weeks = $10k/mo recurring profit | DM me "ONE" for details

In 2017, my life changed forever – I lost my job due to a freak fire.

And that wasn't even the worst part:

• I was working at a job I hated
• My network was filled with losers
• I was living a terribly unhealthy lifestyle

Of course, I didn't know things were all that bad – until I found myself on unemployment.

The next morning, after I let the dust settle a bit, I told myself that I was going to write for 30 days, no matter what.

30 days turned into over 100 fast.

100 days turned into 5+ years.

And now here I am:

• 7,400+ newsletter subscribers
• 50,000 follower audience on Twitter
• 22,000 follower audience on Medium

And a profitable creator business as a result.

Now – the last thing I'll ever tell you is that it was easy – because it wasn't (and still isn't).

But I'll tell you this: it was simple.

Or – at least it's simple when you understand the:

• Strategies
• Patterns
• Tactics

That help you save time, money, and unwanted headaches.

And that's why I'm here.

I want to teach you what I know. From:

• Copywriting
• Offer creation
• Effective writing
• Audience Building
• Digital monetization

And everything in between.

I can't wait to go on this journey with you.

I'll see you in the timeline & in the comments.

Keep building.

✌️ Jon

Jon Brosio

Everyone wants the "one secret" to online success.

Here it is: 

There isn't one.

I don't know who needs to hear this, but:

• I only made $13.50 online in my 1st year
• I was fired from 3 freelance clients
• My mom was my first email sub
• My first post was about wine

"Shortcuts" are a myth.

The internet sold you a lie...

That there's a:

• A hack
• A trick
• A system 

That skips the hard part.

That someone cracked the code and you can just copy-paste their success.

Bull

Success isn't a download.

It's an upload.

You upload:

• Hours of work when you don't feel like it
• Emails to lists of 12 people
• Content that gets 3 likes
• Offers that get rejected

For months.
Sometimes years.

Until something clicks.

Not because you found the secret.

But because you became the person who deserves the success.

Skills compound
Reputation compounds
Relationships compound

But only if you stick around long enough for the compound interest to kick in.

Most people quit during the "boring middle."

Don't be most people.

Put your head down.

Grind.

And never give up.

It will come.

—

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I'm about to say something unpopular.

But by someone desperately needs to...

Don't start a business if you're not willing to:

• Work weekends while others binge Netflix
• Work for free in the beginning (often for 6+ months)
• Invest money into yourself when you're already tight
• Sacrifice time with friends & family who don't get it

Plain and simple...

This isn't motivational fluff.

It's the entrance fee.

I remember my first year clearly.

• Friday nights writing sales pages
• Nights out canceled to hop on client calls
• Vacation money spent on business courses
• Sundays learning Facebook ads (that failed)

My social life became a casualty...

My comfort zone became extinct.

My old identity? Gone.

People started treating me differently.

• "Why can't you just relax?"
• "All you talk about is business."
• "Remember when you used to be fun?"

I couldn't explain it then.

I was building something they couldn't see.

A bridge from who I was to who I needed to become.

• Every dollar invested was a nail
• Every weekend worked was a plank
• Every relationship strain was the price of crossing over

Here's what I discovered on the other side:

If you can push through that season of sacrifice—

You don't just get a business.

𝙔𝙤𝙪 𝙜𝙚𝙩 𝙖 𝙡𝙞𝙛𝙚 𝙮𝙤𝙪'𝙧𝙚 𝙤𝙗𝙨𝙚𝙨𝙨𝙚𝙙 𝙬𝙞𝙩𝙝.

• Work that energizes you
• Time that belongs to you
• Purpose that feels like play
• Money that serves your mission

The irony?

Once you build it, those same people ask:

"How do you make it look so easy?"

Because they only see the destination.

Not the journey.

Most want the reward.

Few will pay the price.

—

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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The $100K blueprint everyone ignores (but shouldn't)

It's not:

• Sexy
• Scalable
• Automated

(at least yet...)

But it works every single time.

Here it is:

1. Choose a niche
2. Craft a clear offer
3. Give to 10 people for free
4. Collect testimonials like they're GOLD
5. Convert your next client via content
6. Raise your price by 25%

Rinse and repeat steps 4-6.

(Like... damn near religiously...)

I've watched a thousand creators skip this formula.

They want the advanced stuff:

• Automated funnels
• Course platforms  
• Membership sites
• Digital product empires

Meanwhile, simple service providers are quietly hitting $100K.

Because they understand something crucial:

Your average client value matters more than your client count.

10 clients at $10,000 = $100K
100 clients at $1,000 = $100K
1,000 clients at $100 = $100K

Guess which one is easier to manage?
Guess which one has higher profit margins?
Guess which one doesn't require a massive audience?

The ascending price model is your secret weapon:

Every "yes" at your new price builds confidence
Every client success raises your market value
Every testimonial justifies higher rates

Start at $500.
Move to $625.
Then $780.
Then $975.

By client #50, you're charging $1,500+ for the same service you started at $500.

(and mind you -  25% is just a suggestion - you can always go higher the more comfortable and systematized you get)

Same expertise. 
Same deliverable. 

Different positioning.

Because here's the thing about pricing:

It's not about what you think you're worth.

It's about what the market will pay for transformation.

(Read that again)

(And then again...)

And the market will pay more as you prove your value.

Stop looking for the complex solution

Start executing the simple one

---

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Most creators are one decision away from six figures.

That decision?

Commit to boring.

Everyone wants the six-figure business.

Nobody wants to:

• Post daily for 6 months
• Say no to shiny objects
• Stick with one offer

Which is exactly why most people never get there.

The barrier isn't knowledge.

It's consistency and belief.

I see it every day in my DMs:

• "What about TikTok?"
• "Should I start a newsletter?"
• "I have this new course idea..."

They're asking the wrong questions.

The right question is:

"𝘏𝘰𝘸 𝘤𝘢𝘯 𝘐 𝘥𝘰 𝘭𝘦𝘴𝘴 𝘢𝘯𝘥 𝘦𝘢𝘳𝘯 𝘮𝘰𝘳𝘦?"

Because the creators making money aren't doing more.

They're doing the same thing.

Over and over.

Until it works.

Then they keep doing it.

Boring = Profitable.
Exciting = Broke.

Choose boring.

—

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My nephew asked me what I do for work yesterday.

I said: 

"I help people talk to money."

He looked confused...

So I explained it like this:

"Imagine money has ears. Most people are shouting the wrong words, in the wrong places, to the wrong ears, at the wrong time.

I teach them how to whisper the right things."

He nodded like that made perfect sense.

He's six...

Kids get it. 

Adults overcomplicate it.

Here's the simple truth:

Money has four ears:

Copywriting = knowing what to say
Marketing = knowing where to say it
Positioning = knowing who to say it to  
Sales = knowing how to say it

Together...

They make money listen.

Most creators are still shouting:

• "BUY MY THING!"
• "FOLLOW ME!"
• "I'M THE BEST!"

Money doesn't respond to shouting.

Money responds to whispers.

The right message (copywriting) delivered in the right place (marketing) to the right person (positioning) at the right moment (sales).

That's when money leans in.

That's when money says yes.

That's when your wildest dreams come true.

Stop shouting at money.

Start whispering to it.

—-

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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You’re generating leads. You’re closing sales.

But at some point—

Whether it’s $10K/month or $20K/month—you hit a wall.

Things stall.

And when that happens, the instinct is to think you need more content.

• More posts. 
• More visibility. 
• More engagement.

But the real shift that moves the needle isn’t about more.

It’s about making a fundamental change in how you communicate.

Because there’s a difference between content that generates attention and content that creates conversions.

And that difference comes down to this shift...

From:

• “this is who I am” → to “this is your problem.”
• “this is what I do” → to “this is why your problem sucks.”
• “this is why it’s cool” → to “this is what you should try instead.”

If your content is mostly talking about what you do, you’re making it harder to attract clients.

Your dream clients don’t care about your story until they see themselves in it.

Your audience is already having a conversation in their head.

They wake up thinking about their frustrations, their struggles, and the outcomes they want.

They’re not looking for another expert talking about their credentials.

They’re looking for someone who understands their experience better than they do.

This is why you need to start with your offer.

Because when you deeply understand:

• Who you help
• What you help them achieve

Then you can reverse-engineer your content to meet them exactly where they are.

You’ll start uncovering the stories they’re already telling themselves about:

Their pains
Their desires
Their obstacles
Their frustrations

And when your content enters their world instead of forcing them into yours—

You become the no-brainer choice to solve their problem.

This shift isn’t just about making tweaks to your content.

It’s about rethinking your entire approach so that every post, email, and message serves as a stepping stone toward working with you.

When you stop making content about you—and start making it about them—

Everything changes.

—

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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The biggest lie in business:

(It's complete and utter garbage - makes me sick...)

Ready for it?

Here it is...

That you need to be the smartest person in the room.

I know people making $50K/month who barely graduated high school.

And PhD's who can't sell a $97 course.

Here's what actually matters:

• Who you are
• Who you want to help

That's it.

Nothing else.

Who you are = What your offer says about you

Your offer creates your identity:

• Sell productivity systems → You're the efficiency expert
• Sell relationship advice → You're the connection coach
• Sell financial planning → You're the money mentor

Your positioning doesn't come from your resume.

It comes from the problem you solve.

Who you serve = The specific outcome they want

This isn't about age, gender, or income.

It's about the transformation:

• Stressed entrepreneurs who want systems
• Lonely professionals who want connection
• Broke millennials who want wealth

When you know these two things, everything else becomes simple.

Your content writes itself.

Because you're not trying to impress everyone.

You're solving one problem for one person.

The gurus want you to think it's complicated.

That you need:

• Complex funnels
• Multiple revenue streams
• Years of "authority building"

Lies.

Simple beats sophisticated.

Clear beats clever.

Every damn time.

If you think success is about being the best—this will change your mind.

Because here’s what actually creates momentum:

Effort.
Consistency.
And the willingness to look a little stupid for a while.

Over time, that combo beats genius almost every time.

Everyone’s chasing the perfect strategy.

The brilliant idea.

The overnight win.

But most people don’t need a breakthrough.

They need movement.

Reps.
Feedback.
Refinement.

That’s how progress is made—especially when it’s quiet and invisible.

You don’t need more ideas.

You need action.

→ Action that looks boring
→ Action that feels uncomfortable
→ Action that makes you cringe, because you’re figuring it out

But that’s the exact action that builds confidence.

And credibility.

And eventually—results.

Here’s the truth:

→ The consultant who closes $10k clients? She used to flinch every time she pitched.

→ The coach with the waitlist? He made 6 offers before anyone said yes.

→ The creator with momentum? Her first 90 days were pure trial and error.

They didn’t wait to feel qualified.

They just kept going.

If you’re building a solo business, this is what it actually looks like:

→ One clear offer
→ Targeted content that starts real conversations
→ Simple, repeatable actions—done consistently

You don’t need to be a genius.

You need to keep going longer than most people are willing to look unsure.

—

Need help writing targeted content?

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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Most people overcomplicate getting to $10K/month.

They think they need: 

• Complex funnels
• MASSIVE audiences
• Completely unique offers

But I've watched dozens of clients hit $10K with something much simpler:

1. Get one client

Stop building the "perfect" offer. 

Start with one person who has a problem you can solve. 

Even if it's messy. Even if it's not "scalable"

(Yet...)

2. Do a great job

Over-deliver on everything. 
Show up early, stay late, anticipate their needs. 

This client becomes your case study for the next one.

3. Charge more (to get another client)

Double your price. Seriously. 
Your first client proved the value exists. 

Your second client should pay for that proof.

4. Deliver an even better result

You learned from client #1. 

Apply those lessons to client #2. 

Better systems, clearer communication, faster results.

5. Repeat until you make $10K/month

Keep raising prices as you get better. 

$500 becomes $1000. 
$1000 becomes $2000. 
$2000 becomes $5000.

Most people want the complex strategy.

But the simple path works faster.

One client at a time.
One great result at a time.
One price increase at a time.

Until you're making more money than most people with "big" businesses.

-

Need help writing targeted content?

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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Most creators will stay broke...

I'm talking about the creators who:

• Never share their wins
• Rarely talk about their offers
• Hide behind "let the work speak for itself"

They think humility is a business strategy.

It's not.

It's a poverty strategy.

Because the future belongs to those unafraid to self-promote.

They'll:

• Create better content (they know their story matters)
• Make a better offer (not embarrassed by their prices)
• Get more attention (not waiting to be discovered)

And they'll win.

Here's the truth nobody wants to hear:

Your 

• Best work means nothing if nobody knows about it
• Perfect offer means nothing if nobody hears about it
• Expertise means nothing if you keep it to yourself

I used to think differently.

I thought quality would eventually rise to the top.

That customers would somehow find me.

That word-of-mouth would magically scale my business.

I was wrong.

Dead wrong.

The market doesn't reward the best.
It rewards the best-known.

(Double click on that, homie...)

And "best-known" requires one thing:

Showing up
Speaking up
Promoting up

Confidently
Consistently
Unapologetically

Your competition isn't more talented.

They're just more visible.

—

Need help writing targeted content?

Get my 10 proven templates (free)

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Everyone's looking for the $100K secret.

Here it is:

Stop selling what you know.

Start selling what they want.

(Read that again, baby!)

I see creators all day building products around their expertise instead of their market's desperation.

• "I know marketing, so I'll sell marketing courses"
• "I'm good at graphic design, so I'll teach design"
• "I know productivity, so I'll create productivity systems"

That's expertise-first thinking...

And it keeps you broke.

$10K thinking works in reverse:

• What's keeping your ideal client awake at 3 AM?
• What transformation would change their life?
• What would they pay anything to fix?

Then—and only then—do you ask:

"𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘴𝘰𝘭𝘷𝘦 𝘵𝘩𝘪𝘴 𝘶𝘴𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘐 𝘬𝘯𝘰𝘸?"

WhAt'S tHe DifFeReNcE?

𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲-𝗳𝗶𝗿𝘀𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗲𝘀𝗽𝗲𝗰𝘁 𝗯𝘂𝘁 𝗱𝗼𝗻'𝘁 𝗯𝘂𝘆.

Booyah-kasha!

(I hope that send chills down your spine...)

Market-thinking creates offers people throw money at.

I learned this the hard way...

My first offer was "Content Strategy for Creators."

Sounds impressive, right?

I made about $1500 in 3 months.

Then I talked to my market.

They didn't want "strategy."

They wanted to stop feeling like frauds charging for their work.

Same expertise. Different angle.

"Create a One Page Offer™ and validate it with 3 clients" 

was born.

$40K+ in the first 90 days...

Same knowledge
Same person
Same skills

Different offer.

Because I stopped leading with what I wanted to teach.

And started with what they desperately wanted to learn.

Your expertise is the vehicle.

Their transformation is the destination.

Get that backwards, and you'll stay stuck explaining why your knowledge is valuable.

Get it right, and they'll be asking how fast they can start.

If you've been told to "find your niche" and felt paralyzed, this will change everything...

Most creators think a niche is:

• An industry ("fitness")
• A platform ("LinkedIn creators")
• A demographic ("millennial women")

That's not a niche.

That's a category.

A $100k niche is a group with a problem.

Not just any problem.

A problem that:

• They can't solve alone
• Keeps them up at night
• Costs them money daily
• They'll pay premium to fix

When you speak to the problem, the right people immediately think:

• "Holy ravioli, that's me."
• "How did they know?"
• "I need this now."

My student learned this the hard way...

For months, he called himself a "career coach for programmers"

Crickets.

Then she shifted:

"I help programmers stuck in application hell get recruiters to reach out to them with their dream job and salary in hand"

Same skills. Same person. 
Completely different response.

6 new clients within the first month working together...

Because he stopped describing what he did and started describing the hell her clients were living in.

The magic isn't in the solution.
It's in how precisely you can articulate the problem.

Most creators get this backwards...

Here's how to find your $100k niche:

1. List every problem you've personally solved
2. Identify which ones people regularly ask you about
3. Find the intersection of "urgent" and "expensive"
4. Test your language with real humans

Don't ask 

"What's my niche?"

Ask 

"Whose problem am I uniquely positioned to solve?"

The money follows the problem.

The bigger the problem, the bigger the opportunity.

Stop being a generalist hoping someone needs everything.

Start being the specialist people desperately need for one thing.

This system helped me made $18k in one month

(After being stuck at countless $2k - $5k months...)

Most creators think $10K months require:

• 100K followers
• Viral content
• Complex funnels
• 20 different revenue streams

Not eeeeeeeeeeeeven.

Here's what actually works:

One offer.

• Solves one specific problem
• For one specific person
• At one specific price point

One system.

• Content that attracts
• Process that converts
• Delivery that delights

One post per day.

• Speaks to their pain
• Shows your solution
• Invites them in

That's the entire business.

I learned this the hard way.

Spent 2 years creating:

• 3 different courses
• 9 different price points
• Content for everyone (and no one)

Result? $2,800 in total revenue.

Then I simplified:

• One coaching offer
• One sales process
• One post daily
• One email

Result? $18K in month one.

The lesson?

Depth beats breadth.
Clarity beats cleverness.
Focus beats everything.

Your audience doesn't want options.

They want THE solution.

Give them one clear path to their desired outcome.

Then watch them sprint toward it.

-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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Most solopreneurs are sabotaging their own income.

Without realizing it. They make two critical mistakes:

They:

1. Don't ask existing clients for more
2. Chase one-time payments instead of recurring revenue

I learned this the hard way.

67% of my income came from people who already knew me.

Yet I was spending 80% of my time chasing new prospects.

Backwards.

Completely bass-ackwards.

Here's what I discovered:

When someone buys from you once, they're 7x more likely to buy again.

When they:

• Get results, they want more results
• Trust your process, they want deeper access
• See transformation, they want acceleration

But most solopreneurs deliver value and disappear.

No next step
No follow-up offer
No ongoing relationship

They treat business like speed dating instead of marriage.

Meanwhile, their best clients are asking:

"What else can you help me with?"

(Even if it's not out loud...)

And getting crickets.

So they find someone else.

Now I design every offer with three things:

• Recurring component for ongoing value
• Clear next step for ready clients
• Natural upsell pathway built in

Result?

I haven't "hunted" for a client in 8 months.

And I help my clients do the same.

Because we built businesses that grow themselves

--
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Picture this scenario:

Two coaches launch the exact same program. 

• Same offer
• Same price point
• Same audience size

Coach A makes $3,000
Coach B makes $15,000

The difference isn't their expertise
It's not their audience 

It's frame control

Coach A: The Commodity Approach

Sends an email: 

"Hey everyone, I'm opening enrollment for my coaching program next Tuesday. Here are the details, here are the benefits, here's the price."

Tuesday comes. Doors open. Then they wait.

The response is crickets.

 By Thursday, panic sets in. 

They send another email with the same details. 

They're begging people to buy. 

Result: $3,000 and a bruised ego.

Coach B: The Authority Approach

Takes a completely different path.

Sends a thoughtful email about a conversation they had with a struggling client. 

• Real problem
• Real insight
• Real value

No pitch. Just genuine help.

And a "P.S."

P.S. "This conversation inspired me to create something that solves this exact problem. Reply 'INTERESTED' if this would help you too."

60 replies flood their inbox.

Two days later: 

"I got an overwhelming response to Tuesday's email. This inspired me to put together something even bigger than I originally planned. I'm creating a pre-registration list. As a bonus, pre-registered people get an extra one-on-one call with me."

100 people pre-register.

Final email: 

"Due to the response, I'm limiting this to 10 spots only. Pre-registered people get first access Monday morning - with their bonus. Everyone else gets access Tuesday - without the bonus."


• Monday morning: 6 spots gone in 3 hours
• Thursday: Remaining 4 spots filled
• Friday: 3 more people wanting in

Coach B lets them in at 10% higher price.

Result: $15,000 and a waitlist for the next round.

Here's the lesson:

Stop launching like you're applying for permission. 

Start creating demand before revealing the offer.

Your audience doesn't want another program. 

They want to be part of something exclusive. 
They want to feel chosen.

That's the difference between begging and building

Between commodity and authority. 

Between $3K months and $15K months.

The money isn't in what you're selling. 

It's in how you position yourself before anyone knows what you're selling.

—

Need help writing targeted content?

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I used to think my business problems were tactical.

I'd think:

• "If I just had a better funnel..."
• "If I just knew the right script..."
• "If I just posted more consistently..."

Once hitting consistent $10k (and beyond) months, I realized something: 

I'd been solving the wrong problems.

The tactics worked fine. 
The strategy was solid. 

But I was still undercharging, attracting wrong-fit clients, and saying yes to prospects I should have turned away.

The issue wasn't what I was doing. 

It was how I was thinking.

I realized a multi 6-figure solo business is: 

• 80% psychology
• 10% strategy
• 10% tactics
Too bad everyone focuses on the bottom 20%.

Here's what I mean by psychology:

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗶𝘁 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. 

Not trying to help everyone, but positioning yourself as THE person for a specific transformation.

𝗛𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝘁𝗼 𝗳𝗿𝗮𝗺𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝗮𝘀 𝗮 𝗹𝘂𝘅𝘂𝗿𝘆, 𝗻𝗼𝘁 𝗮 𝗰𝗼𝗺𝗺𝗼𝗱𝗶𝘁𝘆. 

The mindset to charge premium rates without flinching.

𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝘀𝗮𝘆 𝗻𝗼 𝘁𝗼 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲𝗻'𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗳𝗶𝘁 - 𝗮𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻 𝗶𝘁. 

Frame control in every conversation.

𝗧𝗵𝗲 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘁𝗼 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲. 

Not just what you say, but how you think about what you're worth.

Most coaches chase tactics because tactics feel actionable. 

• Download a template
• Follow a framework
• Copy a script

Psychology feels harder. 

It requires looking at why you undercharge. 

Why you chase every prospect. 
Why you position yourself broadly instead of specifically.

But here's what I learned: 

Psychology leads to positioning. 

𝘼𝙣𝙙 𝙥𝙤𝙨𝙞𝙩𝙞𝙤𝙣𝙞𝙣𝙜 𝙞𝙨 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜.

When your psychology is right, you stop trying to attract everyone and start understanding one person deeply.

You stop competing on price and start competing on transformation.

You stop chasing prospects and start filtering for the right ones.

The tactics still matter. 
The strategy still matters. 

But they only work when your psychology is aligned.

I spent years optimizing the bottom 20% while ignoring the top 80%.

The moment I flipped that focus, everything changed.

Everyone's looking for a complex marketing funnel.

Meanwhile...

The richest solo creators and coaches I know use one step that leads to another:

Reader → Lead → Customer → Recurring → High-ticket

That's it.

No fancy automation.
No 47-step sequences.
No AI-powered chatbots.

Just crystal clear progression:

I call it One Step Marketing™

It's what I use for my own multi-six figure solo business.

And what I teach my clients:

• Reader finds your content (content)
• Lead opts in for deeper value (free)
• Customer buys entry offer ($)
• Returns for recurring solution ($$)
• Graduates to premium service ($$$)

But here's what makes it work:

Each step solves ONE problem.
Leads to ONE outcome.
Makes ONE promise.

(Hence the name "One Step Marketing™")

The magic isn't in complexity.

It's in clarity.

Knowing exactly:

• Who you serve
• What they need
• How you help
• What's next

That's how you build $10k months.

And $20k

And $30k...

Not by adding more steps.

By making each step count.

Here's the difference between a $10K and a $100K niche:

$10K niche: 
"I help marketing agencies"

$100K niche: 
"I help marketing agencies whose clients keep asking for discounts"

$10K niche: 
"I serve real estate agents"

$100K niche: 
"I serve real estate agents who generate leads but can't convert them to closings"

$10K niche: 
"I work with freelance writers"

$100K niche: 
"I work with freelance writers who have decent online audiences but are still broke"

Notice the pattern?

The money isn't in the demographic.

It's in the desperation.

People don't pay for solutions to problems they might have someday.

They pay for solutions to problems that are costing them money, sleep, or sanity RIGHT NOW.

When I was selling wine, I didn't approach every table the same way.

• The anniversary couple? Different conversation
• The business meeting? Different approach
• The first date trying to impress? 

Say it with me...

Completely 👏 different 👏 strategy.

• Same people
• Different situations
• Different problems to solve

Your niche works the same way.

Stop thinking "who do I serve?"

Start thinking 

"𝘸𝘩𝘢𝘵 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘢𝘮 𝘐 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘵𝘩𝘢𝘵'𝘴 𝘴𝘰 𝘱𝘢𝘪𝘯𝘧𝘶𝘭 𝘵𝘩𝘦𝘺'𝘥 𝘱𝘢𝘺 𝘮𝘦 𝘵𝘰 𝘧𝘪𝘹 𝘪𝘵 𝘵𝘰𝘥𝘢𝘺?"

That's not a demographic.

That's a goldmine.

undefined undefined

3.6M lead magnet

I helped a student gain 6.9M+ views & 4.3k followers (in 30 days)

And now I'm sharing the exact system we used

Want it too? Grab it here: jonbrosio.com/mastercourse

Julius Brown III

Sales happen before you ever talk to someone.

They happen in... 

Your content

Most creators use content to show expertise.
Smart creators use content to eliminate objections.

There's a massive difference.

Want templates that convert browsers into buyers?

Get my 10 proven post templates (free)

Each one designed to speak directly to your ideal client's specific emotional state and move them toward throwing money at you (in the best possible way)

Link in comments:

The art of pre-selling with content:

Too many solopreneurs are afraid of the wrong thing.

They worry about:

• "I need to be original!"
• "I can’t launch until it's perfect!"
• "What if someone steals my idea?"

But these fears don’t kill businesses. What does?

• Waiting too long to launch
• Obsessing over originality instead of execution
• Sitting on an idea instead of testing it in the market

The truth is, your idea isn’t what makes you successful. 

It’s your execution.

Some of the most successful businesses didn’t create something entirely new. 

They took something that already existed and improved it.

• Facebook wasn’t the first social network.
• Google wasn’t the first search engine.
• Apple didn’t invent the smartphone.

They just executed better than their competition.

If you want to build a successful business, your focus should be on:

• A proven offer – Something people already want.
• A proven lead funnel – A system that attracts leads.
• A proven method to convert leads – A way to convert them.

The market doesn’t care about how unique or clever your idea is. 

It only cares about:

• Does this solve my problem?
• Is it better than what I have now?
• Can I trust that it will work for me?

If you have something new, your first job isn’t to protect it. 

It’s to test it.

The Real Business Killer: Inaction

The best businesses aren’t the most original. 

They are the ones that:

• Take existing ideas and improve them.
• Focus on execution rather than perfection.
• Test, iterate, and refine until they get it right.

The biggest risk isn’t someone copying your idea. 

It’s you never acting on it.

Zach Roberts 💀

I get complex B2B software SEEN and SOLD in workflows your buyers KNOW | Co-Host @We’re Not Marketers

I’m a former tech seller.

And what I say next might shock you, even be “salesy”

Sometimes software sells itself.
While cool software is hard to close. 

I know firsthand, because in 2017. 

I became a first-time AE at an edtech company. My then-colleague gleamed,

“Teachers love our product!”

Great. Then why am I
- Making 60 dials daily
- Chasing no-show calls
- Fighting for limited budget

Love doesn’t buy cool software. Not always. Real talk. 

If you’re a startup, it’s not a viable way to sell software. And that’s just it.

I had what most tech founders desire in sellers: 
- Affable personality
- Goal-oriented mindset
- Sales training at LinkedIn

Yet all that didn’t win every deal. 

So I did what any Type-A professional would do: I got curious on what didn’t work.

And here’s what I found:

- Interest doesn’t always convert. 
- Lesser features might stand out.
- Not all questions can be objection handled.

A few months later. I built pipeline faster than the most tenured rep. 

My then-manager surprised, beginner’s luck? 

It happened again, at another startup. Small deals then, massive repeat orders later, late-blooming as #1 AE. “Can I teach this?”

Fast forward 2020. 

As a sales enablement PMM at Dropbox, two $1.2MM sales plays later:

One enthused seller said…“This is no different from our pitch, but now? We can *actually* answer their questions, with proof!” 

Here’s why.

A clear workflow does what most AI platforms can’t. It speaks to what buyers know and trust. That new language became Scope & Sequence:

A product marketing consultancy for software startups who turn stalled deals into shorter deal cycles. 

Here’s how my “Stop Chasing Sales” system works: 

- Phase 1: Audit your website on actual buyer questions. See what works and find gaps which might be making selling harder. Get a full report in one week. 

- Phase 2: Dial in on your POV. Get how it relates to your ideal buyer workflow. Deliver a sales-ready deck within next two weeks. 

- Phase 3: Get a full scope on your buyer workflow. See a clear sequence of what your sales process needs to make what you sell, easier. 

This workflow system takes one month, start to finish.

It’s what I used in sales, refined as an in-house PMM, and what I’ve delivered to several companies in last few years.

Because software isn’t hard to sell: 

What you solve + clear workflow gaps = easy yes.

Ready to make your sales process easier? DM me! 

Founder

I help B2B product marketing leaders in SaaS businesses deliver on work critical to your GTM engine, keeping internal stakeholders happy, and executive leadership to sing your praise. 

Yesterday I gave up American Dreams for 3 more years of Mexico City residency. 

White-picket fences, Bud Light and, a family dog who might bark in English. 

Not sure on latter. 😉 Bad move?  

Until proven, what I’ve discovered instead:

- Don’t take hot showers for granted. 
- When not understood, ‘talking louder’ almost never helps. 
- But no better feeling than a local asking *you* for directions. Duolingo streaks? Nah. 
- Earthquakes happen. Wear clothes when evacuating. 
- 401Ks are built on job security. 

More on last point. It’s LinkedIn, can’t speak on second-to-last line item. 🧖🏾‍♂️

Walking out of immigration yesterday, 2025 (I reflected) was kinda shaky ground. 

- Rocked with late-night anxiety 
- Sought stability in a new offer 
- Still uncertain of what’s next

So guys. 2026 gonna go 1 of 2 ways:
- Scope & Sequence pops off, better
- Teach English for street tacos

Because job security is kinda on a 3-year hiatus. 
Until then, I’m building something new. 

Stay tuned…

Zach Roberts 

Low win rates? Something’s coming. | Co-Host @We’re Not Marketers

Last week, I got a call at 5:56am. A Liberian area code. Which meant one thing. 

“Hey, how are you?”  “Oh Zach, I’m resting, sleeping in until noon, everyday.” 
Overdue relief in her voice. 

“You deserve it, mom. Wait, do I hear kids playing?”

3 weeks in at the new retirement mansion we built for her. Still can’t believe it.

“Yes. I have a creek in my backyard. 
The mothers in village nearby
bring their kids to bathe and, 
wash their laundry.”

Strong emotions locked up, as a bilingual Black dude. Best to keep them in. Early life and corporate work prior said so.

Yet, there I was, tears blurring vision. 

Right there. My vision for Scope & Sequence changed too. 

- The 6:30am gym workouts 
- The chicken scratch thoughts I journal
- The mini-anxiety spirals every other Friday
- The small aha moments after hours of research
- The pipeline drier than my winter skin (3 hours unlotioned lol) 

What if I’m not building a six-figure business? It’s Sunday Jan 11th, I haven’t billed a single dollar, ayyy! 

But what if you’re building something else, better?

Most days. 

I still do rise ‘n grind at 5:30am, with a different outlook now. 
A second chance to hear kids playing at her creek.

Earlier today, my girlfriend wanted to show me her ‘cajones’. Naturally, I was confused. Surprised? Not my first bilingual rodeo. 

She then walks over, pulls her drawers, and leaves me in disbelief. “¡No me digas!”

15 years, I’m counting and, one bad grade in AP Spanish still bucks me over. 

The best part? 

It was our long-distance FaceTime call.

‘Cajones’ were actually drawers to the new dresser, she wanted to show me. 

“What do you think?” Let me tell you. 

- I studied college-level Spanish
- Lived in Mexico for 379 days
- Googled ‘cajones’ (with Safe Search “On”)

You can talk your audience’s language, know day-to-day and, still not get it. 

Real talk. If you’re a solo overworked marketer, it could happen in your sales process too. 

I promise you, it’s not my first rodeo. What I’m building (in public) might help. 

Hit the ‘bell’ for future updates. 

📸: Sunday park stroll in Mexico City.

Today marks one year in Mexico City. 
And… what the hell am I doing at my desk? Lol

Look. How I got here was no New Year resolution.

Make-a-wish goals most quit by Jan 19th (proven study). 

Maybe I should’ve quit too. 

While others celebrate ‘new year, new me’, my linguistic skills (today) rivals the 7-year old in my local barrio. 

(in a different language)

“Look! He sounds like my grammar textbook.”

Damn. He wasn’t wrong. The last 365 days has lived outside of my comfort. 

- Warm showers are a luxury. 
- Building a biz abroad is challenging.
- But Mexican healthcare vibes with my finances. 

I don’t know a lot of things, 7-year old proved it so but, I know this: resolutions don’t replace hard work.

How to do buyer research?
One way which drove sales, as a first-time AE: 

↳ What’s changing in their world  
↳ Why this matters now  
↳ How their industry behaves  
↳ Why you’re different
 
Here’s how.

Starting in 2017. 
I built pipeline faster than the most tenured rep.

My manager thought it was beginner’s luck.
Then it happened again at another startup.

Small deals returning as massive repeat orders. 
Eventually closing in as #1 AE. 

Sounds like humblebrag proof, sorry.

Fast forward 2020. 
Sales enablement PMM at Dropbox: 
"Can I teach this?"

Two $1.2MM sales plays later, one seller told me:

“This is no different from our pitch, but now? 
We can actually answer their questions, with proof!”

Founders? Sales collateral does make selling easier. 
As long as they answer actual buyer questions. 

Deep Research AI doesn’t always. 
This framework does help. 

↳ What’s changing?  
↳ Why now?  
↳ How does our industry behave?  
↳ Why’s our company different?  
↳ Our product?
↳ And this sales rep?
↳ Why AI? 

Quick take on last one. Buyers are curious about AI, just not in the way we think. 

Seems obvious? Maybe.
But obvious isn’t the same as operational. What fixes our actual workflows.

The best product CAN sell itself, when answering questions buyers have.

Because back to AI. It can create collateral. 
But it isn't always obvious in what buyers want.

Your competitors know and use AI? Let them.
What most don’t know? Your buyer’s workflow.

That you do know.

And just like that. I’m fluent in a skill I once absolutely SUCKED at. 

Yesterday, there I was. 

Healthy eating avocado rice, while half-watching ‘90 Day Fiancé’ and, the weirdest thing happened next. 

A dinner-table convo in Colombian Spanish. 

I then paused (myself and TV), looked closer, and nope! 

- No English subtitles on screen
- No bilingual-enhanced spider bites 

Yup. I understood a different language, without fully listening. 

- I do live in Mexico City
- Studied Spanish since 7th grade

Who cares? I do, because listening to Spanish always were my Black Eyed Peas. I really never understood either (“My humps” is terrible music). 

Anyways, what changed? 

- My 368 days living here?
- My two times using Duolingo?

Nope, it was ‘looking bad’. That’s it, let me share more.

I’ve been in a bilingual relationship for six months. Worst critique I get is I ‘don’t ever listen’. Rapid-fire Spanish isn’t easy! 

But for fear of being dumped, I had to change. That was it, I realized. 

People change habits when:
- there’s intense interest to do so
- and looking really bad is a steep price 

Selling ‘transformation’ isn’t promoting an app. That almost never works. 

===

And with that, I’m proud to announce… I’m a man, who can listen. Feel free to congratulate me in the comments, or don’t. 😂

Last month, I got a call from a solo marketer, her output put AI to shame. Startup lead volume agreed. Yet her tone suggested otherwise.

“Zach – check this out. 
It’s everything I’ve done since Q1 (2025).” 

“Woah. So what’s the problem then?”

She owned marketing at a virtual reality startup. Users could tour apartments on their phones, while watching the Packers lose (lol). 

It was pretty cool. 

Their awards from Belguim agreed too. 
That's why 'market expansion' was on their mind.

“We hired an SDR agency. 
They called over 25K accounts in 30 days.”

“My god, Stefi. That’s incredible, 
how many did they convert?”

She was in disbelief too. “3 meetings.”
But wait, it gets better. 

“So umm… how does your exec team feel about this?”

“My cofounders are ECSTATIC!” When she tried to ask why, this was their reply:

(Her words, paraphrased)

“Don’t worry about biz goals, let us do that,
just focus on finding more leads.”

It was crystal-clear. 20 minutes later. 
We decided not to work together. 

I'll say more.

Yes, they had UNBELIEVABLE lead volume. 
And despite, 24,997 of them not converting.
Her leadership saw no problem.

Because if your startup might fixate more on lead volume, than actual lead quality. If it’s in such hyper-growth, it can’t take a beat and see ‘what’s not working?’

And not use that intel to:
- improve expected conversions
- and speed up sale cycles

Then it might be better to hire an SDR agency.

And if you do, here’s the most simple and easy insurance policy against bad-fit leads.

I outline it in the infographic below, to sum it up: 
→ Gather all your qual notes 
→ Export them to a spreadsheet
→ And run an AI agent to identify trends 
→ Use that insight to refine your lead qualification 

That’s one way toward faster sales cycles, better lead quality. Using what you know doesn’t work – to find more of what does. 

Try it out. And if you want to underwrite your SDR agency a bit more? 

I’ve been there, as an SDR then and PMM consultant today. And if you're really serious, shoot me a DM.

Sometimes software sells itself.
Sometimes cool software is hard to close. Here's why.

Scott Galloway once said:
“I invest only in boring businesses.” 

Yet it did make sense. Boring businesses aren’t

→ AI-powered
→ Bleeding-edge (ew!)
→ Ground-breaking

While, AI’s powerful. Innovative. It does hallucinate. 

AI’s not
→ Paul’s Waste Removal
→ Diane’s 911 Plumbing
→ Brad’s Pest Control

All what long-run investors and American households love: certainty.

No surprises, imagine this. 

Your spouse goes into labor, call 911 and, an ambulance pulls into your driveway. You rush, open the door, no one’s there. No EMT, nada. 

In a sales call, that’s what leading with AI looks like. 

- Cool
- Powerful
- Innovative
- Too good to be true

What could go wrong? That’s hard to answer. One easier way instead.

Know what interest our buyers 
See their end-to-end workflow
Show what fixes gaps they care about 

It worked for me sales, later in product marketing. Most surprising? 

Cool or not. People want what they know, works.

“They call it ‘The Big White House’” 
Our laughter betraying reality. 

“Ah Mom. Village can’t call it something else?” Because they really don’t know US. 

Especially if your hometown is Minneapolis. 
Not everything is as it seems. 

Chasing immigrants and citizens out of their homes, while my mom and I dwell in our respective homes, abroad. Tough. 

And that’s the small silver lining. 

Knowing my Mom can send me this pic, last week marveling at her new home, built in Liberia. 

Hearing villagers laugh in the background of our calls, grateful to see specter of American dream, in their own backyard. 

While watching ice swarm Minneapolis. 

Not everything is at it seems. Nah. Everyone just wants peace in a home — to call their own.

While biking home, it then hit me. Not a self-driving car. Yet the sheer impact felt no different. 

Green canopies, swept streets and, chatter I kinda understand (finally!). 

“Am I really building this abroad?”

Look. I’ve lived in Mexico City for 379 days. 

- No English system (they use metrics here)
- No burrito tours (that’s northern Mexico)
- No tequila shots (it’s 9am, Susan)

The vacation’s over. This is my new life, yo! 

And since it’s begun, what I building now, somehow mirrors it. 

- Google Translate does replace language guides.
- Reduce more guffaws and save face? Please! 
- Laugh with a local? C’mon, travel’s a gift.

But founders? When you fixate more on cool features, less on what your audience can see in day-to-day? 

We might overlook what they feel. I’ve done it before, and let me tell you. 

Potholes can even dwell in our sales process too. 

PS: No potholes can stop my grind, still walking 😂

No surprise here. We bit more PMA dry sandwiches, than we could chew. And now we must pay. 

With our first in-person banger! 

Ha ha. Dry sandwiches in a decrepit hotel hallway could never stop us. But real talk. 

Our accountant does think we're idiots. Especially for what I'm gonna say next:

If you're a software company who detests dry sandwiches at PMA summits, come and sponsors ours instead: 

https://lnkd.in/dz-XUm6A

Navattic's rocking with us. Who's next?

I was gonna write about ‘working solo in Mexico City’ but, c’mon!  I saw this instead: not AI, not a ‘pig in a blanket’.

Just a hog on its walk. You go king (or queen)!

“How to audit websites for AEO?”
Here’s a simple and easy play to try:

→ Pick one audience avatar (rollerbladers)
→ Know their category (rollerblades)
→ Gather questions (narrow feet?)
→ Study website (schema?)
→ Cross-reference all

Here’s why. I was rollerblading in Condesa last night. 

Thinking about this EXACT post, ha I know. 
Almost every B2B website sells.

→ Testimonials
→ Product features
→ “Better way to do audits”
→ Interactive demos
→ Logo walls

They should sell upfront, direct!  
Giving answers your audience need.

Yours could mirror the company’s sales process. 

Think about it. And product marketers? 
That might not be a bad thing. 

A website built not only for AI, but gaps in your sales process. Because the worst sales guffaw, speaking firsthand sales? 

Build something dope, promote online, engaging Day 1 audience, getting excited, through virtual doors, when they finally ask:

”Why would I even rollerblade without rear-brakes?”

...and you can’t give a concrete answer. 

AEO, company website, or sales teams. Whatever camp you're on, “sales objections” are buying questions, hidden in your sales process. 

Maybe no objection-handing doc needed, after all. 
You could try this framework instead.

Talk to a few sales reps, ask what works. They could be ‘coin-operated’, willing to take any lead.

But when you ask... 
→ Who’s your favorite prospect to sell to? 
→ What have you seen to show for it? 
→ What interests them most? 
→ What’s your favorite thing to pitch?
→ How and what makes your job easier? 

You might see something you didn’t notice prior. 
A subtle pause, deeper look, new dots connected.

A website should sell. 
But if it’s not answering actual buyer questions.

Should we still blame ‘sales collateral usage’ in 2026?



Don’t do that, try this framework instead. 
Shoot me a DM if I can help.

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