Jonbrosio.com

Founder

Your skills + The One Page Offer™ + 16 weeks = $10k/mo recurring profit | DM me "ONE" for details

In 2017, my life changed forever – I lost my job due to a freak fire.

And that wasn't even the worst part:

• I was working at a job I hated
• My network was filled with losers
• I was living a terribly unhealthy lifestyle

Of course, I didn't know things were all that bad – until I found myself on unemployment.

The next morning, after I let the dust settle a bit, I told myself that I was going to write for 30 days, no matter what.

30 days turned into over 100 fast.

100 days turned into 5+ years.

And now here I am:

• 7,400+ newsletter subscribers
• 50,000 follower audience on Twitter
• 22,000 follower audience on Medium

And a profitable creator business as a result.

Now – the last thing I'll ever tell you is that it was easy – because it wasn't (and still isn't).

But I'll tell you this: it was simple.

Or – at least it's simple when you understand the:

• Strategies
• Patterns
• Tactics

That help you save time, money, and unwanted headaches.

And that's why I'm here.

I want to teach you what I know. From:

• Copywriting
• Offer creation
• Effective writing
• Audience Building
• Digital monetization

And everything in between.

I can't wait to go on this journey with you.

I'll see you in the timeline & in the comments.

Keep building.

✌️ Jon

Jon Brosio

Most people overcomplicate getting to $10K/month.

They think they need: 

• Complex funnels
• MASSIVE audiences
• Completely unique offers

But I've watched dozens of clients hit $10K with something much simpler:

1. Get one client

Stop building the "perfect" offer. 

Start with one person who has a problem you can solve. 

Even if it's messy. Even if it's not "scalable"

(Yet...)

2. Do a great job

Over-deliver on everything. 
Show up early, stay late, anticipate their needs. 

This client becomes your case study for the next one.

3. Charge more (to get another client)

Double your price. Seriously. 
Your first client proved the value exists. 

Your second client should pay for that proof.

4. Deliver an even better result

You learned from client #1. 

Apply those lessons to client #2. 

Better systems, clearer communication, faster results.

5. Repeat until you make $10K/month

Keep raising prices as you get better. 

$500 becomes $1000. 
$1000 becomes $2000. 
$2000 becomes $5000.

Most people want the complex strategy.

But the simple path works faster.

One client at a time.
One great result at a time.
One price increase at a time.

Until you're making more money than most people with "big" businesses.

—

FREE DEMO: 

(Not for everyone…)

How I generate $15k+ profit a month solo in 20 hrs/wk sending one email a day

watch it here: https://lnkd.in/ef7FT37q

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The most people I know feel like imposters.

Not because they don't know their stuff. But because:

They can't SEE how valuable their stuff actually is.

This is the expertise paradox:

The deeper your knowledge, the more "basic" it feels to you.

But to someone struggling with that exact problem?

𝙄𝙩'𝙨 𝙥𝙪𝙧𝙚 𝙜𝙤𝙡𝙙.

I watch this play out constantly:

Creator: "This is just common sense."
Audience: "This breakthrough saved my business."

Creator: "Everyone already knows this."
Audience: "I've been doing this wrong for years."

Creator: "Why would they pay for something so simple?"
Audience: "Take my money right now."

Here's the truth about scaling as a service provider:

Your growth is invisible to you but obvious to everyone else.

The knowledge you dismiss is worth six figures.
The abilities you ignore could change someone's life.
The skills you take for granted can solve their problems.

The modern client ascension path proves this:

• Content → eyeballs (they see your expertise)
• Eyeballs → followers (they want more)
• Followers → subscribers (they trust your process)
• Subscribers →customers (they invest in results)
• Customers →community (they get transformation)
• Community → high-ticket (their life changes)

Each step up this ladder validates what you can't see in yourself.

Each paying customer is proof that your "basic" knowledge isn't basic at all.

Stop waiting to feel qualified.

You already are.

Start packaging what you know.

Someone needs exactly what you have.

$20,000 a month working 80 hours.

Versus:

$10,000 a month working 4 hours.

Guess which one most people choose?

The first one. 

Because they think more effort equals more results.

I used to think that too.

I built:

• 7 different courses
• 12 different funnels
• 23 different sequences

I was the Swiss Army knife of online business.

Problem? 

Swiss Army knives are mediocre at everything.

Then I discovered the opposite approach:

I call it, "One Step Marketing™"

One clear path from stranger to customer:

Content → Lead Magnet → Course → Community → High-Ticket

That's it.

For my clients, it's a natural progression:

• Get value from content
• Solve problem with lead magnet
• Handle bigger challenge with course
• Find support/accountability in community
• Get complete transformation with high-ticket

For my business, it's automated growth:

• Content builds audience
• Lead magnet gets prospects
• Course qualifies ready buyers
• Community creates retention
• High-ticket delivers ultimate profit

Simple for them. 

Scalable for you.

The magic isn't in having more options.

It's in having one perfect path.

Complexity is the enemy of execution.

Clarity is the engine of freedom.

I once had a prospect tell me my prices were "too low."

That's when I realized something most never figure out:

If you're charging $10 for your product, you will attract customers who only have $10.

If you're charging $100, you will attract customers who have $100.

If you're charging $10,000, you will...

(You get the idea at this point.)

Price isn't just a cost.

It's a qualifier.

Here's what nobody tells you about lowering your prices:

You're not just making less money.

You're actively repelling the clients you actually want.

(Seriously... read that again - and intentionally...)

The ones who:

• Value quality over bargains
• Take action instead of just consuming
• Respect your time and expertise
• Get results because they're invested

They see your $27 course and think:

"𝘌𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘦𝘭𝘴𝘦 𝘪𝘴 𝘤𝘩𝘢𝘳𝘨𝘪𝘯𝘨 $2,700. 𝘞𝘩𝘢𝘵'𝘴 𝘸𝘳𝘰𝘯𝘨 𝘸𝘪𝘵𝘩 𝘵𝘩𝘪𝘴 𝘰𝘯𝘦?"

Meanwhile, you're stuck with:

• Refund requests from people who "didn't have time"
• Bad reviews because it "wasn't what they expected"
• Endless questions from people who want everything

I like to use this restaurant analogy:

(Because... well I spent 15 years in fine-dining)

Michelin-starred restaurants don't compete on price.

They charge premium because premium attracts premium.

People who can afford $300 dinners don't complain about the portion size.

People who can afford $3 dinners complain about everything.

Your pricing tells the market exactly who you serve.

Charge like a McDonald's? 

Get McDonald's customers.

Charge like a five-star restaurant? 
Get five-star customers.

Of course, remember...

A lot of this comes down to you.

You cannot charge beaucoup right out of the box.

The responsibility is on you to hone:

• Your skills
• Your delivery
• Your expertise

But once you do

The doors open...

Stop racing to the bottom.

Start climbing to the top.

—

FREE DEMO: 

How I generate $15k+ profit a month solo in 20 hrs/wk sending one email a day

watch it here: https://lnkd.in/ef7FT37q

Here's what Tim Ferriss didn't tell you:

Everyone wants the 4-hour workweek. Nobody wants:

The 4,000-hour buildup.

The best entrepreneurs aren't trying to work less.

They're trying to work on something they can't stop thinking about.

You do this by:

• Obsessing over a problem
• Doing whatever you can to fix it
• Reverse-engineering the solution
• Packaging that solution into an offer
• Getting that in front of as many as possible
• Obsessing even more on delivering results

Over and over.

The pursuit of being the best in your small corner of the internet

Is how you lose complete sense of time

And gain complete sense of clarity on your purpose.

Passive income is a myth.

𝗣𝘂𝗿𝗽𝗼𝘀𝗲𝗳𝘂𝗹 𝗼𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝗶𝘀 𝗿𝗲𝗮𝗹.

Find something you'd do for free.

Then figure out how to get paid handsomely for it.

That's the real 4-hour workweek:

When work stops feeling like work.

One creator makes $5K/mo. The other, $50K/mo.

What's the difference?

The $50K creator figured out something profound:

The Law of Attraction is incomplete...

You don't attract what you want.

𝙔𝙤𝙪 𝙖𝙩𝙩𝙧𝙖𝙘𝙩 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙖𝙧𝙚.

Creator #1 is constantly trying to convert more people at lower prices:

• "Let me make this affordable for everyone"
• "I'll add more bonuses to justify the cost"
• "Maybe if I discount it, they'll say yes"

He became a discount provider.

So he attracted discount seekers.

Creator #2 took a different approach:

• Raised prices from $500 to $5,000
• Focused on premium results for fewer people
• Positioned himself as the obvious expert choice

He became a premium authority.

So he attracted premium clients.

This isn't just pricing psychology.

It's identity physics. 

(I'm going to trademark that...)

When you compete on price:

• You think like a commodity
• You feel like you're "lucky to get clients"
• You deliver whatever keeps people from complaining

You become lower value.

When you charge premium prices:

• You think like an expert
• You feel confident in your worth
• You deliver results that justify the investment

You become higher value.

The market is just a mirror.

It reflects exactly who you are.

Most solo creators are stuck in the value-proving trap:

"I'll charge more once I prove I'm worth it."

But that's backwards.

Charge more first.

Then become worth it.

Your prices force your identity upgrade:

• At $500, you can afford to be casual
• At $5,000, you must be exceptional

The price creates the pressure.
The pressure creates the growth.
The growth attracts better clients.

Stop racing to the bottom.
Start climbing to the top.

Raise your prices.
Raise your identity.
Raise your standards.

Because you don't attract what you want.

You attract what you are.

The advice that nearly destroyed my business:

(and I see it destroying so many others...)

"Diversify your revenue streams."

Sounds smart, right?

It's actually the fastest way to stay broke.

Here's what I learned building my first $10K month...

Simplicity wins:

1. Master one skill
2. Solve one problem
3. Serve one audience

But here's the part everyone misses:

You need multiple ENTRY POINTS, not multiple OFFERS.

There's a massive difference.

Multiple offers = serving different people with different problems.

Multiple entry points = serving the SAME person at different commitment levels.

Let me explain with my own journey:

Two years ago, I was the "diversified" creator:

• LinkedIn course ($197)
• Email templates ($47)
• 1:1 coaching ($200/hour)
• Group mastermind ($497/month)

Four different audiences.
Four different transformations.
Four different marketing messages.

I was exhausted. Confused. And barely profitable.

Today, I have ONE offer with three entry points:

• On-demand course: $
• Community access option:$$
• Group coaching program: $$$
• Done-with-you one-on-one: $$$$

Same transformation: 
Same audience: 
Same me.

But now people can enter at their comfort level.

The hesitant starter begins with the course.
The action-taker joins the group.
The serious entrepreneur goes premium.

This creates ascension, not confusion.

You meet prospects where they are—financially and psychologically.

The result?

Clear messaging. 
Focused expertise. 
Predictable income.

Because when you try to serve everyone, you serve no one well.

When you try to solve every problem, you solve none completely.

The creators making real money aren't the ones with dozens of different courses.

They're the ones who became known for ONE thing and created multiple ways to access it.

Focus isn't limiting.

It's liberating.

You cannot convince me otherwise…

Most offers die because: 

They're too rigid.

One price. One promise. One way in.

And when prospects aren't ready for that specific commitment? 

They bounce.

Here's what I’m talking about…

I have one core offer. 

But it has multiple entry points:

• HQ tier for community and core training
• Gold for weekly coaching and masterclass access
• 1:1 for those ready to move fast with hands-on support

Same destination. 

Different starting lines.

The problem?

Writing three different versions of the same offer without sounding repetitive or confusing was eating my time.

Each tier needed:

Its own offer doc
Its own messaging angle
Its own positioning that spoke to different readiness

But I didn't want to start from scratch three times. 

That's where most people get stuck—they either oversimplify and lose nuance, or they overwrite and confuse people.

Enter: Gamma Agent.

I've been testing it to craft offer pages for each tier—same core value proposition, but tailored messaging for where prospects are in their journey.

One prompt. 
Three versions. 
All optimized for conversion.

The result?

I'm speaking directly to different segments:

The Silver sees simplicity and community
The Gold sees structure and support
The Private client sees speed and attention

All from one offer. All painfully clear. 

All converting.

(Most important part, by the way…)

For more on this - check out Gamma

January 1st is the most crowded day in business.

Everyone's: 

• Launching
• "Starting fresh"
• Fighting for the same attention

Smart entrepreneurs?

They start in November.

You don't need a new year to build a 6-figure mindset.

You need a:

• Commitment to building one profitable system
• Decision to stop undervaluing your expertise
• Willingness to let go of "someday" thinking

Transformation doesn't wait for January 1st.

It waits for you to stop procrastinating.

Here's what happens when you start now:

• December: You build your offer
• January: You refine your messaging  
• February: You scale your income

Vs. the "New Year" crowd:

• January: They research and plan
• February: They're still "getting ready"
• March: They're wondering why nothing's working

The 6-figure playbook doesn't care about calendars:

• Find one problem you can solve better than anyone
• Package it into a clear, valuable, scalable offer
• Connect with people who need it most

Start today.

Not because it's January 1st.

But because every day you wait is revenue you're leaving on the table.

While everyone else is making resolutions?

You'll be making money.

—

FREE DEMO: 

(Not for everyone…)

How I generate $15k+ profit a month solo in 20 hrs/wk sending one email a day

watch it here: https://lnkd.in/ef7FT37q

The creator who launched their "good enough" course last month? They made more than the creator who's:

Been "perfecting" theirs for a year.

I'm convinced that by not being a perfectionist—

You're already ahead of 95% of the people.

Because perfectionism is just fear wearing a fancy outfit.

While others are building:

• The perfect funnel
• The perfect ad strategy  
• The perfect team of VAs

You're doing the one thing that matters:

Finding what works. 

And doing more of it...

The system isn't complicated:

• Post content for eyeballs
• Turn those eyeballs into followers
• Those followers into subscribers
• Those subscribers into customers
• Those customers into community
• The community into high-ticket clients

Difficult to master?

Absolutely.

Simple to understand?

Completely.

And here's the secret nobody talks about:

You don't need to be perfect at every step.

You just need to be present for every step.

Show up with average content consistently—
beats showing up with perfect content occasionally.

Send mediocre emails every week—
beats sending the "perfect" email never.

Launch your imperfect offer now—
beats launching your perfect offer someday.

Because "someday" isn't a business strategy.

It's a cemetery for dreams that were too polished to live.

The top 5% know something the other 95% don't:

Done beats perfect.

Every single time.

/ The most profitable skill you'll ever learn?

It's not: 

• marketing
• copywriting
• or even sales

It's the ability to get s**t done.

Fast.

Money loves speed.

Your clients love speed.

Transformation happens at the speed of implementation.

Not perfection.

The greatest solo creators I know have one thing in common:

They move fast
Experiment often
And pivot without drama

While others are still "researching" their market, they've already launched.

While others are perfecting their sales page, they're already collecting money.

While others are waiting for the "right time," they're already helping people.

You can have the greatest offer in the world.

But if you edit it into submission...
If you over-engineer every detail...
If you wait for it to be "perfect"...

You'll miss your window.

The market rewards action, not intention.

Your ideal client isn't waiting for your masterpiece.

They're waiting for their problem to be solved.

Today.

Right now.

Speed isn't about being sloppy.

It's about being decisive.

It's about shipping version 1.0 so you can learn what version 2.0 should be.

It's about getting feedback from real humans with real problems and real credit cards.

Not from your journal.
Not from your mastermind group.
Not from your mentor calls.

From the market.

The only vote that counts is a purchase.

Everything else is just noise.

Stop editing.
Start shipping.

Money is waiting on the other side of your hesitation.

/

How to make $10K months your new normal.

I remember my first $10K month.

• I screenshotted the Stripe balance
• I called my now wife
• I took a deep breath

I felt like I'd won the lottery.

Then month two hit $10K again.

Sudden relief: "Maybe this wasn't a fluke."

By month three, I was planning how to hit $15K.

Because $10K had become my baseline.

Here's what I learned about turning miracles into habits:

𝗦𝘁𝗲𝗽 𝟭: 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 (𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲)

Most creators build audiences first.

Big mistake.

Start with a $1K-$5K offer that solves a specific problem for a specific person.

Now you only need 2-5 clients per month.

Not 200...

𝗦𝘁𝗲𝗽 𝟮: 𝗣𝗼𝘀𝘁 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗮𝗶𝗹𝘆

Forget viral content. Write for your ideal client.

Every post should make them think: 

"This person understands my struggle."

One post. 
One problem. 
One day at a time.

Consistency beats virality.

𝗦𝘁𝗲𝗽 𝟯: 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 𝘃𝗶𝗮 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀

Social media is the appetizer.

Private conversations are the main course.

When someone comments or DMs, move them to email or text.

That's where relationships form.

That's where trust builds.

That's where money changes hands.

𝗦𝘁𝗲𝗽 𝟰: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘇𝗲 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲

After delivering your offer 5 times, you'll see patterns.

• What works
• What doesn't
• What clients need most

Turn those insights into systems.

Frameworks
Templates
Processes

Now you can help more people without working more hours.

The difference between a $10K month and a $10K business?

Repeatable systems.

Most solopreneurs treat every month like starting over.

They pivot
They reinvent
They chase shiny objects

Successful creators follow the same 4 steps.

Every month.

Until $10K feels boring.

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JSESSIONID

The most expensive mistake I see entrepreneurs make?

(It cost me 2 years to learn this lesson)

Trying to be "unique" instead of asking these 8 words:

"What if I made it easier for you?"

I spent years trying to create something revolutionary.

Some never-before-seen solution that would change everything.

Meanwhile, people were getting rich solving boring problems better.

Here's what actually works:

• Find a proven niche
• With a pesky problem
• And people with money
• Make the solution easier

Not sexier. Easier.

Netflix didn't invent movies.
They made watching them easier.

Spotify didn't invent music.
They made listening easier.

Zoom didn't invent meetings.
They made hosting them easier.

Your breakthrough isn't creating something new.
It's taking something that works and removing friction.

Better tech.
Simpler process.
Clearer instructions.
Faster delivery.

The market doesn't pay for innovation.
It pays for convenience.

While everyone's chasing the next big thing, you can get rich making the current thing work better.

Stop trying to reinvent the wheel.
Start asking how to make it roll smoother.

Why most creators never hit $10K/month.

(It honestly drives me crazy because it's not that hard...)

They're building a house without a foundation.

I see it everywhere:

"I need better copy."
"I need more funnels."
"I need more followers."

No.

You need four things...

That's it.

Because I've watched hundreds of creators, coaches, and service providers chase shiny objects while missing the fundamentals.

The ones who hit $10K consistently?

They master the basics first.

Your $10K/month business only needs:

𝗢𝗻𝗲 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗼𝗳𝗳𝗲𝗿

Not a service menu. 

One thing that solves one problem for one type of person.

𝗢𝗻𝗲 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀

Not a maze of calls and consultations. 

One clear path from interest to purchase.

𝗢𝗻𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝘀𝘆𝘀𝘁𝗲𝗺  

Not custom work every time. 

One proven process you can repeat infinitely.

𝗢𝗻𝗲 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗰𝗵𝗮𝗻𝗻𝗲𝗹

Not omnipresence. 

One platform where you show up consistently.

Want proof?

My client:

• Was offering custom services
• With different sales processes
• Was active on 5 platforms
• Couldn't close consistently

We simplified to:

• One $1.2K offer (to convert new prospects)
• One core offer on the backend ($12,000)
• One 6-week program (ascension offer)
• One platform (LinkedIn + email)

Result? 

$13K in her second month together...

Because focus creates force.

When you try to be everything to everyone, you become nothing to no one.

When you become the go-to person for one specific transformation?

People pay premium prices.

• The best restaurants don't serve everything.
• The best doctors don't treat everything.
• The best creators don't offer everything.

Master your four foundations first.

Then add complexity.

Not before.

Why mediocre offers beat perfect ones.

(And it's not even close.)

I've watched it happen dozens of times:

Creator A spends 8 months perfecting their offer:

• Bonus materials galore
• Every module optimized
• Flawless production value

Creator B throws together a basic framework in 2 weeks.

• Simple PDF worksheets
• Basic Zoom calls
• Zero polish

Guess who makes more money?

Creator B. 

Every single time.

WhY?!

The reason is simple...

Because Creator B can SELL.

(If I could triple underline that word, I would...)

They know how to articulate value
They're comfortable asking for money
They understand their audience's pain points

Creator A? 

They hide behind "perfection" because they're terrified of rejection.

Here's what I've learned after helping 100+ creators build profitable businesses:

The most important skill in business:

Learning to sell.

The second most important skill:

Learning to automate selling.

(That word would get a double underline...)

Everything else is just expensive procrastination.

• Your funnel is worthless if you can't sell
• Your branding doesn't matter if you can't sell
• Your "perfect" offer is meaningless if you can't sell

Selling is the bridge between your knowledge and their transformation.

Without it, you're just an expensive hobbyist.

Most creators get this backwards.

They perfect the offer before they perfect the sell.

Then wonder why their "amazing" course gets crickets while their competitor's basic program prints money.

Start with selling.

Get comfortable with rejection
Learn to articulate value clearly
Practice asking for money without apologizing

Then—and only then—worry about making it "perfect."

Because a mediocre offer that sells beats a perfect offer that doesn't.

Every. Single. Time.

Every business podcast follows the same script:

(and it drives me crazy...)

• "Tell me your story."
• "What's your morning routine?"
• "Any final advice for our listeners?"

And you walk away thinking:

"Cool story. Now what do I actually DO?"

That's the problem we solved...

"The Growth Question" launches today—and it's nothing like what you've heard.

Instead of interviews, we do live coaching.

Real creators. Real problems. Real solutions.

Every episode:

A business owner brings us the ONE question blocking their growth.

We coach them through it.

No script. 
No rehearsal. 
No holding back.

You get to watch:

• How we diagnose the real problem
• What frameworks we use to solve it
• The exact moment they break through

Craig Shoemaker and I have been coaching creators for years.

We know the patterns:

• Unclear offers
• Wrong audiences
• Broken funnels
• Pricing fears

And we know how to fix them.

Fast.

5 episodes are live right now.

More dropping every week.

Because the best way to learn?

Watch someone else get the breakthrough you need.

—

Want to see what real coaching looks like?

We're doing a FREE live breakdown call on 11/22 at 11am CT.

Share this post, screenshot it, send it to me.

First 100 people get the registration link.

Let's solve your growth question together.

I discovered the $200k secret while selling wine.

(The same secret most people never learn...)

At the restaurant, our best nights weren't when we packed the dining room.

They were when we got existing customers to order:

• The expensive bottle
• The premium appetizer
• The dessert course

Same principle applies to your solo business.

Here's the blueprint that actually works:

1. Create a $500 offer
2. Get 10 clients
3. Systemize the delivery
4. Upsell 25% to a $1k/mo offer
5. Repeat step 3
6. Upsell 25% to a $2.5k/mo offer
7. Repeat step 3

Keep seeing how far you can take it.

Most creators are obsessed with getting new customers.

They should be obsessed with ascending existing ones.

Why?

Your current client has already jumped the biggest hurdle:

They trust you enough to pay you.

Everything after that is just increasing the value exchange.

Think about your favorite brands:

• Netflix started with DVDs, now it's streaming + originals
• Apple, with computers, now it's an entire ecosystem
• Amazon started with books, now it's everything

They didn't get new customers for each product.

𝙏𝙝𝙚𝙮 𝙜𝙤𝙩 𝙚𝙭𝙞𝙨𝙩𝙞𝙣𝙜 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙩𝙤 𝙗𝙪𝙮 𝙢𝙤𝙧𝙚 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨.

That's the game.

Here's what this looks like in practice:

Year 1: 
10 clients × $500 = $5k/mo

Year 2: 
(7 clients × $500) + (3 clients × $1k) = $6.5k/mo

Year 3: 
(5 clients × $500) + (3 × $1k) + (2 × $2.5k) = $10.5k/mo

Same original 10 customers. Doubled your income.

Without a single new acquisition.

Stop fishing for strangers when your goldfish are ready to become sharks.

The money is in the ascension.

The absolute coolest thing happen recently...

I added $3,600 MRR last week.

From one email... and one simple offer doc.

It's what happens when you build a machine instead of a job.

Most creators are stuck trading time for money.

They wake up broke every morning.

Because yesterday's hustle doesn't pay today's bills.

But here's what I learned after scaling to six figures working only a few hours a day:

Everything starts with a scalable offer.

Not just any offer.

A scalable one.

Because that's your North Star for:

• Income model
• Who you're talking to
• What transformation you're selling
• How you'll deliver it

From there?

Every piece of content promotes the same thing.

Consistent message.
Consistent transformation.
Consistent sales.

This is the exact system that helped my clients:

• Close high five-figure deals
• Land their first paying customers
• Build recurring revenue streams

All without burning out or chasing every shiny object.

The best feeling in the world?

Waking up richer than when you went to bed.

That's not luck.

That's a machine.

I built a $10K/month business in my spare time.

(While everyone else was chasing viral content):

Here's what they don't tell you about digital products:

They're not just the fastest way to $10K/month.

They're the only way that makes mathematical sense.

Think about it...

Physical products = inventory + shipping + headaches

Digital products = create once + sell forever + pure profit

The math isn't even close...

But here's where most creators get stuck:

They think "digital product" means some complex course with dozens of modules.

Wrong.

Your expertise is your product.

• Package it. 
• Price it. 
• Deliver it.

All you need:

• One clear offer (what problem you solve)
• One fulfillment method (how you solve it)
• One distribution channel (where you find people)
• One post per day (to attract them on that channel)

I started simple:

90-minute strategy session. $1K.

Same framework every time. 
Same transformation. 
Different client.

Then I realized something powerful...

Why deliver this transformation to one person when I could deliver it to ten?

Group coaching changed everything.

Same 90 minutes. Same framework. Same results.

But instead of $1K, I was making $10K.

From the exact same time investment.

This is the leverage most solo creators never find.

They stay stuck in 1:1 delivery.

Time for money. 
Income ceiling.
No scale. 

But when you move to group delivery?

Your time investment stays the same.
Your income potential explodes.

1 hour × 1 person = $300/hour
1 hour × 10 people = $3,000/hour

Same expertise. Same value. 10x the return.

Digital products aren't just about profit margins.

They're about time leverage.

The ability to impact more people without working more hours.

How to double your business revenue.

(Without getting a single new client):

This is how the top 1% actually scale....

Here's the thing:

Everyone obsesses over client acquisition.

Few focus on client value optimization.

Result?

They work twice as hard for the same money.

Smart solopreneurs use these 6 levers:

• Price increases
• Recurring revenue models
• High-ticket course offerings
• Strategic upsells and downsells
• Premium service packages
• Value-based pricing structures

Pick any two.

Implement properly.

Double your revenue.

Example:

20 clients × $1,500 = $30K/mo
8 clients × $3,500 + $800 recurring = $36K/mo

Fewer clients.
Higher revenue.
More freedom.

Because I stopped chasing volume and started optimizing value.

The uncomfortable truth?

You're probably undercharging.
You're definitely under-leveraging.
You're possibly over-delivering.

Most creators are trapped in the "more clients" hamster wheel.

When the real money is in maximizing each relationship.

Zach Roberts 💀

Break Into Product Marketing

Break Into PMM is a product marketing consultancy that has helped dozens of B2B software companies identify key product use cases and produce the sales playbooks and webpages that help you sell it.

You’ll get a structured system to create use case materials that allows you to stay nimble, give concrete guidance to buying champions, and co-sell into any deal without them doing all the work.

We're Not Marketers 💀

The new podcast for B2B product marketers in SaaS businesses who feel misunderstood in what they do internally and want to win over their CEO on what they can deliver.

Co Host

Klarity

Laid out content strategy across paid and organic channels. Launched sales enablement efforts to simplify how reps spoke to product value across portfolio. Built internal enablement resources to make easier to navigate product knowledge.

Senior Product Marketing Manager

Dropbox

Launched two most successful sales plays in 2022 that generated total ARR of $1.2MM each.

Product Marketing Manager - Sales Enablement

Tanium

Launched net-new Risk & Compliance solution segment to drive awareness and sales revenue across risk management audience target

Product Marketing Associate - Security & Risk

Faire

Support HUE, employee resource group for employees of color, in programming and resource development. Organized 250-person company wide virtual conversation on allyship and racial injustice. Lead morning meditations daily to foster belonging and community across our three regional offices. Serve on 15-person Diversity, Inclusion, and Belonging (DIB) council to build a more inclusive company culture.

Founding Member - HUE (Employee Resource Group)

Revamped qualification and discovery call strategy to increase close rate of retailers onboarded to marketplace. Exceeded monthly quotas between $300-$500K and selected as sales all-star five times in my tenure. Selected for Faire Value award in December 2019 recognized as a company culture champion by colleagues. Developed go-to-market sales strategy for retailer initiative, Neighborhood, that scaled across three launch cities. Created five email drip campaigns that scaled across 9 reps to drive sales and lead engagement rates

Account Executive

NoRedInk

 Closed $250,000 new business sales in my first two quarters as a full-cycle sales representative
 First sales rep in company history to close back-to-back multiyear sales deals
 Developed industry expertise of K-12 education in order build rapport and empathy in client relationships

LinkedIn

Identified challenges and educate clients across 4 product lines in how to our tools add value to their business lines. Streamlined SDR best practices by creating two onboarding guides for Talent and Sales business line. Developed seven PointDrive presentations across 4 product lines that scaled across 50 SDRs in our inbound org.

Senior Sales Development Representative

The Black Inclusion Group's (BIG) mission is to utilize LinkedIn data, resources, and employees to close the opportunity gap for Blacks in the technology industry.

In my role, I worked to build partnerships with community partners, non-profits, and tech ERG leaders to create a more inclusive work environment for diverse talent.

External Affairs Program Manager - Black Inclusion Group (BIG) Employee Resource Group

Prospect and create qualified opportunities to build our sales pipeline within our Hire, Market, Sell, Learn business lines at LinkedIn.

Sales Development Representative

LinkedIn's Business Leadership Program (BLP) is a rotational learning and development program that equips early in career professionals with the skills needed to build a successful career at LinkedIn and opportunities to develop into business leaders.

In my first four months, I worked as a recruiting associate on the Campus Business Recruiting team within Talent Acquisition (TA). Our team goal was to recruit 60 recent college graduates for the BLP-Global Sales role. Given that benchmark, my personal goal was to learn how to be a stronger team player in helping our group of seven make this happen. I leveraged my skills developed via the LinkedIn Recruiter exam to source a talent pool of roughly 700 candidates. I completed about 190 first-round recruiter phone screens that resulted in about 8 to 10 hires. During that time, I created three strategies that increased our sourcing efforts to push two additional candidates to the final interviews. In addition, I worked with both BLP Leadership and Campus Recruiting to build out processes that would lead to stronger diversity outreach efforts. Developed a 3-page report to identify the gaps and processes in how our team-specific efforts are compared to the metrics reported to Linkedin Talent Acquisition Leadership Team that improved data reporting in support of TA.

Business Leadership Program Associate - Global Sales

Google

Organized events to promote Google brand to students and faculty at the University of Wisconsin-Madison campus. Attended as one of 165 ambassadors at the Google Student Ambassador Summit, a two-day event that provided an in-depth look of Google at their Mountain View campus.

Google Student Ambassador

Selected as one of 156 interns from 5200 applicants for the Building Opportunity and Leadership Development (BOLD) internship, an 11-week business internship. Implemented creative strategies to build strong customer relationships that added value for our organization and small & medium business clients. Served 50 businesses weekly by providing solutions that enhanced advertising performance. Developed professional expertise of Google AdWords, a web service that enables businesses to create online ad content. Organized two intern events that offered team-building opportunities for over 30 Googlers. Delivered presentation on how to build an engaging customer experience to my intern class and management team.

BOLD Intern: Operations Specialist

University of Wisconsin-Madison

Streamlined skip-tracking procedure that increased work productivity by 50%. Led a web design project that will educate student borrowers on repayment options to educational loans. Assisted financial aid advisers in filing consolidation applications to the US Department of Education.

Administrative Assistant, Student Loan Servicing

Manage 70 members who served across 9 classes as note-takers and peer tutors to over 500 students per semester. Organized weekly meetings for members in order to provide training and professional development. Led transition of psychology peer tutoring from the organization to the UW-Madison Psychology Department

Associate Director, Peer Learning Association

Coordinated 3 events to show how collaborative learning can benefit college education to over 20 students. Supervised 15 peer facilitators to ensure quality peer instruction for 150 students enrolled in Introductory to Psychology. Redesigned facilitator evaluation format in order to better align our peer learning service to the organizational mission. Increased exam scores on a 10% average for introductory to psychology students enrolled in peer sessions.

Psychology Course Coordinator, Peer Learning Association

Led tutorial group of 10 Introductory to Psychology students for two hours each week in order to strengthen understanding of course material. Delivered presentation in how small group learning could be a solution to the academic achievement gap at UW-Madison to an audience of 60 students. Developed team-building competencies through sharing teaching experiences for two hours each week among organization members.

Psychology Peer Facilitator, Peer Learning Association

Closing the divide across sales and marketing | Being nontraditional to be better at product marketing

Hey, I’m Zach

If you're a startup founder, you're essentially building your dream. But, it's really hard to sell your dream when no one else can see it.

Most SaaS companies try to sell innovation because it's new, shiny, exciting. They feel like it's how they differentiate. But for buyers who aren't familiar with your innovation, it comes off as risk. There's an innovation gap. Software companies want to sell "new," but buyers see "unproven."

I've been there. After 10 years in sales and product marketing, I've seen this play out again and again. The connecting thread I've learned? It's easier to sell something when you explain it in the way people already know.

Most sales enablement relies on slide decks that explain what products do. But here's what actually happens: your champion needs to share that deck internally with their boss. The boss says, "I don't have time to read that—just tell me what they do." Now your champion is put on the spot and struggles to sell it.

That's why I'm building Scope & Sequence.

We help B2B software companies identify your ideal champion, figure out how your product fits into their workflow, then build use case pages that explain how your product works for them.

Think of a use case page as a better approach than slide decks. It summarizes the key points you spoke about. It highlights what stakeholders need to know. It gives them the information they need to feel confident. It's a snapshot, not a 47-slide presentation.

Your success matters to me because I've lived your reality. I know how much pressure you're under to make your vision clear to buyers. 

The best way to sell your dream is to speak to what people already understand.

Ready to stop losing deals to confusion, and start speaking your buyer's language? Let's chat.

I help B2B product marketing leaders in SaaS businesses deliver on work critical to your GTM engine, keeping internal stakeholders happy, and executive leadership to sing your praise. 

Been on my chest for 8 hours, something has to be said. Don’t call ice on your neighbor. 

Terrible to say in 2025. 

I live in Mexico City, have been for last 11 months and, one day… I heard a knock at my door. 

Guys. This ish was so unexpected, my tongue was tied on ‘who is it’ or ‘¿Quién es?’

Anyways I opened it and there stood my neighbor, holding a stack of clothes, my clothes, folded???

Before I could bust Duolingo, she said:

(I’m translating from memory)

‘Here are your clothes, they were in the dryer overnight, don’t worry.’

Placed them in my miming hands, smiled and went about her day, like being a good neighbor to a babbling gringo, was second-nature. 

7 months later. 

I still think on it today because, it’s no open secret: I’m the only 6’1” black dude, wearing wool socks & shorts, on neighborhood block. 

Don’t check my papers, just profile my stereotypical (poor) fashion choice and, well here I am. 

But nah. In my time here, as ‘Michael Jordan sin dinero’ (my given nickname), I’ve been invited to family gatherings, cracked jokes, laughing along. 

My broken Spanish, I’m still accepted. 

===

I wrestled to write this, deleted 3x and 4th time said ‘fuck it, this needs perspective’. Hope you see it too. If not? That’s cool too.

Use case landing pages for B2B SaaS | Co-Host @We’re Not Marketers

You believe this? Mom had audacity today and texted me this photo, while on a work call. “Huge house. The rest in back.” ~ MomHow could she?While teaching on AI visibility, trying to win a new client, building Scope & Sequence. Interrupts MY deep focus and sends me this photo… of her first home ever, being built in Liberia. And odd enough?There’s beauty in it, her not knowing late night work sessions and ghosted LinkedIn DMs — building work-solo livelihood. Why should she? Why should your loved one know either? Clicks and giggles, OKRs and metrics of fickle B2B marketing, which questions your worth, every lead not converted. What keeps you going?For me, it’s a midday text like this. Knowing what I endure isn’t it ghosted effort. It’s building a small biz in a smaller part of B2B universe. It’s looking at this message again at 4:04pm Friday afternoon. Knowing my work holds purpose, more than peek-a-boo bank account. What’s yours?(Not bank account, I really don’t care… logging off for weekend to celebrate family wedding in Mexico. Take care y’all 👋🏿)

I need advice. 

Girlfriend’s visiting and she just asked: ‘do you have a hair dryer I can use?’ 

Couch cushions has more head hair than me. 

What do you say in response? I need a quick retort.

Sat on this recording for 2 days. 

Struggling to capture magic called Amanda Groves 🏃🏼‍♀️. Especially when I see Oscar-nominated videos like Ademola and Connor, roaming LinkedIn.

I had to Step Up like Channing Tatum and, take it to the streets. 

Tell me what you think. 

Groves is our next We're Not Marketers 💀 guest. Episode lives wherever you roam podcasts. Geeyuh!

“My boss wants GEO articles!”
“My boss wants *another* pitch deck!”
“My boss wants a photo of himself with Dawson's Creek???"

Last one’s me, I’m that boss who Nano Banana'd himself in this pic. 

Which makes absolute no sense, I know. 

Much like nonstop-order-taking-in-house-requests, as solo marketers. 

Three I’ve spoken with past week in our Scope & Sequence discovery calls, one summing frustration best: 

“CEO slacked me 9:27pm last night, making multiple messaging changes to our homepage. I understood why [he did it] but, nowww I’ve gotta go back, update all our existing assets, notify teams – to get it all consistent.”

Are you feeling this too? It was no different for me, 3 years ago.

Being in-house solo PMM, joining a sales team call, taking orders like an iHop waiter on Thanksgiving Eve. 

It’s no fool-proof layoff recipe:
- give no input
- do as you’re told
- pray next check isn’t final. 

Speaking from experience, order-taking isn’t layoff insurance, I’m sorry.

That’s why my new website audit offer is picking traction, I’m realizing. In just one hour, it does three things:

1️⃣ It scans full web for questions your audience asks 
2️⃣ Cross-references your website and 
3️⃣ Sees which requests helps answers what they want. 

Because, let’s be real. 

Marketing is audience perspective, not in-house ego.

Order-taking, why’s that considered SaaS marketing today? 

===

LOL affirmative actioned myself into Dawson's Creek, HA HA

This is my barber, Moi. 

Spanish speaking in Mexico City, I force-feed English on him. Why learn HIS language? 

Yeah, it’s his barbershop, his day-to-day he knows like a clean fade so, what? 

I built 3 businesses in two years, moved to HIS country last year and, I did it all in English, only. 

Why should I change then? Find new ways to explain what I know, works? Adapt to what Moi knows firsthand?

Friends. I’m not alone in this — Fox News and most exec leaders I’ve worked with — believe this too:

“Our audience will figure it out.”

“Our system, ONLY way to fix yours.”

“Your way is broken, adopt our way instead.”

All shortsighted. 

It’s business, only money talks. 

Where you build a new software that works, fixing problems audiences want fixed faster, they’ll force-fit time and figure it out. 

But not everyone. My expat life mirrors PMM consulting biz I’m building now. It’s easier to reach more diverse audiences, when WE adapt what works, in language our audience gets. 

I could be a one-lingo pony, evangelizing what works and, converting others on my approach. 

That worked for a time, different from what’s before us now. People vibe with those who, seek to see their way of life. 

I really do believe. 

That’s why I built Scope & Sequence to reflect what I’m learning. If you’re a solo SaaS marketing team (3 or less) vibing on this too:

Different workflows, how our software wins. 

My DMs are open. 

===

And if you’re in Mexico City, Moi (Aki En Mexico) is good people, he cuts white people hair too. 🙂‍↔️

“Does our positioning work?”

James wanted answers, his CMO job security demanded them too!

Does AI positioning build new deals? 

“Why not wait?” I asked. 

James is a first-time CMO, working at a sales tech startup, who repositioned on AI. 

He knew why. 

“While net-retention expands, net-new pipeline is MIA, our board noticed and, skewered us [exec team] for 2 hours.”

This was our 2nd discovery and hear this! 

Their positioning works, new homepage showing why they win, their entire company behind it. 

“But Zach– why not net-new?” 

I then shared this screen grab on our video call. 

“Your homepage should qualify for audience fit yet, yours is a bouncer for a luxury golf club in west Baltimore.”

Think of it like this. 

You drive traffic to your homepage. Your audience clicks and scrolls, asking same questions before: 

1️⃣ What's an AI sales agent? 
2️⃣ How's it different from AI sales assistants?
3️⃣ What are your trust & security features? 

They don’t get answers— they get turned away because, one new homepage can’t reflect entire sales process.

This is why I built AI use case audit. 

It gathers core audience questions across Reddit and Google PAA, which then cross-references and scores against your full website schema.

Instead of ‘does our positioning work?’
Now you know which webpages need to reflect it:

Use cases pages (when would I use it?)
Comparison pages (how does it compare?)
Trust & privacy pages (will my data get stolen?)

Helping to answer: 
What prospects need to know.
What sellers need to show.
What objections to get ahead of.

===

Back to the story. 

“This might be why net-new is MIA. Your positioning works on ‘why you win’ while, your audience works harder to see it in their day-to-day.”

Just like you, your audience is stuck on positioning.

Don’t fix only your homepage.
Audit your full website first.
Reflect your sales process.

Great positioning can work elsewhere too.

PS: I shared a post yesterday, how to build your agent from scratch. But if you're stuck and need answers too, shoot me a DM and let's chat.

Didn't celebrate Thanksgiving, here's why. 

Yesterday there I was, faced on a tough Q, trying to win 'Scope & Sequence Be A Millionaire Yo!' Called on my LinkedIn community and y'all?

Facking delivered. So do millionaires use LinkedIn anymore? 

PS: it was always a wig.

Our 3rd Zoom call yet, CMO leaned in as if, I was the 2025 LA Dodgers in Game 7. The exact moment I earned his full-screen attention:

“It’s a full website audit against live questions our audience’s asking online.”

My new dashboard was his grand slam, I replied:

“Here— this might be why your sellers can’t sell this.”

I highlighted our shared screen, showing questions across Reddit:

- What’s an AI sales assistant? 
- What should I expect from using one? 
- How does it differ from an AI sales agent? 

His new AI positioning didn’t created pipeline last quarter. He’s been crossed with his sellers since, assuming their ‘laziness’ murdered new deals.

“That could be true but, let’s not assume. This might be what’s going on instead.”

I then pivoted one tab over, showing how his full website (not homepage alone) answered today’s queries, I continued: 

“Your positioning (AI sales agent) makes sense, capturing why you win yet, our analysis suggests it might not be answering [audience] questions.

Let’s say sellers aren’t ‘lazy’. Like your audience today, it could be a struggle to see your positioning, your full website not answering questions overlooked.”

Clear aha pushed him back in his chair: “Goodness, this makes total sense now.” 

Does this sound familiar for you? 

Whole company aligned on positioning you built, redid homepage to reflect it yet, new pipeline remains drier than your in-law’s stuffing. It’s easy to point blame especially, when we don’t know what our audience wants answered. 

It suggests why industry experts blame: 
1. Stale sales assets 
2. Jargon-filled homepages 
.3AI-driven product positioning

I get it — I was a proud member of that blame-game too. But immediate relief in CMO’s eyes revealed what hid in our plain sight: 

“Industry best practices speak to industry egos.
Full website audits sees what your audiences wants answered.”

Less best-practice blame, more website audits first. 

So tell me this. What have you discovered in your last website audit?

taplio

The Battle

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Zach Roberts 💀

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The Battle

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