Your skills + The One Page Offer™ + 16 weeks = $10k/mo recurring profit | DM me "ONE" for details

In 2017, my life changed forever – I lost my job due to a freak fire.

And that wasn't even the worst part:

• I was working at a job I hated
• My network was filled with losers
• I was living a terribly unhealthy lifestyle

Of course, I didn't know things were all that bad – until I found myself on unemployment.

The next morning, after I let the dust settle a bit, I told myself that I was going to write for 30 days, no matter what.

30 days turned into over 100 fast.

100 days turned into 5+ years.

And now here I am:

• 7,400+ newsletter subscribers
• 50,000 follower audience on Twitter
• 22,000 follower audience on Medium

And a profitable creator business as a result.

Now – the last thing I'll ever tell you is that it was easy – because it wasn't (and still isn't).

But I'll tell you this: it was simple.

Or – at least it's simple when you understand the:

• Strategies
• Patterns
• Tactics

That help you save time, money, and unwanted headaches.

And that's why I'm here.

I want to teach you what I know. From:

• Copywriting
• Offer creation
• Effective writing
• Audience Building
• Digital monetization

And everything in between.

I can't wait to go on this journey with you.

I'll see you in the timeline & in the comments.

Keep building.

✌️ Jon

Jon Brosio

Everyone wants the "one secret" to online success.

Here it is: 

There isn't one.

I don't know who needs to hear this, but:

• I only made $13.50 online in my 1st year
• I was fired from 3 freelance clients
• My mom was my first email sub
• My first post was about wine

"Shortcuts" are a myth.

The internet sold you a lie...

That there's a:

• A hack
• A trick
• A system 

That skips the hard part.

That someone cracked the code and you can just copy-paste their success.

Bull

Success isn't a download.

It's an upload.

You upload:

• Hours of work when you don't feel like it
• Emails to lists of 12 people
• Content that gets 3 likes
• Offers that get rejected

For months.
Sometimes years.

Until something clicks.

Not because you found the secret.

But because you became the person who deserves the success.

Skills compound
Reputation compounds
Relationships compound

But only if you stick around long enough for the compound interest to kick in.

Most people quit during the "boring middle."

Don't be most people.

Put your head down.

Grind.

And never give up.

It will come.

—

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I'm about to say something unpopular.

But by someone desperately needs to...

Don't start a business if you're not willing to:

• Work weekends while others binge Netflix
• Work for free in the beginning (often for 6+ months)
• Invest money into yourself when you're already tight
• Sacrifice time with friends & family who don't get it

Plain and simple...

This isn't motivational fluff.

It's the entrance fee.

I remember my first year clearly.

• Friday nights writing sales pages
• Nights out canceled to hop on client calls
• Vacation money spent on business courses
• Sundays learning Facebook ads (that failed)

My social life became a casualty...

My comfort zone became extinct.

My old identity? Gone.

People started treating me differently.

• "Why can't you just relax?"
• "All you talk about is business."
• "Remember when you used to be fun?"

I couldn't explain it then.

I was building something they couldn't see.

A bridge from who I was to who I needed to become.

• Every dollar invested was a nail
• Every weekend worked was a plank
• Every relationship strain was the price of crossing over

Here's what I discovered on the other side:

If you can push through that season of sacrifice—

You don't just get a business.

𝙔𝙤𝙪 𝙜𝙚𝙩 𝙖 𝙡𝙞𝙛𝙚 𝙮𝙤𝙪'𝙧𝙚 𝙤𝙗𝙨𝙚𝙨𝙨𝙚𝙙 𝙬𝙞𝙩𝙝.

• Work that energizes you
• Time that belongs to you
• Purpose that feels like play
• Money that serves your mission

The irony?

Once you build it, those same people ask:

"How do you make it look so easy?"

Because they only see the destination.

Not the journey.

Most want the reward.

Few will pay the price.

—

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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The $100K blueprint everyone ignores (but shouldn't)

It's not:

• Sexy
• Scalable
• Automated

(at least yet...)

But it works every single time.

Here it is:

1. Choose a niche
2. Craft a clear offer
3. Give to 10 people for free
4. Collect testimonials like they're GOLD
5. Convert your next client via content
6. Raise your price by 25%

Rinse and repeat steps 4-6.

(Like... damn near religiously...)

I've watched a thousand creators skip this formula.

They want the advanced stuff:

• Automated funnels
• Course platforms  
• Membership sites
• Digital product empires

Meanwhile, simple service providers are quietly hitting $100K.

Because they understand something crucial:

Your average client value matters more than your client count.

10 clients at $10,000 = $100K
100 clients at $1,000 = $100K
1,000 clients at $100 = $100K

Guess which one is easier to manage?
Guess which one has higher profit margins?
Guess which one doesn't require a massive audience?

The ascending price model is your secret weapon:

Every "yes" at your new price builds confidence
Every client success raises your market value
Every testimonial justifies higher rates

Start at $500.
Move to $625.
Then $780.
Then $975.

By client #50, you're charging $1,500+ for the same service you started at $500.

(and mind you -  25% is just a suggestion - you can always go higher the more comfortable and systematized you get)

Same expertise. 
Same deliverable. 

Different positioning.

Because here's the thing about pricing:

It's not about what you think you're worth.

It's about what the market will pay for transformation.

(Read that again)

(And then again...)

And the market will pay more as you prove your value.

Stop looking for the complex solution

Start executing the simple one

---

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Most creators are one decision away from six figures.

That decision?

Commit to boring.

Everyone wants the six-figure business.

Nobody wants to:

• Post daily for 6 months
• Say no to shiny objects
• Stick with one offer

Which is exactly why most people never get there.

The barrier isn't knowledge.

It's consistency and belief.

I see it every day in my DMs:

• "What about TikTok?"
• "Should I start a newsletter?"
• "I have this new course idea..."

They're asking the wrong questions.

The right question is:

"𝘏𝘰𝘸 𝘤𝘢𝘯 𝘐 𝘥𝘰 𝘭𝘦𝘴𝘴 𝘢𝘯𝘥 𝘦𝘢𝘳𝘯 𝘮𝘰𝘳𝘦?"

Because the creators making money aren't doing more.

They're doing the same thing.

Over and over.

Until it works.

Then they keep doing it.

Boring = Profitable.
Exciting = Broke.

Choose boring.

—

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My nephew asked me what I do for work yesterday.

I said: 

"I help people talk to money."

He looked confused...

So I explained it like this:

"Imagine money has ears. Most people are shouting the wrong words, in the wrong places, to the wrong ears, at the wrong time.

I teach them how to whisper the right things."

He nodded like that made perfect sense.

He's six...

Kids get it. 

Adults overcomplicate it.

Here's the simple truth:

Money has four ears:

Copywriting = knowing what to say
Marketing = knowing where to say it
Positioning = knowing who to say it to  
Sales = knowing how to say it

Together...

They make money listen.

Most creators are still shouting:

• "BUY MY THING!"
• "FOLLOW ME!"
• "I'M THE BEST!"

Money doesn't respond to shouting.

Money responds to whispers.

The right message (copywriting) delivered in the right place (marketing) to the right person (positioning) at the right moment (sales).

That's when money leans in.

That's when money says yes.

That's when your wildest dreams come true.

Stop shouting at money.

Start whispering to it.

—-

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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You’re generating leads. You’re closing sales.

But at some point—

Whether it’s $10K/month or $20K/month—you hit a wall.

Things stall.

And when that happens, the instinct is to think you need more content.

• More posts. 
• More visibility. 
• More engagement.

But the real shift that moves the needle isn’t about more.

It’s about making a fundamental change in how you communicate.

Because there’s a difference between content that generates attention and content that creates conversions.

And that difference comes down to this shift...

From:

• “this is who I am” → to “this is your problem.”
• “this is what I do” → to “this is why your problem sucks.”
• “this is why it’s cool” → to “this is what you should try instead.”

If your content is mostly talking about what you do, you’re making it harder to attract clients.

Your dream clients don’t care about your story until they see themselves in it.

Your audience is already having a conversation in their head.

They wake up thinking about their frustrations, their struggles, and the outcomes they want.

They’re not looking for another expert talking about their credentials.

They’re looking for someone who understands their experience better than they do.

This is why you need to start with your offer.

Because when you deeply understand:

• Who you help
• What you help them achieve

Then you can reverse-engineer your content to meet them exactly where they are.

You’ll start uncovering the stories they’re already telling themselves about:

Their pains
Their desires
Their obstacles
Their frustrations

And when your content enters their world instead of forcing them into yours—

You become the no-brainer choice to solve their problem.

This shift isn’t just about making tweaks to your content.

It’s about rethinking your entire approach so that every post, email, and message serves as a stepping stone toward working with you.

When you stop making content about you—and start making it about them—

Everything changes.

—

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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The biggest lie in business:

(It's complete and utter garbage - makes me sick...)

Ready for it?

Here it is...

That you need to be the smartest person in the room.

I know people making $50K/month who barely graduated high school.

And PhD's who can't sell a $97 course.

Here's what actually matters:

• Who you are
• Who you want to help

That's it.

Nothing else.

Who you are = What your offer says about you

Your offer creates your identity:

• Sell productivity systems → You're the efficiency expert
• Sell relationship advice → You're the connection coach
• Sell financial planning → You're the money mentor

Your positioning doesn't come from your resume.

It comes from the problem you solve.

Who you serve = The specific outcome they want

This isn't about age, gender, or income.

It's about the transformation:

• Stressed entrepreneurs who want systems
• Lonely professionals who want connection
• Broke millennials who want wealth

When you know these two things, everything else becomes simple.

Your content writes itself.

Because you're not trying to impress everyone.

You're solving one problem for one person.

The gurus want you to think it's complicated.

That you need:

• Complex funnels
• Multiple revenue streams
• Years of "authority building"

Lies.

Simple beats sophisticated.

Clear beats clever.

Every damn time.

If you think success is about being the best—this will change your mind.

Because here’s what actually creates momentum:

Effort.
Consistency.
And the willingness to look a little stupid for a while.

Over time, that combo beats genius almost every time.

Everyone’s chasing the perfect strategy.

The brilliant idea.

The overnight win.

But most people don’t need a breakthrough.

They need movement.

Reps.
Feedback.
Refinement.

That’s how progress is made—especially when it’s quiet and invisible.

You don’t need more ideas.

You need action.

→ Action that looks boring
→ Action that feels uncomfortable
→ Action that makes you cringe, because you’re figuring it out

But that’s the exact action that builds confidence.

And credibility.

And eventually—results.

Here’s the truth:

→ The consultant who closes $10k clients? She used to flinch every time she pitched.

→ The coach with the waitlist? He made 6 offers before anyone said yes.

→ The creator with momentum? Her first 90 days were pure trial and error.

They didn’t wait to feel qualified.

They just kept going.

If you’re building a solo business, this is what it actually looks like:

→ One clear offer
→ Targeted content that starts real conversations
→ Simple, repeatable actions—done consistently

You don’t need to be a genius.

You need to keep going longer than most people are willing to look unsure.

—

Need help writing targeted content?

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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Most people overcomplicate getting to $10K/month.

They think they need: 

• Complex funnels
• MASSIVE audiences
• Completely unique offers

But I've watched dozens of clients hit $10K with something much simpler:

1. Get one client

Stop building the "perfect" offer. 

Start with one person who has a problem you can solve. 

Even if it's messy. Even if it's not "scalable"

(Yet...)

2. Do a great job

Over-deliver on everything. 
Show up early, stay late, anticipate their needs. 

This client becomes your case study for the next one.

3. Charge more (to get another client)

Double your price. Seriously. 
Your first client proved the value exists. 

Your second client should pay for that proof.

4. Deliver an even better result

You learned from client #1. 

Apply those lessons to client #2. 

Better systems, clearer communication, faster results.

5. Repeat until you make $10K/month

Keep raising prices as you get better. 

$500 becomes $1000. 
$1000 becomes $2000. 
$2000 becomes $5000.

Most people want the complex strategy.

But the simple path works faster.

One client at a time.
One great result at a time.
One price increase at a time.

Until you're making more money than most people with "big" businesses.

-

Need help writing targeted content?

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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Most creators will stay broke...

I'm talking about the creators who:

• Never share their wins
• Rarely talk about their offers
• Hide behind "let the work speak for itself"

They think humility is a business strategy.

It's not.

It's a poverty strategy.

Because the future belongs to those unafraid to self-promote.

They'll:

• Create better content (they know their story matters)
• Make a better offer (not embarrassed by their prices)
• Get more attention (not waiting to be discovered)

And they'll win.

Here's the truth nobody wants to hear:

Your 

• Best work means nothing if nobody knows about it
• Perfect offer means nothing if nobody hears about it
• Expertise means nothing if you keep it to yourself

I used to think differently.

I thought quality would eventually rise to the top.

That customers would somehow find me.

That word-of-mouth would magically scale my business.

I was wrong.

Dead wrong.

The market doesn't reward the best.
It rewards the best-known.

(Double click on that, homie...)

And "best-known" requires one thing:

Showing up
Speaking up
Promoting up

Confidently
Consistently
Unapologetically

Your competition isn't more talented.

They're just more visible.

—

Need help writing targeted content?

Get my 10 proven templates (free)

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Everyone's looking for the $100K secret.

Here it is:

Stop selling what you know.

Start selling what they want.

(Read that again, baby!)

I see creators all day building products around their expertise instead of their market's desperation.

• "I know marketing, so I'll sell marketing courses"
• "I'm good at graphic design, so I'll teach design"
• "I know productivity, so I'll create productivity systems"

That's expertise-first thinking...

And it keeps you broke.

$10K thinking works in reverse:

• What's keeping your ideal client awake at 3 AM?
• What transformation would change their life?
• What would they pay anything to fix?

Then—and only then—do you ask:

"𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘴𝘰𝘭𝘷𝘦 𝘵𝘩𝘪𝘴 𝘶𝘴𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘐 𝘬𝘯𝘰𝘸?"

WhAt'S tHe DifFeReNcE?

𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲-𝗳𝗶𝗿𝘀𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗲𝘀𝗽𝗲𝗰𝘁 𝗯𝘂𝘁 𝗱𝗼𝗻'𝘁 𝗯𝘂𝘆.

Booyah-kasha!

(I hope that send chills down your spine...)

Market-thinking creates offers people throw money at.

I learned this the hard way...

My first offer was "Content Strategy for Creators."

Sounds impressive, right?

I made about $1500 in 3 months.

Then I talked to my market.

They didn't want "strategy."

They wanted to stop feeling like frauds charging for their work.

Same expertise. Different angle.

"Create a One Page Offer™ and validate it with 3 clients" 

was born.

$40K+ in the first 90 days...

Same knowledge
Same person
Same skills

Different offer.

Because I stopped leading with what I wanted to teach.

And started with what they desperately wanted to learn.

Your expertise is the vehicle.

Their transformation is the destination.

Get that backwards, and you'll stay stuck explaining why your knowledge is valuable.

Get it right, and they'll be asking how fast they can start.

If you've been told to "find your niche" and felt paralyzed, this will change everything...

Most creators think a niche is:

• An industry ("fitness")
• A platform ("LinkedIn creators")
• A demographic ("millennial women")

That's not a niche.

That's a category.

A $100k niche is a group with a problem.

Not just any problem.

A problem that:

• They can't solve alone
• Keeps them up at night
• Costs them money daily
• They'll pay premium to fix

When you speak to the problem, the right people immediately think:

• "Holy ravioli, that's me."
• "How did they know?"
• "I need this now."

My student learned this the hard way...

For months, he called himself a "career coach for programmers"

Crickets.

Then she shifted:

"I help programmers stuck in application hell get recruiters to reach out to them with their dream job and salary in hand"

Same skills. Same person. 
Completely different response.

6 new clients within the first month working together...

Because he stopped describing what he did and started describing the hell her clients were living in.

The magic isn't in the solution.
It's in how precisely you can articulate the problem.

Most creators get this backwards...

Here's how to find your $100k niche:

1. List every problem you've personally solved
2. Identify which ones people regularly ask you about
3. Find the intersection of "urgent" and "expensive"
4. Test your language with real humans

Don't ask 

"What's my niche?"

Ask 

"Whose problem am I uniquely positioned to solve?"

The money follows the problem.

The bigger the problem, the bigger the opportunity.

Stop being a generalist hoping someone needs everything.

Start being the specialist people desperately need for one thing.

This system helped me made $18k in one month

(After being stuck at countless $2k - $5k months...)

Most creators think $10K months require:

• 100K followers
• Viral content
• Complex funnels
• 20 different revenue streams

Not eeeeeeeeeeeeven.

Here's what actually works:

One offer.

• Solves one specific problem
• For one specific person
• At one specific price point

One system.

• Content that attracts
• Process that converts
• Delivery that delights

One post per day.

• Speaks to their pain
• Shows your solution
• Invites them in

That's the entire business.

I learned this the hard way.

Spent 2 years creating:

• 3 different courses
• 9 different price points
• Content for everyone (and no one)

Result? $2,800 in total revenue.

Then I simplified:

• One coaching offer
• One sales process
• One post daily
• One email

Result? $18K in month one.

The lesson?

Depth beats breadth.
Clarity beats cleverness.
Focus beats everything.

Your audience doesn't want options.

They want THE solution.

Give them one clear path to their desired outcome.

Then watch them sprint toward it.

-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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Most solopreneurs are sabotaging their own income.

Without realizing it. They make two critical mistakes:

They:

1. Don't ask existing clients for more
2. Chase one-time payments instead of recurring revenue

I learned this the hard way.

67% of my income came from people who already knew me.

Yet I was spending 80% of my time chasing new prospects.

Backwards.

Completely bass-ackwards.

Here's what I discovered:

When someone buys from you once, they're 7x more likely to buy again.

When they:

• Get results, they want more results
• Trust your process, they want deeper access
• See transformation, they want acceleration

But most solopreneurs deliver value and disappear.

No next step
No follow-up offer
No ongoing relationship

They treat business like speed dating instead of marriage.

Meanwhile, their best clients are asking:

"What else can you help me with?"

(Even if it's not out loud...)

And getting crickets.

So they find someone else.

Now I design every offer with three things:

• Recurring component for ongoing value
• Clear next step for ready clients
• Natural upsell pathway built in

Result?

I haven't "hunted" for a client in 8 months.

And I help my clients do the same.

Because we built businesses that grow themselves

--
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Picture this scenario:

Two coaches launch the exact same program. 

• Same offer
• Same price point
• Same audience size

Coach A makes $3,000
Coach B makes $15,000

The difference isn't their expertise
It's not their audience 

It's frame control

Coach A: The Commodity Approach

Sends an email: 

"Hey everyone, I'm opening enrollment for my coaching program next Tuesday. Here are the details, here are the benefits, here's the price."

Tuesday comes. Doors open. Then they wait.

The response is crickets.

 By Thursday, panic sets in. 

They send another email with the same details. 

They're begging people to buy. 

Result: $3,000 and a bruised ego.

Coach B: The Authority Approach

Takes a completely different path.

Sends a thoughtful email about a conversation they had with a struggling client. 

• Real problem
• Real insight
• Real value

No pitch. Just genuine help.

And a "P.S."

P.S. "This conversation inspired me to create something that solves this exact problem. Reply 'INTERESTED' if this would help you too."

60 replies flood their inbox.

Two days later: 

"I got an overwhelming response to Tuesday's email. This inspired me to put together something even bigger than I originally planned. I'm creating a pre-registration list. As a bonus, pre-registered people get an extra one-on-one call with me."

100 people pre-register.

Final email: 

"Due to the response, I'm limiting this to 10 spots only. Pre-registered people get first access Monday morning - with their bonus. Everyone else gets access Tuesday - without the bonus."


• Monday morning: 6 spots gone in 3 hours
• Thursday: Remaining 4 spots filled
• Friday: 3 more people wanting in

Coach B lets them in at 10% higher price.

Result: $15,000 and a waitlist for the next round.

Here's the lesson:

Stop launching like you're applying for permission. 

Start creating demand before revealing the offer.

Your audience doesn't want another program. 

They want to be part of something exclusive. 
They want to feel chosen.

That's the difference between begging and building

Between commodity and authority. 

Between $3K months and $15K months.

The money isn't in what you're selling. 

It's in how you position yourself before anyone knows what you're selling.

—

Need help writing targeted content?

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I used to think my business problems were tactical.

I'd think:

• "If I just had a better funnel..."
• "If I just knew the right script..."
• "If I just posted more consistently..."

Once hitting consistent $10k (and beyond) months, I realized something: 

I'd been solving the wrong problems.

The tactics worked fine. 
The strategy was solid. 

But I was still undercharging, attracting wrong-fit clients, and saying yes to prospects I should have turned away.

The issue wasn't what I was doing. 

It was how I was thinking.

I realized a multi 6-figure solo business is: 

• 80% psychology
• 10% strategy
• 10% tactics
Too bad everyone focuses on the bottom 20%.

Here's what I mean by psychology:

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗶𝘁 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. 

Not trying to help everyone, but positioning yourself as THE person for a specific transformation.

𝗛𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝘁𝗼 𝗳𝗿𝗮𝗺𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝗮𝘀 𝗮 𝗹𝘂𝘅𝘂𝗿𝘆, 𝗻𝗼𝘁 𝗮 𝗰𝗼𝗺𝗺𝗼𝗱𝗶𝘁𝘆. 

The mindset to charge premium rates without flinching.

𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝘀𝗮𝘆 𝗻𝗼 𝘁𝗼 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲𝗻'𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗳𝗶𝘁 - 𝗮𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻 𝗶𝘁. 

Frame control in every conversation.

𝗧𝗵𝗲 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘁𝗼 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲. 

Not just what you say, but how you think about what you're worth.

Most coaches chase tactics because tactics feel actionable. 

• Download a template
• Follow a framework
• Copy a script

Psychology feels harder. 

It requires looking at why you undercharge. 

Why you chase every prospect. 
Why you position yourself broadly instead of specifically.

But here's what I learned: 

Psychology leads to positioning. 

𝘼𝙣𝙙 𝙥𝙤𝙨𝙞𝙩𝙞𝙤𝙣𝙞𝙣𝙜 𝙞𝙨 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜.

When your psychology is right, you stop trying to attract everyone and start understanding one person deeply.

You stop competing on price and start competing on transformation.

You stop chasing prospects and start filtering for the right ones.

The tactics still matter. 
The strategy still matters. 

But they only work when your psychology is aligned.

I spent years optimizing the bottom 20% while ignoring the top 80%.

The moment I flipped that focus, everything changed.

Everyone's looking for a complex marketing funnel.

Meanwhile...

The richest solo creators and coaches I know use one step that leads to another:

Reader → Lead → Customer → Recurring → High-ticket

That's it.

No fancy automation.
No 47-step sequences.
No AI-powered chatbots.

Just crystal clear progression:

I call it One Step Marketing™

It's what I use for my own multi-six figure solo business.

And what I teach my clients:

• Reader finds your content (content)
• Lead opts in for deeper value (free)
• Customer buys entry offer ($)
• Returns for recurring solution ($$)
• Graduates to premium service ($$$)

But here's what makes it work:

Each step solves ONE problem.
Leads to ONE outcome.
Makes ONE promise.

(Hence the name "One Step Marketing™")

The magic isn't in complexity.

It's in clarity.

Knowing exactly:

• Who you serve
• What they need
• How you help
• What's next

That's how you build $10k months.

And $20k

And $30k...

Not by adding more steps.

By making each step count.

Here's the difference between a $10K and a $100K niche:

$10K niche: 
"I help marketing agencies"

$100K niche: 
"I help marketing agencies whose clients keep asking for discounts"

$10K niche: 
"I serve real estate agents"

$100K niche: 
"I serve real estate agents who generate leads but can't convert them to closings"

$10K niche: 
"I work with freelance writers"

$100K niche: 
"I work with freelance writers who have decent online audiences but are still broke"

Notice the pattern?

The money isn't in the demographic.

It's in the desperation.

People don't pay for solutions to problems they might have someday.

They pay for solutions to problems that are costing them money, sleep, or sanity RIGHT NOW.

When I was selling wine, I didn't approach every table the same way.

• The anniversary couple? Different conversation
• The business meeting? Different approach
• The first date trying to impress? 

Say it with me...

Completely 👏 different 👏 strategy.

• Same people
• Different situations
• Different problems to solve

Your niche works the same way.

Stop thinking "who do I serve?"

Start thinking 

"𝘸𝘩𝘢𝘵 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘢𝘮 𝘐 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘵𝘩𝘢𝘵'𝘴 𝘴𝘰 𝘱𝘢𝘪𝘯𝘧𝘶𝘭 𝘵𝘩𝘦𝘺'𝘥 𝘱𝘢𝘺 𝘮𝘦 𝘵𝘰 𝘧𝘪𝘹 𝘪𝘵 𝘵𝘰𝘥𝘢𝘺?"

That's not a demographic.

That's a goldmine.

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3.6M lead magnet

I helped a student gain 6.9M+ views & 4.3k followers (in 30 days)

And now I'm sharing the exact system we used

Want it too? Grab it here: jonbrosio.com/mastercourse

Julius Brown III

Sales happen before you ever talk to someone.

They happen in... 

Your content

Most creators use content to show expertise.
Smart creators use content to eliminate objections.

There's a massive difference.

Want templates that convert browsers into buyers?

Get my 10 proven post templates (free)

Each one designed to speak directly to your ideal client's specific emotional state and move them toward throwing money at you (in the best possible way)

Link in comments:

The art of pre-selling with content:

Too many solopreneurs are afraid of the wrong thing.

They worry about:

• "I need to be original!"
• "I can’t launch until it's perfect!"
• "What if someone steals my idea?"

But these fears don’t kill businesses. What does?

• Waiting too long to launch
• Obsessing over originality instead of execution
• Sitting on an idea instead of testing it in the market

The truth is, your idea isn’t what makes you successful. 

It’s your execution.

Some of the most successful businesses didn’t create something entirely new. 

They took something that already existed and improved it.

• Facebook wasn’t the first social network.
• Google wasn’t the first search engine.
• Apple didn’t invent the smartphone.

They just executed better than their competition.

If you want to build a successful business, your focus should be on:

• A proven offer – Something people already want.
• A proven lead funnel – A system that attracts leads.
• A proven method to convert leads – A way to convert them.

The market doesn’t care about how unique or clever your idea is. 

It only cares about:

• Does this solve my problem?
• Is it better than what I have now?
• Can I trust that it will work for me?

If you have something new, your first job isn’t to protect it. 

It’s to test it.

The Real Business Killer: Inaction

The best businesses aren’t the most original. 

They are the ones that:

• Take existing ideas and improve them.
• Focus on execution rather than perfection.
• Test, iterate, and refine until they get it right.

The biggest risk isn’t someone copying your idea. 

It’s you never acting on it.

Alex Banks

Building a better future with AI

Alex Banks is a founder, creator and investor. He reaches over 1 million people on social media each week with insights into the world of artificial intelligence (AI).

He is the founder and writer of The Signal, a weekly newsletter that cuts through the AI noise to over 55,000+ readers.

Alex is also an active early-stage investor and advisor to startups across the AI and technology landscape.

👉 All partnerships, enquiries and speaking engagements: contact@noisemedia.ai

Writer

This should be illegal.

We’re entering a world where nothing can be trusted online:

I recently came across this video using Kling Motion Control.

It takes your movements and puts them in anyone's body.

Here's how it works:

→ Record yourself doing any movement
→ Use AI to generate a character image
→ Kling 2.6 merges the two seamlessly
→ Your moves, their face

We've now hit the threshold where it's impossible to discern whether someone is human in the digital world.

My takeaways:

The implications are huge in Hollywood:

→ Using someone's likeness without them present
→ Character swapping cost trends to near-zero
→ Reshooting scenes without actors on set

I also see new markets emerging:

→ Individuals renting out their identity
→ Licensing your likeness for content creation
→ Actors selling "performance rights" to their digital twin

Finally, proof of authenticity will become essential infrastructure, not just a nice-to-have.

Sam Altman is already building a global identity verification system using iris scans to fight against fraud and bots.

I believe we'll see identity become the next great asset class.

Follow me Alex Banks for daily AI highlights and insights.

P.S. If you liked this post, you'll love the newsletter.

I help you learn AI each week.
↳ Subscribe here: https://lnkd.in/ePSZP6KF

Video credit: ederxavier3d on Instagram

OpenAI lost 22% market share in 12 months.

Gemini is eating their lunch.

The first Global AI Tracker of 2026 just dropped.

Here's what caught my attention.

Market share as of Jan 2nd:

→ ChatGPT: 64.5%
→ Gemini: 21.5%
→ DeepSeek: 3.7%
→ Grok: 3.4%
→ Perplexity: 2.0%
→ Claude: 2.0%
→ Copilot: 1.1%

12-month transformation:

→ ChatGPT dropped from 86.7% to 64.5%
→ Gemini exploded from 5.7% to 21.5%
→ Grok didn't exist and is now approaching DeepSeek

12-week data change:

→ OpenAI: -22% (their worst period on record)
→ Gemini: +49% (relentless momentum)
→ Claude: -14% (stable but dipping)
→ Grok: +52% (fastest growing)

Driven by the winter break, daily visits dropped to August-September levels across all tools.

But the underlying trends are unmistakable.

My takeaway:

This is OpenAI's make or break year.

It will take an incredible model (GPT-6+) from them to restore faith.

Claude Opus 4.5 with extended thinking is now my go-to model for practically every task. I rarely use GPT-5.2 as Opus 4.5 is faster, better, and more consistent across my daily work.

If Anthropic keeps shipping at this pace, they could overtake OpenAI by the end of the year.

The AI race has never been more competitive.

Follow me Alex Banks for daily AI highlights and insights.

I cover the most important AI developments each week in my newsletter.

Subscribe here: https://lnkd.in/ePSZP6KF

NEWS: Okta just exposed AI's biggest blind spot.

Most companies aren't ready.

I sat down with Shiven Ramji, President of Auth0 at Okta, to find out what's being missed.

The problem is bigger than you think:

→ 80% of breaches already involve compromised identity
→ 91% of organisations are deploying AI agents
→ Only 10% have a governance strategy for managing them

Traditional security was built for deterministic apps.

AI agents are anything but.

They access sensitive data at machine speed, far faster than any human ever could.

4 things developers need to get right from day one:

1. Authentication 
↳ Verify the agent is working on behalf of who it claims

2. Human in the loop
↳ Sensitive transactions need async authorisation

3. Fine-grained permissions
↳ Ephemeral access that expires when the task is done

4. Secure connections
↳ No more static API keys scattered everywhere

The future Shiv predicts:

Memory will become tied to identity.

Right now, your context is locked inside each platform.

Eventually, you'll want to take your AI memory with you across tools.

My takeaway:

AI security is identity security.

You can't have one without the other.

The AI agent market is projected to hit $250 billion by 2034.

The companies racing to deploy without solving identity will learn this the hard way.

Follow me Alex Banks for daily AI highlights and insights.

Google's best learning tool is free.

This is how I learn anything fast.

NotebookLM lets you:

→ Upload any sources (docs, websites, research papers)
→ Use Deep Research mode to auto-pull 40+ cited sources on any topic
→ Transform everything into multiple learning formats

The 10 outputs it generates:

1. Chat Q&A → Plain-English answers with citations
2. Audio Overviews → Podcast-style explainers for commutes
3. Video Explainers → AI-narrated with custom visuals
4. Mind Maps → Explore concepts from first principles
5. Reports → Study guides, briefing docs, blog posts
6. Flashcards → Spaced repetition for terminology
7. Quizzes → Test what you actually retained
8. Infographics → Visual summaries in one click
9. Slide Decks → Presentation-ready in minutes
10. Data Tables → Structured comparisons automatically

Real-world business applications:

• Sales teams: Turn product docs into client-ready slide decks
• Onboarding: Create video overviews new hires can watch on day one
• Documentation: Generate infographics that replace 10-page guides nobody reads
• Training: Build quizzes that test whether your team actually retained the material
• Executive briefings: Summarise 50-page reports into 2-minute briefing docs

The people who win in 2026 are those who can learn anything quickly and apply it immediately.

NotebookLM is how I do that.

I wrote a full breakdown with video walkthroughs in my newsletter this week.

Read it here: https://lnkd.in/exymi6vU

Google just dropped AI into Gmail.

3 billion inboxes are about to change forever.

Gmail is entering the "Gemini era" with features powered by Gemini 3.

Here's what's new:

1. AI Overviews

→ Summarises entire email threads into key points
→ Ask your inbox questions in natural language
→ "Who gave me a plumber quote last year?" to instant answer

2. Help Me Write

→ Polish emails or draft from scratch
→ Rolling out to everyone for free
→ Next month: pulls context from your other Google apps

3. Suggested Replies

→ One-click responses that match YOUR writing style
→ Uses conversation context for relevant suggestions
→ Free for all users

4. Proofread

→ Advanced grammar, tone, and style checks
→ Available to Google AI Pro and Ultra subscribers

5. AI Inbox (coming soon)

→ Filters out clutter automatically
→ Identifies your VIPs based on email patterns
→ Surfaces high-stakes items like bills and reminders

Availability:

• Rolling out today in the U.S.
• English first, more languages coming soon
• Some features require Google AI Pro/Ultra subscription

My takeaway:

Email was revolutionised by Google once in 2004.

They’re now doing it again 22 years later.

Only this time they’re embedding AI where 3 billion people already live.

I hope Google prioritises better phishing detection as part of their AI strategy in Gmail.

I think this could be a really wonderful feature to help educate users on dangerous activity.

AI is no longer a separate tool but is now invisible infrastructure.

Follow me Alex Banks for daily AI highlights and insights.

I’ll be doing a full breakdown in my newsletter this week.

I cover the most important AI developments to keep you ahead.

Subscribe here: https://lnkd.in/ePSZP6KF

I built an AI version of myself.

It's trained on 100+ editions of my newsletter.

ElevenLabs just made this possible with their Agents platform.

Here's how I built "The Signal Brain" in 5 minutes:

1. Create a blank agent
↳ Head to ElevenLabs
↳ Select “Agents Platform” 
↳ Create a new agent from scratch

2. Upload your knowledge base
↳ I compiled all my newsletter editions into one document
↳ The platform uses RAG to vectorise and store your content
↳ Supports files up to 21MB each

3. Configure the system prompt
↳ Define the agent's role and personality
↳ Set the first message and system prompt
↳ Choose your LLM (I used Gemini 2.5 Flash)

4. Clone your voice
↳ I've already created my voice in ElevenLabs Studio
↳ Now my agent literally speaks like me

5. Publish and share
↳ Get a shareable link instantly
↳ Embed it on your website
↳ Let anyone interact with your knowledge

My takeaway:

What once required a team of engineers can now be done in minutes.
Whether you're a creator, educator, or business owner, you can now build an AI trained on YOUR knowledge that speaks in YOUR voice.

The best part is it’s available 24/7 for anyone to ask questions through text or voice.

This is the democratisation of AI agents in action.

Create your agent here:
https://lnkd.in/ebUgMThi

P.S. I'll be sharing the link to try The Signal Brain in the comments below.

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The Battle

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Alex Banks

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