Jonathon Blair

Free to Grow CFO

www.freetogrowcfo.com

Increase Profit and Cash Flow As You Scale. 

Outsourced CFO and Bookkeeping services for profit-focused DTC brands. 

Scaling a DTC brand is stressful. 

With messy books and no CFO on your team you run the risk of…

-Hiring too quickly 
-Buying too much inventory
-Scaling ad spend unprofitably
-Running out of cash

And that leads to stressful, sleepless nights. We don’t want that for you.

Free to Grow CFO has given dozens of DTC brands a plan for scaling alongside
healthy profit and cash flow. Our plan will work for you too


Fast, Insightful Reporting.  Proactive Strategic Advice.  From DTC Finance Experts.

-M&A
-Debt & Equity Funding
-Accurate Financials by the 15th
-Planning, Forecasting, Budgeting
-Financial Dashboards and KPI Tracking


All delivered through our proven, ready-to-implement “Free to Grow CFO Process”.

Founder | Fractional CFO

Luminous

Strategic Advisor

StoreHero

SureStop

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

COO & CFO

Guardian Bikes

Guardian Bikes (A Mark Cuban Company) is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

SureStop/Guardian Bike Company

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

Guardian Bikes is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

A Mark Cuban Company

Controller & Operations Director

RSS Manufacturing

Controller

Civil Solutions Incorporated

RSS Manufacturing/Phylrich

Accounting Manager

The Joseph Company International

DTC Brand Fractional CFO | Follower of Jesus | Husband | Father of 3 | Fractional CFO | Leadership, Strategy & Productivity Nerd

Formerly a founding team member, CFO, and COO for Guardian Bikes:
       -Shark Tank/Mark Cuban Company
       -High-growth DTC brand
       -Led business growth from $0 to 8-figure revenue in 4 years.  
       -Raised 8-figures in debt and equity capital 

Over a decade of experience working as a Controller, CFO, or COO at fast-growing companies with:
              -$5MM to $50MM in annual revenue
              -50% to 200% annual revenue growth

Founded Free to Grow CFO to:
       -Package hands-on experience leading growing brands
       -Help DTC brand founders increase profit and cash flow as they scale.

www.freetogrowcfo.com

www.freetogrowcfo.com

Fractional CFOs for High Growth Direct-to-Consumer Brands

Outsourced, part-time CFO services for high growth D2C brands, designed to help you scale your business with confidence.

You don't have to suffer through another sleepless night worrying about making difficult business decisions alone.  Hire a Free to Grow CFO and get the financial insights you need to make fast, effective business decisions with confidence.

Get access to the CFO you need to scale your business without the full-time salary:
-Strategic Planning
-Forecasting & Projections
-Cash Strategy & Fundraising
-Financial Statement Analysis

Jon Blair

Diogo Seabra

Soccer Athlete

GemCap Solutions, LLC

GEMCAP specializes in structured financial solutions, offering $1-$10 million in growth capital to businesses in the U.S. and Canada, enabling improved liquidity, working capital optimization, and long-term investment strategies.

Portfolio Analyst

YEC Portugal

Member

Children's Bereavement Center of South Texas

Strategy consulting project for the Children's Bereavement Center of South Texas.

Consultant

University of the Incarnate Word

Program reporting, students’ files evaluation and compliance, and international events coordination.

International Office Student Assistant

NCAA

• Exhibited teamwork, resiliency, and work ethic by effectively promoting the soccer program/culture in 2 consecutive seasons while pursuing an MBA.
• Developed mental and physical habits to perform effectively and promote continuous growth.
• Accomplished outstanding wins against UNLV and Seattle University.

Division 1 College Athlete

Train the Mind®, LLC

• Psychology, Positive Mindset and Mental Performance Training 
• Thinking, understanding, and clarifying weekly “Train the Mind” content 
• Meetings with Graham Betchart and Jake Gracia (“Train the Mind” CEO)

Graduate Student

Eventis

Intern

Atlético Clube de Portugal

Real Sport Clube

Diogo is someone who until he was 20 years old wanted to be like Cristiano Ronaldo and play professional football. 

Actively continuing his studies while playing, after completing his bachelors degree, he received a 100% sports/academic scholarship to go study for his master's degree at a D1 university in the United States of America. 

There, the corporate world became his greatest admiration and, in 2022, after completing his master's degree, he began working as a financial analyst for a Texas-based company where he has been able to learn and develop many skills that he believes are the starting point for a continuous growing career.

GemCap provides loans in the range of $1-$10 million to businesses within the United States & Canada

• Produced financial reports as well as detailed customers financial status
• Analyzed the collateral of large and complex customers to ensure the validity of assigned assets
• Created assets spreadsheets incorporating xlookup commands, pivot tables and inventory ratios that allow leadership to independently perform conclusions
• Participated in structuring and analyzing 50+ loan transactions with borrowers and third-party service providers
• Actively communicated with management team and clients to ensure proper and quick performance of due diligence processes

taplio

The Battle

Jon Blair

Diogo Seabra

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