Jonathon Blair

Free to Grow CFO

www.freetogrowcfo.com

Increase Profit and Cash Flow As You Scale. 

Outsourced CFO and Bookkeeping services for profit-focused DTC brands. 

Scaling a DTC brand is stressful. 

With messy books and no CFO on your team you run the risk of…

-Hiring too quickly 
-Buying too much inventory
-Scaling ad spend unprofitably
-Running out of cash

And that leads to stressful, sleepless nights. We don’t want that for you.

Free to Grow CFO has given dozens of DTC brands a plan for scaling alongside
healthy profit and cash flow. Our plan will work for you too


Fast, Insightful Reporting.  Proactive Strategic Advice.  From DTC Finance Experts.

-M&A
-Debt & Equity Funding
-Accurate Financials by the 15th
-Planning, Forecasting, Budgeting
-Financial Dashboards and KPI Tracking


All delivered through our proven, ready-to-implement “Free to Grow CFO Process”.

Founder | Fractional CFO

Luminous

Strategic Advisor

StoreHero

SureStop

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

COO & CFO

Guardian Bikes

Guardian Bikes (A Mark Cuban Company) is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

SureStop/Guardian Bike Company

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

Guardian Bikes is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

A Mark Cuban Company

Controller & Operations Director

RSS Manufacturing

Controller

Civil Solutions Incorporated

RSS Manufacturing/Phylrich

Accounting Manager

The Joseph Company International

DTC Brand Fractional CFO | Follower of Jesus | Husband | Father of 3 | Fractional CFO | Leadership, Strategy & Productivity Nerd

Formerly a founding team member, CFO, and COO for Guardian Bikes:
       -Shark Tank/Mark Cuban Company
       -High-growth DTC brand
       -Led business growth from $0 to 8-figure revenue in 4 years.  
       -Raised 8-figures in debt and equity capital 

Over a decade of experience working as a Controller, CFO, or COO at fast-growing companies with:
              -$5MM to $50MM in annual revenue
              -50% to 200% annual revenue growth

Founded Free to Grow CFO to:
       -Package hands-on experience leading growing brands
       -Help DTC brand founders increase profit and cash flow as they scale.

www.freetogrowcfo.com

www.freetogrowcfo.com

Fractional CFOs for High Growth Direct-to-Consumer Brands

Outsourced, part-time CFO services for high growth D2C brands, designed to help you scale your business with confidence.

You don't have to suffer through another sleepless night worrying about making difficult business decisions alone.  Hire a Free to Grow CFO and get the financial insights you need to make fast, effective business decisions with confidence.

Get access to the CFO you need to scale your business without the full-time salary:
-Strategic Planning
-Forecasting & Projections
-Cash Strategy & Fundraising
-Financial Statement Analysis

Jon Blair

Atradius

Atradius is one of the largest receivable insurers in the world. Insuring AR allows domestic manufacturers and international exporters alike to better manage risk, expand their customer base, and leverage more aggressive lending capabilities with their respective banks. Manufacturers sell more, banks lend more, brokers earn more.

Role:
- Lead sales for Texas and surrounding western region
- Work with commercial banking and brokerage partners alike to increase lending capabilities for both partners and customers

Achievements:
- 2023 Top Sales Performer for all US Markets
- 2023 Presidents Club Recipient
- 2024 Top Sales Performer for all US Markets 
- 2024 Presidents Club Recipient

Senior Regional Sales Manager

AT&T

Role:
- Worked on an account team dedicated to a select group of AT&T's largest business clientele
- Meet with these large spend accounts on a revolving basis in order to facilitate the management of projects and further develop business in areas outside of solely telecommunications
- Consistently prospect into accounts that have low to no spend with AT&T in order to increase our market share

Achievements:
- Ranked first among my sales team in sales revenue 2/22 - 6/22.
- Q1 BDR MVP

Global Business Development

AT&T is a clear industry leader in telecommunication and network solutions for consumers and businesses alike. 

Role:
- Spent 6 months in the B2B Sales Program competing against 77 other newly appointed small business sales representatives. All reps were ranked 1-78 based on sales performance 

Achievements:
- Finished first among all 78 with a weighted attainment over 500% of my sales goal for both quantity sold and sales revenue

Small Business Sales Representative

American Income Life Insurance Company

American Income Life provides life insurance to a wide variety of clientele. Their main focus are the unions they partner with. Having the opportunity to help ensure family safety for these hard working individuals was a rewarding experience.

Role:
- Scheduled a minimum of 8 customer appointments for each of my 3 field days each week 
- Worked with clients to meet their family’s needs with customized policies that fit their budget constraints 

Achievements:
- Became the firm’s top sales agent in three of my seven weeks in the field resulting in a promotion to a supervising agent

Sales Agent Intern

C.H. Robinson

C.H. Robinson is a third party logistics company that connects various carriers to companies that are in demand for their transportation services. 

Role:
- Planned to work in business to business sales on the carrier side of their organization, however this opportunity was rescinded due to COVID-19
- The internship was converted to a series of virtual seminars and meetings that educated interns on the different avenues of C.H. as a whole, and what the sales process looks like for these different areas

Sales Associate Intern

College Works Painting

College Works Painting is a home-improvement company that allows college students to open and run new regional branches of their business in areas that demand for their services are identified. 

Role:
- Developed and implemented a marketing strategy yielding over 80 exterior painting leads
- Estimated painting projections and presented to proposals resulting in 15 clients
- Hired, trained, and managed 3 full-time crews and 7 employees and was responsible for the production, management, customer relations, and quality control of 15 jobs 

Achievements:
- Awarded a top sales performer award for having the highest booking rate in my region (53%)
- Revenues exceeding $75,000 while maintaining a profit margin 6% higher than the company average

Regional Branch Manager

Grew on a family farm in Southern Indiana, now based in Dallas, TX. Competitive individual with a strong work ethic to match. I believe the success I've had in my work experience displays this well.

taplio

The Battle

Jon Blair

Bryce Farmer

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