Jonathon Blair

Free to Grow CFO

www.freetogrowcfo.com

Increase Profit and Cash Flow As You Scale. 

Outsourced CFO and Bookkeeping services for profit-focused DTC brands. 

Scaling a DTC brand is stressful. 

With messy books and no CFO on your team you run the risk of…

-Hiring too quickly 
-Buying too much inventory
-Scaling ad spend unprofitably
-Running out of cash

And that leads to stressful, sleepless nights. We don’t want that for you.

Free to Grow CFO has given dozens of DTC brands a plan for scaling alongside
healthy profit and cash flow. Our plan will work for you too


Fast, Insightful Reporting.  Proactive Strategic Advice.  From DTC Finance Experts.

-M&A
-Debt & Equity Funding
-Accurate Financials by the 15th
-Planning, Forecasting, Budgeting
-Financial Dashboards and KPI Tracking


All delivered through our proven, ready-to-implement “Free to Grow CFO Process”.

Founder | Fractional CFO

Luminous

Strategic Advisor

StoreHero

SureStop

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

COO & CFO

Guardian Bikes

Guardian Bikes (A Mark Cuban Company) is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

SureStop/Guardian Bike Company

SURESTOP (A Mark Cuban Company) is a patented brake technology which solves the problem of incorrect braking on bicycles and revolutionizes the experience of stopping on a bike. On a traditional bike, if a rider brakes too hard, or grabs the wrong brake lever at the wrong time, the front wheel can stop too soon, causing the bike to flip over. Not with SURESTOP. In addition to the safety advantage, SURESTOP also makes the experience of braking simple, requiring only one brake lever to control both brakes.

Learn more at:
www.surestop.bike

Guardian Bikes is a digitally native vertical brand focused on creating the world's safest kid's bikes, featuring our patented and award winning SureStop brake technology.

In addition to innovating the bicycle itself, Guardian has created the first truly seamless online bike buying experience. Our first of its kind online 3D sizing software (RideSizer), along with our 99% assembly and packaging methods, allow customers to receive the perfect sized bike to their door that's ready to ride in less than 10 minutes. www.guardianbikes.com

A Mark Cuban Company

Controller & Operations Director

RSS Manufacturing

Controller

Civil Solutions Incorporated

RSS Manufacturing/Phylrich

Accounting Manager

The Joseph Company International

DTC Brand Fractional CFO | Follower of Jesus | Husband | Father of 3 | Fractional CFO | Leadership, Strategy & Productivity Nerd

Formerly a founding team member, CFO, and COO for Guardian Bikes:
       -Shark Tank/Mark Cuban Company
       -High-growth DTC brand
       -Led business growth from $0 to 8-figure revenue in 4 years.  
       -Raised 8-figures in debt and equity capital 

Over a decade of experience working as a Controller, CFO, or COO at fast-growing companies with:
              -$5MM to $50MM in annual revenue
              -50% to 200% annual revenue growth

Founded Free to Grow CFO to:
       -Package hands-on experience leading growing brands
       -Help DTC brand founders increase profit and cash flow as they scale.

www.freetogrowcfo.com

www.freetogrowcfo.com

Fractional CFOs for High Growth Direct-to-Consumer Brands

Outsourced, part-time CFO services for high growth D2C brands, designed to help you scale your business with confidence.

You don't have to suffer through another sleepless night worrying about making difficult business decisions alone.  Hire a Free to Grow CFO and get the financial insights you need to make fast, effective business decisions with confidence.

Get access to the CFO you need to scale your business without the full-time salary:
-Strategic Planning
-Forecasting & Projections
-Cash Strategy & Fundraising
-Financial Statement Analysis

Jon Blair

Alan Maxcy

Good Work

I lead a consulting agency that helps nonprofits prove and improve their impact. I believe that creation was designed for perfect flourishing - where peace, wholeness, and harmony existed in every dimension of human experience. While this perfection has been disrupted, I see our work as participating in its restoration. Through strengthening organizations that serve others, we help renew what's broken and enable communities to thrive.

Our deep conviction that every person possesses inherent dignity drives us to help dismantle barriers preventing people from reaching their full potential. When nonprofits operate with excellence and clear vision, they become catalysts of renewal in their communities, helping create spaces where people and communities flourish as originally intended.

As founder and CEO, I guide Good Work's vision to transform nonprofits into high-impact organizations through strategic consulting, capacity building, and fractional solutions. By equipping nonprofits to maximize their effectiveness and demonstrate results, we aim to accelerate positive change and help restore communities to wholeness. Our ultimate goal is a world where every person and community can thrive as originally designed.

Founder and CEO

Maxcy Consulting

I have worked with some of the largest Youth Development organizations in the world to empower their programs and people with impact reporting, strategic planning, leadership development, and quality improvement. I am a skilled facilitator and coach. As an HTI Catalyst, I am privileged to work alongside some of the State’s most prominent leaders in Youth Development and DEI.

Senior Consultant

HTI Catalysts

Catalyst

Alan Maxcy Photography

I started Alan Maxcy Photography in 2015. In my seven years of business, I have had the privilege to work with many clients including Zagat, Arco Design and Build, Ag-Pro Companies, Catalyst Conference, Taco Mac, Paradigm Marketing, Goldbond Global, YMCA of Metro Atlanta, and Olympic Athlete Kristi Castlin.

Owner and Photographer 

Agape Youth & Family Center - Atlanta

I am responsible for ensuring that Agape grows through strategic leadership and optimizing operating systems. I track impact measures and outcomes across departments and use that data for reporting to grants, annual reports, and other internal reports. I manage Agape’s Logic Models, Strategic Plans, and Continuous Quality Improvement committee. I help Agape grow towards our desired outcomes through strategic leadership and a dedication to Quality Improvement.

Director of Impact and Program Quality 

I was responsible for tracking impact measures and outcomes for reporting to grants and annual reports. I also used this data to help us grow and improve. I managed the program’s Logic Models, Strategic Plans, SWOT Analysis, Digital Solutions, and Software. I helped Agape grow towards its desired outcomes through strategy and tracking key performance indicators.

Deputy Director of Program Operations

I was responsible for managing all of the after-school program and summer camp's day-to-day operations. I managed a team of 12 people. I was responsible for 150+ students. I designed schedules, enrichment program curriculum, and the systems necessary for the program to run efficiently. We saw hundreds of volunteers each month and it was my responsibility for volunteers to have a good experience at Agape.

Youth Program Manager

Youth Program Coordinator

Cumberland Community Church

As the Community Groups Coordinator at Cumberland Community Church, I was responsible for administrative and organizational support for Community Groups and working with the Community Groups Pastor to launch and develop new groups.

Community Groups Coordinator

Youth Counselor

YMCA Of Metro Atlanta

I worked as the Camp Registrar at the Carl E. Sanders Buckhead YMCA. I was responsible for managing all camper registrations and payments for summer and school break camps.

Camp Registrar

House to House Montgomery

Program Coordinator

Alan believes nonprofits and their leaders are the world's best problem solvers. With the right support, he's seen these change-makers transform entire communities.

Alan is a nonprofit expert with more than fifteen years of experience helping organizations maximize their impact. He has a track record of transforming grassroots initiatives into award-winning programs through strategic planning and implementation.

His nonprofit journey began at a housing and mentoring ministry in Montgomery, Alabama, where he transformed a new program through structured curriculum design and clear goals. It was here he discovered his passion for helping passionate nonprofits do the most good.

Alan's superpower is turning chaos into clarity and helping nonprofits prove and improve their impact.

When he's not helping non-profits, you'll find Alan perfecting his pizza dough recipe or cycling around Stone Mountain. Alan enjoys life with his wife Sherilee and their two wild and beautiful children, bonding over great coffee, good books, and going on adventures.

taplio

The Battle

Jon Blair

Alan Maxcy

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