Making marketing an essential part of company growth I Public speaker I Activation lover

As a seasoned marketing leader with over 15 years in SaaS, I specialize in driving growth through activation marketing that aligns data, technology, and cross-functional teams. 

At Luzmo, we understand that the real challenge for companies isn’t just having data—it’s making sense of it quickly and effectively to overcome business obstacles and seize opportunities. Our mission is to help companies and their teams break through these barriers by transforming complex data into clear, actionable insights that directly address their toughest challenges.

My role is to empower marketers to leverage digital tools and actionable insights, turning complexity into streamlined, measurable marketing programs that fuel real business success. 

The biggest challenge I solve is bridging the gap between marketing, sales, product, and customer success to create unified growth strategies. Without this alignment, even the best technology underdelivers, and marketers struggle to scale impact in fast-evolving digital environments.

In my leadership roles, including VP of Growth at Luzmo and VP Marketing at Actito, I lead by example—building fast, customizable marketing activations that accelerate revenue and deepen customer engagement. 

Beyond strategy and execution, I love being a human connector—bringing people together across teams, industries, and expertise to spark ideas, foster collaboration, and create meaningful impact.

If you want to elevate your marketing from execution to a strategic growth engine or just want to talk marketing, growth, or collaboration over coffee—I’m always open to connect: https://insights.luzmo.com/meetings/jonathan-wuurman 

Let’s make marketing truly heroic, together.

Jonathan 🦖 Wuurman 👋🦾

Country Director, Marketing (Partner and Sales) director 20+ years of experience. B2B. B2C. Online.
Country Director, Iberia at Actito
Guest teacher at EAE Business School (Master Marketing Online y Comercio Electrónico)

As Country Director I manage new and existing business in Spain and Portugal at Actito, QNTM Group.
In my previous experience, I was in charge of Sales and Partnerships at Selligent Marketing Cloud in Iberia since 2017. In this role, I help businesses communicate better with their consumers and making marketing more and more personal by using the right Marketing Automation technology. Also, I help partners (agencies, consulting firms, Tech Partners) to deliver the best solutions to clients in retail, media, entertainment & publishing, travel & hospitality, financial services, and other industries.

Prior to all this, with more than 23 years of experience in Saas and IT companies with marketing responsibilities, I have worked for companies like Bull (Atos Origin today), Panda Software, Openbravo, Micronet that made me understand marketing and technology. My experience managing a Digital Agency brought the Digital side of my experience. 

As a result, I have a seasoned perspective on how to use technology to make the best out of digital marketing.

I have lived in Denmark, The Netherlands, England, and Barcelona and now I am based in Madrid where I work for Actito. 

I completed the “Executive Master en Dirección de Marketing” EADA-UOC in September 2017. 

I also collaborate as Guest teacher at EAE Business School (Master Marketing Online y E-commerce) and IE Business School (Master of Digital Marketing Full Time and Part Time)

Specialties: country management, partner management, sales, marketing, B2B marketing, online marketing, branding, strategy, web, inbound, content, marketing automation, nurturing optimization, email marketing, online display campaigns, social media, advertising, , buyer´s journey optimization, lead management by scoring implementation.

taplio

The Battle

Jonathan 🦖 Wuurman 👋🦾

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