Making marketing an essential part of company growth I Public speaker I Activation lover

As a seasoned marketing leader with over 15 years in SaaS, I specialize in driving growth through activation marketing that aligns data, technology, and cross-functional teams. 

At Luzmo, we understand that the real challenge for companies isn’t just having data—it’s making sense of it quickly and effectively to overcome business obstacles and seize opportunities. Our mission is to help companies and their teams break through these barriers by transforming complex data into clear, actionable insights that directly address their toughest challenges.

My role is to empower marketers to leverage digital tools and actionable insights, turning complexity into streamlined, measurable marketing programs that fuel real business success. 

The biggest challenge I solve is bridging the gap between marketing, sales, product, and customer success to create unified growth strategies. Without this alignment, even the best technology underdelivers, and marketers struggle to scale impact in fast-evolving digital environments.

In my leadership roles, including VP of Growth at Luzmo and VP Marketing at Actito, I lead by example—building fast, customizable marketing activations that accelerate revenue and deepen customer engagement. 

Beyond strategy and execution, I love being a human connector—bringing people together across teams, industries, and expertise to spark ideas, foster collaboration, and create meaningful impact.

If you want to elevate your marketing from execution to a strategic growth engine or just want to talk marketing, growth, or collaboration over coffee—I’m always open to connect: https://insights.luzmo.com/meetings/jonathan-wuurman 

Let’s make marketing truly heroic, together.

Jonathan 🦖 Wuurman 👋🦾

Benoît De Nayer

Actito

Since end 2024, I've left the operational management of Actito. I continue to focus on the growth of Actito trough its board of directors.

Director

With Pierre De Nayer and Kenya Rose, we launched Citobi in May 2000. We launched, ACTITO, the first European SaaS Marketing Automation suite,  in 2001. While bootsrapping the company, we acquired Mediquality in 2007 and sold it to Medscape in 2017. We acquired Smartfocus in 2018 and Qualify in 2022 becoming one of the major Martech Players in Europe, reaching nearly 30 millions annual revenue.

co-Founder and co-CEO

Growth Financial (Razwar, Man and Shaving).

Apideck

Investor

OKIPIO

Chief Executive Officer

Mediquality

Led the Board of Directors at Mediquality, driving successful acquisition by Medscape.

• Spearheaded strategic decisions for specialized media aimed at MD in Belgium and Luxemburg.
• Collaborated with key stakeholders to ensure smooth transition and continued growth.

Chairman of the Board of Directors

Researcher

BDD, waterloo

Lawyer

Co-Founder and Co-CEO

Lawyer turned geek, i co-founded Actito in 2000 alongside Pierre De Nayer and Kenya Rose. For over two decades, our mission has been to support businesses across Europe with tailored CRM and personalized marketing strategies.

I am investing in deep-saas and ecommerce startups and mentoring Young entrepreneurs.

I write and publicly speak about technology, agile management and entrepreneurship.

 Specializations
✔️ Comprehensive legal expertise: tax law, intellectual property, and data protection (GDPR).
✔️ CRM & Marketing Automation: designing and implementing bespoke digital strategies to build lasting engagement.
✔️ Entrepreneurial leadership: driving innovative business growth in a competitive landscape.

Passionate about innovation and digital transformation, I strive to create value for companies by combining technology, strategy, and vision

taplio

The Battle

Jonathan 🦖 Wuurman 👋🦾

Benoît De Nayer

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