The Pipeline Group

xDR | Go-to-Market Advisor

Assembly Software

Clinkenbeard Music

Private music lessons online and in person (Houston Area) - Guitar, Piano, Drums, Bass, Ukulele, Banjo and Music Production (Ableton Live). 

I'm a professional musician - classical guitar/Piano for weddings, private lessons and events. Producer/Composer for hire.

Previously taught elementary music in Sheldon ISD, Spring Branch ISD and Cypress Fairbanks ISD.

Music Teacher

Before transitioning to the SaaS world, I was a music educator for over 13 years, teaching private music lessons online and in person, as well as elementary music in various school districts. I have a Bachelor of Fine Arts in Music Education and a passion for music production and composition. I enjoy connecting, sharing, and meeting new people who share my interest in music and technology.

Jonathan Clinkenbeard

Responsible for developing and executing innovative marketing strategies that drive revenue and growth.

• Develop and execute a comprehensive growth marketing strategy to drive demand and pipeline
• Oversee multi-channel marketing initiatives, including digital marketing, content marketing, email campaigns, SEO/SEM, and events, to maximize reach and engagement.
• Utilize data-driven insights to optimize marketing performance, enhance customer acquisition strategies, and nurture leads throughout the buyer's journey.
• Build and manage a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Establish strong relationships with key stakeholders and partners within the legal industry to amplify outreach and drive brand loyalty.
• Monitor industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and market differentiation.

VP of Growth Marketing

Responsible for leveraging innovative digital channels to drive brand awareness, generate quality leads, and exceed monthly pipeline and bookings targets.

Director of Digital Marketing

Citrix

Responsible for leading the testing, optimization, and conversational strategy for paid, earned, and owned channel landing page destinations on Citrix.com.

• Paid: Lead landing page strategy and testing of brand, demand, and other campaign landing experiences on Citrix.com. Provide ongoing monitoring, reporting, and strategic recommendations for engagement and conversion optimization. 

• Owned: Ongoing testing and optimization key web journeys for our owned channels (citrix.com, organic, email)

• Earned: Ongoing testing and optimization key web journeys for our earned channels (review sites, PR)

• Conversational marketing/chat: Lead the conversational marketing strategy for citrix.com, leveraging live sales chat and chat bot conversations for increased engagement, lead gen, and pipeline

Senior Digital Strategist, Testing, Conversion Rate Optimization & Conversational Marketing

Responsible for holistically and strategically driving how Citrix leverages Search (organic, paid, and site) to drive awareness, increase engagement, and deliver quality conversions that contribute to marketing influenced pipeline.

• Responsible for driving search and performance based marketing initiatives. Oversaw search and pay-per-click (PPC) programs that drive new to brand engagement and business.

• Defined and managed paid search programs to maximize effectiveness of keyword acquisitions, audience management, analysis and optimization

• Analyzed weekly performance report based on KPIs to identify areas of opportunity for program optimization

• Developed, roadmapped, and executed on organic search strategy that is consistent with brand objectives and best practices within the SEO industry

• Partnered and aligned with Brand, Demand, Web, Content, Public Relations/AR, Social, and external partners to implement the organic search strategy

• Developed campaign test plans and reports to continually improve key metrics across campaigns

• Planned and managed multi-million dollar yearly paid search and PPC budgets

Senior Digital Strategist, SEO/SEM

Developed and executed strategies and programs that drive demand
generation and amplify the Citrix brand (A/B Testing, UX, Personalization & SEM).

• CRO: Led conversion optimization strategy & A/B testing practice

• UX: Ongoing improvement of user experience on Citrix.com. Leveraged A/B testing, heat maps, and UserTesting.com data feedback and insights, established best practices and templates for different stages of the buyer journey/funnel across Citrix digital touch points: forms, landing pages, emails, etc.

• Personalization strategy & execution: ran behavioral, audience, industry, keyword targeted personalization campaigns on high value segments. Continually tested personalized copy and offers (content modals, fly-ins, banners, etc.) designed to drive engagement and conversion on Citrix.com.

• SEM: Lead strategist for the Paid Search side of our holistic search strategy

Speaker - 2015 Demandbase Marketing Innovation Summit 
Building the Business Case for B2B Personalization
"Your session was brilliant, and clearly well-received, given all the Q&A that followed! The survey responses also named you both among the top sessions mentioned from the whole event!"​

Co-presenter - Optimizely Webinar
How Citrix Cracked the Code on Personalization
https://youtu.be/V1ggoytUerk

Digital Strategist, Conversion Optimization

ion interactive, a Rock Content solution

Responsible for implementing digital marketing strategies to drive brand awareness, lead generation, and ROI. Ongoing testing/optimization of email, website, and landing pages for improved click-through, engagement, and conversion.

Exceeded 2013 Q4 lead generation KPI by 25%
• Increased 2013-14 Q4-Q1 assigned new leads, while decreasing overall cost-per-lead
• Exceeded 2013 Q4 demo reg, inbound & email marketing KPIs

Marketing messaging stewardship, visual brand stewardship, content creation
management & marketing (blogs, slide decks, etc.), and social media.

Named #23 in the Kapost Top 50 Content Marketing Brands
Named 2013 MITX Innovation Award Finalist, “Best Customer Demand Driver” category

Marketing Communications Director

Led customer strategy, focusing on landing page analysis, A/B & MVT test management/planning, and development of roadmaps for ongoing optimization to drive customer results and retention. Created/supported the creation of customer case studies, showcasing testing results and ROI.

• Increased 2012 Q4 win rate (customer aggregate) 415% over Q3 win rate
• Deceased null rate (inconclusive tests) 91%
• Introduced new yearly “road mapping” of customer testing initiatives
• Established new test planning, documentation & wireframing of customer experiences
• Presented monthly reports/recommendations to 11 managed services customers

Named to the 2010 & 2011 Inc. 500|5000 lists of fastest-growing private companies.

Director of Conversion Optimization

Focused on nurture and growth of customer relationships. Managed and lead the account services team, inclusive of account managers, account coordinators, and production support staff. Oversaw the management and coordination of multiple simultaneous customer deliverables, schedules, projects, and associated tasks in a deadline-oriented environment. Proven track record of selling ongoing engagements and additional services to current customers.

Named to the 2010 Inc. 500 list of fastest-growing private companies.

Director of Account Services

Responsible for 8-12 full-service client landing page/conversion rate programs, including strategy, creative development, testing, and continuous optimization. Account management duties encompassing hypothetical forecasting, strategic thinking, tactical implementation, technical expertise, campaign performance analysis, and proactive client communication.

Account Manager

Feratech

Served as the “right hand” to the CEO, providing all administrative and Human Resource support for the Executive team. Used working knowledge of Quickbooks Pro to compile and analyze financial information for statistical analysis and determination of current and projected company financial position.   Developed presentations/documents based on fiscal research detailing assets, liabilities, capital, profit and loss, and budget  .

Executive Assistant

Sea-Comm Media

Assisted in the online promotion and marketing of events and contests for three local radio stations. Designed banner advertisements and contest landing pages for local advertisers, including Chik-fil-A and UNCW. Daily maintenance, updating, and publishing of website content (photos, blogs, and PSAs).

Web Services Marketing Assistant

Hi, I'm Jess, a passionate, data-driven marketing leader with nearly 20 years of proven experience developing innovative growth strategies that drive business results. I started my career in 2005 at a boutique agency specializing in web/landing pages, conversation optimization, and A/B testing. I was a digital and search strategist at a Fortune 1000 company for over seven years and am now the VP of Growth Marketing at Assembly Software.

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My passion? Growth strategy. Digital. Innovative, quantifiable, and agile marketing. Results.

My goal? To help marketing teams achieve big wins (and big ROI) through innovative, data-driven growth strategy.

Why me? Proven success at driving business results for a wide variety of clients across
many industries and verticals: Citrix Systems, Dell, General Mills, Anthem Blue Cross & Blue Shield, American Greetings, DHL Express, Intuit, Macy's, Iron Mountain, and more.

Testing Certifications, Awards & Speaking Engagements
• Conversational Marketing Certified - Drift
• Certified Conversion Optimization Practitioner - Market Motive
• Online Marketing Certified Professional - Market Motive
• Which Test Won - Silver Award Winner 
• Speaker - 2015 Demandbase Marketing Innovation Summit
• Co-presenter - Optimizely Webinar: How Citrix Cracked the Code on Personalization 
• Leading Agile Teams & Real-World Agile & Scrum Certified 

Platform experience: Marketo, Hubspot, SFDC, Drift, Conductor Enterprise SEO, ahrefs, Optimizely, Visual Website Optimizer, CrazyEgg, Bound (formerly Get Smart Content), Google Analytics/Ad, ScribbleLive, Hotjar, UserTesting.com, and Contentstack

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