Jon Foreman ⚡️

Dash Social

Working with Revenue Leadership to build an Enablement function that will accelerate scaling Dash Social’s growth and bring the best in Social Analytics to businesses around the world.

Manager, Sales Enablement

Workleap

•Spearheaded the development of a scalable revenue enablement program setting the foundation for long-term growth; achieved $100M+ annually from SaaS subscriptions.
•Reduced the time for new hires to develop success by 15% through the implementation of structured onboarding and training programs.
•Implemented the MEDDPICC methodology in the development of sales processes, improving deal qualification accuracy and increasing close rates by 10%.
•Partnered with Product and Marketing teams to drive go-to-market strategies for new products, generating $10M+ in annual sales through optimized sales enablement.

Revenue Enablement Manager

Bell

•Optimized sales processes for 40+ retail locations, boosting revenue by 5% through leadership coaching and customer engagement strategies.
•Generated $1M+ in annual recurring revenue by coaching 40+ sales teams (approx. 300 sales reps) on story-driven sales techniques, increasing customer engagement and conversion.
•Exceeded sales targets of 110%+ through data-driven customer segmentation and personalized sales strategies.
•Elevated cross-sales to Residential Services from 5% to 15% in three months by implementing trust-based selling techniques for sales teams.
•Trained Sales Managers on internal coaching frameworks, seller certification processes, and data-driven decision-making, streamlining sales approaches and improving performance.

Regional Team Lead - Small Business and Residential Services Sales (Sales Enablement Manager)

•Provided oversight for an annual $3M staffing/inventory budget.
•Yielded over 250 monthly client acquisitions covering three core lines of business and 100+ total KPIs, by training and coaching a new sales team.
•Grew sales beyond 115% of target, by developing sales and customer experience strategies that focused on customer outreach, pipeline generation, and referral business.
•Consistently bested 10% target threshold for up-sell to additional lines of business to existing customers, by training the sales team on a value-focused and customer-centric sales process.
•Promoted to Store Manager, overseeing top volume stores for Bell Mobility and Virgin Mobile brands.

Retail Store Manager - Bell Mobility Corporate Stores

•Built $20K in recurring sales for the SMB pipeline.
•Exceeded sales target by 110 - 115%.
•Surpassed standards for cross product sales (25%+) and multi-line sales (10%+) consistently.
•Represented team at SMB sales training events, subsequently training the team in newly learned best practices.
•Promoted to 2nd in charge, adding the responsibility of managing and coaching the sales team, while still meeting or exceeding sales quotas.

Sales Consultant - Consumer, Small Business and Residential Services Sales

Fort William Historical Park

•Managed a program which welcomed 200 - 300 visitors per day.
•Hired, onboarded, trained and performance managed a staff of 30.
•Managed an annual staffing budget in excess of $100K.
•Developed guidelines and wrote training materials for all program staff.
•Planned and executed large-scale special events that brought in up to 3000 visitors.

Program Specialist - Historical Program

Supported the tourism and education programs at a provincial tourism and education leader.  Provided bespoke tour and banquet experiences to international tourists, domestic and foreign dignitaries, and VIPs.

Historical Interpreter/Tour Guide - Historical Program

Generator Advertising

Designed, developed, and maintained high-quality, visually attractive presentations as well as administered multiple, ongoing advertising and marketing projects as per clients’ requirements by partnering with a team of highly skilled design leads.

Graphic Designer and Web Developer 

Disrupting L&D bite by bite.

As Revenue Enablement Manager at Workleap, I am founding the enablement function for 7 product lines, supporting Business Development, Account Executive, Account Management, Channel Sales, and Sales Leadership teams. I develop modern sales skills, enhance all GTM launches, and create adaptive sales training and onboarding plans to ensure sales teams ramp and grow effectively.

With over 10 years of experience in sales and leadership roles, I have a passion for coaching, enabling, and empowering others to do their best work. I have led multiple sales teams, run university seminars, and supported more than 40 teams as a Senior Leader and Enablement Leader. I have also earned Agile and Google Project Management certificates to enhance my skills and knowledge in managing complex and dynamic projects. I believe in focusing on the locus of control and helping people unblock themselves and reach their potential.

Sales Enablement Manager

Building out the enablement function at GSoft.  Supporting Business Development, Account Executive, Account Management, Channel Sales, and Sales Leadership teams across 4 product lines.

I develop modern sales skills, enhance all GTM launches within the sales organization, and develop adaptive sales training and on-boarding plans to ensure sales teams ramp and grow effectively.

Developing an enablement framework that will drive 200% growth in revenue in 5 years. Focused on growing common sales frameworks, up-skilling the whole sales organization, and improving coaching.

Co-Founder & Chief Revenue Officer at Sales Assembly | Developing the GTM Teams of B2B Tech Companies | Investor | Sales Mentor | Decent Husband, Better Father

I’ve spent my career trying to solve one puzzle: how do you scale sales teams without losing what makes them great?

Before Sales Assembly, I lived the highs and lows of hyper-growth - leading revenue teams, juggling targets, and realizing that growth without structure eventually collapses under its own weight. The lesson stuck: great teams don’t just grow fast, they grow well.

That’s the idea behind Sales Assembly. We built the preeminent skill development platform for B2B tech companies: part training, part community, part therapy for GTM leaders trying to do more with less. We help teams move faster, stay aligned, and actually enjoy the process of getting better.

Somewhere along the way, I also became a General Partner at VentureOn Partners, Chapter Head at Pavilion, and mentor with Techstars. I’ve spent a lot of time with founders and operators who are chasing the same thing: building something that lasts without taking themselves too seriously.

A client and friend once described me as someone who “builds community through authenticity,” which I’ll take as the polite version of “tells it like it is.” That’s probably fair.

Outside of all that, I’m a decent husband, a better dad, and a walking Simpsons encyclopedia (seasons 1–11 only, of course). I travel when I can, laugh often, and still believe a good team - and a good joke - can get you through just about anything.

Matt Green

Your champion just rewrote your proposal in language her CFO would approve. She texted you on Saturday with intel from a leadership meeting you weren't in. Know what that looks like? 

Someone whose bonus depends on your deal closing.


Here's how one AE in the Sales Assembly ecosystem figured this out: 

She was working a MM deal that felt solid but wasn't moving. Champion was responsive, took every call, forwarded emails to the right people. Standard stuff. 

Then during a casual convo, she asked something she almost didn't: "You seem really motivated on this. What's going on?"

Turns out the champion's quarterly bonus was tied to getting this exact type of solution implemented before end of quarter. Her leadership had made it a goal. She needed this deal to close as badly as the AE did!


Believe it or not, everything changed after that. The champion started coaching the AE on exact language to use with her CEO. Shared what the CEO had said in a recent leadership meeting and suggested weaving it into the talk track. 

She'd gone from supporting the deal to co-building the pitch.


That deal closed. They still text each other to this day.


Now think about what DIDN'T happen. The AE didn't uncover this through a formal discovery framework. Instead, she asked one human question in a moment where she was paying attention.

And that's the thing very few folks teach in champion development. You can MEDDIC until you're blue in the face, but the single highest signal indicator of whether someone will actually fight for your deal is whether their compensation, promotion, or reputation depends on the outcome.


When someone's bonus is on the line: 

- They don't wait for you to ask for introductions. 
- They set up meetings before you request them. 
- They don't pass your proposal to procurement. They rewrite it. 
- They don't go quiet between calls. They reach out with intel you didn't know existed.

A friendly contact responds when you reach out. A real champion reaches out when you haven't. 


Do this exercise this week: On your three biggest open deals, can you answer these about your primary contact: 

1. What happens to their compensation or visibility if this project succeeds? 
2. What happens to them personally if it stalls? 
3. How are they measured on the initiative your solution supports?


If you can't answer those, really think hard about whether you actually have someone who will fight for your budget line in a room you're not in.

Sales Assembly facilitator Jon Rydberg nailed it: if there's no clear winner or loser when a deal dies, the deal is going to die. 

You can set your watch to it.

Co-Founder & Chief Revenue Officer at Sales Assembly | Helping B2B tech companies improve sales and post-sales performance | Decent Husband, Better Father

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Jon Foreman ⚡️

Matt Green

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The Battle

Jon Foreman ⚡️

Matt Green

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Green's LinkedIn Performance

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