Jonas Gundersen

Esports Investor & Entrepreneur | One IPO, Multiple Investments | Founder at Continuum X Group

Former Group COO of NIP Group, recently listed on Nasdaq ($NIPG), 15+ years of startups and executive leadership, former professional esports athlete.

Chief Operating Officer

Ninjas in Pyjamas: An iconic esports team with over 20 years of legacy and championship wins, fielding teams around the globe, across various major game titles

At Ninjas in Pyjamas, I am in charge of all daily operations, with an extended focus on commercialization and esports.

Yesterday, Astralis delivered a CS match on a SAS - Scandinavian Airlines plane through Starlink - and Elon Musk tweeted about it 🚀 


Pushing esports and gaming into mainstream acceptance in an authentic and healthy way, is always going to be a passion of mine. When our team comes up with campaigns like this, utilizing the Astralis brand to connect different stakeholders to tell great stories, it makes me so happy for where esports is heading.

I gotta say though, in 2003, I flew to South Korea to play in the World Cyber Games, and the thought of playing an actual game on the plane with high-speed internet was definitely not on the bingo card 😂

Crazy to see how far we've come with gaming in all those years, and what's even wilder is that both the new generations of fans and technology only work in our favor with every year that goes.

After our turnaround of the team, we are only a small group of people, but already punching well above our weight. 

Mad high fives to Jakob Lund Kristensen & Patrick Payberg, Markus Kjærbye, and of course, all the partners and collaborators we used, for bringing this to life! 


Trying my hardest not to end on the most obvious and cringiest line ever, but come on, we gotta go there;

Esports is truly starting to take off! 🚀 🎮 😂 ✈️ 

#esports #gaming #branding #sponsorships

Founder of Fusion Esports Group, Astralis Owners | ex-COO of NIP Group, Listed on NASDAQ ($NIPG)

"When are you going to get a real job!?" I mean... probably never 😂 


Grinding on the business, in between a couple of CS games, with my partner in crime Jakob Lund Kristensen, as Astralis plays the first match of the new season, with an international roster. 

My whole career has been guided towards the things I enjoyed the most, with people that I enjoy hanging out with both professionally and privately. Add some serious ambition, and you've got the ride of a lifetime.

Specially in a business like ours it's important to ignore the small daily swings, and focus on the habits, culture, rational decisions and core fundamentals. The positive compound effect over time, is what builds legacies.

Enjoy the ride out there, grinders! 🚀 🎮 

#esports #gaming #entrepreneurship

All journeys I've taken throughout my career return the same data: 
Every business is truly a people business.


For our strategy offsite to kick everything off after the turnaround, three new amazing colleagues joined our small team:

- Troels Banggaard as Director of Performance
- Patrick Payberg as Director of Brand Activation
- Maximilian Richter as Director of Growth & Platforms


Troels has extensive experience from Odense Boldklub, F.C. København & FC Midtjylland, and many other places, working across the entire spectrum of performance. Patrick, with the coolest combination of Sony Music Entertainment and latest AIRTOX Professional Footwear, working with artists, branding, and events, and then finally Max, who comes with a decade of esports growth and community experience, at one of the largest and most iconic companies in the space, ESL FACEIT Group - EFG.

They join Julian Miculcy, who runs all of esports, and Mathilde A., Chief of Staff, the glue that keeps it all together, and of course, Jakob Lund Kristensen and me, trusting in our crazy ideas, as we re-ignite our momentum.

Building, empowering, and nurturing high-performing teams remains the single most important factor in business. Whether a startup, a new business unit within a larger structure, or a restructured company like Astralis, what matters the very most is the first people you get onboard, and how you build a common direction together, rooted in a culture that defines the actions we all take each day. I am so proud of the group we've put together already, and it's been massively inspiring being in a room with people this good, all owning their areas as true high performers, hearing them all go through their thoughts and plans, with healthy and engaged debate from everyone.

I've always loved and embraced the concept from the legendary Netflix culture deck that coins "Talent Density" as a core KPI for any high-performing company, and I can honestly say we've nailed it with the first people here. 

Culture literally is the backbone of everything, and ours is one of committing to the power of collaborative good decision-making, solving one problem at a time, which compounds into a momentum that makes success and sustainable growth inevitable. 

Now, back to the grind. To the stars, people! ✨ 🎮 

#esports #hiring #performance #gaming

I help founders turn early-stage ideas into standout brands and scalable product experiences. With 18 years of experience across design, strategy, and execution, I operate at the intersection of creative direction and business impact.

As a Creative Exec, I work hands-on across brand, UX, and product strategy - helping startups craft clear positioning, design intuitive user experiences, and communicate with sharp visual language. I'm not just here to make things look good - I'm here to make things work.

I’ve:
• Built multiple products, led design teams, and scaled SaaS platforms to $1.5M+ ARR
• Raised $7M+ in equity and debt
• Hired 80+ people across 30+ nationalities
• Advised and partnered with early-stage teams across Europe and the US
• Invested in ambitious founders solving meaningful problems

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