Jonas Gundersen

Continuum X Group

Founder & CEO

International Esports Federation

Senior Advisor

NIP Group

Chief Operating Officer (Listed On Nasdaq August 2024)

Ninjas in Pyjamas

Chief Operating Officer

North Esports

Chief Commercial Officer

Famly

VP of Sales

Aftercloud

Graduateland

Head of Business Development

Self-employed

Poker & Performance Coach

Private Holding

Professional Poker Player

Esports Investor & Entrepreneur | One IPO, Multiple Investments | Founder at Continuum X Group

Former Group COO of NIP Group, recently listed on Nasdaq ($NIPG), now investing in and building for the future of esports, with Continuum X Group as the home for my 4 verticals; Investments, Venture-Building, Advisory & Media.

Entrepreneurship, Commercial Development, Strategy, Leadership & Investment Strategy is the areas where I spend the vast majority of my time.

Let's build!

Ninjas in Pyjamas: An iconic esports team with over 20 years of legacy and championship wins, fielding teams around the globe, across various major game titles

At Ninjas in Pyjamas, I am in charge of all daily operations, with an extended focus on commercialization and esports.

1st of November 2018, I returned to esports with North Esports, 12 years after retiring as a player. Back in esports where I belonged.


And I gotta say, it's been 7 wild years. Huge victories, heartbreaking losses, people coming, people going, COVID, online eras, economic turbulence and so much more.


I definitely lost hair and grew older, but with that I grew smarter, and as years go by my conviction for esports keep growing. There are constant changes in the industry, but the underlying, real core metrics underneath just doesn't lie. This is real.

Every year, more people are excited about actually enjoying esports as competitive entertainment. Every year new records are broken across the board, and we grow smarter and tighter as an industry.


A huge shoutout and rallying call to the army of positive do'ers out there in the ecosystem, that time and time again buckle up to figure out how to make tomorrow just a little bit better and more sustainable than yesterday.  At times it can seem hopeless, and there are massive challenges to solve with very little direct and immediate reward - but we do it anyway, because we believe .

Esports has been a gift to my life and career, and I am proud to call hundreds of people I have met over the years my friends now, and we get to push esports forward every day, driven by a fundamental conviction that this truly is something that will last for decades.


Follow your dreams out there people - I am definitely all-in on mine! 🎮 ❤️ 🚀 

#esports #gaming #entertainment

CEO of Astralis & Founder of Fusion Esports Group | ex-COO of NIP Group, Listed on NASDAQ ($NIPG)

Esports doesn't need more people highlighting flaws: it needs people willing to put in the long, hard grind of work that improves it.


The potential of esports is massive, and there is no way that this won't grow into one of the biggest sports and entertainment categories out there. Core metrics are growing across the entire industry, and despite turbulence and volatile business environments, the underlying foundation of gaming is stronger than ever. It's not just a trend - it's an integral part of the sports and entertainment future. 

It's new, but also it's been going for decades. The origins of the esports ecosystem, are a highly community-driven and sub-culture style of environment, with a massive, nerdy passion for everything video games and computers. It started over 25 years ago, driven by people who never cared about what was popular in the mainstream eye. All that mattered was the love of games in all shapes and forms. And then, at rocket speed over the last 6-7 years, it's been propelled into worldwide mainstream attention. Other sports have taken 100+ years to get here. A dramatic shift, which obviously brings great operational complexities and a vast array of growing pains. Esports completely skipped puberty, evolving into a bigger than most people imagined and doing so right in the public eye.


These growth challenges are hard to balance when you need to push on all cylinders and leverage the momentum of esports, while still having to stand the test of time, not having the cost outpace the revenue by too high of a margin, ultimately leading to implosion. The real game is to create a sustainable ecosystem, with an abundance of thriving stakeholders that collaborate on continuously producing fantastic storylines and entertaining content, filled with emotions, paving the way for esports to be around for centuries.

I love grinding, building and watching this space grow into maturity, and Jakob Lund Kristensen and I have for sure doubled down on acquiring Astralis with Fusion Esports Group with a deep passion to help spearhead the way towards profitability and a robust and sustainable ecosystem.


So yeah, esports don't need more consultants and self proclaimed experts telling us the obvious flaws and immaturity of our growing industry - we get it. Instead, stop being on the sidelines, jump in the foxhole with us, and let's get some serious work done. We've got plenty of shovels!

Back to the grind. It's all just a blank canvas! 🎮 🚀 ❤️ 

#esports #gaming #leadership #sports #entertainment #growth #leadership #careers #videogames

Today is day 1 of one of the biggest sports tournaments in the world - the Counter Strike Major. And maybe, you never even heard about it.


As an esports fan, there is nothing quite like it. The first Counter Strike Major is widely recognized as the CPL Winter in Dallas, 24 years ago in 2001. Since then, we have grown immensely from a band of brothers in hotel auditoriums duking it out on lawn chairs, to filling arenas with tens of thousands of people, over and over again. Astralis are the most successful team in the game, with a record breaking 4 trophies, last winning it in 2019 at the Berlin Major. While I could use this as note for that, I'll tell you a much more important story that compares the viewership then, versus the last BLAST Austin Major in Texas in 2024.


🇩🇪 StarLadder Berlin Major 2019
Peak Viewership: 836 306 
Average Viewership: 356 289
Hours Watched: 44 951 724

🇺🇸 BLAST Austin Major 2024
Peak Viewership: 1 789 038 (+113.9%)
Average Viewership: 563 411 (+58.2%)
Hours Watched: 76 107 382 (+69.3%)


Say what you want, but those numbers don't lie. More people are watching, more people care, more people play, more people spend money on it, and we have only just begun. 

The scale is massive on these events, and for reference the upcoming FIFA World Cup estimates a total of 340 hours of broadcast, playing 104 matches. The CS major in Budapest is set to surpass that of Austin last year with over 135 estimated broadcast hours, and will feature 106 matches. We can argue for eternities about which numbers are correct in the world of media monitoring, and I am definitely not here to advocate esports is bigger than football. Especially not stacked up against my personal favorite event in the entire world, the FIFA World Cup. But what we can conclude is that this is massive, it's growing and it is very, very real. And bear in mind, this event happens twice a year. And that's just Counter-Strike. There's 10 games out there pulling similar numbers.

And yes, Astralis are playing after a 3 year absence which is massive in itself, but so are so many other of the most iconic teams for the past 20 years such as Natus Vincere, Virtus.pro, MOUZ, Team Vitality, G2 Esports, Fnatic, Team Liquid and of course my old home of 87-0 fame, Ninjas in Pyjamas. One thing is for certain, we are destined to keep building iconic stories and legacies that ultimately is the bedrock this entire industry stands upon. No matter who wins and how it plays out.


Now, let's celebrate how far we have come, get some vibes going and watch some Counter-Strike. See you in 106 hours. Vamos!! 

#esports #gaming #entertainment #sports

T1 Entertainment & Sports just made esports history by winning LoL Worlds for the third time in a row.


The only other team to ever do that in a major esports game? Yep, you guessed it; Astralis in Counter-Strike.


T1 is a remarkable team, which has won the tournament a whopping 6 times total since it's inception, and is the undisputed best League of Legends team ever, home to Faker, who I'd argue is for sure the biggest esports player we have ever had. I haven't seen the viewership numbers yet, but I assume we broke records, which there has been 4 of this year alone in terms of audience and engagement. It keeps happening, and it will continue to do so.


For me, this is a reminder what I truly believe esports is all about: 

The stories. The legacies.

Without these moments, and celebration of constant new records, it doesn't come alive. Similar to all other sports, it's about the celebration of human achievement doing something more than just the ordinary. Constantly pushing boundaries of bettering yourself, chasing the next record, more trophies. The relentless pursuit of something greater. 

Our job as an industry surrounding all of this, is to tell these stories in the most compelling of ways, breaking through the ether, building the infrastructure around it for these moments to keep happening, captivating existing and new fans globally. We live to serve. These moments, are the bedrock of which esports is build upon. Let's celebrate. 

Congrats to Josh Woongki Ahn & Joe Marsh, keep pushing and giving everyone something more to strive for - it's inspiring!


Gotta love esports, right? ❤️ 😂 🎮 

#esports #entertainment #sports #records

Esben Friis-Jensen

Userflow

The fastest way to fast user onboarding for SaaS businesses - Bootstrapped to $4.6M ARR with a team of 3 until acquired by Beamer in 2024.

Co-Founder and Chief Growth Officer

Cobalt

Co-Founder and Advisor

A modern offensive security platform enabling businesses to run on-demand Penetration Testing and vulnerability assessments - Pentest as a Service (PtaaS)

Co-founder and Chief Customer Officer

Accenture

Worked as a consultant in the SAP division of Accenture. Key responsibility was to manage the test and deployment of global large-scale SAP implementations.

Consultant

Co-founder (former Chief Growth Officer) of Userflow. Userflow offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market. Userflow was acquired by Beamer in 2024.

Co-founder (former Chief Customer Officer) of Cobalt. Cobalt enables innovative online businesses to connect to the security community and get effective pentests via our modern Pentest as a Service (PTaaS) offering.

My background is as an Accenture consultant with 3+ years of experience in test and deployment management of global IT implementations.

I guess my Linkedin hiatus is over.

I am happy to announce that I have joined Wes Bush and the amazing ProductLed team as an Entrepreneur in Residence.

With Userflow we scaled to $4.6M in ARR with a team of 3 using PLG and in my view PLG is still the #1 way for SaaS B2B businesses to build for profitability and scale.  

While AI has made it significantly easier to implement, companies are still often struggling with building a solid PLG foundation. That is why I am excited to join ProductLed and help more SaaS businesses become truly ProductLed

More to come from me soon.

#PLG #Productled #SaaS

Entrepreneur in Residence at ProductLed - Co-Founder of Userflow and Cobalt

Happy to announce ProductLed 100. The elite community for Product-led founders.

A big part of me joining Wes Bush and ProductLed was to help bring more companies to become Elite PLG companies with $1M+ in Revenue per Employee. 

To achieve this goal we want to build a high quality community for founders of the top PLG companies, who can inspire each other to reach the goal. 

Thus if you are a founder of a company that has:
1. A solid PLG motion with freemium/free trial, transparent pricing etc.
2. A core belief that the product should be your best salesperson.
3. $1M+ in ARR and beyond the product-market fit stage
4. A goal of reaching $1M in RPE (Revenue per Employee)

Then the ProductLed 100 is the community for you. 

The community will have
- Monthly deep dive sessions with presentations from members
- A Slack community for ongoing convos
- An annual in-person event

Besides from Wes Bush and myself, then 3 top PLG founders have already joined in

- Melissa Kwan co-founder of eWebinar
- Vincent Jong founder of Meet.bot and the author of Productled Sales
- Patrick Thompson co-founder of Clarify

And we are now open for applications to have more fantastic founders join us. So check out the link in the comments and apply today.

#PLG #SaaS #Productled100

$1M in Revenue per Employee (RPE)

In the AI hype Sam Altman and others have talked about the one person $1B company. While that is an exciting vision then the current reality (as you can see by the data from Kyle Poyar below) is that most SaaS companies are not even close to this.

Instead I would shift the focus to bring more companies to a more achievable goal of $1M in Revenue per Employee.  

As someone who grew a company to $4.6M with 3 people, I know this is achievable using a strong PLG motion and a profit-first approach, and with the dawn of AI agents it has become even easier to reach this goal.

Getting more companies focused on this, is a big part of why I have joined ProductLed and Wes Bush.

#PLG #SaaS #Productled #1MRPE

How did you handle support as a 3 person team?

I often get this question about Userflow which we bootstrapped to $4.6M in ARR with 3 people.

The answer

1. In-app onboarding - We of course used Userflow to build self service onboarding in Userflow. This included tooltip guides, a resource center and hotspots. By having great onboarding we reduced the # of support questions a lot.

2. Quality over fast response -
Most customers like fast responses. But if the response does not resolve their issue, speed does not matter. we always got back to our customers within 24 hrs (and we mostly got back much quicker) and when we did it was with an answer by a founder who could provide high quality support. 

3. A solid knowledge base - Whenever we launched new features or got recurring support questions we always made sure they were covered in our public knowledge base. In that way we enabled customers to help themselves. When we gave answers on support we often referenced these articles.

4. Fixed the root cause in the product - Besides covering recurring questions in the knowledge base we also made sure to fix the root cause of many questions by enhancing the UX in our product itself. Having the founders (including the founder who coded the product) close to support enabled us to do this. approximately 40-50% of dev time was spent on improving UX. Doing this had the highest impact on reducing our support load.

5. Scaled with an AI support assistant - When OpenAI came out with GPT4 we immediately built a support AI assistant that used our knowledge base as a source. Besides from using this ourselves it also became a successful feature of the Userflow product.

#PLG #SaaS #Support

Why are generative AI companies killing it with PLG?

Some of the fastest growing companies ever are generative AI companies like OpenAI, Lovable, ElevenLabs, etc. and the majority are growing fast due to them being amazing at Product-led growth. 

But what makes them so great at it?

1. Creating something like an image, a web app or a voice with AI feels like magic, and thereby it is easier to create Aha moment(s) that leads to conversion from trial/freemium -> Paid user.

2. The majority of these companies have a very simple prompt interface (similar to Google search) which makes initial onboarding super simple. 

3. Usage based pricing is a dominant model for these companies, allowing users to start cheap and then pay more as they create more value. 

A lot of SaaS companies (AI or not) can use this as inspiration to build better PLG experiences.

#PLG #SaaS #AI

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