Jonas Gundersen

Continuum X Group

Founder & CEO

International Esports Federation

Senior Advisor

NIP Group

Chief Operating Officer (Listed On Nasdaq August 2024)

Ninjas in Pyjamas

Chief Operating Officer

North Esports

Chief Commercial Officer

Famly

VP of Sales

Aftercloud

Graduateland

Head of Business Development

Self-employed

Poker & Performance Coach

Private Holding

Professional Poker Player

Esports Investor & Entrepreneur | One IPO, Multiple Investments | Founder at Continuum X Group

Former Group COO of NIP Group, recently listed on Nasdaq ($NIPG), now investing in and building for the future of esports, with Continuum X Group as the home for my 4 verticals; Investments, Venture-Building, Advisory & Media.

Entrepreneurship, Commercial Development, Strategy, Leadership & Investment Strategy is the areas where I spend the vast majority of my time.

Let's build!

Ninjas in Pyjamas: An iconic esports team with over 20 years of legacy and championship wins, fielding teams around the globe, across various major game titles

At Ninjas in Pyjamas, I am in charge of all daily operations, with an extended focus on commercialization and esports.

1st of November 2018, I returned to esports with North Esports, 12 years after retiring as a player. Back in esports where I belonged.


And I gotta say, it's been 7 wild years. Huge victories, heartbreaking losses, people coming, people going, COVID, online eras, economic turbulence and so much more.


I definitely lost hair and grew older, but with that I grew smarter, and as years go by my conviction for esports keep growing. There are constant changes in the industry, but the underlying, real core metrics underneath just doesn't lie. This is real.

Every year, more people are excited about actually enjoying esports as competitive entertainment. Every year new records are broken across the board, and we grow smarter and tighter as an industry.


A huge shoutout and rallying call to the army of positive do'ers out there in the ecosystem, that time and time again buckle up to figure out how to make tomorrow just a little bit better and more sustainable than yesterday.  At times it can seem hopeless, and there are massive challenges to solve with very little direct and immediate reward - but we do it anyway, because we believe .

Esports has been a gift to my life and career, and I am proud to call hundreds of people I have met over the years my friends now, and we get to push esports forward every day, driven by a fundamental conviction that this truly is something that will last for decades.


Follow your dreams out there people - I am definitely all-in on mine! 🎮 ❤️ 🚀 

#esports #gaming #entertainment

CEO of Astralis & Founder of Fusion Esports Group | ex-COO of NIP Group, Listed on NASDAQ ($NIPG)

Esports doesn't need more people highlighting flaws: it needs people willing to put in the long, hard grind of work that improves it.


The potential of esports is massive, and there is no way that this won't grow into one of the biggest sports and entertainment categories out there. Core metrics are growing across the entire industry, and despite turbulence and volatile business environments, the underlying foundation of gaming is stronger than ever. It's not just a trend - it's an integral part of the sports and entertainment future. 

It's new, but also it's been going for decades. The origins of the esports ecosystem, are a highly community-driven and sub-culture style of environment, with a massive, nerdy passion for everything video games and computers. It started over 25 years ago, driven by people who never cared about what was popular in the mainstream eye. All that mattered was the love of games in all shapes and forms. And then, at rocket speed over the last 6-7 years, it's been propelled into worldwide mainstream attention. Other sports have taken 100+ years to get here. A dramatic shift, which obviously brings great operational complexities and a vast array of growing pains. Esports completely skipped puberty, evolving into a bigger than most people imagined and doing so right in the public eye.


These growth challenges are hard to balance when you need to push on all cylinders and leverage the momentum of esports, while still having to stand the test of time, not having the cost outpace the revenue by too high of a margin, ultimately leading to implosion. The real game is to create a sustainable ecosystem, with an abundance of thriving stakeholders that collaborate on continuously producing fantastic storylines and entertaining content, filled with emotions, paving the way for esports to be around for centuries.

I love grinding, building and watching this space grow into maturity, and Jakob Lund Kristensen and I have for sure doubled down on acquiring Astralis with Fusion Esports Group with a deep passion to help spearhead the way towards profitability and a robust and sustainable ecosystem.


So yeah, esports don't need more consultants and self proclaimed experts telling us the obvious flaws and immaturity of our growing industry - we get it. Instead, stop being on the sidelines, jump in the foxhole with us, and let's get some serious work done. We've got plenty of shovels!

Back to the grind. It's all just a blank canvas! 🎮 🚀 ❤️ 

#esports #gaming #leadership #sports #entertainment #growth #leadership #careers #videogames

Today is day 1 of one of the biggest sports tournaments in the world - the Counter Strike Major. And maybe, you never even heard about it.


As an esports fan, there is nothing quite like it. The first Counter Strike Major is widely recognized as the CPL Winter in Dallas, 24 years ago in 2001. Since then, we have grown immensely from a band of brothers in hotel auditoriums duking it out on lawn chairs, to filling arenas with tens of thousands of people, over and over again. Astralis are the most successful team in the game, with a record breaking 4 trophies, last winning it in 2019 at the Berlin Major. While I could use this as note for that, I'll tell you a much more important story that compares the viewership then, versus the last BLAST Austin Major in Texas in 2024.


🇩🇪 StarLadder Berlin Major 2019
Peak Viewership: 836 306 
Average Viewership: 356 289
Hours Watched: 44 951 724

🇺🇸 BLAST Austin Major 2024
Peak Viewership: 1 789 038 (+113.9%)
Average Viewership: 563 411 (+58.2%)
Hours Watched: 76 107 382 (+69.3%)


Say what you want, but those numbers don't lie. More people are watching, more people care, more people play, more people spend money on it, and we have only just begun. 

The scale is massive on these events, and for reference the upcoming FIFA World Cup estimates a total of 340 hours of broadcast, playing 104 matches. The CS major in Budapest is set to surpass that of Austin last year with over 135 estimated broadcast hours, and will feature 106 matches. We can argue for eternities about which numbers are correct in the world of media monitoring, and I am definitely not here to advocate esports is bigger than football. Especially not stacked up against my personal favorite event in the entire world, the FIFA World Cup. But what we can conclude is that this is massive, it's growing and it is very, very real. And bear in mind, this event happens twice a year. And that's just Counter-Strike. There's 10 games out there pulling similar numbers.

And yes, Astralis are playing after a 3 year absence which is massive in itself, but so are so many other of the most iconic teams for the past 20 years such as Natus Vincere, Virtus.pro, MOUZ, Team Vitality, G2 Esports, Fnatic, Team Liquid and of course my old home of 87-0 fame, Ninjas in Pyjamas. One thing is for certain, we are destined to keep building iconic stories and legacies that ultimately is the bedrock this entire industry stands upon. No matter who wins and how it plays out.


Now, let's celebrate how far we have come, get some vibes going and watch some Counter-Strike. See you in 106 hours. Vamos!! 

#esports #gaming #entertainment #sports

T1 Entertainment & Sports just made esports history by winning LoL Worlds for the third time in a row.


The only other team to ever do that in a major esports game? Yep, you guessed it; Astralis in Counter-Strike.


T1 is a remarkable team, which has won the tournament a whopping 6 times total since it's inception, and is the undisputed best League of Legends team ever, home to Faker, who I'd argue is for sure the biggest esports player we have ever had. I haven't seen the viewership numbers yet, but I assume we broke records, which there has been 4 of this year alone in terms of audience and engagement. It keeps happening, and it will continue to do so.


For me, this is a reminder what I truly believe esports is all about: 

The stories. The legacies.

Without these moments, and celebration of constant new records, it doesn't come alive. Similar to all other sports, it's about the celebration of human achievement doing something more than just the ordinary. Constantly pushing boundaries of bettering yourself, chasing the next record, more trophies. The relentless pursuit of something greater. 

Our job as an industry surrounding all of this, is to tell these stories in the most compelling of ways, breaking through the ether, building the infrastructure around it for these moments to keep happening, captivating existing and new fans globally. We live to serve. These moments, are the bedrock of which esports is build upon. Let's celebrate. 

Congrats to Josh Woongki Ahn & Joe Marsh, keep pushing and giving everyone something more to strive for - it's inspiring!


Gotta love esports, right? ❤️ 😂 🎮 

#esports #entertainment #sports #records

Red Marble Buff

Red Marble Buff is a global marketing agency and consultancy dedicated to facilitating the expansion of esports organizations into new markets while also providing valuable education to brands about this rapidly growing industry.

Notably, I facilitated the partnership between Paris Saint-Germain (PSG) and esports clubs like LGD Gaming, contributing to strategic growth and long-term success.

Founder

Oddin.gg

As the Data Partnerships Manager at Oddin.gg, I drive strategic collaborations to optimize our data ecosystem and foster innovation in esports. With a deep understanding of the data landscape, I leverage partnerships to enhance our data offerings and fuel business growth.

Data Partnerships Manager

Mineski Global

Mineski Global, once known for Dota teams and cybercafé chains, has risen to become a dominant force in esports across Southeast Asia. Our reach spans competitive events held worldwide for renowned publishers like Blizzard Entertainment, Moonton Games, Riot Games, Tencent Games, Valve Corporation, and more. Notably, we've also ventured into the casual gaming space with our Mgames platform, positioning ourselves as pioneers in the latest ad technology in games.

During the pandemic, we achieved great success with the launch of the first and only pop-up events and gaming truck in the Philippines. Now, we plan to expand this service throughout Southeast Asia under the GG Truck brand.

At Mineski Global, we continuously strive to innovate and expand our businesses, with a vision to gamify the world and ignite the gamer spirit in everyone.

International Business Development Manager

Mars Media

Mars Media, based in Shanghai, China, is a prominent esports events organizer and production company. Shortly after joining, I spearheaded the creation of the MDL IP, establishing it as one of the most prestigious Dota 2 events hosted by a Chinese company.

My proudest achievement was successfully bringing MDL to Disneyland® Paris as a Valve Major—a breathtaking USD$1,000,000 Dota 2 event co-produced with Disneyland® Paris at their theme park.

Additionally, I took charge of all communication with Valve, which led Mars Media to secure four Dota 2 Major and one Minor events. In 2016, we were entrusted with producing the Chinese segment of The International, the-then largest prize-pool in esports history.

Director of Events

LGDGaming

LGD Gaming stands as one of China's oldest and most prosperous esports clubs. I took on the responsibility of negotiating the contract renewal with Paris Saint-Germain (PSG), resulting in a fruitful multi-year agreement. During the challenges posed by COVID-19, I provided innovative business ideas and solutions to both LGD Gaming and PSG, enabling them to achieve their goals while minimizing costs. Moreover, I fostered strong relationships with existing partners and actively sought new sponsorships to further their success.

VP of Global Partnerships

HuomaoTV

At the prominent Chinese live streaming platform, HuoMao, I had the responsibility of identifying new content sources and securing broadcasting rights. During my tenure in the Shanghai-based company, I successfully negotiated and secured over 200 events, with a primary focus on Dota 2 and CS:GO. This effort elevated HuoMao to become the go-to streaming platform in China for watching competitions of these game titles.

Director of Broadcasting Acquisition

LGD Gaming, a prestigious esports club in China, entrusted me with the role of International Social Media Manager. My mission was to expand the brand's influence beyond China on the leading social networking services of that time. Throughout my tenure, I successfully cultivated a fanbase of over 140,000 across various platforms, setting a record as the Chinese esports organization with the largest international following at that time.

International Social Media Manager

2P.com

Throughout my two-year stint at 2P.com, I assumed the role of overseeing and directing all Dota 2-related content, ranging from breaking news to interviews, match analysis, and opinion pieces. This resulted in the website swiftly becoming the top destination for English Dota 2 content centered around the Chinese scene.

Content Manager

It's Gosu eSports

During my time at It's Gosu eSports, I held the responsibility of overseeing and directing all content creation, managing the entire process from draft to publication, and leading a team of editors. The website earned a reputation as the leading source of information for anything related to Dota 2 in China.

Additionally, I took charge of designing, implementing, and directing major online tournaments and events, establishing direct collaborations with sponsors and professional teams/organizations.

Editorial Head & Event Manager

Following high school, I faced two options: becoming a train controller or a glassblower. Instead, I chose the third path—building a career in esports.

I played an integral role in founding the renowned Esports IP MDL and successfully negotiated the collaboration between MarsTV and Disneyland® Paris, leading to the first Dota 2 Major in France. Moreover, I served as a key advisor to Paris Saint-Germain (PSG), France's best football club, resulting in a fruitful multi-year partnership with LGD Gaming and Tundra Esports.

In November 2020, I co-founded Red Marble Esports, a global marketing agency and consultancy supporting esports expansion and educating brands.

Besides gaming and esports, I find relaxation in golf and yoga, and I love engaging in meaningful conversations with others. Feel free to connect with me on LinkedIn or via email at dimitri@rmbuff.com for insightful discussions!

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