Jona Bronkhorst, Freelance Creative

⚡️ Specialties
Concept Development, Execution from copy, AI direction, art direction to design

👍 Currently working for
BNA, Siemens, Burgerbar, Hofweb, Witpac

🏢 Agencies
0930 / SteamTalmark / Mensch / CCCP / Natwerk / Sand & Castle / Woedend! / OMA / Vechtlust / Edenspiekermann / YoungWorks / Trendsactive / Kumpany / Raúl&Rigel / Xclusive / Dept / Prosper & Bloom / This Agency

🔥 Brands
Artsen zonder Grenzen / Alba / Absolut / Asito / Appelsientje / Albert Heijn / Boontje Advocaten / Bar-le-Duc / Bugaboo / Boontje Advocaten / Boomerang / Bavaria / Defensie / Disney / Douwe Egberts / Danki / Eastmen / Euro West /  ESC / Elsevier / Eastmen / Greymen&Co / Haluco  / Hofweb / Holland Casino / Heilige Boontjes / Haluco / Hekwerk Theaterproducties / HUMAN / ITs Festival Amsterdam / Listn / FairFood / Lanschot van Kempen / Lancôme / Lotto Jumbo / KNGF / VNU Exhibitions / NS / Naturalis / Natuur & Milieu / Monkey47  / Maandag / Matrix / MediaMountain / Netflix / Branchevereniging Kinderopvang / HEMA / HUMAN / Hornbach / HoogeveenLuigjes /  Onna Onna / OTA / OaYeah! Pancakes / Netflix / Naturalis / NCDO / MEG / Theater aan het Spui / VPRO / Uitmarkt / Stichting Komma / Solidaridad / Ster / Tisser / Toneelgroep Amsterdam / Keune /  Kennisnet / De Nieuwe Kerk / Nederlandse Spoorwegen / Joods Historisch Museum / Rivas Zorggroep / Rijksmuseum / Gemeente Amsterdam / Natuur & Milieu / NCDO / Uitmarkt / UPC /  Rabobank / Het Rijk / Pearle Studio / Postcode Loterij / Politie / PMT / Smint / Slachtofferhulp / Stichting Komma / Young Capital / UvA / Yakult / You Lucky Bird / VU Vrije Universiteit Amsterdam / Unicef /  Validata / VakantieXperts / Volco Cars / Volkswagen / Wij Advocaten / Watersportverbond / Wilde Ganzen Zadkine / Ziggo

🏫 Teaching
Artemis Academie, CREA, 13-08 Creative Agency, CHE, Fontys Hogescholen Communicatie, Hogeschool van Amsterdam, Inholland

Freelance All-Around Creative |  www.jonacreative.work

Superglue | Creative Network

Superglue is a creative network of award winning freelancers that stick together. Need a stronger brand? Let's make it stick!

Founder and Creative

Propello | The smart start for startups

⚡️ Specialties
Brand positioning and development for startups, from brandname to fame.

🏢 Clients
Danki, Stichting Komma, Bywynen, Relegs, Juist Makelaars, Houten Waarheid

Founder and Brand Creative

Flauwe Frans

Wordplay Welders that makes you smile, think or swipe (Dutch only)

Founder and Content Creator

Kumpany

Brand activation and campaigns (concept, copy and art) for clients like NS, Ziggo, Rabobank, Matrix, Yakult, Delta Lloyd, Young Capital, Holland Casino, Radio 538

Art Director

CCCP

Design Lead  and Coach. Worked for A-listed brands like HEMA, UPC, Albert Heijn, KEUNE, Bavaria and several tv shows.

Design Director

ADCN | Club for Creativity

Foreman ADCN Illustration

Academie Artemis

Teacher at the Fashion academy in Amsterdam in communication- and productstyling

Guest Teacher

De Designpolitie

Graphic design and illustration for clients like De Volkskrant, Consument & Veiligheid, Stadsdeel Slotervaart, KesselsKramer, FHV BBDO, Het Lei, Spaghettifilm and Premsela

Designer and Illustrator

No-nonsense merkbouwer voor ondernemers | Strategie, communicatie, AI en talks

Hallo, ik ben Jona. No-nonsense merkbouwer voor ambitieuze ondernemers die binnen 3 maanden nieuwe klanten of talent willen aantrekken.

Is dit jouw merk?
	•	Onduidelijke of verouderde positionering
	•	Moeite om in te spelen op de drijfveren van je doelgroep 
	•	Wisselende omzet of terugloop personeel
	•	Nieuwe spelers die je merkgroei belemmeren

Laat me je onderneming in een paar weken blijvend optillen met:
	•	Strategische positionering die 5 jaar vooruit kijkt
	•	Creatieve campagnes voor meer sales en awareness
	•	Klanten én nieuw talent aantrekken
	•	Merkactivaties waarmee je slim de pers haalt
	•	Content die engagement betrouwbaar boost

Het resultaat?
Een wakker, vernieuwd merk met effectievem lange termijn omzetgroei.

Wat anderen zeggen:
“Jona is de real deal, net als onze burgers. Zijn ideeën hebben ons merk een boost gegeven en groei in andere steden versneld. Fijn om mee te werken, makkelijk in de omgang en snapt wat je nodig hebt om je merk te laten groeien. Zijn campagne heeft me niet letterlijk laten huilen van geluk, maar het scheelde niet veel ;-) We kunnen niet wachten om weer met hem samen te werken!"” - Yuval Alkobi, Burgerbar

“Onze startup heeft een mega jump gemaakt. Van merknaam, tagline, copy tot aan de site, alles is echt om trots op te zijn. We zien dat onze doelgroep positief reageert en we worden direct serieus genomen. Aanrader!.” - Linda Mabelis, Danki

“We zijn ontzettend blij met de naam en communciatie die Jona voor ons heeft gemaakt. Ideaal om mee te werken door zijn inzet, vakwerk, snelheid en flexibiliteit. Hij is een waardevolle versterking voor je merk.” — Brian de Hond, Stichting Komma

“Jona heeft ons merk voorgoed veranderd. Dankzij hem staan we nu weer stevig in onze schoenen en trekken we nu al nieuwe klanten aan. Ik kan Jona écht aanbevelen. Hij is vriendelijk, snel en slim; dé combi voor een geweldig werkproces voor resultaat — David Rollfs of Roelofs, Witpac

"Dankzij de campagne hebben we bij een ijzersterke brand boost gekregen. We merken dat in alle landen onze klanten positief reageren. Eindelijk zijn we minder tijd kwijt aan het uitleggen wie we zijn en komt ons merk inspirerend over. Bedankt Jona!  — Grazziela Bălan, Eastmen

"Gooi een kwartje in Jona, en je krijgt goud” — Lambertus Zijlstra, Hofweb

Klaar om je onderneming wakker te schudden voor impact?  
Plan nu je gratis 1:1 brandcheck call en krijg:
* Een heldere analyse waar je merk staat
* 3 direct toepasbare tips om je merk te versterken
 Stuur me een DM of bel 06-24916003

Jona Bronkhorst

Short and Sweet: it is my goal to make "Did you test that?" the NR 1 Question in ING. 
Spreading the culture of data & experimentation, increasing craft, focus. 
Always striving towards a save culture were we let data, research and test results do the talking, rather than inflated opinions. 
Enjoyed 12 years realising & creating startups for corporates and building one myself.
Enjoyed 12 years setting up test teams or being part of it for LeasePlan, Essent, Adidas, eBay NL, Visa, Mastercard etc. 

Plus; love teaching anything Conversion, Growth Hacking or CX + love to write and improve products

Global Lead Conversion Optimisation & Centre of Excellence  

Growth Tribe

Trainer Advanced Course Experimenting 

LeasePlan

By experimenting & building a fact-based culture we update the knowledge of the LeasePlan countries, product, marketing, content and UX Teams on what works for the visitor and LeasePlan. This will bring our online product offering and platform to a higher level and help Leaseplan to be more Customer Focussed, fact-based and continuously improving and evolving. The growth team works for all other Scrum teams and therefore the role requires a broad view and a can-do connection with the other teams.

Global Conversion  Lead CRO

Ikbenfrits.nl

Testing, Optimizing, Growth Hacking, Digital Marketing, gathering feedback; putting the 'Learn' in Build-Measure-Learn and the 'O'  in CRO!

Conversion & Digital Marketing Lead ad interim

CarNext.com

Helped Carnext to proof the power of their Unique Value Proposition. Buy a well maintained ex lease car online with: 14 days cooldown period, 6-12 months warranty, Fixed price and .... checked out & delivered to your home if you want to. Besides that I helped define the Product roadmap and boosted conversion with a series of successful AB Experiments and implementation of eCommerce Best Practises.

Carnext Interim Conversion Manager CRO

adidas Group

Responsible for Conversion Management , CRO, Optimization for Adidas Global  a.i for Product listing page, top menu, search Mobile & Dekstop
 Independant though via Clickvalue
Adidas is looking for CRO professionals so please check out the jobs.

CRO Conversion Manager a.i.

BackHoom

Content strategy
Marketing automation strategy
Campaign management & reporting
Growth Hacking

Online Marketeer Scrum Team a.i.

ABN AMRO Bank N.V.

My responsibility is to make sure business needs and targets are met without compromising test quality and steering based on myths. So: Inspire teams to do great and effective Optimizations and become the best CRO specialists they can be!   

- Coordinate with Optimization experts in the business teams, test quality
- Making sure CRO is Extra Sales and not just great tests. 
- Inspire Dialogue and Cooperation across teams and departments


Factbased Redesign of ABNAMRO.nl 
Designupdate with an Agile approach (Lean UX, Testbased whatever you want to call it)
This means the new design and elements of the design are being tested on a live area of the website. Only when the concept works in practice does it become the new design.

Optimising lead AB testing Change team + Owner Customer Feedback tooling  (interim)

Online Dialogue

Proud to be part of 'Online Dialogue'​ The Digital Strategy & Conversion Company (CRO). 

As a Team Leader of 4 Conversion Optimization Teams I gained valuable knowledge on how to make Conversion Optimization really work for 5 of our top clients: ICS (Visa, Mastercard, B2B-cards and Lending), Marktplaats/eBay and ABN AMRO's Private Bank MeesPierson, Essent.be and VGZ. I learned how to building, manage Optimization teams. Besides testing helped Design Responsive sites in a factbased wat.  Visa's Worldcard.nl + Funnel for the German site worldcard.de, Yourmastercard, The B-to-B Sales Platforms uplifting Conversion with double digits.
My speciality: Seeing 'the bigger picture' while at the same time ensuring ROI within weeks. (see nu marketingfacts.nl blog about forms) 

Our blend of psychology, Marketing and Analytics helps us to repeatedly succeed in coming up with great A/B tests, increasing conversion but also digital maturity and knowledge about the customer.

We have A/B test experience ranging from websites, to Social campaigns, apps, behavioral targeting, mail and anything else you can optimize ;-) 

Besides optimization and Online Marketing projects I have written blogs regularly and a chapter for the best sold Online Marketing book for universities.

Winner of 3 Gold and 5 Silver Awards in the `global WhichTestWon.com Contest

Leader Conversion Optimization Teams for Essent, Ebay/Marktplaats, ICS & ABN AMRO

Mendix

Business Apps Made Easy
Build new web apps 5x faster at ½ the cost

Responsibility
Implement fact driven marketing approach
Built & Manage a team of Marketing professionals 
Prepare marketing-team and output for campaign and solution based approach
Arrange Mendix coverage & manage PR-agency 
Arrange dialogue with community via events & social media
Prepare campaign & solution based outbound marketing (multichannel)

Marketing Manager Benelux-interim

Lead Global centre of Expertise Conversion Optimisation for ING 


Before 
-Lead A/B test & Experiments teams & processes for LeasePlan, CarNext, ABN AMRO. 
 
- Conversion-Optimization Expert
 for  Alliander, Essent, eBay/Marktplaats, Visa, MasterCard and many more. 
- eCommerce Specialist
- Marketing manager
- Co-owner startup
- Start digital business & develop Digital products for Sanoma, MoneYou, BNR
- Trainer 

Industry experience: all

taplio

The Battle

Jona Bronkhorst

Michiel Jansen

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