Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

HdL Companies

Head of Marketing

As a Marketing Advisor with HdL Companies, I support strategic positioning, storytelling, and community visibility for an organization dedicated to helping local governments fund what matters most.

Our mission is to strengthen cities, counties, and special districts by uncovering hidden revenue, modernizing tax and license administration, and delivering actionable data insights that empower leaders to serve their communities.

We are guided by a vision of local governments that are financially resilient, transparent, and equipped to meet rising community expectations with confidence.

Grounded in values of partnership, equity, and innovation, HdL works as an extension of municipal teams - ensuring fairness, reducing staff burden, and unlocking the resources communities need to thrive.

Marketing Advisor

Empower Through Music Society

As a Board Member with Empower Through Music, I support strategic growth, fundraising, and community visibility for a charity dedicated to transforming lives through music education.

Our mission is to make music education accessible to neurodivergent and underserved youth, create meaningful work for nontraditional music mentors, and use music’s therapeutic power to strengthen mental health and well-being.

We are guided by a vision of a world where music education is recognized as a fundamental right — not a privilege — empowering individuals to grow, families to connect, and communities to thrive.

Grounded in values of social responsibility, transparency, and inclusion, ETM breaks down barriers and builds bridges, ensuring that music becomes a universal pathway to confidence, creativity, and connection.

Our Core Values

	•	Social Responsibility – Creating lasting, positive community impact.
	•	Transparency – Acting with openness and integrity in all we do.
	•	Celebrating Inclusion & Diversity – Embracing diverse voices, perspectives, and abilities as strengths.

What We Stand For

	•	Music as a Universal Language – Every child deserves a voice through music.
	•	Empowerment – Music builds confidence, connection, and creativity.
	•	Accessibility – When music is accessible to one, it strengthens us all.

Join the musical movement today: www.empowerthroughmusic.org

Board Member - Marketing Advisor

Cognota

Cognota is a LearnOps® platform that helps learning and development teams transform learning operations into business impact.

- Led a team of two, grew to 4 direct reports across brand, demand, product marketing, community and partners.
- Scaled Cognota Community from 0 to 5,000 members in 6 months.
- Built and executed on our first ABM program; trained demand and SDR teams.
- Drove awareness for new "LearnOps" product category.
- Owned annual marketing strategy, budget, and brand experience.

Senior Director of Marketing

Rewind

Rewind is an an-demand backup & restoration platform for people who manage data security and business continuity

- Led a team of 5 marketers across brand, demand, partners, lifecycle and product marketing
- Drove 50% YoY revenue growth during downturn
- Stakeholder in PLG strategy; driving acquisition, expansion, conversion, and retention
- Owned annual marketing strategy, budget and brand experience
- Key stakeholder in leadership and revenue teams

Director of Demand Generation

Routeware, Inc.

Routeware is a fleet management platform and solution specifically designed for optimizing solid waste collection.

-First marketer; grew to lead 6 direct reports across brand, demand, performance, marketing operations and outbound
-Helped scale revenue to 100% YoY growth across 7 business units
-Increased demo requests by 33% in the first three months
-Led a full company rebrand and relaunch efforts
-Key stakeholder on the revenue team

ReCollect | A Routeware Company

ReCollect Systems is a software company specializing in digital solutions for the waste management sector.

-Acquired by Routeware
-First marketer; grew to 3 direct reports across brand, demand and performance
-50% YoY growth in new category
-Partnered with Sales Leader to build and grow revenue operations
-Key stakeholder on the revenue team

Director Of Demand Generation (Acquired by Routeware)

Century 21 New Trends Realty

Century 21 New Trends Realty is Vancouver-based remote real estate brokerage leveraging

- Led marketing team and brokerage marketing strategy
- Mentored 30 realtors; build individual brands and marketing strategies for each
- Implemented customized real estate platform designed to drive online enquiries
- Scaled 'more information' leads from 0 to 2000 per month with SEO only

Park City Rental Properties

Park City Rental Properties offers luxury vacation rentals in Park City, Utah, providing a variety of accommodations for travelers looking for comfort and convenience during their stay.

- Led, training and managed in-house SEO team of 3
- Consecutive growth rate of 80% YoY from 2009 through to 2011
- Overseen SEO, performance, and word of mouth marketing

Director Search Engine Optimization

I've spent the better part of 20 years building and leading high performance marketing teams that scale revenue and growth for B2B SaaS and B2G organizations.

I'm a hands-on player-coach known for delivering compelling brand experiences guided by authentic strategic storytelling.

The five main pillars of my success are strategic vision, business acumen, developing top talent, prioritizing marketing fundamentals and “shipping” fast.

In today's noisy and competitive world, a marketing team's greatest strength lies in its ability to ship: ideate, launch, measure, optimize and learn at scale.


Core Skillsets: 

Go-To-Marketing (GTM) Strategy | Demand Gen | Growth Marketing | Pipeline/Revenue Growth | Pipeline Conversion | Account Based Marketing (ABM) | Brand Experience | Strategic Storytelling | Marketing Automation | Marketing P&L | Budgeting and Forecasting | Leadership & Team-Building
Core Skillsets:

Key Qualities:

Strategic Thinker: I inspire teams by setting a bold vision aligned with business goals.

Clear Communicator: I break down complex strategies into actionable plans, enhancing team and stakeholder collaboration.

Emotionally Intelligent: I prioritize relationships, respect, and teamwork.

Adaptable: Quick to adapt, I focus on learning and performance improvement.

Hands-on Leadership: An avid player-coach, I lead by example, promoting a culture of dedication and respect.

Collaborative: My teams are unified and goal-oriented, with marketing efforts closely tied to business outcomes.

Business Acumen: My decisions are informed by a deep understanding of market dynamics and business strategies, aligned to business outcomes.

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Jon Emminizer

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