Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

Sunapee Heritage Alliance / The Livery

About Sunapee Heritage Alliance:
Sunapee Heritage Alliance is a nonprofit organization dedicated to preserving, celebrating, and activating the rich history, culture, and community spirit of the Sunapee region. Through stewardship of historic spaces, collaborative programming, and educational outreach, the Alliance connects residents and visitors with the stories and heritage that shape Sunapee’s unique identity.

About The Livery:
Located in the heart of Sunapee Harbor, The Livery is a vibrant community arts and events venue managed by Sunapee Heritage Alliance. Housed in a beautifully restored historic building, The Livery serves as a gathering place for performances, exhibits, workshops, and local celebrations—bringing people together to experience the arts and honor Sunapee’s past and present.

Description:

Collaborate closely with the Board of Directors to provide timely information, support decision-making, and ensure the implementation of board directives.

Support organizational operations and communications to strengthen board engagement and advance the mission of Sunapee Heritage Alliance and The Livery.

Contribute to program planning, community outreach, and day-to-day administration as needed.

Board Engagement & Operations Coordinator 

Local Business Owner 

Business Operations and Marketing

Tanya Thompson, Inc

As an AI Marketing Director, I bridge the gap between tech and marketing, providing a competitive edge in today's AI-powered landscape. Offering part-time or project-based consulting services, I tailor my approach to your unique goals and hurdles.

Fractional AI Marketing Director

Fractional Marketing Director and Content Creator - Freelance

Edenred Pay USA

Senior Manager, Field and Partner Marketing

Aola

AI-based personal assistant and the best entertainment companion. 

Responsible for buiidling Aola's content aggregation as well as the breadth and quality of content recommended to users.

US Content Manager 

Turing

Director of Marketing, Special Projects

Loadsmart

Marketing Consultant (Product Marketing and Field Marketing)

Frase

Head of Marketing for early-stage AI-powered marketing technology startup.

Head of Marketing 

Startup Institute

Successfully completed the Web Design (UX/UI) Track at Startup Institute.  Startup Institute is an immersive career accelerator that helps individuals develop the mindset and skills necessary to successfully launch a career in the innovation economy.  

Key Skills and Capabilities

Hard Skills:
*HTML, CSS
*JavaScript, and jQuery (Beginner Knowledge Level)
*UI, UX, and user-centered design
*Best practices and techniques for responsive design
*Wire-framing, low-fidelity mockups, and rapid prototyping 
• Effective portfolio presentation

Soft Skills: 
*Leadership: Body Language for Leaders, Leading without formal authority
*Communication: Giving and Receiving Feedback, Influencing Others, Communicating with Confidence, Networking
*Collaboration: Effective Listening, Building Business Relationships, Finding your Introvert/Extrovert balance in the workplace
*Time Management:  Getting things done - drawing the owl!, Creating great workplace habits, Managing your time, Balancing individual and team based work

Web Design (UX/UI) Fellow

Mobiquity Inc.

Head of Corporate and Field Marketing. 

Assessed the organization’s marketing capabilities against future marketing objectives and requirements, and formulated a strategy to build required competencies through internal development.

Performed full content audit and developed a content strategy and content marketing plan.

Project Lead for corporate website redesign.

Identified marketing technology needs, presented MarTech business case, negotiated with vendors, and managed implementation of HubSpot Marketing Automation and NewsCred Content Marketing System.

Managed, trained, and coached 6 team members on inbound marketing, social media engagement, content development, and digital marketing best practices.

Director of Marketing

As an AI Marketing Director, I bridge the gap between tech and marketing, providing a competitive edge in today's AI-powered landscape. Offering part-time or project-based consulting services, I tailor my approach to your unique goals and hurdles.

1. I identify opportunities to infuse AI technologies like machine learning, natural language processing, and predictive analytics into your marketing. This empowers personalization at scale, impactful content creation, and anticipation of customer needs!

2. Together, we'll strategize for AI maturity. This includes process audits, initiating pilot programs, selecting appropriate tools, and enhancing your team's AI skills.

3. Amid a sea of AI platforms, I help you choose ones that genuinely serve your needs, while ensuring a responsible and empowering adoption of these technologies.

4. We'll optimize workflows to harmonize AI and human insight. The future is an AI-human partnership, and I'll help you navigate it.

5. I'm committed to building your team's AI IQ through interactive workshops, tailored training programs, video tutorials, mentoring, and coaching. Your team will be well-equipped to collaborate with AI.

6. I'll keep you at the forefront as large language models revolutionize marketing, offering insights for experimenting with these emerging technologies.

7. We won't just deploy AI—we'll measure its impact. Using tailored metrics and KPIs, we'll track how AI enhances customer experience, drives revenue, lowers costs, and boosts brand awareness, optimizing based on these results.

If you're interested in exploring the potential of AI in marketing without a full-time commitment, my fractional consulting services are for you. Let's discuss how we can transform your marketing through the combined power of AI and human ingenuity. Can't wait to connect with you!

taplio

The Battle

Jon Emminizer

Tanya Thompson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?