Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

Notable

Notable is a strategic marketing and communications firm that specializes in branding, communications strategy, content development, and high-impact design for B2B organizations.

Our firm's expertise lies in making complex companies more approachable, lovable, and sellable. 

>> Using our proprietary B2B brand strategy framework – we lead companies through an invigorating 8-week process to define their positioning, articulate their value propositions, and evangelize them with pride and relevance through a differentiable brand strategy.

>> Through Brand 360™ – our unique “media company as a service” offering, we are building story engines to advance innovative companies through thought leadership and original content development.

>> With our in-house creative studio – we bring messages to life through engaging content, powerful collateral, and dynamic digital experiences designed to meet buyers where they are.

Organizations come to us in need of a partner that speaks the language of business and numbers just as fluently as they do colors and typeface – because bringing new offerings to life – and landing six-figure deals – requires an acute understanding of both.

Voco Insights

Fundraising + brand strategy for visionary leaders and their firms.

At Voco Insights, we advance the stories, visions, and ventures of those forwarding the common good through regenerative capitalism. For the serial entrepreneurs, family offices, fund managers, and private foundations that we serve, the work of shaping tomorrow begins today. While our partners are building companies and managing funds, we work alongside them to develop messaging frameworks and communications programs that attract investment, build goodwill, and garner the attention of their most critical stakeholders.

Our capabilities include:

• Strategic Narrative Alignment
• Brand Development
• Fundraising Strategy
• Research & Diligence
• Executive Advisory

Learn more at: www.VocoInsights.com

Principal

TEDxNewAlbany

Managed and oversaw all operations of TEDxNewAlbany, an independently licensed and organized TED event. Duties included marketing and media strategy, operations and vendor management, event branding, creative direction, speaker coaching and development, grant writing, and sponsorship activation.

Co-Executive Director

Implemented a program to train incoming speakers to present in a TED-like manner, focusing primarily on body language and story framing / communication.

Director, Speaker Development

I’m a purpose-driven CEO, strategist, and creative leader with a passion for infusing humanity and clarity into the complex worlds of sales, marketing, and fundraising.

As an equal-parts creative and business mind, neither side dominates the other. Rather, they complement one another in powerful ways. This manifests itself in all of my work, as I merge my creative and technical inclinations with a deep fascination for customer impulses and journeys– what makes them buy, and how. Combining my design and production backgrounds with my affinity for business strategy and operations is what allows me to produce creative concepts that are uniquely out-of-the-box, yet practical enough to work. 

Currently, I’m most proud of the team I’m building, work we’re creating, and companies we’re helping shape at Notable: the niche B2B firm I founded seven years ago in a college dorm room, now with offices in Columbus and LA. In my work, I lead a team of digitally-native, creative problem solvers who are far more talented than me alone, bringing bold new ideas, solutions, and campaigns to fruition for our clients. 

The impetus behind everything I do is a genuine care for and love of humankind and their stories. The ability to use my creativity as a force for good, in any context, is what gets me out of bed in the morning. 

As a CEO of a professional services firm, I’m passionate about fostering an organizational culture that embraces our staff for their whole selves and places just as great of emphasis on personal fulfillment as professional growth. We look to collaborate with clients and partners that align with these same principles, because it always results in the most authentic, rewarding work.

Business or personal, I’m always looking for great people to connect with, collaborate, or talk shop. 

>> If you want to know more about what I do, see here: www.thinknotable.com

>> If you want to know what I stand for, here's a start:

• Building brands that speak to the underlying human, regardless of vertical
• Empowering LGBTQ+ youth with leadership opportunities and mentorship
• Educational policies and learning pathways in this new era of knowledge democratization
• Ending the stigma surrounding mental health, especially as it relates to the workplace
• Building company cultures that place as great of emphasis on personal growth as professional
• Diversity & inclusion– not just talking about it, but living + practicing it– especially in creative works
 
Think we’d connect? 

Reach out. I'd love to create something cool together.

taplio

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Jon Emminizer

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