Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

Transfr

Director of Marketing

- Managed 5-figure monthly ad budgets in PPC, social, and display advertising
- Provided growth marketing consulting, auditing and marketing services to global SaaS B2B tech startups in the US & UK
- Developed and executed growth marketing strategies, competitive analyses, and technical audits
- Built out end-to-end digital marketing strategy & reporting systems - including PPC, remarketing, display, video, and paid social campaigns, tracking results to revenue dashboards
- Created and documented marketing processes, templates, and campaigns
- Advised clients on hiring talent, skill assessments, and employment decisions.

Strategic Marketing Advisor

Intrinio

- Oversaw marketing campaigns, analytics, audience configuration, tracking, lead scoring, and reporting
- Developed marketing strategy, implementation, automation, & reporting
- Nominated for AMA Marketer of the Year for Digital Marketing-2020.
- Achieved 300% growth in organic leads and 30% increase in site traffic, resulting in 2x revenue growth in 12 months

Digital Marketing Manager

Big Sea

- Managed SEO, PPC, marketing automation, and digital advertising for over 25 clients
- Created audits, proposals, reports, and strategies as needed for clients
- Became go-to expert for search and digital marketing within the organization
- Produced guides, blog posts, and long-form content, along with advertisements, collateral, and market reports as needed
- Recognized for excellence by winning Tampa Bay American Marketing Association Marketer of the Year for Digital Marketing - 2019

Digital Marketing Team Leader

Fulcrum

- Created & managed international marketing operations for an enterprise SaaS app
- Handled all digital marketing, SEO, PPC, automation, & advertising efforts
- Created landing pages, automated drip campaigns, guides, blog posts, help docs & sales materials to educate, inform, and sell/upsell to users
- Managed,& marketed a user conference for clients, users, and partners in Boston attended by an international audience.
- Delivered 16X Monthly Recurring Revenue (MRR) growth over 36 months

Head of Marketing

Lamplighter Media

■Handled SEO, PPC, Social, and Digital Marketing for several local businesses
■Built Conversion Optimized Landing Pages and Marketing Automators for business lead generation in real estate and legal
■Established and run a small digital marketing company producing video and digital content, PPC account management, SEO, and social media marketing
■ Shot for a variety of clients such as REDBULL, Humana, Atlantic Records, Major League Baseball, Sunbelt Software, and various local businesses
■ Purchased, maintained, and managed equipment, media buys, and production budgets
■ Built large social following from scratch for several clients

Managing Partner

RME360

- Managed analytics, PPC search, display, and digital advertising campaigns for retirement advisors across US
- Created and launched the first digital marketing product in company history (Local Motion)
- Provided competitor analysis and industry insight updates
- Educated clients and staff on digital marketing processes, strategies, and results
- Achieved the entre 2012 year's lead volume in first 3 months of 2013

Senior Digital Strategist

Progressive Dental LLC

- Managed websites, PPC, and SEO accounts for 90 dentists and periodontists throughout the United States
- Handled OnPage and OffPage SEO, analytics, keyword research, social media marketing, and local SEM
- Research new and upcoming technologies, tactics, competitive analysis, and reputation management
- Performed IT/ Networking/ Computer Repair duties as needed
- Managed PPC and online advertising budgets

Digital Marketer and Strategist

Atlantic Records

- Set up media distribution network for music & video releases to mass media, listeners, and blog networks
- Built digital presence for artists and label via social media, PPC, and Search Engine Marketing
- Shot and produced behind-the-scenes video and photo for artist
- Built sales framework for effective distribution of saleable content to major online distributors and direct to individual listeners
- Advised on new and upcoming trends, artists, events, and new business opportunities
- Handled PPC and Digital Marketing budgets for artists shows, and labels

Digital Marketing / Business Development

TV Host

- Oversaw shooting and production of more than 25 thirty-minute television programs
- Traveled East Coast to shoot and obtain footage and interviews
- Wrote, shot and produced over 150 commercials for clients throughout the US
- Managed equipment and field production budget
- Researched media buys, and corresponded with clients

Director Of Photography

I am an AMA award-winning marketing leader focused on building and improving persuasion systems for B2B SaaS startup companies & products.

I have 15 years experience in performance and growth marketing, lead generation, marketing strategy, and technical SEO, and 7 years of team leadership and coaching experience.

taplio

The Battle

Jon Emminizer

RJ J.

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