Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

ServiceBell

With ServiceBell, you can create first-party intent and convert it into pipeline using the best account-based tactics across inbound, outbound, and marketing channels.

I own a wide array of our GTM, including Closing (of course), Fostering Strategic Partnerships, CS Ops/Sales Ops/RevOps (Hubspot), as well as even some Product Marketing, and regular product Spec’ing.

I primarily Close New Logos and manage new and existing partnerships, including marketing and co-selling Opportunities. + 

-  Own Onboarding our CS Team and manage the ongoing creation and iteration of our strategic CS processes

- Manage large portion of our internal Rev Ops, including creating our CS Onboarding Pipeline (Tied in with Arrows), HS workflows, Custom Properties, Team Views, etc.  

- Product Marketing & Sales Enablement (w/ the help of Screenspace & Dock) 

- Product spec work in combination with customer calls-> helping drive our product roadmap as we scale.

Strategic GTM & CS Ops

AMNI

- Work fractionally alongside the founder and CEO on GTM Strategy
- Sales training & Qualification
- Helps maintain a strategic partnership during pilot period

GTM Advisor

Pavilion

Pavilion is a private membership organization for commercial growth operators, where members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Pavilion is powered by an international community of sales, marketing, RevOps, and success leaders from the world’s fastest-growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow.

Associate Member

Online community for sales, marketing, rev-ops, and customer success professionals. We offer an inclusive space to learn, share, and bond over the revenue industry experience.  RevGenius is where the revenue world hangs out. RevGenius is a community that includes a forum, Slack, digital events, in-person meet-ups, and networking programs.

ProductLed

A community for PLG enthusiasts around the world to come together to learn from one another.  A safe space for open and honest discussions about all things related to product-led growth.

Tourial

• Closed 40% of all new ARR Company-Wide during my time here
• Added 30 new logos 
• Conducted Demos of our SaaS solution with empathy
• Navigated lengthy sales cycles by building up champions & Multi-threading with key stakeholders.
• Strategized regularly with department heads to further curate PMF (Head of Product, Product Marketing, CS, VP’s of Sales, & Founders)
• Played a key role in growing a tech startup creating a new product category

Founding Mid-Market Account Executive

Founding Account Executive

Worldwide Express

• Awarded member of AE "Elite Club" 
• Prospected & Closed the most new revenue in the Tampa market as a 1st year AE during tenure
• Closed $20k+ of WRR deals entirely self-sourced Pipeline
• Managed successful proposal processes with executives
• Ran customized SaaS demos tailored to discovery

Account Executive

Willis Towers Watson

• Closed the 3rd most policies out of 1,300+ Reps
• Claimed highest closing percentage out of 1,300+ Reps
• Achieved 350% of Quota
• Earned more than 4x of base salary through commission accelerators' total

• Qualified prospects through entirely outbound processes (cold-calling)
• Ranked #1 of over 350 Qualifying SDRs for the months of May, June, and July
• Had the 2nd most transfer sales of 350 other reps during tenure in this role
• Won 7 out of 9 total daily "spiff" competitions branch wide
• Promoted from SDR -> AE in first 3 months of employment

Sales Development Representative (Qualifier)

Kirby Family Properties, LLC

• Connected sellers with an investor in the Tampa Heights area 
• Negotiated fair prices for the sale of appreciating properties
• Sparked Investor portfolio growth by over 100% from the year prior
• Targeted, and cold-called over 50 leads a day

Real Estate Acquisition

• Connected sellers with an investor in the Tampa Heights Real Estate investment sector 
• Negotiated fair prices for the sale of appreciating properties
• Sparked Investor portfolio growth by over 100% from the year prior
• Prospected and cold-called over 50 leads a day
• Promoted from internship to paid employee due to performance

Acquisition Associate Intern 

Strategic Sales & Partnerships @ ServiceBell 🛎 I Human-Centric Buying Experiences I Anti-Fluff & Always Curious I

I am, first and foremost, a husband and a Christ Follower. Outside of that ->

I’m curious about everything, and unusually competitive - I never stop until my team or I win.  I thrive when I’m able to genuinely connect with & help people. Always down to learn and exchange ideas 💡 

Currently, I own a wide array of GTM Responsibilities at 🛎️ServiceBell, including Closing, Partnerships, CS Ops, Sales Ops, RevOps (Hubspot), sales enablement, as well as even some Product Marketing, and regular product Spec work.

Gotta love startups, -> every day here is exciting and different, with new challenges to solve and new stuff to learn alongside my team. 

taplio

The Battle

Jon Emminizer

Matt Sterbenz

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?