Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

HOUSE OF MP

As the Brand Strategist at HOUSE OF MP I help businesses achieve effective marketing and branding that drives higher profits through Strategic Marketing & Branding.

I help our clients by developing the right marketing and branding strategy and leading them to the right marketing and branding activities for them that will ensure their long-term business growth. Whether I'm working on your branding project, developing a strategic plan for you, or consulting you individually, your marketing and branding are in the right hands with me! 🏆

HOUSE OF MP is a Strategic Branding Agency specializing in Strategic Marketing and Branding. 

We help businesses grow through Custom Strategic Marketing and Branding Solutions which range from 1-on-1 Consulting, Strategic Plans, and the development of Brand Identity 🏆

Brand Strategist

Core Mentors Association

As a Director of Business, Career, and Leadership at Core Mentors Association, I was responsible for managing the Business category of the association. In my role of director and Marketing and Branding Consultant, I  provide consulting within the area of business strategy, marketing strategy, branding, and communications.

Director of Business, Career & Leadership 

Bjorn & Gundorph Gallery

As a Marketing and Branding Consultant, I am responsible for all initiatives related to Marketing, Branding, and Communications the brand overtakes, with a primary focus on marketing strategy and brand building.

Tasks & Responsibilities:
- Marketing Strategy
- Marketing Planning & Activations
- Marketing Management
- Branding
- Project Management & Leadership
- Communications

Marketing and Branding Consultant

Storm Group – better sales

As a Marketing and Sales Associate, my main responsibilities were leading a project focusing on Employer Branding on the Danish, Swedish and Australian markets. Additionally, I was part of the building of a new Corporate Brand Identity and Marketing Communications Strategy for the company

Tasks & Responsibilities:
- Branding
- Employer Branding 
- Employee Advocacy 
- Recruitment Optimization
- Marketing Communications Strategy
- Content Marketing
- Project Management & Leadership
- Communications
- International Team Coordination

Marketing and Branding Associate

Galleri Jacob Bjørn

As Marketing Coordinator, I had the responsibility to plan and manage all activities related to Marketing, Branding, and Communications. My main project was the development of a corporate website which to represent the brand and turn into an active sales channel.

Tasks & Responsibilities:
- Marketing Strategy
- Marketing Planning & Activations
- Branding
- Content Marketing
- Event Marketing & PR
- Project Management
- Team Coordination
- Communications

Marketing & Branding Coordinator

My main responsibility as a Marketing Communications intern was to analyze the market and the competitive landscape and based on the findings conduct a Marketing Plan.

Tasks & Responsibilities:
- Market Research
- Market Analysis
- Marketing Planning & Activations
- Event marketing 
- Content Marketing
- Social Media Marketing
- Branding 
- Communications

Marketing & Branding Intern

Hi, I'm Mari Paseva - a Marketing & Branding Expert and Consultant - and I'm here to help you grow your business through strategic marketing and branding 🏆

🚨Make Your Marketing & Branding Work - Book Your Consultation with Me NOW!🚨  👉 Link in BIO

I  specialize in Marketing and Branding Strategy which means that I help businesses define the core strategic elements of their brand and business and achieve effective marketing and branding that drives higher profits. I help our clients by developing the right marketing and branding strategy and leading them to the right marketing and branding activities for them that will ensure their long-term business growth. Whether I'm working on your branding project, developing a strategic plan for you, or consulting you individually, your marketing and branding are in the right hands with me!

I'm the Marketing and Branding Expert and Consultant at MP - Marketing Practice -  a Boutique Marketing & Branding Consultancy specializing in Strategic Marketing and Branding. 

We help businesses grow through Custom Strategic Marketing and Branding Solutions which range from 1-on-1 Consulting, Strategic Plans, and the development of Full-Scale Brand Identity 🏆

🚨 Find out more about us 👉 maripaseva.com

🚨 Have a project in mind? Contact us at 👉 maripaseva@maripaseva.com

🚨Make Your Marketing & Branding Work - Book Your Consultation with Me NOW!🚨 👉 Link in BIO

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Jon Emminizer

Mari Paseva

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