Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

Madeline Fleehart Consulting, LLC

Fractional CMO

Chunky Vegan

Phoenix Group of Virginia

I am the Talent Acquisitions Specialist for Phoenix Group of Virginia. If my profile says "Now Hiring" the position would be for this company. 

You can find more information on the company website or within their business LinkedIn profile. If you have an introductory phone interview with Phoenix, you'll be connecting with me!

Talent Acquisition Specialist

Pink Boots Society - Richmond

I am the Marketing Chair for the Richmond, VA chapter of the Pink Boots Society 

Mission: The Pink Boots Society was created to assist, inspire and encourage women and non-binary individuals in the fermented/alcoholic beverage industry to advance their careers through education.
We are the movers and shakers in the fermented/alcoholic beverage industry. We make fermented and alcoholic beverages with the highest possible quality. We are the women and non-binary individuals that own the companies, package the product, design the labels, serve the drinks, write about our industry – and just about everything in between. Most importantly, we teach each other what we know through our own seminar programs, and we help each other advance both front-of-the-house and back-of-the-house careers by raising money for educational scholarships.

Marketing Chair - Non Profit Chapter

Float Fermentations

Float Fermentations is a craft beer company est. to develop a Belgian-style Golden Ale with only US ingredients. This beer is contract brewed for us in Virginia Beach, VA to our specifications and distributed in VA & coastal NC

“Life is cause for celebration. Celebrate with us 🍻”

Sales & Marketing

Honor Brewing Company

Fractional Director of Marketing

Greystar

233 Unit A+ Property; New Construction 2019

Assistant Community Manager

Precarious Beer Project

Tasting Room Manager

Safe Haven Security Services, Inc.

Relocation Manager

Live Smart Automation

Territory Manager

Marketing minded with a passion for projects. 

✨Motivated by small business creators who are trying to break out of their normal
✨Inspired by people who understand their magic

Background in small business consulting, property management, marketing, admin, and sales. 

Interested in making connections and helping brands grow! 

Cheers! 🍻

taplio

The Battle

Jon Emminizer

Madeline McMahon

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