Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

Digital Sunshine Solutions

Founded a product marketing consulting firm for B2B infrastructure technology vendors. 
Created product messaging, content development, and social media strategies for IT infrastructure vendors.

Produced over 150 blog posts, 26 case studies, several white papers, product datasheets, and solution briefs.

Designed targeted persona segmentation strategies and product marketing plans based on in-depth market analysis.

Clients saw a 150% increase in their social media presence through strategic content and communications efforts.

Served as an independent analyst with Tech Field Day, participating in AI Field Day, Edge Field Day, and Cloud Field Day.

Founder and CEO

The Tech Aunties Podcast

Engaged audiences with insights on AI trends and strategies, driving thought leadership and industry influence through live broadcasts and expert interviews.

Explored the business implications of AI ethics, showcasing a deep understanding of AI's role in reshaping industry landscapes.

Rebranded at SXSW 2023 with live broadcasts from the Austin Capital Factory and drove momentum by discussing AI topics.

Co-host

24x7 IT Connection

Monthly contributing author to the 24xIT Connection blog. I write about current infrastructure news. I also analyse IT trends such as cloud computing, edge computing, virtualization, digital transformation, AI, machine learning, and ethics.

Contributing Author

VMware

Functioned as a consultant between VMware's Cloud Platform Business Unit (CPBU) and infrastructure product groups at Dell. Collaborated with teams across all geographies to create joint messaging and core product collateral. Collaborated with the Dell team on sales enablement, training, collateral, and corporate events. 

Designed strategic product messaging and developed enablement materials for selling the jointly developed VMware Cloud on Dell service. Participated in the product introduction planning and execution.

Developed go to market (GTM) strategy for vSphere Scale-Out edition at Dell, a license used for virtualization of HPC, Big Data, Machine Learning, and Deep Learning architectures.

Connected CTO members and VMware PMs working on HPC/ML/DL/AI, curating messaging and organizing VMware’s presence at major events such as Supercomputing, showcasing how AI and emerging technologies fit with the VMware portfolio.

Created a cross-company product strategy and planning program ("Think tank"). This created a strong feedback loop and strengthened strategic partnerships between product marketing, marketing, product management, engineering, and executives.

Product Line Marketing Manager

Wide World of Tech

Currently on hiatus, we talk about business drivers in the tech field, and how to survive some of the political situations that seem illogical to technical folks. We also talk a lot about sports.

Co-Host

SolarWinds

B2B product marketing manager for SolarWinds Server and Application Monitor, an application performance monitoring product.  I designed a Cloud Migration Guide campaign that highlighted the importance application monitoring, and planned a Tier 2 marketing release launch that included creating messaging and aligning marketing team activities.

Senior Product Marketing Manager

Spanning Cloud Apps

SaaS product marketing manager for Spanning Backup for Office 365. I drove product marketing and launch activities in a continuous release environment, created technical content and other product artifacts across teams at Spanning and EMC. I educated IT organizations about the need to backup SaaS applications such as Office 365. I constantly talked with customers to be sure what we built met the requirements of the organizations we served.

Principal Product Marketing Manager

Dell

Responsible for product marketing management of AppAssure. I create messaging that ladders up to our Dell Data Protection portfolio. I drive the marketing launch activities for releases, creating content and managing work across cross-functional teams. I designed and continue to execute a content marketing/thought leadership program called Backup.U.

Inktank, Inc.

Instructional strategy for Ceph training and certification. Instructional design and development of technical courses about the Ceph Unified Storage system for internal readiness and external hands-on training.

Director of Training and Certification

Responsible for using social media tools to build internal and external storage community for Dell Storage (PowerVault, DX, EqualLogic, Compellent).

Storage Evangelist and Community Manager

Developed overarching social media policies for the EMC Proven Professional certification program.

Senior Program Manager, Social Media

Designed and developed technical training in support of the Proven Professional Curriculum.

Senior Technical Education Specialist

*Summary*
• Over 10 years’ experience as a global and fractional product marketing manager for global technology companies (up to 120K employees) as well as and startups. 
• Over the last 5 years leading Digital Sunshine Solutions, generated over 150 blog posts, 26 case studies, and a range of messaging documents, launch plans, white papers, product datasheets, and solution briefs.
• Bootstrapped quarterly cross-company “Think Tanks” to create strong feedback loops between executives, product, marketing, and engineering teams.
• Created technical content and improved product positioning using sales and customer feedback. Served as the voice of the customer for enterprise clients exploring SaaS products.
• Planned, researched, and developed over twenty podcast episodes covering AI and infrastructure over two years. 

The experience on my resume is definitely not traditional! But because there is a string connecting it all, I bring a unique blend of technical expertise and creative marketing strategy to the table. With over a decade of experience working with industry leaders like EMC, Dell, and VMware, I’ve honed an in-depth understanding of the challenges IT executives face—and more importantly, how to solve them. However, since I come from a sysadmin/operator audience, I easily craft messaging that resonates and builds trust with them too.

Founding and leading Digital Sunshine Solutions for five years is one of the most fulfilling and proudest milestones of my career. Over the last five years, our team executed six product launches, developed over 150 blog posts, 26 case studies, and countless white papers, solution briefs, and product datasheets. And our work drove real impact. One of our clients saw a 150% growth in their social media presence!

I’m passionate about innovation and collaboration, particularly in areas like artificial intelligence and infrastructure technology. I want to connect the dots between complex products and the human stories they power. I believe there is infinite power in connecting everyone, inside and outside of an organization. 

If you're interested in telling the story of how your product turns customers in the hero of their own journey, let's talk!

taplio

The Battle

Jon Emminizer

Gina Rosenthal

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?