Jon Emminizer

Inverta

Inverta is a boutique B2B marketing consulting firm that focuses on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice.

Inverta's areas of focus include:
- Account Based Marketing (ABM)
- Demand Generation Assessments and Roadmaps
- Campaign strategy and planning
- Lead Management
- Martech advisory
- CMO/Chief of Staff Advisory
- Reporting, insights, and analytics

Strategic Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Spear Marketing Group

Led the Business Development team to develop impactful B2B Marketing strategies for new clients, contributing 7-figures annually to new business sales.

-	Strategic consulting for dozens of clients and hundreds of prospects each year, across a range of B2B Marketing disciplines: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing
-	Devising strategies for engaging and converting target accounts across market segments:  Enterprise, Mid-Market, SMB
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Establishing and developing partnerships with leading marketing technology companies, including: HubSpot, Marketo (Adobe), Pardot, 6sense, Demandbase, Uberflip, Drift, Bombora, RevAI, Sendoso, SalesLoft
-	Unlocking new opportunity pipeline channels
-	Driving growth & velocity within existing channels


Spear Marketing Group is a full-service marketing agency specializing in demand generation, lead management, and ROI-based marketing. Spear helps B2B companies generate, nurture, and convert leads to revenue using a holistic approach that incorporates strategic expertise, creative flair, and a deep understanding of marketing technology.

Vice President Of Business Development

-      Developed new marketing & sales motions to drive sustained increase in opportunity pipeline & revenue sourced from inbound, outbound, and strategic partnerships
-	Full sales cycle management from prospecting to close, onboarding 30+ new clients per year, contributing 7-figures annually to new business sales
-	Helped new clients to develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation, customer marketing

Director, Business Development

-      Led Spear’s content marketing initiatives, writing core pieces of content including ‘The Pragmatic Guide to Account-based Marketing (ABM) Success’
-	Managed and optimized Marketo instance
-	Developed sales & marketing processes for better alignment
-	Full sales cycle management from prospecting to close, onboarding 15+ new clients per year, contributing over $500,000 annually to new business sales
-	Helped new clients develop strategies for: Demand generation, product marketing, field marketing, ABM (Account-based Marketing), lead generation, lead nurturing, content marketing, PPC, marketing automation

Sales & Marketing Manager

Yeti LLC

Head of Marketing — Led strategy & execution for all marketing initiatives, including:

- Brand Awareness
- Demand Creation
- Marketing Ops (Marketo)
- Lead Nurturing / Email Marketing
- Lead Generation / Paid Advertising
- Content Marketing & Social Media
- Placed Articles (TechCrunch, Entrepreneur, VentureBeat, and over a dozen others)
- PR 
- Messaging Narratives & Copywriting
- SEO
- Sales Enablement / Sales Cadences (SalesLoft)
- Analytics & Reporting

Yeti collaborates with industry leaders to design, develop, and ship the products that shape the future. Leaders from industries such as robotics, IoT hardware development, virtual reality experiences, data science analytics, and community building applications partner with Yeti to define and solve problems. Our team designs, prototypes, and builds effective solutions, elegantly delivered through an iterative process that continuously evolves the product.

Marketing Director

First Marketing hire — quickly developed foundational components (audience insights, messaging narratives, content, systems, data, channels, sales alignment) for brand & demand marketing.

Marketing Manager

- Crafted, launched, and optimized dozens of B2B demand generation programs for clients and for Spear.

- Managed Spear's Marketo instance, and several client instances of Marketo.

Online Marketing Manager

- Built brand awareness & drove demand for Spear & clients via organic social & paid social.

- Developed scalable reporting infrastructure for above programs.

Social Media & Analytics Manager

Buyerlink

- Led MerchantCircle business operations and product management.

- Drove redesign effort spanning 100 million webpages. Optimized for UX, SEO, content gamification, and monetization. In the 3 months after launching, saw a 25% increase in UVs, PVs, and ad revenue.

- Managed MerchantCircle's ad network, which has an inventory of over 80 million ad impressions per month.

MerchantCircle.com has over 100 million pages, 10 million unique visitors per month, 1.6 million member merchants, and over 25 million unique business listings. It is a top destination site that connects local consumers with local business owners to solve everyday problems. 

Buyerlink (formerly known as Reply!) is a leading online marketing platform & digital media publisher that is committed to helping large brands, publishers & small businesses reach & engage with local consumers at scale.

Lead Product Manager

- Managed all data reporting & analytics for MerchantCircle.

- Financial reporting, ad network performance metrics, user engagement KPIs, SEO metrics, and more.

- Extensive experience using Google Analytics, Omniture, and other web analytics tools.

- Quickly grew into managing more & more of the product operations for the company.

- Finalist for the award of "Rising Star" employee at Buyerlink (FKA Reply!) in 2012.

Product Analyst

- Managed all community-related activities for MerchantCircle.com, which has over 1.6 million member merchants, and over 100,000 member consumers.

- Created a completely new reporting system for measuring member satisfaction & engagement. This branched into my next role as the lead business analyst for MerchantCircle.

- Managed all social media marketing (LinkedIn, Facebook, Twitter) for Buyerlink (formerly known as Reply.com), including MerchantCircle and 17 other sub-brands.

Community Manager

The Channel Company

I help clients define a strategy to align content with their buyer’s journey. Also, I write content for each stage. Content includes marketing campaigns, ebooks, white papers, presentations, datasheets, technical briefs, and more.

Clients include leading technology companies like Google Cloud, AWS, Microsoft, Dell Technologies, Equinix, Red Hat, Splunk, and VMware, to name a few.

Sr. Content Strategist and Writer

LAUCHLAN

*Now part of The Channel Company*

Clients include leading technology companies like Google Cloud, AWS, Microsoft, Dell, Equinix, Red Hat, Splunk, and VMware, to name a few. In my role, I help clients define a strategy to align content with their buyer’s journey. Also, I write content for each stage. Content includes marketing campaigns, ebooks, white papers, presentations, datasheets, technical briefs, and more.

Independent Consultant 

I work with companies on marketing strategy, solution messaging, demand gen, and social outreach plans. 

Highlights include: 

-Help create product narrative 
-Evaluate messaging and identify areas of improvement
-Develop sales enablement collateral (presentations, brochures, data sheets, FAQs)
-Develop sales ops workflows, including lead lifecycles and scoring
-Write solution/product nurture campaigns and web copy

Product / Solution Marketing Consultant

Catchpoint

Catchpoint is a B2B SaaS company that provides solutions for digital experience monitoring. They help companies ensure the best digital experiences for both their internal and external customers. My responsibilities included:

-Translating technical capabilities into business benefits
-Partner closely with product, demand generation, sales, and technical services to drive alignment across the organization
-Defining go-to-market messaging to differentiate the SaaS platform
-Communicating the value proposition of the Catchpoint platform to the sales team
-Plan the launch of new products and releases, managing the cross-functional implementation of the plan
-Tell the company story through the development of creative assets and marketing collateral
-Represent Catchpoint at industry events

Product Marketing Manager

Akkadian Labs

Akkadian Labs is a B2B software company selling through the Cisco VAR channel and specializing in enterprise IT solutions. As the head of marketing, I was able to direct work across a variety of activities. 

-Write software case studies, infosheets, blog articles, video scripts, battle cards, and infographics for software products
-Leverage and execute the following strategies: email campaigns, SEM, webinars, social media, advertising, trade show and event sponsorships, content marketing, and press releases
-Build and maintain media library specifically for the sales team
-Market and host client and partner webinars

Strategies include:
-Email marketing
-Blog content creation and curation
-Website SEO 
-Event sponsorship & attendance
-Video creation 
-Webinar content creation & hosting
-Social media advertising targeting, SEO, and social selling

Head of Marketing

Rene Rofe Lingerie

Rene Rofe is a fashion company producing garments for the world's best-known intimate apparel brands.

-Utilized social media knowledge to design digital assets for cross-channel and email campaigns                         for fashion brand’s launch
-Created digital images for new fashion brand’s website to align with marketing strategy
-Worked closely with design team to create on-trend prints for women’s intimate apparel for major retailers

Web apps and software used:
-Adobe Creative Suite
-Hightail (formerly YouSendIt)
-Basecamp
-MailChimp
-DropBox
-Microsoft Excel

Digital Graphics Designer

Independent Consultant

-Developed PR plan and press kit
-Wrote news articles and press releases 
-Served as PR chair on two local non-profit boards
-Represented organizations at area events
-Planned and staffed quarterly social events 
-Utilized MailChimp to create, send and tweet monthly newsletter

PR and Marketing Strategist

Precision Metalforming Association Educational Foundation

Precision Metalforming Association (PMA) is an international trade association for the metalforming industry with hundreds of companies as members. 

-Managed all marketing for PMA Educational Foundation and several association districts
-Worked directly with the member company's c-level representatives
-Created marketing strategy for many events and products
-Wrote content and used content management systems for web updates, e-blasts and newsletters to implement strategy
-Developed schedule of events and curated content for events
-Wrote emails and phone pitches to recruit attendees and speakers
-Attended events and trade shows as foundation spokesperson
-Developed a social media plan and managed Twitter handles
-Met with members of Congress to advocate for technical education

Program Coordinator

CLS Facility Services

CLS is an electrical and HVAC management firm for national retail chains. CLS manages relationships with vendors across North America.

-Increased contracted work completion from 70% to 98%
-Wrote sales pitches to recruit contractors through cold calls and networking
-Negotiated contractors’ hourly rates to meet profit margins
-Fostered relationships with CLS contractors and clients through customer service

Contracts Administrator

I'm a B2B content strategist, writer, and marketing consultant with 10+ years of experience in the high-tech and software/SaaS space. 

My specialty is helping companies build messaging and a foundational narrative they can implement across go-to-market initiatives. I’ve been able to help companies in the high-tech and software/SaaS business define target audiences, build stronger messaging, and deliver that message through appropriate demand-gen channels—and turn it into a repeatable process.

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Jon Emminizer

Amy Thacker

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