Jon Derkits

Color More Lines

Chief Commercial Officer (CCO)

The Master Agency

Partner

AUXO eCommerce

Founder

Forum Brands

VP of Brand Growth

Director of Brand Growth

Amazon

In this role, I was part builder, part operator, and part general manager, responsible for setting the strategic direction for my product family and executing against it by coordinating with internal stakeholders and partnering with third-party merchants.

Key responsibilities included:
-Account Management / Merchant Success
-Business Development
-Customer Experience
-Merchant Recruiting
-Operations
-P&L Ownership
-Program Management (Certified Refurbished, Seller Fulfilled Prime, Voice of the Seller, Warranties)
-Strategic Planning
-Subject Matter Expert (Customer Trust & Fraud Prevention, FBA Operations)

Head of 3P Marketplace, Consumer Electronics

Senior Category Manager, 3P Consumer Electronics

KPMG US

In this invite-only, Center of Excellence (COE) role for top technical members of the Economic and Valuation Services practice, I worked side-by-side with the most senior Partners in the firm to parse complicated tax issues and provide technical support to customer-facing teams on large and complex projects.

Key responsibilities included:
-Research & Thought Leadership
-Learning & Talent Development 
-Knowledge Management 
-Technical & Economic Support for Complex Engagements

Manager, Washington National Tax

In this customer-facing role, I served as a trusted adviser for multinational enterprises in a variety of industries including Diversified Industrials, Financial Services, Food, Drink & Consumer Goods, and Healthcare. I managed a portfolio of 10+ accounts, and exceeded my annual revenue targets by 200%+ for 3 consecutive years (top revenue producer for 2 of 3 years). My customers were CXO/VP/Director level executives, and this role required that I translate complicated tax issues into operational considerations to help my customers make trade-offs between risk, tax savings, and long term sustainability.

Key responsibilities included:
-Account Management & Customer Success
-Business Development & Strategy
-People & Project Management
-Sales

Manager, Economic and Valuation Services

Senior Associate, Economic and Valuation Services

Associate, Economic and Valuation Services

Gaming Laboratories International

Technical Administrator

University of North Carolina at Chapel Hill

Undergraduate Teaching Assistant, Department of Economics

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Hi, I'm Jon and I'm a builder. 

Over the course of my 15-year career in management consulting and technology companies, I've built teams, I've built processes, I've built products, and I've built businesses (the 10-figure kind). I'm at my best when I'm in a role with scope and significance, and my superpower is consistency.

Some things I'm GOOD at include dealing with ambiguity and making good decisions in fast-paced, uncertain environments. Some things I'm *GREAT* at include obsessing over customers and developing my people.

Follow me here on LinkedIn if you want to hear my thoughts on Amazon, building great teams, or the current state of Chicago sports.

* * * * *

CLIFTON STRENGTHS
Harmony, Achiever, Learner, Positivity, Ideation

DOMAIN KNOWLEDGE
eCommerce, Marketplaces/Platforms, Valuation 

FUNCTIONAL SKILLS
Business Performance Measurement, Category Management, Data Analytics, Digital Marketing, Financial Statement Analysis, Lean Six Sigma, P&L Ownership, Strategic Planning, Team Leadership, Written Communication

TECHNICAL SKILLS
Amazon Seller Central, Bloomberg, Capital IQ, Microsoft Office, SQL, Tableau

Jeff Veldhuizen

ModernGrowth

Providing brands with fractional marketing, ecommerce, and go-to-market expertise.

Madhappy - 06/23 - 11/23: As interim CMO, created a modern-day Gen Z consumer funnel  - inspiration, exploration, community and loyalty.

Boosted Commerce

Boosted Commerce specializes in acquiring and growing third-party ecommerce businesses on Shopify and Amazon.

• Reported to the President, led and managed the Home & Wellness and Beauty CPG businesses delivering +24% on overall flat business.
• Improved cashflow by strategically reorganizing the team, reducing excess inventory and overhead.
• Grew EBITDA by 26% by expanding the brands into new channels, launching TikTok to drive reach and revenue, and optimizing lifecycle marketing with a personalized messaging strategy.

Vice President of Brand Management

Interactive Fitness - Capti (Acquired by Blue Gogi in 2022)

Interactive Fitness had virtual fitness bikes in over 8K gyms, with 3M registered riders across the US and pivoted into a direct-to-consumer model given the pandemic trends, with an updated modern smartbike that competed with Peloton and Zwift targeting the modern fitness family.

•Executed the strategic pivot, created a new brand, DTC experience, and launched it into the market.
•Acquired by Blue Gogi in Jan 2022.

Chief Executive Officer

Zwift

Zwift is an online cycling game and training platform that enables users to ride, train, and compete in a virtual world. We created an entirely new category of sport - virtual cycling.

Global Vice President of Ecommerce and Marketplace

Nike

Promoted to lead a team of 15, orchestrating the omnichannel direct-to-consumer strategy and go-to-market plans for NIKEiD, NikeSB, and Hurley brands. 

•Introduced a personalized customer experience strategy with omnichannel CRM and loyalty programs, leading to a +25% increase in mobile sales, doubled order values and items per purchase, and improved repeat customer rate from 65% to 70%.
• Increased NIKEiD.com revenue by 22% by offering lower prices, faster delivery (from 4 weeks to 7 days), and implementing a comprehensive marketing strategy.
• Boosted NikeSB revenue by 55% by making Nike.com the go-to online spot for skateboarders with top products and relevant content for mobile users.
• Expanded Hurley brand to Nike.com to capitalize on boardshort trends, resulting in a 53% sales increase.
• Led an AR social media campaign that let users access a special sneaker collaboration via an app, achieving a complete sell-out of the 'Momofuku' Dunk sneaker.

Sr. Director / GM, NIKEiD | NikeSB | Hurley

Based on Nike+ Fuelband and NFL successes, I was selected to own product marketing and merchandising for Nike's largest store, Nike.com to simplify the customer experience.

• By putting the consumer at the center of the strategy, we collapsed 75 sites into one; convinced the brand teams to work together along one consumer journey, inspiring consumers on the path to purchase, resulting in doubling conversion from 2% to over 4%.
• Developed a global playbook for seasonal digital product marketing and site merchandising, aligning the company around a common language and best practices rooted in customer segmentation.

Digital Merchandising Director, North America, DTC

Executed go-to-market plans for ambitious product launches like the Nike+ Fuelband, a wristband that tracked activity and gamified fitness through competition and community exceeding forecasts and the NFL partnership by beating the NFL at their own game - speed to market.

Sr. Global Digital Brand Manager, DTC

Created Nike's first programmatic marketing strategy to scale the business while maintaining brand principles, yielding 150% ROAS improvements. Channels accounted for 45% of the total Nike.com revenue.

Digital Marketing Manager

Best Buy

Created multi-channel marketing strategies for BBY.ca, where I learned the value of multi-touch attribution and RFM in the world of digital. 
Introduced “Early Bird Offer” using dayparting, geotargeting, and rich media to double conversion.

Grew TV's, Laptops and MP3 players to be 50% of ecom leaning into consumer insights and product marketing. Launched and scaled Bestbuy.ca to deliver $85M in 18 months earning fastest digital growth award in 2005 by Etailer.

Ecommerce Merchant

TBWA\Worldwide

Developed integrated marketing campaigns for Adidas, Nissan, and the British Columbia Government.

Account Manager

PepsiCo

Increased Gatorade awareness for 1M athletes across 150 events from NBA’s Hoop it Up to Youth Hockey.

Experiential Marketing - Gatorade

Customer-obsessed digital and marketing executive with GM experience. Proven expertise in e-commerce, performance and brand marketing, creative development, CRM, loyalty, merchandising, product management, innovation, and analytics. A track record of leading large P&Ls, driving rapid growth, and building high-performance teams across multiple businesses. Also an experienced investor and advisor to growth-stage consumer and tech ventures.

Outside of the boardroom, my passion lies outdoors. Once a competitive snowboarder, I can be found in the mountains, on my bike, or in the ocean.

Expertise:
‣Omnichannel Retail
‣Global Marketing
‣Go-to-market
‣Community Building
‣CPG
‣Consumer Electronics
‣Sporting Goods
‣Apparel & Footwear
‣Category Creation
‣Business Model Innovation

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