Jon Derkits

BEST@AMAZON NEWSLETTER --> https://bestatamazon.ck.page/

QUICK CHAT --> https://tidycal.com/jonderkits/quick-chat
AMAZON COACHING & ADVISORY --> https://tidycal.com/jonderkits/amazon-coaching-and-advisory

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Hi, I'm Jon and I'm a builder. 

Over the course of my 15-year career in management consulting and technology companies, I've built teams, I've built processes, I've built products, and I've built businesses (the 10-figure kind). I'm at my best when I'm in a role with scope and significance, and my superpower is consistency.

Some things I'm GOOD at include dealing with ambiguity and making good decisions in fast-paced, uncertain environments. Some things I'm *GREAT* at include obsessing over customers and developing my people.

Follow me here on LinkedIn if you want to hear my thoughts on Amazon, building great teams, or the current state of Chicago sports.

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CLIFTON STRENGTHS
Harmony, Achiever, Learner, Positivity, Ideation

DOMAIN KNOWLEDGE
eCommerce, Marketplaces/Platforms, Valuation 

FUNCTIONAL SKILLS
Business Performance Measurement, Category Management, Data Analytics, Digital Marketing, Financial Statement Analysis, Lean Six Sigma, P&L Ownership, Strategic Planning, Team Leadership, Written Communication

TECHNICAL SKILLS
Amazon Seller Central, Bloomberg, Capital IQ, Microsoft Office, SQL, Tableau

Chief Commercial Officer (CCO)

One common trait among true “A” players 👇


Regardless of whatever bar or standard you set for them, their *internal* standard for themselves will always be higher.

This type of intrinsic drive and pressure doesn’t come without costs though (see: Four Burners Theory).

So make sure that you proactively take care of these folks, and look out for the whole person; not just the work part.

Buying & Building eCommerce Agencies | Ex-Amazon

I woke up at 5am today to listen to the recording of Amazon's Q4 2025 earnings call, so that you don't have to. Here are the 4 most important takeaways: 👇 

1) CAPEX is exploding to $200B in 2026(!)

This is Amazon's all-in bet on AI dominance, and they are prioritizing data centers, custom chips, and infrastructure.

🔑 Quote: "We expect to invest about $200 billion in capital expenditures across Amazon, but predominantly in AWS, because we have very high demand. Customers really want AWS for core and AI workloads. And we are monetizing capacity as fast as we can install it."

2) AWS is roaring back with 24% growth, reclaiming its cloud throne amid AI frenzy. 

Hitting a $142B run rate, it's accelerating at its fastest rate in 13 quarters, and it's being driven by migrations, custom silicon like Trainium, and a $244B backlog.

🔑 Quote: "AWS growth continued to accelerate to 24%, the fastest we've seen in thirteen quarters. Up $2.6 billion quarter over quarter and nearly $7 billion year over year. AWS is now a $142 billion annualized run rate business."

3) Advertising hit $21.3B with 23% growth, becoming one of Amazon's biggest profit engines. 

The growth here was fueled by Prime Video expansion and AI-driven targeting, where Amazon continues to make investments. 

🔑 Quote:  "Our ads team is also innovating with AI. We recently announced our ads agent, which lets brands use AI to create and optimize campaigns at scale, implement effective campaign targeting, and quickly create actionable insights. And our creative agent lets advertisers research, brainstorm, and generate full funnel ad campaigns from concept to completion using conversational guidance in Amazon's retail data transforming what was a weeks long process into just hours."

4) Customers are rapidly adopting Rufus.

Nearly 300M customers have used Rufus in the past year. And, in 2025, Rufus generated $10B in incremental GMV.
 
🔑 Quote: "Our Agentic AI shopping assistant, Rufus, is rapidly expanding. Customers who used Rufus are about 60% more likely to complete a purchase."

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#amazon
#aws
#amazonads

In case you haven't been following the social zeitgeist and internet discourse...

Yesterday, Claude pre-released its Super Bowl ad set, which took a BIG swing at AI companies that plan to monetize through ads (*cough* OpenAI *cough*).

The ads were...kinda funny. 

Even Sam Altman lol'ed at them. But, then went on to intellectualize and defend OpenAI's decision.

And there are internet warriors on both sides, arguing in support of Claude's ads or arguing in support of OpenAI's decision to monetize through ads. 

But, while the professional marketers, media intellectuals, and AI evangelists debate whether the ads were good or bad, right or wrong, pretty or ugly, I can't help but notice...

The average person: 
1) Likes them
2) Likes them enough to tell their friends

There's a lesson in there somewhere, if you're a marketer.

What if the key to disrupting a stale $100 billion category just came down to...

...Innovative packaging

I don't know if that is true in every category, or at all.

But, as a consumer, I love seeing brands differentiate with their packaging.

Superhost on AirBnB with 5 stars in a highly sought after lake town in Maine
https://airbnb.com/h/buccimaine

Vacation Rental Owner

Stay Hungry Digital

Stay Hungry Digital is a craft consultancy with a focus on brand growth within the Amazon marketplace. We work with a book of amazing clients of all sizes in a variety of categories.  Our team is made up of super fun and wicked smart Amazon strategists from other digital marketing agencies and/or channel managers who have worked in-house for global brands. We pride ourselves on being viewed as an extension of our clients’ teams and we like to have fun while working together.

VP of Partnerships & Business Development

Gembra Health LLC

Freeze Dry Operations & Marketing

Quiverr

Amazon Channel Manager

Quiksilver

US Marketplace Manager

Tinuiti

CPC Strategy was co-founded by former eCommerce executives who sought to provide order out of the chaos that is retail search management. Equipped with insider knowledge and an affinity for the challenges eCommerce retailers face day in and day out, CPC Strategy delivers a focused, suite of data-driven digital marketing solutions.

Amazon Channel Analyst

LivingSocial

Marketing Consultant

District Manager- Small Business Consultant

Grand Circle Corporation

Traveler Support & Sales

Blue Hills Brewery, Canton, MA

Account Manager

Jared Bucci is the founder and Chief Amazon Strategist at Stay Hungry Digital. Stay Hungry is a sales channel management company helping brands sell their products on the Amazon Marketplace. Prior to Stay Hungry Digital, Jared was the U.S. Marketplace Manager at Quiksilver, increasing sales on both the vendor and 3p sides of the business. Before his time at Quiksilver, he was an Amazon Channel Analyst at CPC Strategy, a reputable SEM Agency in San Diego. As one of the first  team members, he helped grow the Amazon Sales Acceleration Program to 75+ clients while establishing policies and procedures within the department.

Jared specializes in Amazon Marketplace Management and has worked with various sellers to successfully launch hundreds of new products in addition to preserving the brand equity for existing brands on the Marketplace.

Jared enjoys a work-life balance with traveling, adventures with his dog, biking, hiking, and hanging by the beach or the mountains, all while equipped with his GoPro camera.

Feel free to reach out at any time by email or by phone:
Jared@StayHungryDigital.com
781.844.7976

Jared Bucci

Looking to hire to hire a Junior Level Amazon Sales Channel Manager. 

Although the position is remote, the candidate MUST reside in the americas.

All others will be ignored 

Starting Salary: $65K 

DM me with your resume and tell me what excites you about growing brands on Amazon

Increasing Brand Equity & Visibility on Amazon

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