Jon Derkits

BEST@AMAZON NEWSLETTER --> https://bestatamazon.ck.page/

QUICK CHAT --> https://tidycal.com/jonderkits/quick-chat
AMAZON COACHING & ADVISORY --> https://tidycal.com/jonderkits/amazon-coaching-and-advisory

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Hi, I'm Jon and I'm a builder. 

Over the course of my 15-year career in management consulting and technology companies, I've built teams, I've built processes, I've built products, and I've built businesses (the 10-figure kind). I'm at my best when I'm in a role with scope and significance, and my superpower is consistency.

Some things I'm GOOD at include dealing with ambiguity and making good decisions in fast-paced, uncertain environments. Some things I'm *GREAT* at include obsessing over customers and developing my people.

Follow me here on LinkedIn if you want to hear my thoughts on Amazon, building great teams, or the current state of Chicago sports.

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CLIFTON STRENGTHS
Harmony, Achiever, Learner, Positivity, Ideation

DOMAIN KNOWLEDGE
eCommerce, Marketplaces/Platforms, Valuation 

FUNCTIONAL SKILLS
Business Performance Measurement, Category Management, Data Analytics, Digital Marketing, Financial Statement Analysis, Lean Six Sigma, P&L Ownership, Strategic Planning, Team Leadership, Written Communication

TECHNICAL SKILLS
Amazon Seller Central, Bloomberg, Capital IQ, Microsoft Office, SQL, Tableau

Chief Commercial Officer (CCO)

One common trait among true “A” players 👇


Regardless of whatever bar or standard you set for them, their *internal* standard for themselves will always be higher.

This type of intrinsic drive and pressure doesn’t come without costs though (see: Four Burners Theory).

So make sure that you proactively take care of these folks, and look out for the whole person; not just the work part.

Buying & Building eCommerce Agencies | Ex-Amazon

I woke up at 5am today to listen to the recording of Amazon's Q4 2025 earnings call, so that you don't have to. Here are the 4 most important takeaways: 👇 

1) CAPEX is exploding to $200B in 2026(!)

This is Amazon's all-in bet on AI dominance, and they are prioritizing data centers, custom chips, and infrastructure.

🔑 Quote: "We expect to invest about $200 billion in capital expenditures across Amazon, but predominantly in AWS, because we have very high demand. Customers really want AWS for core and AI workloads. And we are monetizing capacity as fast as we can install it."

2) AWS is roaring back with 24% growth, reclaiming its cloud throne amid AI frenzy. 

Hitting a $142B run rate, it's accelerating at its fastest rate in 13 quarters, and it's being driven by migrations, custom silicon like Trainium, and a $244B backlog.

🔑 Quote: "AWS growth continued to accelerate to 24%, the fastest we've seen in thirteen quarters. Up $2.6 billion quarter over quarter and nearly $7 billion year over year. AWS is now a $142 billion annualized run rate business."

3) Advertising hit $21.3B with 23% growth, becoming one of Amazon's biggest profit engines. 

The growth here was fueled by Prime Video expansion and AI-driven targeting, where Amazon continues to make investments. 

🔑 Quote:  "Our ads team is also innovating with AI. We recently announced our ads agent, which lets brands use AI to create and optimize campaigns at scale, implement effective campaign targeting, and quickly create actionable insights. And our creative agent lets advertisers research, brainstorm, and generate full funnel ad campaigns from concept to completion using conversational guidance in Amazon's retail data transforming what was a weeks long process into just hours."

4) Customers are rapidly adopting Rufus.

Nearly 300M customers have used Rufus in the past year. And, in 2025, Rufus generated $10B in incremental GMV.
 
🔑 Quote: "Our Agentic AI shopping assistant, Rufus, is rapidly expanding. Customers who used Rufus are about 60% more likely to complete a purchase."

***
#amazon
#aws
#amazonads

In case you haven't been following the social zeitgeist and internet discourse...

Yesterday, Claude pre-released its Super Bowl ad set, which took a BIG swing at AI companies that plan to monetize through ads (*cough* OpenAI *cough*).

The ads were...kinda funny. 

Even Sam Altman lol'ed at them. But, then went on to intellectualize and defend OpenAI's decision.

And there are internet warriors on both sides, arguing in support of Claude's ads or arguing in support of OpenAI's decision to monetize through ads. 

But, while the professional marketers, media intellectuals, and AI evangelists debate whether the ads were good or bad, right or wrong, pretty or ugly, I can't help but notice...

The average person: 
1) Likes them
2) Likes them enough to tell their friends

There's a lesson in there somewhere, if you're a marketer.

What if the key to disrupting a stale $100 billion category just came down to...

...Innovative packaging

I don't know if that is true in every category, or at all.

But, as a consumer, I love seeing brands differentiate with their packaging.

Zelevate 

As Portfolio Manager at Zelevate, I manage a diverse range of Amazon brands, from startups to 7-figure sellers. I combine data-driven insights and end-to-end Amazon strategy to drive growth and profitability for each brand.


Key Responsibilities:

1/ Seller & Vendor Central Management >> Lead strategies for catalog optimization, PPC performance, and content, enhancing brand visibility and conversions across Seller Central and Vendor Central accounts.

2/ Vendor Central Expertise >> Manage purchase orders, negotiate cost structures, and design promotional strategies to scale vendor growth and improve margins.

3/ Full-Funnel Optimization >> Implement top-to-bottom Amazon strategies, driving awareness and conversions with a cohesive approach across the entire customer journey.

4/ Performance Optimization >> Use advanced data analysis and machine learning to continuously refine PPC strategies, reducing ACoS and maximizing ROI.

5/ Client Collaboration >> Lead weekly calls with clients to review performance, share insights, and discuss future strategies and POAs for ongoing growth.

Portfolio Manager

At Zelevate, I manage a diverse portfolio of Amazon brands, from new launches to established seven-figure sellers. I lead A to Z brand management, optimizing everything from catalog and PPC to content, driving growth and profitability.

Key Responsibilities:

1/ Amazon Seller & Vendor Central >> Oversee and optimize product listings, PPC campaigns, and content across multiple categories, ensuring brands perform at their best.

2/ Vendor Central Expertise >> Manage vendor relationships, handling POs, cost negotiations, and promotional strategies to drive scale and profitability.

3/ Data-Driven Optimization >> Apply proven strategies to improve sales, reduce ACOS, and increase ROI by refining catalog structure and content.

Amazon Brand Manager

Upwork

Amazon PPC & FBA Expert

Sevenstar Marketing

As an Amazon PPC Team Leader, I'm leading the team of 4 PPC Managers overviewing all the PPC and SEO operations, contributing to the growth and success of the multi-seven-figure brand that has a presence in overall EU markets.

🔷 Scaled a Brand from Annual 6-figures to 7-figures revenue, 200% GROWTH!
🔷 Drove 100% YOY (Year Over Year) growth in 2023 compared to 2022
🔷 Crafting Advanced PPC Strategies for Scaling products
🔷 Scaled a Brand from 5-Figures MRR to 6-Figures MRR in Just 30 Days!
🔷 Drove 100% YOY (Year Over Year) growth in 2024 compared to 2023
🔷 Revamped the Brand's identity be redesigning Product's images, EBC, Brand Story and Storefront.
🔷 Overviewing and Leading PPC for Multi-Seven figure Brand selling across all European and Canada markets.

PPC Team Lead

As an Amazon PPC Manager, I've had the privilege of working in dynamic and competitive e-commerce environments, contributing to the growth and success of several brands.

🔷Creating Advanced PPC Strategies
🔷Creating New Campaigns for Increased Visibility
🔷Handling Day-to-Day PPC Operations
🔷Optimizing Campaigns for Improved Performance
🔷Managing PPC for Multi 7 Brand across various European marketplaces like Germany, Spain and UK
🔷PPC Bulk Optimization Using Bulk Sheets

Throughout my time as an Amazon PPC Manager, I never stopped striving for greatness. I engaged myself in the complex world of Amazon PPC, developing cutting-edge tactics and overseeing campaigns for clients of all sizes.

Amazon PPC Manager

Vines Commerce

As an Amazon PPC Manager, I've had the privilege of working in dynamic and competitive e-commerce environments, contributing to the growth and success of several brands.

🔷Handling Day-to-Day PPC Operations
🔷Creating Advanced PPC Strategies
🔷Creating New Campaigns for Increased Visibility
🔷Optimizing Campaigns for Improved Performance
🔷Managing PPC for 6, 7, and 8-Figure Brands
🔷PPC Bulk Optimization Using Bulk Sheets

My tenure as an Amazon PPC Manager was marked by a relentless pursuit of excellence. From crafting innovative strategies to managing campaigns for brands of all sizes, I immersed myself in the intricate world of Amazon PPC.

Amazon PPC Specialist

Kiddimoto

🔶 Managed 6-figure Kid Sports Brand's PPC in Europe and US
🔶Created PPC Strategies for products to scale 
🔶Managed day-to-day PPC operations
🔶Created and optimized campaigns for better results
🔶Managed Stock Inventory 
🔶Created and optimized Listings to improve SEO
🔶Conducted deep competitor analysis

Drove 100%+ YOY Growth for Multi 7 figure Brand for 2 years in a row 📈 | Scaling Amazon Brands to the Moon 🚀 | 💰$8M+ Generated Across 20+ Brands on Amazon | Wanna Scale YOUR BRAND❓ >> DM Now!!

𝑳𝒆𝒕 𝒎𝒆 𝒕𝒆𝒍𝒍 𝒚𝒐𝒖 𝒂𝒏 𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕𝒊𝒏𝒈 𝒇𝒂𝒄𝒕 . . .👀

𝐎𝐯𝐞𝐫 𝟕𝟓% 𝐎𝐟 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐍𝐞𝐯𝐞𝐫 𝐕𝐢𝐬𝐢𝐭 𝐭𝐡𝐞 𝟐𝐧𝐝 𝐏𝐚𝐠𝐞 𝐨𝐟 𝐀𝐦𝐚𝐳𝐨𝐧 ⚠️

Shocking Right? 😱

Are you 𝙎𝙩𝙧𝙪𝙜𝙜𝙡𝙞𝙣𝙜 𝙩𝙤 𝘽𝙤𝙤𝙨𝙩 𝙎𝙖𝙡𝙚𝙨 𝙤𝙣 𝘼𝙢𝙖𝙯𝙤𝙣?

Let's Fix That! 🔥

Here is how ....👇
.
.
.
Look no further! I'm your trusted Amazon PPC Expert, and I'm here to help you conquer the marketplace.


𝐖𝐡𝐲 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐌𝐞?

𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭 𝐒𝐚𝐮𝐜𝐞 🌟

1️⃣ 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗚𝘂𝗿𝘂
Think of me as your Amazon Sherlock Holmes. I dig deep to uncover high-converting keywords and market trends that your competitors might overlook.

2️⃣ 𝗦𝗘𝗢 𝗦𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿𝘀
I optimize your Amazon listings with precision. From titles to bullet points, I ensure your product shines in search results, attracting organic and paid traffic alike.

3️⃣ 𝗣𝗣𝗖 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗪𝗵𝗶𝘀𝗽𝗲𝗿𝗲𝗿
I'm not just about creating PPC campaigns; I'm about crafting strategies that win. I audit your existing campaigns, identify hidden opportunities, and revamp them for maximum ROI. My obsession? Your profitability.

4️⃣ 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗡𝗼𝘁 𝗚𝘂𝗲𝘀𝘀𝘄𝗼𝗿𝗸
I don't do guesswork. I deploy advanced PPC strategies tailored to your unique business needs. Expect smarter bidding, A/B testing, and data-driven decisions that take your brand to new heights.

5️⃣ 𝗦𝗮𝗹𝗲𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗮𝘁𝗮𝗹𝘆𝘀𝘁
My mission is simple—boost your sales. I optimize your ad spend, improve click-through rates, and optimize conversions. Brace yourself for consistent, exponential growth.

6️⃣ 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗥𝗲𝘀𝘂𝗹𝘁𝘀
I eat data for breakfast. My analytics skills turn numbers into insights, and insights into action. You'll always know where every advertising dollar is going and why.


🔒 𝟭𝟬𝟬% 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲
Your satisfaction is non-negotiable. I'm not happy unless you are. It's that simple.

🤝 𝗟𝗲𝘁'𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁
Your success is my obsession. Let's chat about your goals, challenges, and how I can be your secret weapon for Amazon domination.

Let's make your brand the next Amazon success story!


📩 Don't hesitate to get in touch because Your competitors won't wait, so why should you?

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