Research Talent Hub

Our strategic HIRING SOLUTIONS will help you start a project, find mid-to-senior talent, craft a succession planning strategy, or scope the market for a new executive/non-executive appointment. 

We offer ON-DEMAND hires, EXECUTIVE SEARCH solutions, or PROJECT STYLE assignments (including bespoke Intelligence Studies i.e. Compensation & Benefits or Competitor Insights/Market Mapping). 

We tailor each project to specific requirements and adapt our rigorous Search Methodology accordingly.

We work in close collaboration with hand-picked clients to attract TOP TALENT, ensuring growth, team retention, and a competitive advantage. 

Our sweet spot includes market research agencies, innovation and cultural insights boutiques, transformational (brand-led) growth or innovation consultancies, ESG strategy firms, and emerging, fast-scaling res-tech start-ups and scale-ups (AI-powered insights platforms).

🟡 If you would like to discuss our search methodology and successfully completed assignments in more detail, please book a 30-minute video call with Joanna --> https://calendly.com/research-talent-hub/30min.

🟠 Some of the critical searches we successfully completed include:

• Strategic Insights Manager / Director
• Senior Researcher 
• VP Global Head of Research 
• CEO
• Director of Data & Intelligence 
• Head of Behavioural Strategy 
• Social Insights Manager / Director
• Research Manager 
• Strategy Director
• Research Director
• Head of Research (Insight Department)
• Commercial Director
• Head of Cultural Insights
• Associate Research Director
• Head of AI Innovation
• Advanced Analytics Head
• Cultural Insights Director
• VP Behavioural Insights
• Customer Success Manager

Talent Search Partners to Market Research, Innovation/Growth Strategy & Res-Tech Agency Founders/MDs

Career Coaching Hub

💗 I'm delighted to extend a special invitation for a COMPLIMENTARY Career Consulting or Career Coaching workshop. 

This exclusive package includes a 60-minute session following an initial 30-minute Discovery Call, totalling 90 minutes of personalised guidance, to a select group of candidates who commit to working EXCLUSIVELY with me through Research Talent Hub. Please ping me to find out more! 💗

What's the main difference between Career COACHING and Career CONSULTING?

Imagine you are learning how to ride a bicycle. 🚲

A Career Consultant would ride a bike for a while and give you 'How to Manual', aka a successful Job-Hunting strategy or tactics for writing a winning CV, LinkedIn Optimisation or how to wing that Interview!

A Transformational Career Coach would get you on the bicycle and walk alongside you, guiding you through the process until you feel confident enough to ride on your own!

CAREER CONSULTING might be better for you if you need to achieve your career goals quickly and with minimum fuss. I use various career consulting services that give you the tools for success.

CAREER COACHING is your longer-term investment to achieve your career goals. I will guide and inspire you so you can kick start achieving more of your personal and professional goals.

Transformational Career Coach 

Lipton Fleming (now Source)

Launched, developed and successfully run Market Research Agency focused recruitment practice at Lipton Fleming building on personal, long-established clients and candidates’ relationships in the market research industry.

Helped to plan and manage the careers of many talented qualitative and quantitative researchers and insight/social media intelligence & research operations professionals at all levels. 

I've met a lot of amazing and inspiring people in the industry. Thank you for allowing me to help you achieve your long-term goals: your success represents my success as a market research recruiter.

Made a lot of market research/insight/brand consultancies and media owners genuinely happy. I introduced amazing talent to their teams (I am very proud of this)! We've worked closely together to achieve it though (you have to) and had some great appointments as a result.

Market Research & Insight - Managing Consultant

Boyce Recruitment

Established and run a highly successful Market Research/Consumer Insight division to broaden Boyce Recruitment offering in the market place. 

I have successfully placed market research & insight professionals at all levels from Graduate Trainee to Managing Director into a broad range of consultancies, client companies and agencies in Research/Insight/Consultancy or Field/Operations/Data Processing positions. 

Provided market & career consultancy to clients and candidates within the market research/insight/analytics industry including market/salary/competitors assessment briefings and CV & Interview Surgery meetings.

Networked at various industry related events including Research Conferences or MRS Members evenings.

Developed a detailed knowledge of market research and market research recruitment issues through appropriate reading, seminars, networking events and practical experience.

Senior Market Research & Insight Consultant

Harrods

As Harrods Executive Management Trainee I was fortunate enough to work across different teams and participated in their structured post-graduate retail study programme. I enjoyed learning new skills and continuously adapting to the needs of diverse teams. I received an on-going training across different areas of the business including Recruitment & HR, Marketing, Sales, Seasonal Events & Project Management. 

Some of the things I’ve accomplished: 

Worked in Recruitment & HR division, gaining experience in interviewing techniques including Competency Based Interviewing. Learned HR policies & procedures including Discipline & Grievance, Sickness, Maternity & Absence and Equal Opportunities etc.

Undertook an independent project investigating the opportunities for marketing Whitehall’s beauty rooms. Analysed managers’ approach to acquisition & retention, financial performance, the appeal of rooms and competition. Recommendations included innovative concepts aimed at promoting beauty rooms.

Executive Management Trainee (Graduate Trainee Scheme)

I am not just a recruiter; I am a strategic partner, the antipode to your hiring headaches in the market research, insights, res-tech, innovation or ESG strategy, and brand-led growth consulting sectors. 

Proudly partnering with some of the world's most innovative companies, I specialise in CRITICAL, CONFIDENTIAL and CHALLENGING HIRES that drive progress in research, transformational business strategy, and innovation.

If you had to work on a 'no win, no fee' basis, the quality of your work would probably be poor.

Research Director, Consultancy Partner, Managing Director, Founder — whatever you do for a living, you and your team provide your clients with expertise so they don't need to do it themselves. You respond to their needs and deliver projects professionally. And you are held responsible for that service.

Recruitment is often not like that.

To be fair, a no-win-no-fee approach CAN work in recruitment - for relatively straightforward, low-level hires, your 'doers' in the team if you want it fast, and there is less at stake for a bad hire. 

But for strategic, high-level, senior, confidential or niche hires with fee generation or management - you need to approach it as you would do any professional project. You need to trust a skilled expert who will plan your project, deliver it and be accountable to you throughout the entire process. 

Also, it helps that I have over 15 years of knowledge and experience in strategic talent acquisition and career consulting/coaching in market research & insights, innovation strategy, brand growth strategy consulting, and increasingly in AI-led Insights Platforms & ESG strategy (and many highly inspirational, long-term partners!). You will be in safe hands. 

🟠 RESEARCH TALENT HUB 🟠

Our strategic HIRING SOLUTIONS will help you start a project, find mid-to-senior talent, craft a succession planning strategy, or scope the market for a new executive/non-executive appointment. 

We offer ON-DEMAND hires, EXECUTIVE SEARCH solutions, or PROJECT STYLE assignments (including bespoke Intelligence Studies i.e. Compensation & Benefits or Competitor Insights/Market Mapping). 

We tailor each project to specific requirements and adapt our rigorous Search Methodology accordingly.

We work in close collaboration with hand-picked clients to attract TOP TALENT, ensuring growth, team retention, and a competitive advantage. 

🟡 If you would like to discuss our methodology and successfully completed assignments in more detail, please book a 30-minute video call with Joanna --> https://calendly.com/research-talent-hub/30min.

Joanna Byerley

Truth Consulting

My role is to lead the Truth team and make sure we do great work with our amazing clients. I handle everything from budgeting and leading sales and marketing to overseeing operations from start to finish. But most importantly, I build trust and support my team. Truth is integral to Instinctif Partners, a global communications and reputation management consultancy with offices in Europe, Africa & The Middle East. As part of the Instinctif Partners Exco leadership team, my focus is on making sure that, Truth - insights, and strategy is bang in the middle of everything we do.

Managing Director

Crowd DNA

This role involves end-to-end responsibility for the performance of Crowd DNA's London, New York and Amsterdam operations - from the work we win to how we deliver commercial advantage, through to developing long term strategic partnerships with our clients. I work closely with our CEO, developing the business including growth drivers, and the brand globally including on how we add value to the Strat7 group and our sister agencies. Team capabilities within my remit are (and it has to be said, I manage the nicest and smartest insight and strategy team there is !!): trends, brand strategy, qualitative and quantitative research, unstructured data, semiotics, KIN and experts, innovation, UX research, design, videography and editorial. Our teams in New York, Sydney, Singapore, London and Amsterdam work closely together with each other, as well as with our KIN network and our partners in 60+ markets.

Group Managing Director 

This role involves end-to-end responsibility for the performance of Crowd DNA's London and Amsterdam operations - from the work we win to how we deliver commercial advantage to brands through long term strategic partnerships with our clients. This includes: ultimate responsibility for 34 of the best and nicest team members in insights and strategy there is: making sure the businesses and teams are set up to deliver on our aims when it comes to our values, team wellbeing, growth and profits. Team capabilities within my remit are: trends, brand strategy, qualitative and quantitative research, unstructured data, semiotics, KIN and experts, innovation, UX research, design, videography and editorial. Our London and Amsterdam teams work closely together with each other, as well as with our other offices in Singapore, Sydney, New York and our partners in 60+ markets.

Managing Director London and Amsterdam 

This role involves end-to-end responsibility for the performance of Crowd DNA Limited - from the work we win to how we deliver commercial advantage to brands. This includes: ultimate responsibility for 32 of the best and nicest team members in insights and strategy: making sure the business/team is set up to deliver on our aims when it comes to our values, growth and profits.

Managing Director London

This role involved heading up the insight & innovation function at Crowd DNA. I managed a team of 19 outstanding insights (qual & quant), trends analysts, strategists, UX researchers, designers, film makers and copy writers, all incredibly talented in delivering commercial advantage to our clients. My role - to make sure the team could keep develop their passion for insight and innovation while growing in their roles and in life.

Head of insight and innovation

I managed a team of 8 qual researchers, trend analysts and brand strategists. My job - to make sure the team were happy, enjoying their work and kept learning and growing their skill set so that all Crowd DNA projects delivered commercial advantage to our clients.

Director (qual, trends and innovation)

Open University

My PhD is about the development and practices of participatory journalism through social media in international broadcasting, and the implications these have for democratic debate amongst local, national and regional communities in Africa and African diasporas.

Methodology: social media analysis using Facebook analytics and sysomos, and expert interviews and ethnographic research at the BBC World Service. 

PhD supervisors: Dr Parvati Raghuram and Dr Giles Mohan 

http://www.open.ac.uk/socialsciences/main/about-the-faculty/departments/geography/postgraduate/profiles/matilda-andersson.php

PhD Candidate

Tink

Projects as strategic Insights consultant

Research consultant for a major international music label Warner Music Group where I carried out analysis of quantitative surveys in four different European markets for six different artists/groups. I also moderated focus groups and presented insights on artist appreciation amongst core and potential fans contributing to talent management, as well as the marketing strategy for album launches and back catalogue sales.

Research consultant for a tech start up including analysing and presenting a study into football fandom. My main contribution was to firm up the target consumer profile and to inform the pricing and bundle strategy for the proposed service.

Owner/Founder/Freelancer/Contractor

BBC Studios

I had the responsibility to drive future innovation of factual programmes to meet content gaps in BBC Worldwide’s Science, History and Documentary programme slate.
The role required me to stimulate ideas and then to test the viability of new TV concepts through research, trends and insights whilst serving multiple clients within BBC Production and Independent Production companies.
My work directly contributed to the development of new factual programmes, a new tonality to science programmes and more factual dramas being produced.

Senior Planner/ Content Strategy

I was the main audience Insights contact for the BBC Worldwide Content Division with the responsibility to provide research support for planned and ad hoc research needs for drama, factual, music and kids TV as well as digital propositions, using quall and quant audience research.
I supported strategic decisions for the whole BBC Worldwide content and production division including to the highest level of management at BBC Worldwide.
I also supported BBC’s international production offices in their international expansion strategy including drawing insights from international TV ratings and other int. data sources including deep dives in to different international markets.  
Amongst other achievements my work contributed to the innovation an expansion of international TV formats, the revival of back catalogue brands, and a successful pitch for more funding for Natural History programmes.

Insight Manager/Content Strategy

Lodestar Communication AB

Lodestar was founded in 2007 by Matilda Andersson and Nanna Åkerlund. They shared a vision to use their skills in media and marketing to work towards sustainable development in business and in society. Lodestar is the meeting hub of strategic minds, creative design and production that encourages a more ethical business environment.

Amongst other projects as a Director for Lodestar I carried out qualitative research for companies within the Swedish Fashion Industry investigating consumer attitudes towards Sustainable Fashion. 
I also won a contract to consult on the redesign and editorial strategy of BBC World Service eight key Internet sites. This included providing the analysis and writing eight reports presented to the BBC World Service management board. 
I moderated focus groups and provided insight for clients including LRF Sweden and Eniro.
Lodestar grew from nothing to being a respectable new agency with a client list including: Filippa K, Eniro, Academic Recruitment, LRF, Ahlens and BBC World Service in just two years.

Co-Founder/Director

Open University and BBC World Service

The role included research in to Diaspora audiences at the BBC World Service for an academic project funded by the ASRC. 
Methodology: BBC WS in house research, web analytics and interviews with BBC WS staff
My role also included managing one research assistant.  
As a result of my research I managed to publish two co-authored academic papers in renowned academic journals.
I also managed a multi-country qual and quant research project looking in to word of mouth on behalf of BBC World Service and BBC World. .

Research Manager 

BBC World Service

I was responsible for digital media research and insights for all 32 BBC World Service language sites.
My role involved managing strategic multimedia research projects (both qualitative and quantitative) with budgets of up to £250,000.
I myself developed and set up the first Online Appreciation Measure for BBC World Service websites.
My work as a digital insights analyst contributed amongst other achievement to the doubling of traffic to two of the key BBC World Service websites, a new digital strategy for vernacular international news and a more insights based approach to digital audiences.

Senior Insight Analyst Digital Media

LIKE Network for professional women

Co-founder and president of the LIKE network.

President of LIKE London

I was responsible for all the analysis and writing of the New Media Performance Report presented at the most senior level (BBC New Media Board). 
I carried out all the performance reporting for the whole of BBC New Media, which included bbc.co.uk, Interactive TV (BBCI 24/7), mobile (WAP), IPTV, Video on Demand trials and broadband usage.

New Media Research Executive

- exec board member since January 2024
- group managing director since January 2021
- owner of a narrow boat since October 2020
- managing director since March 2018
- PhD since March 2017  
- leader of research, strategic and creative teams since 2015
- mother since 2013 
- planner and strategist since 2010
- published academic since 2010 
- public speaker since 2007 
- aspiring trapeze artist since 2006
- insights professional since 2005
- a Londoner since Jan 4 2000
- Swedish diving (Tom Daley style) champion since 1996

I am a highly experienced and effective market insight and strategic planning professional with over fifteen years’ experience in senior roles including running an agency, managing teams and client accounts. I have senior level expertise across all aspects of insight, planning and strategic practices in the UK and internationally, including establishing and running my own research agency in Sweden and now managing Crowd DNA's global teams in London, Amsterdam and New York. 

Core specialisms: Creative and Strategic Planning, Leadership, Research, Strategy, UX, Innovation, Television, Radio, Digital Media, Music and Social Media.

taplio

The Battle

Joanna Byerley

Dr Matilda Andersson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?