Unlock APAC

Unlock is a UK & Hong Kong based company which helps innovative consumer electronics accessory brands launch, or expand, in EMEA & APAC regions. We have worked with some of the world's most recognisable accessory brands to help them lay world class foundations. Key areas of expertise lie in creating and executing a strategy for both regions. We appoint the best distribution partners, secure retail placements in the right channels and underpin this with a smart approach to Amazon and online. We support our clients with advice on packaging, compliance, certifications, pricing, contracts and logistics. Put simply, we are a smart alternative to hiring your own team and can help accelerate your journey in EMEA & APAC.

Founder & Director

Sphero

Responsible for all retail/online/education sales in the APAC region.

Sales Director APAC

Channel Facilities APAC Ltd.

Channel Facilities APAC is a sales consulting and brand expansion company helping you to break through the distribution clutter and deliver results that shape your reputation, build your brand and move your business.

Our team is composed of brand architects who are skilled in building effective business strategies for both emerging and established brands within the Asia-Pacific market. Our passion is geared towards the launch of products that are innovative and/or design focused.

We also believe that the definition of success resides in people and partnership, which is why we’ve built up for 5+ years some long relationships with well-respected distribution and premium retail partners in order to bring a careful attention on your brand expansion.

We are located in Hong Kong that we think to be the perfect hub-city in Asia-Pacific to help you achieve your business growth objectives and become a world-class brand.

Channel Facilities APAC becomes your remote partner in Asia-Pacific managing your brand expansion from bottom to top at a controlled pace.

Founder and Managing Director

Business, Product and Sales Consulting

Provide a broad variety of consultancy services via recognised expertise and experience in Business, Product and Sales management
•	Introduction and launching of new brands and product lines into the APAC market
•	Development of business plans, commercial strategies and brand awareness
•	Sales, operations, administration, key account and customer relationship management

Business Consultant

Native Union

• Strategically planned the geographical layout of the brand distribution in APAC and implemented the relevant successful strategies for achieving set sales targets through existing and new channel distributors.

• Directed the collaborative Sales & Marketing and Product Development, annual and long-range brand planning cycle.

• Developed & implemented consumer communications strategies across the APAC region in collaboration with brand principals.

Head of Sales - Asia Pacific / Middle East

• Launched and successfully distributed Native Union brand in 14 International Markets: France, Belgium, Spain, Turkey, Greece, Thailand, Malaysia, Philippines, Australia, Indonesia, Singapore, Japan, Mainland China and South Korea.

• Achieved a total turnover of 3 Million USD in 2011 and 5 million in 2012.

• Managed and built strong relationships with distributors and premium retailers in the industry through business trips and attendance to international trade shows.

• Established the brand positioning among a diverse network covering IT, CE, Telco, Design, Gift and Fashion channels.

Business Development Manager

Aimer Group

• Supervised the implementation of new Aimer stores in Saudi Arabia, Singapore and Hong Kong.

• Participated to the creation of a new membership program for clients of the brand in abroad markets.

• Identified and liaised with other lingerie brands to offer them ‘ODM’ services and production facilities.

🌟 Crafting Success at the Intersection of Passion and Expertise 🌟

Bonjour! I'm AJ, a dynamic and driven professional with a passport full of experiences and a heart set on making waves in the world of business. Originally hailing from the picturesque landscapes of France, I've found my current home and hustle in the vibrant metropolis of Hong Kong.

My journey has been a tapestry woven with threads of innovation, quality, and technology, influenced profoundly by the titans of industry I've had the privilege to work alongside. With over a decade of diverse experiences under my belt, I've navigated the intricate landscapes of Consumer Electronics, Toys, Education, Design, and Fashion, leaving a trail of success in my wake.

What sets me apart? It's not just about the titles or accolades—it's about the relentless pursuit of excellence. Armed with a robust skill set encompassing sales, marketing, product lifecycle management, and supply chain expertise, I thrive on immersing myself in every facet of a business to drive unparalleled success.

But beyond the boardrooms and sales pitches, I'm a staunch believer in the power of storytelling—the heartbeat of brand building. I place great emphasis on cultivating genuine, sustainable relationships founded on trust and integrity, because I understand that true success is built on a foundation of authenticity.

When I'm not charting the course for business triumphs, you'll find me embracing the great outdoors, whether it's pounding the pavement on a morning run, conquering mountain trails, or pushing my limits in fitness training. And let's not forget my wanderlust—my passion for travel not only fuels my adventurous spirit but also enriches my global perspective, seamlessly aligning with my professional pursuits.

So, why wait? Let's connect and explore the boundless opportunities to collaborate and co-create success together in the Asia-Pacific region. Whether you're a fellow trailblazer or a kindred spirit, I'm here to turn visions into victories. To contact me, you can drop me a DM or email me on aurelien@unlock-apac.com.

Aurelien Joly

TimeToFly

Time to Fly is your partner in taking your brand to new heights in the Asia-Pacific region.

Specializing in crafting tailormade solutions for brands, we work closely together with your team to define a strategic plan that seamlessly guide your business venture in the Far East.

Beyond Consultancy we are your active partners on the ground, assisting you in executing the strategies we develop. With two decades of expertise and a proven track record in brand building, retail, distribution and sales, coupled with our deep understanding of local markets and language proficiency, we are here to elevate your brand.

Welcome to partnership that transcends boundaries - It is Time to Fly

Owner

XD Design

Head of Sales

XD Design is a fast-growing scale-up that was founded in 2016 under the wing of its mother company Xindao. We focus on designing, producing, and selling “Smart everyday travel wear for a better journey”. Our high-tech backpacks are sold worldwide via our own web shop and agent and retailer network. You likely have seen these amazing products on the back of young professionals in transit and people exploring the globe. Our products contain the latest anti-theft and smart features. XD Designs products are designed and developed in-house, are made from sustainable materials, save water, and are patented. The head office of XD Design is located in Rijswijk, the Netherlands with a design office in Shanghai and a worldwide presence via our strong retailer network.

Sales Manager APAC

Xindao 

Xindao is a well established supplier of promotional & retail gifts since 1986. We serve over 4000 promotional distributors throughout Europe. Xindao has also developed its own retail brand XD-design that is currently sold in over 65 countries worldwide, the most well-known product is the Bobby Anti-Theft Backpack line. With a strong presence in China we are able to remain in the forefront of the industry developments. Working with Xindao is working with a partner that knows all the ins and outs of the business, both on the Chinese as the European side. The name has many meanings in Chinese; the meaning of ‘New Direction’ expresses best our philosophy: build our business based on new ideas and through long term relations with our customers and suppliers. Xindao is a Dutch company, and its headquarters is based in Rijswijk (The Netherlands). Furthermore Xindao has own offices in Scandinavia, UK, Germany, France, Spain, Italy, Shanghai and the USA.

Commercial Manager APAC 

Azuma Engineering Shanghai

Engineering and consulting company in the maritime industry. My responsibilities consisted of:
- managing 40+ key accounts 
- Business development for the APAC region 
- being direct link between technical team and the client
- commercial operation of the office in Shanghai

Commercial Manager

MK Illumination Global 

Founded in 1996, MK Illumination has earned a worldwide reputation for being exceptional creators and suppliers of conceptual festive lighting for all occasions. The company is a competent, innovative and reliable partner with a wealth of in-depth knowledge in this specialized area of business. In keeping with its philosophy of being a regional company with a global reach, MK Illumination maintains 36 independently run subsidiaries, allowing each business to benefit from local knowledge, customs and networking. The company provides a comprehensive service in three main areas: Leisure, Public Spaces and Retail Real Estate.

My work scope consisted of managing all the incoming projects, for the Shanghai office of MK Illumination:
- pitching projects to clients 
- supporting in the design phase 
- executing the project 
- after-sales to the clients 

Although being a small team we managed to work with some big & well-known brands in the Chinese retail real estate industry. With my help our team managed to develop some innovative and eye-catching creations in Shanghai, Beijing and other cities in China.

Project and Sales Manager 

During this graduation internship I got the opportunity to work in a very international team under the direct supervision of a GCM within the CSI team of DHL's energy sector. The GCM was responsible for several customers on the European and African continent. My role in this operation was to collect more in-depth information about existing and new clients in the fastest growing economies of Africa.

Market Research Intern (CSI) Energy Sector

MK Illumination Global

The first six weeks of my internship were at the global head offices of MK Illumination in Innsbruck Austria. MK Illumination is the leading company in professional festivity lighting (e.a. christmas ligthing) and runs subsidiaries in 28 different countries. Major part of the production takes place in China and therefor one of their offices is also located in Shenzhen China. My task during these 7 months was to do research on market-expansion. Besides six weeks in Innsbruck, I have worked under the supervision of the branch office manager in Shenzhen PRC for 5 months as well.

Market Research Internship

Time to Fly is your partner in taking your brand to new heights in the Asia-Pacific region.

Specializing in crafting tailormade solutions for brands, we work closely together with your team to define a strategic plan that seamlessly guides your business venture in the Far East.

Beyond Consultancy we are your active partners on the ground, assisting you in executing the strategies we develop. With two decades of expertise and a proven track record in brand building, retail, distribution and sales, coupled with our deep understanding of local markets and language proficiency, we are here to elevate your brand.

Welcome to partnership that transcends boundaries - It is Time to Fly

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The Battle

Aurelien Joly

Yannick van Eijkel

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