🌟 Crafting Success at the Intersection of Passion and Expertise 🌟

Bonjour! I'm AJ, a dynamic and driven professional with a passport full of experiences and a heart set on making waves in the world of business. Originally hailing from the picturesque landscapes of France, I've found my current home and hustle in the vibrant metropolis of Hong Kong.

My journey has been a tapestry woven with threads of innovation, quality, and technology, influenced profoundly by the titans of industry I've had the privilege to work alongside. With over a decade of diverse experiences under my belt, I've navigated the intricate landscapes of Consumer Electronics, Toys, Education, Design, and Fashion, leaving a trail of success in my wake.

What sets me apart? It's not just about the titles or accolades—it's about the relentless pursuit of excellence. Armed with a robust skill set encompassing sales, marketing, product lifecycle management, and supply chain expertise, I thrive on immersing myself in every facet of a business to drive unparalleled success.

But beyond the boardrooms and sales pitches, I'm a staunch believer in the power of storytelling—the heartbeat of brand building. I place great emphasis on cultivating genuine, sustainable relationships founded on trust and integrity, because I understand that true success is built on a foundation of authenticity.

When I'm not charting the course for business triumphs, you'll find me embracing the great outdoors, whether it's pounding the pavement on a morning run, conquering mountain trails, or pushing my limits in fitness training. And let's not forget my wanderlust—my passion for travel not only fuels my adventurous spirit but also enriches my global perspective, seamlessly aligning with my professional pursuits.

So, why wait? Let's connect and explore the boundless opportunities to collaborate and co-create success together in the Asia-Pacific region. Whether you're a fellow trailblazer or a kindred spirit, I'm here to turn visions into victories. To contact me, you can drop me a DM or email me on aurelien@unlock-apac.com.

Aurelien Joly

Ranieri Agency

Group Managing Director

➢ Acquired by Ranieri in Nov 2017, Pietro fully manages wildcard (a 22 person CE agency based in Dusselldorf and Munich) as part of the Ranieri agency. 

➢ Pietro overseas all finance, BD, growth and integration with the bigger Ranieri group. 


➢ The MD of wildcard reports directly to Pietro alongside all the other agency MD’s according to a KPI system set out by Pietro that includes finance KPI’s, HR KPI’s and growth KPI’s. Pietro is currently rebranding wildcard to Ranieri DE.

Executive Director

➢ Acquired by Ranieri in May 2017, Pietro fully manages Reflexion Publique (a 12 person CE agency based in Paris) as part of the Ranieri agency. 

➢Pietro overseas all finance, BD, growth and integration with the bigger Ranieri group. 

➢The MD of Reflexion reports directly to Pietro alongside all the other agency MD’s according to a KPI system set out by Pietro that includes finance KPI’s, HR KPI’s and growth KPI’s. 

➢Pietro is currently rebranding Reflexion to Ranieri FR.

Ranieri has been at the forefront of consumer technology and lifestyle communications since 2002. It specialises in media relations, social media, influencer campaigns, content creation, sponsorship, Amazon services and paid advertising for some of the world’s leading consumer technology and challenger brands. Ranieri as an agency is going from strength to strength, its growing revenue, profitability, client size, services and geography.

➢ Grew Ranieri to a £5m turnover multi-service and multi-geography specialist consumer technology integrated communications agency.

➢ Listened to clients and the market trends, and reshaped Ranieri from being a traditional PR-focussed agency to a modern media, social, content, influencer, sponsorship, Amazon services and paid agency.

➢ Guided teams to win accounts and build relationships. Delivered more longevity with clients and competed with larger European agencies.

➢ Cultivated in-depth industry knowledge and built a network of international contacts in hundreds of brands globally.

Managing Director

Slingshot Sponsorship

➢ Acquired by Ranieri in Nov 2017, Pietro fully manages Slingshot (a 4 person sponsorship agency based in London) as part of the Ranieri agency. 

➢ Pietro overseas all finance, BD, growth and integration with the bigger Ranieri group. 

➢ The MD of Slingshot reports directly to Pietro alongside all the other agency MD’s according to a KPI system set out by Pietro that includes finance KPI’s, HR KPI’s and growth KPI’s. 

➢ Pietro is currently rebranding Slingshot to Ranieri UK.

CIT PR

AE - AD

Pietro is an entrepreneurial, integrated communications (media, social, influencer, content, sponsorship and paid) expert who has founded, grown and sold businesses. 
Over the past 20+ years, he has developed an in-depth knowledge of the consumer electronics, B2B technology and gaming industry from brands, to channel, to marketing, with a specialism in integrated communications. Pietro blends leadership skills with deep integrated communications expertise to build reputations, develop executive teams, and grow revenues. 
 Pietro has worked with blue-chip brands, advised and implemented agency growth plans and integrated communications strategies for all sizes of companies across a range of industries. 
Originally employed by a start-up technology PR agency, Communicating IT, the agency grew impressively with retained clients including Macromedia, Epson, LaCie, Extensis, Kodak, Connectix. At this juncture, Pietro had developed a sound international contact base, attending international shows including Apple Expo in Paris, Macworld in San Francisco to name a few. 
In 2002, Pietro set up Ranieri Public Relations Ltd (Ranieri Agency) that has since become one of the core Pan-European PR and Social Media agencies in the consumer electronics, B2B Technology and gaming industry. Year on year growth + acquisition, has seen an impressive portfolio of long-standing clients grow including; Harman Kardon, Canon, Bosch, Miele, JBL, AKG, Nvidia, Tencent, Royole, Sharp, Celebrity eSports, Somfy, Marshall, Asus, BMW, PUBG, to name a few.


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Aurelien Joly

Pietro Ranieri

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