Unlock APAC

Unlock is a UK & Hong Kong based company which helps innovative consumer electronics accessory brands launch, or expand, in EMEA & APAC regions. We have worked with some of the world's most recognisable accessory brands to help them lay world class foundations. Key areas of expertise lie in creating and executing a strategy for both regions. We appoint the best distribution partners, secure retail placements in the right channels and underpin this with a smart approach to Amazon and online. We support our clients with advice on packaging, compliance, certifications, pricing, contracts and logistics. Put simply, we are a smart alternative to hiring your own team and can help accelerate your journey in EMEA & APAC.

Founder & Director

Sphero

Responsible for all retail/online/education sales in the APAC region.

Sales Director APAC

Channel Facilities APAC Ltd.

Channel Facilities APAC is a sales consulting and brand expansion company helping you to break through the distribution clutter and deliver results that shape your reputation, build your brand and move your business.

Our team is composed of brand architects who are skilled in building effective business strategies for both emerging and established brands within the Asia-Pacific market. Our passion is geared towards the launch of products that are innovative and/or design focused.

We also believe that the definition of success resides in people and partnership, which is why we’ve built up for 5+ years some long relationships with well-respected distribution and premium retail partners in order to bring a careful attention on your brand expansion.

We are located in Hong Kong that we think to be the perfect hub-city in Asia-Pacific to help you achieve your business growth objectives and become a world-class brand.

Channel Facilities APAC becomes your remote partner in Asia-Pacific managing your brand expansion from bottom to top at a controlled pace.

Founder and Managing Director

Business, Product and Sales Consulting

Provide a broad variety of consultancy services via recognised expertise and experience in Business, Product and Sales management
•	Introduction and launching of new brands and product lines into the APAC market
•	Development of business plans, commercial strategies and brand awareness
•	Sales, operations, administration, key account and customer relationship management

Business Consultant

Native Union

• Strategically planned the geographical layout of the brand distribution in APAC and implemented the relevant successful strategies for achieving set sales targets through existing and new channel distributors.

• Directed the collaborative Sales & Marketing and Product Development, annual and long-range brand planning cycle.

• Developed & implemented consumer communications strategies across the APAC region in collaboration with brand principals.

Head of Sales - Asia Pacific / Middle East

• Launched and successfully distributed Native Union brand in 14 International Markets: France, Belgium, Spain, Turkey, Greece, Thailand, Malaysia, Philippines, Australia, Indonesia, Singapore, Japan, Mainland China and South Korea.

• Achieved a total turnover of 3 Million USD in 2011 and 5 million in 2012.

• Managed and built strong relationships with distributors and premium retailers in the industry through business trips and attendance to international trade shows.

• Established the brand positioning among a diverse network covering IT, CE, Telco, Design, Gift and Fashion channels.

Business Development Manager

Aimer Group

• Supervised the implementation of new Aimer stores in Saudi Arabia, Singapore and Hong Kong.

• Participated to the creation of a new membership program for clients of the brand in abroad markets.

• Identified and liaised with other lingerie brands to offer them ‘ODM’ services and production facilities.

🌟 Crafting Success at the Intersection of Passion and Expertise 🌟

Bonjour! I'm AJ, a dynamic and driven professional with a passport full of experiences and a heart set on making waves in the world of business. Originally hailing from the picturesque landscapes of France, I've found my current home and hustle in the vibrant metropolis of Hong Kong.

My journey has been a tapestry woven with threads of innovation, quality, and technology, influenced profoundly by the titans of industry I've had the privilege to work alongside. With over a decade of diverse experiences under my belt, I've navigated the intricate landscapes of Consumer Electronics, Toys, Education, Design, and Fashion, leaving a trail of success in my wake.

What sets me apart? It's not just about the titles or accolades—it's about the relentless pursuit of excellence. Armed with a robust skill set encompassing sales, marketing, product lifecycle management, and supply chain expertise, I thrive on immersing myself in every facet of a business to drive unparalleled success.

But beyond the boardrooms and sales pitches, I'm a staunch believer in the power of storytelling—the heartbeat of brand building. I place great emphasis on cultivating genuine, sustainable relationships founded on trust and integrity, because I understand that true success is built on a foundation of authenticity.

When I'm not charting the course for business triumphs, you'll find me embracing the great outdoors, whether it's pounding the pavement on a morning run, conquering mountain trails, or pushing my limits in fitness training. And let's not forget my wanderlust—my passion for travel not only fuels my adventurous spirit but also enriches my global perspective, seamlessly aligning with my professional pursuits.

So, why wait? Let's connect and explore the boundless opportunities to collaborate and co-create success together in the Asia-Pacific region. Whether you're a fellow trailblazer or a kindred spirit, I'm here to turn visions into victories. To contact me, you can drop me a DM or email me on aurelien@unlock-apac.com.

Aurelien Joly

Pete Moores

PBM Consulting Ltd

Operating at the intersection of cutting-edge science, business ventures and funding to help research-intensive organisations solve problems, make decisions, and win funding. 
* - In today's meeting-saturated, fire-fighting, business world, do you find there's no time for the strategic, step-change projects, vital to future success?
* - Are you involved in endless Zoom meetings that are not creating momentum on key initiatives?  
* - Do you know you need to focus on the future, but can't free up the time in the present?
Think differently, open up to new ways of working, and help your team, division, or organisation move forward on what's important. Whether it's a new product or service to be launched, a new team to be focused, or a new business opportunity to embrace, let PBM Consulting work with you to get the most out of your team and realise your future goals!

Chief Problem Solver

The AREOPA Group

Regional Manager

100%Open

At 100%Open we help organisations create new products and services by connecting them to the best people, ideas and technologies in the world. In a nutshell, we help the suits collaborate with the sneakers. This is open innovation and we believe it’s more efficient, creative and faster than innovating on your own.

100%Open Associate

Nomadic Minds

Providing mentorship to high-growth technology ventures in Eastern Europe and Northern Africa, in partnership with the European Bank for Reconstruction and Development (ERBD).
Nomadic Minds support startups from emerging ecosystems: With our network of 300+ mentors who have collectively raised over $4B, employed 10k+ people, and created $30B+ in company value, we skyrocket the growth of startups.

Business Mentor

Singapore University of Social Sciences (SUSS)

Delivering the Intellectual Property (IP) and Innovation Management course for Master's degree students in Singapore - helping to get innovations out of the laboratory and into the market

Associate Professor

Oxentia

Oxentia is Oxford’s Global Innovation Consultancy, helping to bring new ideas to life. A specialist technology commercialisation and innovation consultancy, Oxentia works with technology startups, governments and development agencies, multinationals and SMEs, universities and research institutes in over 70 countries.
•	Responsible for the development and implementation of a commercial strategy, including content marketing to increase level of awareness and volume of inbound leads in key client groups; industry, universities, and government.
•	Leading a Commercial team of three sales and marketing specialists, embedding a culture of business development throughout the whole company and the processes and systems needed to increase volume and quality of bids and proposals.
•	Delivery of high-value consulting projects for global clients including; innovation roadmaps, development of innovation ecosystems, innovation frameworks, and the development of training courses.

Commercial Director

Oxford University Innovation

Support the Head of Isis Enterprise (UK) in leading a successful team of highly qualified and driven Consultants; and play a key part in growing and developing the Isis Enterprise Group through profitable sales and delivery of services and products.

Isis Enterprise, established in 2004, is a division of Isis Innovation Ltd. It offers consulting advice in technology commercialisation and innovation management to clients from the public and private sectors, in the UK and internationally. Last year Isis Enterprise delivered consultancy assignments for clients in more than 30 countries.

Managing Consultant

National Physical Laboratory

Responsible for the growth and development of revenue for the Knowledge Networks and Training divisions at NPL, the UK's National Measurement Institute, a world-leading centre of excellence in developing and applying the most accurate measurement standards, science and technology known to man.

Food Processing Faraday

Director level position within small innovation company, responsible for strategy, business development and marketing

Head of Sales and Marketing

Food Processing Faraday Partnership Ltd

Responsible for business development in the South of the UK, covering 7 Regional Development Agency regions. Developed, won and delivered successful projects worth between £350,000 and £830,000 of between 1-3 years duration, with overall budgetary responsibility for projects and team of Project Managers

If you are involved in developing something genuinely new to the world and your venture:
❓ Risks running out of cash before securing your next funding round
❓ Has reached a growth plateau or isn't gaining enough market traction
❓ Faces investor pressure to generate revenue and reach new markets
❓ Is not generating enough interest from investors

𝗧𝗵𝗲𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗺𝗲 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝗻𝘁𝗼 𝗼𝗻𝗲 𝘄𝗵𝗶𝗰𝗵 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘄𝗶𝗻𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀!

𝗜 𝗵𝗲𝗹𝗽 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝘁𝗼 𝘄𝗶𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗯𝘆:
✅   Creating a compelling, inspiring story that kick-starts marketing
✅   Developing a strategic plan that maximises investment success
✅   Increasing company valuation from a clear go-to-market plan for high-growth markets
✅   Focusing your team on a route-to-revenue strategy to achieve growth
✅   Providing expert specialist support without asking you to give away equity or hand over a percentage of funding secured.

My deep-rooted passion lies in ensuring that science creates more impact in the world. For over two decades, I've worked at the intersection of science, business, and funding, collaborating with innovators in universities, startups, and the public sector across more than 20 countries.

As the driving force behind PBM Consulting Ltd, I utilise this passion to understand and value the unique challenges that innovative companies like yours face. We recognise your need for assistance in generating revenue and securing investment while simultaneously growing the team and developing the technology. We're here to support you on this challenging journey of bringing technology to the market, where failure rates are as high as 9 out of every 10. Our unique approach and expertise make us the ideal partner for your success.

Our track record is a testament to our expertise. Clients who have partnered with us gain clarity on positioning their company's offer to the right markets and investors and 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗳𝗿𝗼𝗺 𝗮 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘀 𝘀𝗲𝗰𝘂𝗿𝗲𝗱 𝗼𝘃𝗲𝗿 £𝟭𝟱𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗼𝗳 𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀. These success stories should inspire confidence and trust in our ability to help you.

To accelerate your company's take-off, book an introductory call at https://meet.pbmconsulting.info/#/customer/15min or take the "Fit to Fly" challenge to identify tangible actions you can take forward at https://fittofly.scoreapp.com/

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The Battle

Aurelien Joly

Pete Moores

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