🌟 Crafting Success at the Intersection of Passion and Expertise 🌟

Bonjour! I'm AJ, a dynamic and driven professional with a passport full of experiences and a heart set on making waves in the world of business. Originally hailing from the picturesque landscapes of France, I've found my current home and hustle in the vibrant metropolis of Hong Kong.

My journey has been a tapestry woven with threads of innovation, quality, and technology, influenced profoundly by the titans of industry I've had the privilege to work alongside. With over a decade of diverse experiences under my belt, I've navigated the intricate landscapes of Consumer Electronics, Toys, Education, Design, and Fashion, leaving a trail of success in my wake.

What sets me apart? It's not just about the titles or accolades—it's about the relentless pursuit of excellence. Armed with a robust skill set encompassing sales, marketing, product lifecycle management, and supply chain expertise, I thrive on immersing myself in every facet of a business to drive unparalleled success.

But beyond the boardrooms and sales pitches, I'm a staunch believer in the power of storytelling—the heartbeat of brand building. I place great emphasis on cultivating genuine, sustainable relationships founded on trust and integrity, because I understand that true success is built on a foundation of authenticity.

When I'm not charting the course for business triumphs, you'll find me embracing the great outdoors, whether it's pounding the pavement on a morning run, conquering mountain trails, or pushing my limits in fitness training. And let's not forget my wanderlust—my passion for travel not only fuels my adventurous spirit but also enriches my global perspective, seamlessly aligning with my professional pursuits.

So, why wait? Let's connect and explore the boundless opportunities to collaborate and co-create success together in the Asia-Pacific region. Whether you're a fellow trailblazer or a kindred spirit, I'm here to turn visions into victories. To contact me, you can drop me a DM or email me on aurelien@unlock-apac.com.

Aurelien Joly

Six years ago, I picked the “perfect” time to relaunch a business… March 2020. 😅

Yesterday marked my 6th anniversary at the head of Unlock APAC — the sales agency I originally founded in 2014, and which I decided to restart and rebrand right before the world pressed pause due to the global pandemic.

Looking back, a lot has changed.
Markets shifted. Supply chains broke. Borders closed. Then reopened.
The company evolved. The structure matured. The ambitions grew.

But the drive? Still as strong as ever. Sky’s the limit.

If I reflect on these past six years, the biggest change in my life wasn’t business-related.

It was the birth of my daughter.

It may sound like a cliché, but she truly is my sunshine — and my daily engine to become a better person, a better father, and a better entrepreneur. Many parents will relate: your “why” suddenly becomes crystal clear. Every decision carries a little more meaning.

The second major milestone was building the right team.

No business grows alone — especially not across a region as diverse and complex as Asia Pacific. I’m incredibly grateful to be surrounded by passionate, driven people who believe in our mission: representing great brands across APAC and helping them grow as high as we can go, together.

Sam Chan, François Lui, Erzhan Zhanuzakov, you are the anchor of this business.
And on this anniversary, I want to say thank you.

We have big ambitions for the years ahead.
Many more milestones to hit.
Plenty of lessons still to learn (hopefully with slightly better timing than 2020).

Here’s to the next big chapters.

And thank you to everyone who has supported, trusted, challenged, or wished me a happy work anniversary along the way — it truly means a lot.

#WorkAnniversary #Entrepreneurship #APAC #Leadership #BusinessGrowth

Founder & Director | Entrepreneur I APAC Market Expansion Specialist | Expert in Consumer Electronics, Tech, Lifestyle & Design | Omni-Channel Growth Strategist

This Chinese New Year, my daughter taught me something I didn’t expect — and it stopped me in my tracks.

We were doing something simple, just spending time together during the holiday, when it suddenly hit me how fast everything is moving. One moment you’re celebrating their first milestones… the next you’re realizing how many have already passed.

Time doesn’t announce itself. It slips by quietly. And even when you know that, you rarely feel the full meaning of it until a random, ordinary moment makes it real.

I was reminded of a perspective I once heard: by the time children are very young, many of their core traits and ways of seeing the world are already forming. Before you know it, they’re halfway through the years they’ll live under your roof. A few birthdays later, most of your total time with them at home is already behind you. Blink again, and they’re nearly grown — thinking independently, building their own lives, needing you less.

It’s a confronting thought. Not because it’s sad — but because it’s true.

And strangely, that realization isn’t heavy… it’s clarifying.

It makes the small moments feel bigger.
It makes distractions feel less important.
It makes you choose presence over pressure.

This week reminded me that time with our kids isn’t something we “have.” It’s something we’re given — in limited supply.

So here’s to noticing it while it’s happening, not after it’s gone.

#Parenthood #Perspective #TimeFlies #ChineseNewYear #CNY2026

Zivix (Jamstik)

Very fortunate to lead an amazingly talented, creative and customer focused team working to add their imprint to the advancement of music education and creative tools for the music industry.  The new Jamstik Studio MIDI Guitar is being widely acclaimed as the best full 24 fret MIDI/Electric Guitar ever created. The Jamstik GT along with the Jamstik software is helping students learn the basics in a fun and creative manner and start their own journey into music creation.  I'm a strong supporter for other innovative companies like Virtual Incision Corporation,  Packet Power and others as they work to create game changing and meaningful solutions in their respective industries.

Cannon Technologies

A long gig where each day people wondered if I was working or just having fun.  Great times, great memories, great people! Created enterprise software (Yukon) and hardware for electric utility automation, including demand response load control switches, smart meters and Cannon/Honeywell smart thermostats and substation automation.  Sold to Cooper, (NYSE CBE) in 2008, to become the core of what is now Eaton (NYSE ETN) EAS, or Energy Automation Solutions Division.

CEO and Founder

Westinghouse Electric Company

Started in the Westinghouse Power Systems Graduate Student program, and spent time in Nuclear and Power Generation, Transmission and Electric Distribution technologies.  Left to follow a passion to build a team to create PC software and hardware to help provide bottom line paybacks for electric utilities.  Applications that helped coin the phrase, Smart Grid.  The industry still has a long way to go on making that phrase a reality!

Central Area Mgr-Utility Automation

I enjoy mentoring, working with and building innovative and creative teams devoted to providing game changing products. At Jamstik our team is creating hardware, software and interfaces to better enable more people to learn and be the best music creators! Visit us at www.jamstik.com for an update on our latest  innovation-the 22 fret Jamstik Classic MIDI Guitar, with traditional headstock and locking tuners. With the same firmware as the Studio MIDI Guitar, they are both being lauded as the best tracking, most responsive MIDI guitar on the market. 

Thanks to all of our employees, customers, resellers, investors and manufacturing partners in making these products a reality. With a steady flow of product from our supply chain, we're looking to add additional resellers this year, so contact us if you'd like to discuss.

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Aurelien Joly

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