To build sustainable business value, you start with the goal, then earn the reputation that makes it possible.

At Reputation Sherpa, we guide CEOs and leadership teams to work backwards from their growth targets to define the reputation they need to achieve them. Then we help make it real.

Clients have attributed nearly half a billion dollars in added business value to this process.
Because when your reputation is clear, every path to growth gets easier:

--> Clients choose you faster
--> Employees stay longer
--> Investors see greater value

Using our CARAT framework (Credibility, Attention, Relatability, Authority, and Trust) we help turn your invisible wins into visible credibility.

Our frameworks are built on more than 15 years of research, psychology, and results across sectors from professional services to tech and infrastructure.

The outcome is a stronger reputation, inside and out, that amplifies your brand, builds stakeholder confidence, and increases the future value of your business.

If you’re ready to start with the goal and build the reputation that gets you there, let’s talk.

For insights on proactive reputation building, or to start a conversation, let's connect.

Jo Kinner

In large bodies of water, there's a depth at which the temperature drops sharply. 

The thermocline. It's an invisible barrier that keeps the warm surface water from mixing with the cold depths below.

A while ago, I came across a piece by John Bull that made sense to me. He described the point at which trust collapses and clients rapidly and unexpectedly leave their service provider. 

He called it the 𝘵𝘳𝘶𝘴𝘵 𝘵𝘩𝘦𝘳𝘮𝘰𝘤𝘭𝘪𝘯𝘦 because the business doesn't see it coming.

In supplier/client relationships, small issues accumulate. 

--> Prices steadily increase with no added value
--> Service quality reduces over time
--> Fewer features cost the same, or more

Clients tolerate individual issues without a change in behaviour (partly due to the hassle of finding an alternative). 

On the surface they appear loyal. Yet trust has eroded underneath. 

Once the thermocline is reached, clients leave rapidly. Leaders often look for the 'final trigger' and aim to reverse it. But trust builds over time, and they find the reversal doesn't restore the client relationship.

What can you do? Just as divers prepare for a change in water temperature and density they can't see coming, business leaders need to know what lurks in the depths of their stakeholders' minds. 

If there's nothing niggling, that's a great outcome. If there is, knowing about it can spare you the pressure (and cost). 

If you'd like to know what's on the minds of 𝘺𝘰𝘶𝘳 key stakeholders, let's connect. I've been helping companies surface stakeholder issues early for 19 years.  

----
I'm Jo from Reputation Sherpa. I help business leaders use reputation as a strategic tool to build long term value in their company and brand.

Take your business further with a higher reputation | We guide you | Founding Partner at Reputation Sherpa

I’ve tried this on behalf of a client and the insights are next level! Plus I know how much time went into building it. Give it a go while the free offer is there.👏👏

I've met a lot of founders who make decisions based on instinct, plus maybe a Google search or a chat with ChatGPT.

There’s a much better way. . .

I’ve been building a suite of AI decision-support tools for startup founders. The first of these is the AI Startup Analyst.

It uses a knowledge base built on more than a decade of work with 2,000 startups, to give founders the kind of insights they'd normally only get from an experienced advisor or investor.

It reviews your website, reads your pitch deck or business plan, analyses the competitive landscape, researches funding activity in your sector, and generates insights that would take an experienced analyst days to come up with.

You won't get this from chatting with your favourite LLM. This deep analysis is shaped by hands-on experience, seeing what works and what doesn’t in real startups.

In 10 minutes, the AI Startup Analyst delivers:
👉 A detailed, fully-referenced PDF report with insights and practical recommendations
👉 An audio version of the report you can listen to on the go, generated using industry-leading text-to-speech models from ElevenLabs.

Amy McDougall, founder of VeriWorth, used the AI Startup Analyst and told me: “This is some of the most practical and grounding startup advice I've received. Blows my mind that this is possible!”

I’m officially launching it today, and giving FREE access to the first TEN founders who want to try it.

If you’d like an AI Startup Analyst report for your company, comment ANALYST or DM me. Connect with me and I’ll DM you a link. 
[UPDATE: I've allocated all the free places. You can still check out the AI Startup Analyst at https://lnkd.in/gFC8NzA2]

#AI #startup #analyst

When times are tough, brand and marketing can take a hit.

Add to this the challenge of our ever-changing world of marketing and you’ve got a complete minefield. It’s easy to neglect the things that bring most value for your brand, both now and in the future, when times are busy and unpredictable.

However, investing in short-term and long-term marketing is by far the most effective way to build and protect your brand for years to come. A robust brand strategy and clear direction for your marketing avoids missteps and missed opportunities. Missed opportunities to connect, engage, sell, recruit, innovate and to grow.  And with that, a potentially significant impact on your business.

There are many reasons why you might need a fresh look at your brand and marketing:

- Are you undergoing change but your brand positioning and marketing don’t reflect this?
- Have you experienced a drop in sales but have no idea why?
- Has your market has changed beyond recognition and you’re not sure where to focus your investment and energy?
- Is engaging your people and getting everyone on the same page a struggle, after rapid expansion or changing recruitment conditions?
- Do you need strategic marketing expertise to support your team and business strategy but can’t afford to hire a senior marketing leader in-house?

If this sounds like you, I can help.

I’m a brand, marketing and communication specialist with 24 years’ experience across the spectrum of marketing and communication in commercial, public and not-for-profit sectors. 

I love supporting B2B and not-for-profit clients with strategic advice and solutions to help their brand grow. I guide Boards, C-suite executives, diverse stakeholders and whole organisations through significant change and opportunity. I equip them with insights and evidence, robust strategies and plans, and a clear direction for their brand – one that supports their business strategy and growth now and into the future.


I offer Strategic Marketing, On Demand. That means you work with me in the way that suits you. Every engagement is flexible and customised. 

This could include:
	- End-to-end strategic project design, development and delivery 
	- Filling your marketing and communication gaps 
	- Strategic advice, 1-1 mentoring and up-skilling. 

Drop me a DM or email if you’d like to learn more about how I can help you.

taplio

The Battle

Jo Kinner

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taplio

The Battle

Jo Kinner

Serena Darling

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jo Kinner's LinkedIn Performance

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