To build sustainable business value, you start with the goal, then earn the reputation that makes it possible.

At Reputation Sherpa, we guide CEOs and leadership teams to work backwards from their growth targets to define the reputation they need to achieve them. Then we help make it real.

Clients have attributed nearly half a billion dollars in added business value to this process.
Because when your reputation is clear, every path to growth gets easier:

--> Clients choose you faster
--> Employees stay longer
--> Investors see greater value

Using our CARAT framework (Credibility, Attention, Relatability, Authority, and Trust) we help turn your invisible wins into visible credibility.

Our frameworks are built on more than 15 years of research, psychology, and results across sectors from professional services to tech and infrastructure.

The outcome is a stronger reputation, inside and out, that amplifies your brand, builds stakeholder confidence, and increases the future value of your business.

If you’re ready to start with the goal and build the reputation that gets you there, let’s talk.

For insights on proactive reputation building, or to start a conversation, let's connect.

Jo Kinner

I’ve tried this on behalf of a client and the insights are next level! Plus I know how much time went into building it. Give it a go while the free offer is there.👏👏

Take your business further with a higher reputation | We guide you | Founding Partner at Reputation Sherpa

I've met a lot of founders who make decisions based on instinct, plus maybe a Google search or a chat with ChatGPT.

There’s a much better way. . .

I’ve been building a suite of AI decision-support tools for startup founders. The first of these is the AI Startup Analyst.

It uses a knowledge base built on more than a decade of work with 2,000 startups, to give founders the kind of insights they'd normally only get from an experienced advisor or investor.

It reviews your website, reads your pitch deck or business plan, analyses the competitive landscape, researches funding activity in your sector, and generates insights that would take an experienced analyst days to come up with.

You won't get this from chatting with your favourite LLM. This deep analysis is shaped by hands-on experience, seeing what works and what doesn’t in real startups.

In 10 minutes, the AI Startup Analyst delivers:
👉 A detailed, fully-referenced PDF report with insights and practical recommendations
👉 An audio version of the report you can listen to on the go, generated using industry-leading text-to-speech models from ElevenLabs.

Amy McDougall, founder of VeriWorth, used the AI Startup Analyst and told me: “This is some of the most practical and grounding startup advice I've received. Blows my mind that this is possible!”

I’m officially launching it today, and giving FREE access to the first TEN founders who want to try it.

If you’d like an AI Startup Analyst report for your company, comment ANALYST or DM me. Connect with me and I’ll DM you a link. 
[UPDATE: I've allocated all the free places. You can still check out the AI Startup Analyst at https://lnkd.in/gFC8NzA2]

#AI #startup #analyst

I help organisations drive growth by implementing strategic inbound marketing and custom web solutions.

🚨 HOSPITALITY, REAL ESTATE & PREMIUM BRANDS —
Struggling with a website that looks good but underperforms?

If your site feels more like a digital brochure than a growth engine, you're not alone:

→ Users bouncing without taking action
→ Outdated design and slow page speeds
→ Disconnected brand experience across touchpoints

This gap holds back conversion, credibility, and ultimately, revenue.

WHO I AM & HOW WE HELP

I run two companies designed to close that gap:

▶︎ Blue Beetle — A boutique web experience agency turning websites into high-performing growth assets
▶︎ Redro — A hospitality tech SaaS that transforms menus into premium digital experiences

With 20+ years in digital, I’ve seen firsthand how clarity in design, UX, and performance unlocks scale.
We fix what’s broken — and elevate what’s possible — with:

→ Psychology-led UX & design
→ Clean, conversion-optimised development
→ Data-backed performance & CRO
→ Ongoing support to keep evolving with your business

WHAT YOU CAN EXPECT

✔️ Sites that look beautiful and convert
✔️ Strategic thinking baked into every pixel
✔️ User journeys that feel seamless, natural, and valuable
✔️ A reliable partner — not a pixel-pushing vendor

PROUD CREATORS OF THE SIXTH SENSE™ FRAMEWORK

Our proprietary methodology turns insight into digital experiences that connect and convert.
No fluff. Just strategy, clarity, and results.

READY TO REINVENT YOUR WEBSITE?

Let’s turn your online presence into a growth engine.
👉 DM me here or visit bluebeetle.ae | redro.menu

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Jo Kinner

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