To build sustainable business value, you start with the goal, then earn the reputation that makes it possible.

At Reputation Sherpa, we guide CEOs and leadership teams to work backwards from their growth targets to define the reputation they need to achieve them. Then we help make it real.

Clients have attributed nearly half a billion dollars in added business value to this process.
Because when your reputation is clear, every path to growth gets easier:

--> Clients choose you faster
--> Employees stay longer
--> Investors see greater value

Using our CARAT framework (Credibility, Attention, Relatability, Authority, and Trust) we help turn your invisible wins into visible credibility.

Our frameworks are built on more than 15 years of research, psychology, and results across sectors from professional services to tech and infrastructure.

The outcome is a stronger reputation, inside and out, that amplifies your brand, builds stakeholder confidence, and increases the future value of your business.

If you’re ready to start with the goal and build the reputation that gets you there, let’s talk.

For insights on proactive reputation building, or to start a conversation, let's connect.

Jo Kinner

Excellent article, Craig Badings and a must-read for leaders serious about their organisation's reputation. Several points stood out as essential to know yet not well understood. One of them:

"Many boards think they are governing reputation when they are only monitoring sentiment after the fact.

"True reputation intelligence links behavior, culture, incentives and decision-making, not just perception. If reputational data does not change board discussions or influence executive decisions, it is not intelligence, it is hindsight."

Love your work!

Take your business further with a higher reputation | We guide you | Founding Partner at Reputation Sherpa

Partner at SenateSHJ, PRovoke Innovator Asia Pacific 2024. Reputation doesn’t fail in the headlines. It fails in governance. I help leaders measure and fix that.

In this piece in The CEO Magazine, using the findings of SenateSHJ's Future of Reputation 2030 report, I provide insights into how reputation must become a performance system embedded into company's governance, risk and compliance programs.

I highlight why reputation is no longer a soft asset but instead, a cumulative outcome of systems that leaders design every day: how trade-offs are made, how culture is reinforced, how risk is governed and how decisions align – or fail to align – with stated values.

Read the full article online here:

Open article: Why reputation has become a CEO-level performance system by digitalmag.theceomagazine.com

Why reputation has become a CEO-level performance system

Blue Flame Social Media

Overall, our goal is simple. We help companies generate revenue and exposure through professional Social Media Management, Social Media Marketing and Social Media Training.

The difference between our agency and all the rest is a little old fashioned – we have scruples. We take the time to understand your needs and concerns and will never gamble with your trust – or with our reputation. If we believe we can help you, we will. If we can’t, we’ll tell you. We are honest, open and will always offer our best advice. So far, we have done extremely well.

Here’s to your success!

https://www.blueflamesocialmedia.com.au/

Co-Founder and General Manager

Photos By Des

I travelled the world coming from obscurity through to being one of the world’s leading and most recognised white water sport photographers by 2004. Indeed, the most published white water sports photographer in North America for two years in a row and the very first female to ever win the Red Bull Illume in 2007, taking out two awards – Lifestyle and Athlete’s Choice. 

I spent ten years shooting professionally in the outdoor industry. Specializing in whitewater and kayaking, I have worked as the photographer on many film and photo projects, including Red Bull Recon, the “Focused” series and other projects for Matchstick Productions, and various filming projects for Scott Lindgren Productions. 

My photos have been published in National Geographic, GQ, Surfing, Men’s Journal, Outside Magazine, Ripley's Believe It Or Not and many kayak industry magazines and catalogues.

Professional Photographer

Experienced Co-Founder with a demonstrated history of working in the marketing and advertising industry. Skilled in Advertising, Marketing, Social Media Marketing and Management, specialising in Content Marketing and Return On Ad Spend (ROAS). 

Strong operations professional with a Bachelor of Science Degree focused in Organisational Psychology from University of KwaZulu-Natal. 

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