The University of Alabama

Associate Professor

The Long Schoolroom

Founder

Malone University

Associate Professor, Director of Creative Writing

I direct the Program in Creative Writing at the University of Alabama, and am founder of The Long Schoolroom, a learning community devoted to creative exploration and personal development. 

I am author of several books and a certified holistic arts coach with over 30 years of experience guiding others to write well, think deeply, and enact spirited transformation in their lives and work. 

Everything is invention and revision.  

You might not read poetry (I won't judge!), but we all need the poetic (a word which in Greek simply means “making”): beauty, connection, inspiration, wit. 

I team with high-performing creators, founders, leaders, and groups to spur them to new levels of clarity and direction, to workshop ideas and innovations, to integrate the personal with the professional. 

Wonder is at the heart of all artistic enterprises—and everything is an art!—so let’s court more of it in all we do. The imagination is our highest faculty, and dreams are the heart of reality. 

Let me know if I can help.

John Estes⚕

New Day Business Services

I own New Day Business Services - a marketing and strategy company, specializing in writing top-notch copy, and creating solid marketing and growth strategies.

Marketing Copywriter

Growth Consultant

Old Dominion Freight Line

Supervisor

Is your marketing message as interesting as two snails copulating on your lawn?

Do your potential clients click away nearly as fast as they clicked on?

Is your pipeline full of well-qualified leads or customers itching to give you their payment method?

If not.



It may be time to consider a messaging makeover.

History is rife with the stories of companies that changed their message, changed their branding, and made a more concerted effort to connect with customers.

These companies win the long game of business, and so can you.

Think about your latest ad, your latest promotion, or your social media account. 

These things should drive traffic to your business. 

They should be tantalizing and tempting prospects to spend money with you.

However, if you miss the mark on your message, it can send them running like cockroaches from a light.

So, 

Take the time.

Do the research.

And

Speak to your customers.

Don't talk AT them.

Talk to them.

Using words that they use - using their language.

Find the sweet spot that your competitors are missing out on.

Create engaging sales letters, VSL, streaming and digital ads, and print pieces that explain - what you do.

And...

What it will do for them...

How will it make them feel?

You cannot make people feel - without speaking their language.

That's what I will do for you.

Speak to your customers... so they will speak to you.

It takes hours of research to produce a message that hits home.

When you hire me, the first thing I will send you is a questionnaire.

Once I receive the questionnaire back, we schedule a meeting.

We go over the questionnaire and talk more about your business and your needs.

Once you are comfortable with everything, I will dig back into my den and begin researching.

Concepting

Creating.

Based on your needs, I will deliver a final product to you within 14 -21 days.

I do not produce quick or cheap copy (that's for the other guys to handle).

Then, you distribute your message and watch the sales roll in.

If, for any reason, you are unhappy with the quality of my work,

I will make it right.

No guarantees, no limited-time offers - just quality concepts and copywriting that will get you results.

Hop on my calendar or DM me for a free 30-minute consultation.

Let's get started on your message today.

Trustin Shiflett

taplio

The Battle

John Estes⚕

Trustin Shiflett

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