Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

Senior Creative Strategist

Perfect Fit Background Checks

Owner

Optimal

Mazda USA - led Mazda account management and creative strategy for the CX-50.

Associate Director of Key Accounts

Creative Strategist

LatinWorks

Account management and Experiential lead: Texas Lottery Commission

Account Supervisor

Account management: Texas Lottery Commission

Led Go-Green sustainability initiatives, and co-led the LatinWorks for Good community program.

Senior Account Executive

Account management:
- Target Corporation, specialized in Hispanic and multicultural consumers
- Visit Austin (Austin Convention & Visitors Bureau), the city of Austin DMO
- Fortune 200 CPG brand
- New business pitch support

Account Executive

Whole Foods Market

-Analyzed & reported on Whole Foods Market coverage throughout 410+ stores worldwide
-Reported to leadership on competitor news coverage & analysis, print & broadcast coverage
-Recruited news contributors, built relationships with bloggers, freelancers & online media outlets
-Other duties: maintained WFM e-newsroom, news release edits, micro-releases, PR reporting tools

Global Media Analyst, PR Team

Global Consumer PR Intern

Texas AdGrad

-Devised & implemented branding strategy for Texas AdGrad brand with team
-Managed original content team & editorial calendar
-Wrote blog posts & features for the AdGrad website
-Analyzed & reported on social media results with Spredfast
-Tweeted for @TexasAdGrad (3,003 followers) & hosted live Twitter event

Social Media Strategist

UT PRSSA

President

Southwest Airlines

Media monitoring, analysis & reporting; broadcast writing, copy editing, press releases; event planning

Communications Services Intern

Hello! I've been a communications and advertising professional for 11+ years, and thrive in the space where research and strategic thinking meets creative brainstorming and building. Collaborating with smart, kind people is my second-favorite part of the day. (My first-favorite is the time I spend snuggling my 14-year old Sheepadoodle) Let's connect!

taplio

The Battle

John Gross

Rachael Reiter

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