Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

CEO & Co-founder @ Prescient AI | Leader in MMM for Digital and Retail Brands

Life-long software seller who took the leap into entrepreneurship. I've learned a lot about the "what not to do's" when building a tech company and always open to chat with other non-technical, first-time founders about my experiences.

Michael True

Last chance to join us this Sunday in NYC 👇

We’re hosting a 𝐑𝐞𝐭𝐚𝐢𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬’ 𝐌𝐢𝐱𝐞𝐫 with Cart.com during NRF. It’ll be a relaxed happy hour with senior operators across retail and ecommerce.

If you’re in town and want to talk about strategic swings to take in 2026, details and RSVP are here:

CEO @ Prescient AI | predictive incrementality engine

Open article: RSVP to Retail industry leaders' mixer | Partiful by partiful.com

RSVP to Retail industry leaders' mixer | Partiful

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The Battle

John Gross

Michael True

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taplio

The Battle

John Gross

Michael True

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael True's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichael True's LinkedIn Performance