Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

Kendall Dickieson

Social and Influencer Consultant

Pepper

Advisor

Graza

I help get the best olive oil in the world in the hands of creators.

Head of Creator Partnerships 

I help sell the best olive oil you'll ever squeeze. I oversee all of Graza's organic channels from strategy to community and help get it in the hands of the best creators online.

Head of Social Media and Influencer Marketing

Partake Foods

Social Media Marketing Consultant

Laoban Dumplings

Social Media Marketing Consultant 

Made In

Influencer Marketing Support

Little Sesame 

Feastables

Investor

immi

the best-tasting healthy ramen you will ever have.

Social Media Manager 

Flexible Creative

Helping brands understand that likes don't equal dollars, but a story and connection to your audience will always be the golden ticket to ensuring acquisition.

Through creating content that elicits a response whether it be a conversation in the comments, a share to a friend, or a save to read up on later, you will build true brand equity and a loyal, engaged following. I consult with brands find clarity in their goals when it comes to social and influencer marketing.

Each post has a goal. Each asset has a place and is created with the audience in mind. Each strategy is built as if we are in the customer's shoes. I focus on objective.

Current and former clients include:

- Canopy (Doris Dev)
- Graza
- Starday Foods
- Chubby Snacks
- Barcode
- Simulate (NUGGS)
- immi
- Gregory's Coffee
- Verb Energy Co.
- HYKU
- O'Bagel
+ MORE

Offerings include: Social Media Consulting, UGC Acquisition, Influencer Marketing + Seeding Strategy, Social + Community Management

Founder

Founder at Flexible Creative

Follow me on twitter where I break down my learnings through running social campaigns, talk about influencer marketing, and post my grocery stores finds because those are equally as important - @flexiblefoodie

We talk a lot about ambition.
We don’t talk enough about the cost.

In my latest newsletter, I opened up about the pressure of caring deeply about your work and the burnout that hides behind it.

If it helps or resonates with one person, it did it's job.

https://lnkd.in/eA4J3Qra

#brandmarketing #socialmediamarketing #consulting

Open article: Loving Your Work + Losing Yourself by substack.com

On a scale of 1-10, the new Instagram update having to happen was a -50.

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The Battle

John Gross

Kendall Dickieson

Followers

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taplio

The Battle

John Gross

Kendall Dickieson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kendall Dickieson's LinkedIn Performance

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