Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

Savannah College of Art and Design

SCADpro BMW Collaboration on Enhancing Customer Experience

Research Team Lead SCADpro BMW Collaboration

Mayo Clinic

SCADpro Mayo Clinic Collaboration

LoveShackFancy

Provided personalized assistance to customers via multiple communication channels, ensuring seamless service delivery in a luxury market context.
Translated customer feedback into actionable insights to optimize business operations and elevate the brand’s reputation.

Customer Service Intern

Clark Construction Group

Contributed to RFP and bid proposal development
Assisted with visual brand design for construction project proposals.

Summer Marketing Associate

Contributed to branding efforts for the launch of a new office location, embodying innovation and sophistication in design elements and communication strategies.
Developed captivating content and visuals to engage internal and external stakeholders, fostering engagement with the projects and brand.

Summer Communications Associate

Tri Delta

Implement all external public relations and marketing efforts (social media, website)
Preserve Tri Delta's brand and values to represent the chapter
Oversee chapter's overall usage of the trademarks, insignia, and emblems

Director of Public Relations and Marketing

In charge of Apparel for the University of Florida Alpha Psi Chapter and chapter relations with vendors
Oversee the use of Tri Delta trademarks, insignia, and in accordance with Tri Delta National Standards

Licensing Chair

B-Unlimited

Social Media and Design Management Intern

Oversee Apparel Store
Work and develop relationships with Licensing Chairs of Organizations to create designs for their apparel

Assistant Store Manager

JCG Apparel

Designed Apparel for the store in Gainesville, FL
Assisted with designing individual orders placed by organizations
Assisted in designing store interior, events, and promotional handouts

Graphic Design Intern

Dance Marathon at the University of Florida

Designed Graphics for social media, apparel, and promotional products to help raise money for the UF Health Shands Children's Hospital, our local Children's Miracle Network Hospital

Design Captain

Strike Magazine

Assisted Art Director for the University of Florida Strike Magazine with creative decisions
Worked on editorial design for publishings and promotions

Assistant Art Director

Katie is passionate about luxury, branding, and design management. With a keen eye for emerging trends and a deep understanding of consumer behavior, she crafts innovative strategies that captivate audiences and elevate brand presence. Her experiences and knowledge fuel her ambition to pursue a career where she can lead, express her authentic self, and effectively support others.

taplio

The Battle

John Gross

Kathryn Hartman

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