Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

BrandSpark

Supporting fast-growing beauty and wellness companies as a strategic partner across brand strategy, marketing org design, product positioning, digital acquisition, retention, and commercialization.

Clients include:

- Telo Labs (fractional Chief Marketing Officer) 
- HPPY Skin (fractional CMO) 
- My Neighbor's Tallow (Fractional CMO)
- Pepper (fractional CMO) 
- Edulis (fractional CMO) 
- Aavrani (advisor; helped with Sephora launch and expansion to hair care products)

Focus areas: brand building, customer insights, marketing org development, storytelling, digital performance, product marketing, P&L strategy, commercialization, consumer psychology, data analysis

Fractional CMO | Beauty & Wellness Brands

Angi

- Ran DTC business and led Marketing
- Managed $XXMM P&L

GM, Head of DTC & Head of Marketing - Handy

Head of Marketing - Handy HQ

Shiseido

Head of Retention Marketing - bareMinerals and Buxom

Global Marketing - NARS and Laura Mercier

LAB Miami Ventures

Led the ideation, development and launch of three consumer tech companies.

Venture Associate, Tech 

Retail Tech Startup

Co-founded retail tech startup with two Wharton classmates

Co-Founder and CEO (Retail Tech)

Victoria's Secret

MBA Intern, Marketing Strategy

Lionsgate

Senior Analyst, Demand Planning

Analyst, Demand Planning

Coordinator, Brand Management

I’m a beauty and wellness marketing leader and Wharton MBA who blends storytelling with data to build brands people love—and businesses that grow. With 14+ years leading brand, digital, product marketing, and GTM across beauty, wellness, and consumer tech, I specialize in turning customer insights into strategy, and strategy into results.

I love working with brands at inflection points—launch, scale, or reinvention. My work is grounded in customer behavior and commercial impact: I uncover trends, identify whitespace, and build scalable marketing engines that deliver both brand heat and business growth.

At my core, I’m a problem-solver. I help companies get unstuck—translating complexity into clarity, customer behavior into opportunity, and strategy into execution.

Looking for a CMO or GM to drive growth in a high-potential consumer brand? Let’s connect.


*Consumer expert who has been quoted in Forbes, Fortune, and BeautyMatter.

taplio

The Battle

John Gross

Brystal (Rosensweig) Balthazar

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