Fat Earth Media

Fat Earth Media is a digital marketing agency with a soft-spot for mission-driven brands. Our goal is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands as the most trustworthy and honest digital marketing agency promoting products of purpose.

CEO + Founder // Head of Growth Strategy

Good Joo Joo

5+ years experience in Digital Marketing, Project Management, and Business Strategy  with a demonstrated history of working in various industries. Skilled in Digital Acquisition, Marketing Strategy, Analytics, and CRM.

Digital Marketing Manager

Providence

Worked as a Project Manager who led Marketing and Business Development efforts for Providence's Texas operations which has offices in Austin, Dallas and Houston.  Utilizing his knowledge and capabilities with emerging technologies, John drove brand awareness and lead generation for Texas area offices. 

As Program Manager, John was in charge of identifying new business opportunities and driving revenue growth through new client partnerships. He leveraged progressive Digital Marketing technologies to drive brand awareness, generate new qualified leads, and to continue establishing Providence's presence in Texas as a leading authority in Environmental Consulting and Engineering. With an emphasis on efficiency and process improvement, John  focused on building new client relationships that were mutually beneficial and profitable.

Natural Resources Program Manager - Texas Operations

University of Georgia

M.S. - Environmental Sciences

Louisiana State University

Student Data Technician

US Forest Service

Worked as part of a team to delineate wetlands in high-risk public safety areas in the Arapaho and Roosevelt National Forests. In areas affected by Mountain Pine Beetle infestations we were charged with delineating wetlands in areas where hazardous tree removals were to take place. We used GPS receivers to record locations of high priority zones, managed this data through the use of ArcGIS software.

Biological Sciences Technician

I Worked as a member of a team collecting data on the status of wild salmon fisheries in Southeast Alaska. My duties included: conducting adult fish counts, trapping juvenile salmon, measuring and recording characteristics of juvenile fishes, in-stream habitat surveys, stream substrate analysis, and coarse woody debris counts. Completion of duties required long hikes and many physical challenges. In charge of documenting progress on the Harris River Restoration project, a large in-stream bank stabilization project.

Challenging and stewarding mission-driven brands with a creative-first approach to amplify their impact

Are you looking for a partner to amplify your impact and elevate the baseline of consumer behavior? 
If yes, read out more and let’s build a better future for the planet together.

My name is John. I am the founder and CEO of Fat Earth Media, an agency promoting products with a mission. 
I lead a diverse team of passionate and ethical marketers to help your mission-driven brand fulfil its vision.

We measure the work we do by looking at our clients’ impact. 
We have helped more than 150 brands and managed millions in ad spend.  
But what we are the most proud of are the 40k hectares of wildlife habitat protected and  the 391,000 pounds of food waste up-cycled.

Our mission is to elevate the baseline of consumer behavior, orienting consumers towards mission-driven brands.

We adopt a creative-first approach backed up by iteration and data to help you minimize waste and double-down on what works.

Don’t take our word for it, have a look at what our clients say and our case studies.

If you are a mission-driven brand, I would love to hear about your ambitions. 
Drop me a DM and let's get to know each other!

Alternatively, you can schedule a complimentary ad creative inspiration session to learn how to get the right ad creative for your brand: https://bit.ly/3Oc6knD

John Gross

The Mighty Shed

We're a brand innovation accelerator putting more wellbeing & pleasure into alcohol, food & beverage, health & wellness & cannabis.

We help our clients find where to play & how to win with future consumers - today.

Our diverse team combines the wisdom of experience with the creative energy of a start-up to outperform global networks on any job that requires fast, future-forward thinking to solve the Mighty Questions.

Managing Partner

Karmarama

Nine very enjoyable and challenging (in a good way) years at Karmarama, where I ran a dept of 40 people through the pandemic and worked across a whole host of exciting industries from FMCG to broadcast, retail to gambling and charity to banking.

Started in running multi-million pound integrated advertising campaigns before broadening my horizons and working with the Human Insights & digital products teams to help launch new brands such as Lucky Saint non-alcoholic beer to developing new digital banking propositions with NatWest Group, as well as experimenting with tech by launching a new wearable at Cannes in 2017.

Client list:

- Large-scale integrated campaigns for major clients such as Mondelez (Philadelphia), Unibet, BBC, Nando's and B&Q.
- Human Insight led work to build long-term growth for charity clients - Guide Dogs & The Global Goals
- Driving new users for digitally-led brands such as AO.com, Spotify & Babylon Health.
- Launched new digital banking propositions with NatWest Group

Award-winning campaigns:
- BBC Music – ‘God Only Knows’ which received worldwide plaudits, over 1 billion reached and Marketing Magazine’s ‘Campaign of the Year’
- Unibet ‘Luck is no coincidence’ Euros content series, which won the DMA Grand Prix

Head of Account Management & Business Lead

The Brand Union

Senior Account Manager

Lead client contact on a luxury FMCG brand operating in eleven European markets. Working across a variety of disciplines in a fast‐paced environment, I have worked closely with the creative, strategic and production functions to successfully bring a new brand to market as well as create a multi‐million pound BTL campaign, the biggest in the brand’s history.

Account Manager

Boxer

Working directly with the Managing Director and Creative Director at the top 20 UK design agency, Boxer, pressured me into delivering a high quality service from the outset, enabling me to work with both global and national clients in packaging, retail and digital.

Business Development Executive

Business Insight Executive

Golfbreaks.com

University placement - Working within a small marketing team that helped to increase number of golfers sent on breaks from 100,000 to 120,000. My role also saw me copywriting for best‐selling promotional offers as well as being co‐editor of the weekly HTML newsletter sent out to 100,000 golfers and Editor of the newsletter on 10 separate occasions.

Marketing Assistant

Hey, I'm George. For over 15 years, I've been partnering with ambitious brands to unlock strategic growth through innovation, design, communications, and creative problem-solving across diverse sectors, including FMCG, alcohol, wellness, cannabis, banking, and retail.

I've worked with global brands like Mondelez and McDonald's, along with national treasures like the BBC and B&Q, and those on the pathway to becoming national treasures like Lucky Saint. I've also helped purpose-driven organisations like Guide Dogs and The Global Goals create lasting impact.

🚀 The Mighty Shed: As pleasure-focused futurists, we create innovations that bring more pleasure into consumers' daily lives, specialising in alcohol, food, beverage, and cannabis. We help uncover consumer opportunities and create actionable pathways to growth, enabling you to stay relevant and competitive in an evolving market.

We help brands navigate the future by:

- Exploring the future of pleasure & wellbeing with our innovation platform, FuturePossible
- Decoding future opportunities through deep human insights
- Generating unique perspectives that spark reconsideration
- Uncovering hidden needs that drive innovation
- Transforming ideas into actionable growth pathways

We're a diverse team of problem solvers who combine the wisdom of experience with startup energy to put more wellbeing and pleasure into people's daily lives through brand innovation.

Ready to start creating your future? Visit TheMightyShed.com or reach out at hello@themightyshed.com

#BrandInnovation #FuturePossible

taplio

The Battle

John Gross

George Barton-Bull

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